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市場調查報告書

銷售額前幾名的行動電子商務·應用分析

Top Revenue Mobile Commerce Applications 2015 - 2020

出版商 Mind Commerce 商品編碼 317960
出版日期 內容資訊 英文 108 Pages
商品交期: 最快1-2個工作天內
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銷售額前幾名的行動電子商務·應用分析 Top Revenue Mobile Commerce Applications 2015 - 2020
出版日期: 2014年11月04日 內容資訊: 英文 108 Pages
簡介

行動電子商務──透過行動/無線通訊裝置的電子交易(電子商務)技術·解決方案──和傳統的電子商務不同,包含了新的技術、服務、商務模式。同時行動通訊裝置也和桌上型電腦引發不同的問題。行動商務的生態系統及價值鏈獨特,並朝向與電子商務完全不同的方向發展。

本報告提供全球各國最廣泛普及/並獲得高銷售額的行動電子商務·應用概要和今後預測相關分析,提供您電子商務市場結構·詳細趨勢,及銷售額最高的行動電子商務·應用概要,推動零售業者進入市場的主要因素,產業相關人員所面對的課題,價值鏈(相關市場)概況,主要供應商簡介,市場未來展望(今後6年份)等調查評估。

第1章 簡介

第2章 行動電子商務市場概況

  • 行動電子商務用應用
    • 行動匯款
    • 行動票務
    • 行動voucher/優惠券/點數卡
    • 內容購買
    • 資訊服務
    • 行動銀行
    • 行動委託買賣
    • 行動/線上·競標
    • 現物(Physical Goods)購買
    • App內手機付款
    • 行動廣告
  • 虛擬商品市場
    • 虛擬產品
    • 音樂購買
    • 應用購買
    • 在線上遊戲購買虛擬商品
  • 行動電子商務技術
    • 行動·客戶·設備技術與課題
  • 行動電子商務用應用分析
    • 支援HTML5的應用
    • 超級·行動電子商務·應用
    • 加上行動電子商務應用程式的行動OS變更
  • 零售業者的行動電子商務收益額
    • 改善客戶經驗採用巨量資料
    • 通訊功能的客制化
    • 影響店內購買意願的決策
    • 商務的·重組
    • 智能定位:隨時隨地的行銷
    • 創造內部用應用程式

第3章 行動電子商務·供應商

  • Usablenet Services
    • Usablenet的SWOT分析
  • Sevenval
  • Moovweb
  • Curbside
  • Digby
    • Digby的SWOT分析
  • Netbiscuits
  • Global Bay
  • Endec
  • Unbound Commerce
  • Branding Brand
  • Kony Solutions
  • No Need 4 Mirrors
  • 行動電子商務·供應商的排行榜
    • 以市場佔有率為基礎的供應商的排行榜

第4章 銷售額前幾名的行動電子商務·應用

  • 附影像識別功能的行動電子商務應用程式
  • 可掃描商品與虛擬價格標籤
  • 跟SNS應用程式的合作
    • 案例研究:Buzztala與影音廣告
  • 社群商務與零售機會
    • 社群商務和BI(商業智慧)
    • 售後服務
  • m社群/貿易·應用
    • 跟社群網路的一體化
    • 登記
    • 檢討
    • 團購·日常的交易
    • Q&A功能
    • 風格的回饋
    • 消費回饋
    • 蒐集
    • 案例研究:Amex允許加盟店提供社群網絡上的服務
  • 地理定位活用型貿易應用程式
  • 行動影音廣告及其投資報酬率(ROI)
    • 案例研究:行動應用程式內的影音廣告

第5章 行動金融服務市場未來趨勢

  • 行動銀行概要
    • 全球的行動銀行客戶數的增加率
  • 大銀行的行動銀行客戶數

第6章 行動行銷/廣告產業的未來趨勢

  • 行動廣告供應商分析
  • Rhythm NewMedia
  • Vdopia
  • Greystrip
  • Madvertise
  • BuzzCity
  • Adfonic
  • InMobi
  • Jumptap
  • Admob
  • Third Screen Media
  • Millennial Media
  • 行動行銷支出額預測(全球,今後6年份)
    • OTT(Over the Top)供應商市場

第7章 全球的行動電子商務/行銷的支出額

  • 大行動廣告網路的市場收益額
  • 行動廣告市場未來趨勢(今後6年份)
    • 美國
    • 歐洲
    • 亞洲

圖表一覽

目錄

Mobile commerce represents the technologies and solutions that delivers electronic commerce features directly across mobile/wireless devices. Engaging in commerce while mobile/wireless involves new technologies, services, and business models. It is quite different from traditional e-commerce. Smartphones, wireless tablets, phablets, wearable wireless, and other mobile devices impose very different constraints than desktop computers. The ecosystem and value chain for mobile commerce is unique and evolving in a different manner than e-commerce as a whole.

Top Revenue Mobile Commerce Applications 2015 - 2020 assesses the most successful mobile commerce apps and provides a vision for the market will be in the next five years. This report provides an in-depth assessment of the mobile commerce market, including top revenue mobile commerce application, market drivers for retailers to enter the e-commerce space, challenges facing retailers and mobile payment vendors and value chain analysis.

All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report. All purchasers of this report will receive a complimentary additional mobile commerce report of their choice from any of the following:

  • Beyond Cloud Computing: Mobile Communications, Applications, Content, and Commerce in the Cloud
  • Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming"
  • Mobile Payment Solutions: Consumer Retail, Peer-to-Peer Payments, Wallet Market and Forecasts 2014 - 2020

Target Audience:

  • Mobile Network Operators
  • Mobile Software Developers
  • OSS/BSS Solution Providers
  • Handset and Tablet Manufacturers
  • Mobile Payment Service Providers
  • Content and Applications Aggregators
  • Wireless Privacy and Security Specialists
  • Mobile Marketing and Advertising Providers
  • Telecommunications Infrastructure Providers

Report Benefits:

  • Mobile commerce forecasts
  • Identify leading mobile commerce apps
  • Identify leading companies and solutions
  • Identify emerging application opportunities
  • Recognize mobile commerce market dynamics
  • Understand mobile commerce business models

Table of Contents

1 Chapter 1: Introduction

  • 1.1 Executive Summary
  • 1.2 Topics Covered
  • 1.3 Target Audience
  • 1.4 Companies Mentioned

2 Mobile Commerce Overview

  • 2.1 Mobile Commerce Applications
    • 2.1.1 Mobile Money Transfer
    • 2.1.2 Mobile Ticketing
    • 2.1.3 Mobile Vouchers, coupons and Loyalty Cards
    • 2.1.4 Content Purchasing
    • 2.1.5 Information Services
    • 2.1.6 Mobile Banking
    • 2.1.7 Mobile Brokerage
    • 2.1.8 Mobile Online Auctions
    • 2.1.9 Physical Goods Purchasing
    • 2.1.10 In Application Mobile Payments
    • 2.1.11 Mobile Advertising
  • 2.2 Virtual Goods
    • 2.2.1 Virtual Products
    • 2.2.2 Music Purchases
    • 2.2.3 Applications Purchases
    • 2.2.4 Online Games Virtual Goods Purchases
  • 2.3 Mobile Commerce Technologies
    • 2.3.1 Mobile Client Device Technologies and Issues
  • 2.4 Mobile Commerce Application Analysis
    • 2.4.1 Applications with HTML5
    • 2.4.2 Hyper Mobile Commerce Applications
    • 2.4.3 Mobile OS Challenges to the M-commerce Applications
  • 2.5 Retailer Mobile Commerce Revenue
    • 2.5.1 Go Big Data to Deliver Better Customer Experiences
    • 2.5.2 Customize Communication
    • 2.5.3 Influence Purchase Decisions in-Store
    • 2.5.4 Cater and Streamline Business
    • 2.5.5 Intelligent Targeting: Anytime Anywhere Marketing
    • 2.5.6 Create Internal Apps

3 Mobile Commerce Vendors

  • 3.1 Usablenet Services
    • 3.1.1 Usablenet SWOT
  • 3.2 Sevenval
  • 3.3 Moovweb
  • 3.4 Curbside
  • 3.5 Digby
    • 3.5.1 Digby SWOT Analysis
  • 3.6 Netbiscuits
  • 3.7 Global Bay
  • 3.8 Endec
  • 3.9 Unbound Commerce
  • 3.10 Branding Brand
  • 3.11 Kony Solutions
  • 3.12 No Need 4 Mirrors
  • 3.13 Mobile Commerce Vendors Ranking
    • 3.13.1 Vendor Ranking Based on Market Share

4 Top Revenue Mobile Commerce Applications

  • 4.1 Mobile Commerce Apps with Image Recognition Features
  • 4.2 Scan-able Products and virtual Price-tags
  • 4.3 Social-Apps Interactions
    • 4.3.1 Case Study: Buzztala and Video Advertising
  • 4.4 Social Commerce and Retail Opportunities
    • 4.4.1 Social Commerce and Business Intelligence
    • 4.4.2 Post-Sale Service
  • 4.5 Mobile Social Commerce Applications
    • 4.5.1 Social integration
    • 4.5.2 Check-ins
    • 4.5.3 Reviews
    • 4.5.4 Group Buying and Daily Deals
    • 4.5.5 Q&A
    • 4.5.6 Style Feedback
    • 4.5.7 Shopping Feedback
    • 4.5.8 Collecting
    • 4.5.9 Case Study: Amex allows social offers for merchants
  • 4.6 Location Commerce Apps
  • 4.7 Mobile Video Advertising and ROI
    • 4.7.1 Case Study: Video Advertising in Mobile Apps

5 Mobile Financial Services Market 2015 - 2020

  • 5.1 Mobile Banking Overview
    • 5.1.1 Mobile Banking Customers Globally Growth Rates
  • 5.2 Top Banks with Mobile Banking Customers

6 Mobile Marketing and Advertising Industry 2015 - 2020

  • 6.1 Mobile Advertising Vendors Analysis
  • 6.2 Rhythm NewMedia
  • 6.3 Vdopia
  • 6.4 Greystrip
  • 6.5 Madvertise
  • 6.6 BuzzCity
  • 6.7 Adfonic
  • 6.8 InMobi
  • 6.9 Jumptap
  • 6.10 Admob
  • 6.11 Third Screen Media
  • 6.12 Millennial Media
  • 6.13 Global Mobile Marketing Spending 2015-2020
    • 6.13.1 Over the Top (OTT) Providers Market

7 Global Spending on Mobile Commerce and Marketing

  • 7.1 Top Mobile Ad Networks Revenues
  • 7.2 Mobile Commerce Market 2015-2020
    • 7.2.1 US
    • 7.2.2 Europe
    • 7.2.3 Asia

Tables

  • Table 1: Market Share Rankings
  • Table 2: Mobile Banking Customers
  • Table 3: Global Mobile Ad Spending
  • Table 4: Top Mobile Ad Networks

Figures

  • Figure 1: Mobile Platform Market Share 2012 - 2020
  • Figure 2: Social Commerce Growth
  • Figure 3: Brands and Social Commerce
  • Figure 4: Mobile Banking Users Globally
  • Figure 5: Mobile Marketing Vendors Metrics
  • Figure 6: US M-commerce Market 2014 - 2020
  • Figure 7: Europe M-commerce Market 2014 - 2020
  • Figure 8: Asia M-commerce Market 2014 - 2020
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