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市場調查報告書

穿戴式技術行動廣告

Wearable Technology in Mobile Advertising

出版商 Mind Commerce 商品編碼 311010
出版日期 內容資訊 英文 28 Pages
商品交期: 最快1-2個工作天內
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穿戴式技術行動廣告 Wearable Technology in Mobile Advertising
出版日期: 2014年08月25日 內容資訊: 英文 28 Pages
簡介

穿戴式設備新登場,產生行動廣告可配合個人支援的可能性。智慧眼鏡和智慧腕帶等的用戶看見怎樣的廣告,還有在哪裡看到的,廣告業者可收集這些資訊。「按觀看次數收費」(用戶每看到廣告時再收廣告費的方式)等新的經營模式也受到討論。

本報告提供穿戴式設備相對應的行動廣告的可能性,與未來的市場相關分析、到目前為止的穿戴式技術的開發情形和今後的可能性、智慧眼鏡行動廣告的案例、到目前為止的配合措施情形、新的廣告模式構想的資訊,為您概述為以下內容。

第1章 穿戴式設備的開發

  • 行動廣告的個人化支援和穿戴式設備
  • 案例研究:穿戴式設備 vs. 行動裝置
  • 行動廣告的情報(環境智能)

第2章 穿戴式設備、智慧眼鏡廣告

  • 「按觀看次數收費」(Pay-Per-Gaze)模式
    • 穿戴式技術相對應的廣告
    • 案例研究:Google Glass的按觀看次數收費方案

第3章 穿戴式設備廣告:市場新動向

  • 案例研究:廣告目的之穿戴式設備利用
    • 用戶行動的監測
    • 結合行動的廣告

第4章 未來的面向穿戴式設備廣告模式

  • 跟穿戴式設備的組合方法
    • 「按心動次數收費」(Pay-Per-Emotion)方式
    • 「按行動次數收費」(Pay-Per-Action)方式

圖表一覽

目錄

The emerging wearable technology ecosystem will bring mobile advertising personalization to a whole new level as solutions such as Disney's MyMagic+ wearable are just the tip of the proverbial iceberg. We see wearable tech bringing to the fore an entirely new category of mobile advertising that will transform the joking about the movie Minority Report into a viable business model with positive ROI for advertisers.

Wearables can be used as a source of knowledge for advertisers. This can be done by collecting information about user's behavior towards certain ads. Wearable devices can be used smartly in advertising. It can give the user's feedback on certain products by monitoring the user's behavior while watching these products' ads. Wearables device can vary from wearable glasses to small wrist bands that can detect the following user's activity including movements, vital signs, and behaviors.

This ICT Insight report provides analysis of wearable technology in mobile advertising scenarios such as using Google Glass Pay-Per-Gaze and Pay-Per Emotions business models.

This report is part of the Mind Commerce Information and Communications Technology (ICT) Insight series of reports, which are provided as part of subscription offerings and on an exclusive basis to our preferred clients and partners. The reports provide critical information and key insights into the impact of developing ICT trends, challenges and opportunities with emerging business models, and assessment of evolving and maturing technologies.

All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Key Findings:

  • Wearable technology will have a profound effect on measuring human behavior
  • Mobile advertising will benefit from new models including pay-per-emotion and pay-per-action
  • Certain models such as pay-per-gaze, while unproven commercially, have great promise as wearable tech becomes mainstream
  • Wearable technology and mobile advertising have great synergy as the former will provide a measured response to advertisements

Target Audience:

  • Advertising agencies
  • Mobile network operators
  • Retail brands and merchants
  • Mobile marketing companies
  • Augmented reality companies
  • Wireless device manufacturers
  • Wireless infrastructure providers
  • Consumer electronics companies
  • Wearable technology developers
  • Digital entertainment companies

Table of Contents

1 Wearable Devices Developments

  • 1.1 Mobile Advertising Personalization and Wearable Devices
  • 1.2 Case Study: Wearable Devices vs. Mobile Devices
  • 1.3 Mobile Advertising Intelligence

2 Wearables Smart Glasses in Advertising

  • 2.1 Pay-Per-Gaze Model
    • 2.1.1 Advertising with Wearable Technology
    • 2.1.2 Case Study: Pay-Per-Gaze Scenario with Google Glass

3 Wearables Advertising a New Shift

  • 3.1 Case Study: The use of Wearable Devices in Advertising
    • 3.1.1 User Behavior Monitoring
    • 3.1.2 Behavior towards Advertisements

4 Future Advertising Models with Wearable Devices

  • 4.1 Combining Applications with Wearable Devices
    • 4.1.1 Pay-Per-Emotion
    • 4.1.2 Pay-Per-Action

Figures

  • Figure 1: Pay-Per-Gaze
  • Figure 2: Augmented Reality Advertising
  • Figure 3: Google Glass Ads Preview
  • Figure 4: Wearable Tech in Advertising
  • Figure 5: Pay per Emotion (PPE)
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