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市場調查報告書

手機遊戲APP STORE分析:2015年

Mobile Gaming Application Store Analysis 2015

出版商 Mind Commerce 商品編碼 328156
出版日期 內容資訊 英文 35 Pages
商品交期: 最快1-2個工作天內
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手機遊戲APP STORE分析:2015年 Mobile Gaming Application Store Analysis 2015
出版日期: 2015年04月13日 內容資訊: 英文 35 Pages
簡介

手機遊戲在全球皆是非常有利的事業部門,APP STORE這個主要OTT發送平台扮演了非常重要的角色。

本報告提供手機遊戲的應用商店 (APP STORE) 調查分析,提供您主要趨勢,地區與語言分析,APP STORE別分析等相關的系統性資訊。

第1章 手機遊戲APP STORE市場概要

  • 手機遊戲生態系統的應用程式商店
  • 最佳化了的遊戲設備和資料網路
  • 人的交流和口碑是主要的行銷工具
  • 應用程式商店──主要的OTT提供平台
  • 檔案傳送不完全的課題與應用程式商店所扮演的角色
  • 遊戲商店和應用程式商店所扮演的角色混亂
  • 遊戲應用程式賺錢
  • 行動遊戲玩家喜歡無限制
  • 應用程式商店的新配合措施
  • 手機遊戲應用程式的使用時間
  • 遊戲OS的互通性課題

第2章 APP STORE的組成架構和收益

  • 應用程式商店的組成架構
  • 價值鏈的組成架構和應用程式商店的地位
  • 價值鏈相關利益者間的收益佔有率
  • 手機遊戲的應用程式商店收益

第3章 與地區語言分析

第4章 APP STORE分析:Google Play vs. iOS

  • 經營模式:Google Play vs. iOS
  • AppleAPP STORE
  • Google Play

第5章 Android用替代APP STORE

  • SLIDE ME
  • GETJAR
  • SOC.IO MALL
  • CODENGO
  • APPSLIB
  • 1MOBILE
  • CAMANGI MARKET
  • TEGRA STORE
  • MIKANDI
  • ANDROIDPIT
  • ANZI
  • HIAPK
  • N-DUO MARKET
  • F-DROID

第6章 iOS用替代APP STORE

  • CYDIA
  • LIMA
  • PREMIERAPPSHOP
  • SEXAPPSHOP
  • 91 HIAPK

第7章 Blackberry OS用替代APP STORE

  • BLACKBERRY WORLD
  • CRACKBERRY STORE
  • BBNATION

第8章 平台間共同的替代APP STORE

  • NOOK APP STORE
  • TAOBAO APP MARKET
  • HANDMARK & ONELOUDER
  • HANDSTER
  • PHOLOAD
  • MOBANGO
  • HANDANGO
  • BISKERO
  • OPERA MOBILE APP STORE
  • APPITALISM
  • NEXVA
  • KONGREGATE
  • MAOPAO
  • DJUZZ
  • APPCITY
  • ALTERNATIVE.TO
  • 360 MARKET
  • APPOKE

第9章 OEMAPP STORE

  • SAMSUNG APPS
  • LG SMART WORLD
  • DOCOMO MARKET
  • XIAOMI APPSTORE

第10章 行動電信業者APP STORE

  • VODAFONE DEVELOPER
  • MOBILE MARKET OF CHINA MOBILE
  • SPRINT DEVELOPER PROGRAM
  • AIRCEL POCKETAPPS
  • AIRTEL APP CENTRAL
  • MAXIS 1STORE
  • M1 APP STORE
  • T-STORE
  • TURKCELL T-MARKET
  • OMNITEL APP STORE
  • MTNPLAY

第11章 其他新興APP STORE

  • 91 WIRELESS
  • WANDOUJIA
  • BAIDU APP STORE
  • APPCHINA
  • D.CN GAMES CENTER

第12章 建議

圖表

目錄

Mobile gaming has become a very lucrative business sector globally with application stores playing a vital role as major OTT distribution platform. Mobile gaming app stores primarily distribute non-network mobile gaming apps under downloadable paid, in-app purchase, and/or hybrid models. The mobile game application then uses the mobile device's platform to run the gaming software.

While Google Play and Apple app stores are market leaders, there are others that play key roles in terms of geographies and language. A major development is the emergence of BRIC countries and emerging independent app stores that run on iOS and Android. Overall global mobile gaming app store revenue is predicted to reach $23.7 billion with a combined CAGR of 21.5% with Apple and Google play holding the lion's share.

Mobile Gaming Application Store Analysis 2015 covers app store trends in mobile gaming, geography and language analysis, native vs. non-native app store analysis, and recommendation for stakeholders. This report is a must read for ICT leaders as well as business executives, directors, and managers. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Table of Contents

1.0. MOBILE GAMING APP STORE MARKETPLACE OVERVIEW

  • 1.1. APP STORE IN MOBILE GAMING ECOSYSTEM
  • 1.2. GAMING OPTIMIZED DEVICE AND DATA NETWORK FOSTERED APPSTORE REVOLUTION
  • 1.3. HUMAN INTERACTION AND WORD OF MOUTH BECAME PRIME MARKETING TOOL
  • 1.4. APPSTORE AS MAJOR OTT DISTRIBUTION PLATFORM
  • 1.5. CHALLENGES IN FRAGMENTED DISTRIBUTION AND ROLE OF APP STORE
  • 1.6. CROWDED GAME STORE AND ROLE OF APP STORE
  • 1.7. GAME APPS GENERATE MOST MONEY
  • 1.8. MOBILE GAMER PREFERS FREE PLAY
  • 1.9. MONOPOLY OF BIG PLAYER PUSHED NEW INITIATIVE FOR APP STORE PUBLISHING
  • 1.10. MOBILE GAMING APP USAGE TIME ON HIGH TREND
  • 1.11. GAMING OS INTEROPERABILITY CHALLENGES

2.0. APPSTORE FRAMEWORK AND REVENUE

  • 2.1. APP STORE PUBLISHING FRAMEWORK
  • 2.2. VALUE CHAIN FRAMEWORK AND APPSTORE POSITIONING
  • 2.3. REVENUE SHARING ACROSS VALUE CHAIN STAKEHOLDERS
  • 2.4. MOBILE GAMING APPSTORE REVENUE 2014 - 2020

3.0. GEOGRAPHY AND LANGUAGE ANALYSIS

4.0. APP STORE ANALYSIS: GOOGLE PLAY VS. IOS

  • 4.1. BUSINESS MODEL GOOLE PLAY VS. IOS
  • 4.2. APPLE APP STORE
    • 4.2.1. TOP GROSSING IOS GAME AND DAILY REVENUE
    • 4.2.2. NON-GAMING APP RATIO 2012 - 2014
    • 4.2.3. SHARE OF REVENUE BY APP CATEGORY
    • 4.2.4. TOP 5 APP CATEGORIES 2014
  • 4.3. GOOGLE PLAY
    • 4.3.1. "GOOGLE GAMES" - UNIFIED GAMING PLATFORM TREND
    • 4.3.2. SUCCESS FACTORS IN ANDROID STORE

5.0. ALTERNATIVE APP STORE FOR ANDROID

  • 5.1. SLIDE ME
  • 5.2. GETJAR
  • 5.3. SOC.IO MALL
  • 5.4. CODENGO
  • 5.5. APPSLIB
  • 5.6. 1MOBILE
  • 5.7. CAMANGI MARKET
  • 5.8. TEGRA STORE
  • 5.9. MIKANDI
  • 5.10. ANDROIDPIT
  • 5.11. ANZI
  • 5.12. HIAPK
  • 5.13. N-DUO MARKET
  • 5.14. F-DROID

6.0. ALTERNATIVE APP STORE FOR IOS

  • 6.1. CYDIA
  • 6.2. LIMA
  • 6.3. PREMIERAPPSHOP
  • 6.4. SEXAPPSHOP
  • 6.5. 91 HIAPK

7.0. ALTERNATIVE APP STORE FOR BLACKBERRY OS

  • 7.1. BLACKBERRY WORLD
  • 7.2. CRACKBERRY STORE
  • 7.3. BBNATION

8.0. ALTERNATIVE CROSS-PLATFORM APPSTORE

  • 8.1. NOOK APP STORE
  • 8.2. TAOBAO APP MARKET
  • 8.3. HANDMARK & ONELOUDER
  • 8.4. HANDSTER
  • 8.5. PHOLOAD
  • 8.6. MOBANGO
  • 8.7. HANDANGO
  • 8.8. BISKERO
  • 8.9. OPERA MOBILE APP STORE
  • 8.10. APPITALISM
  • 8.11. NEXVA
  • 8.12. KONGREGATE
  • 8.13. MAOPAO
  • 8.14. DJUZZ
  • 8.15. APPCITY
  • 8.16. ALTERNATIVE.TO
  • 8.17. 360 MARKET
  • 8.18. APPOKE

9.0. OEMS APP STORE

  • 9.1. SAMSUNG APPS
  • 9.2. LG SMART WORLD
  • 9.3. DOCOMO MARKET
  • 9.4. XIAOMI APPSTORE

10.0. MOBILE CARRIER APP STORE

  • 10.1. VODAFONE DEVELOPER
  • 10.2. MOBILE MARKET OF CHINA MOBILE
  • 10.3. SPRINT DEVELOPER PROGRAM
  • 10.4. AIRCEL POCKETAPPS
  • 10.5. AIRTEL APP CENTRAL
  • 10.6. MAXIS 1STORE
  • 10.7. M1 APP STORE
  • 10.8. T-STORE
  • 10.9. TURKCELL T-MARKET
  • 10.10. OMNITEL APP STORE
  • 10.11. MTNPLAY

11.0. OTHER EMERGING APP STORES

  • 11.1. 91 WIRELESS
  • 11.2. WANDOUJIA
  • 11.3. BAIDU APP STORE
  • 11.4. APPCHINA
  • 11.5. D.CN GAMES CENTER

12.0. RECOMMENDATIONS FOR GAME DEVELOPERS AND PUBLISHERS

  • 12.1. ADOPT NEW GAME MARKETING APPROACH
  • 12.2. BUILD STRATEGY ALONG ALTERNATIVE APP STORE
  • 12.3. FOCUS EMERGING MARKET
  • 12.4. TIPS FOR INDI GAME PUBLISHER
  • 13.0. RECOMMENDATIONS FOR APP STORES

Figures

  • Figure 1: Nokia Primitive Snake Game vs. GREE's Mobile Social Game Screen
  • Figure 2: Mobile App Usage Time by App Category 2014
  • Figure 3: Mobile Game Publishing Framework for App store
  • Figure 4: App Store in Mobile Gaming Value Chain Framework
  • Figure 5: Revenue Share across Mobile Gaming Value Chain Stakeholders
  • Figure 6: Top 15 Revenue Countries in iOS and Android App store
  • Figure 7: Top 10 Android Store in China
  • Figure 8: Top Grossing iOS Game and Daily Revenue in $ Million February 2015
  • Figure 9: Non-Gaming App Ration in Apple App Store 2012 - 2014
  • Figure 10: Share of Revenue in Apple App Store by App Category 2014
  • Figure 11: Top 5 App Categories in Apple App Store 2014

Tables

  • Table 1: Gaming App Store Revenue Apple & Google vs. Others 2014 - 2020
  • Table 2: Mobile Gaming App Store Leaders vs. Emerging and New Markets
  • Table 3: Top 10 Language Lists for Mobile Game Publishing
  • Table 4: Google Play vs. Apple Store Distribution
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