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市場調查報告書

LTE策略、應用藍圖,及4G的未來

LTE Strategy, Application Roadmap, and Future of 4G

出版商 Mind Commerce 商品編碼 296693
出版日期 內容資訊 英文 93 Pages
商品交期: 最快1-2個工作天內
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LTE策略、應用藍圖,及4G的未來 LTE Strategy, Application Roadmap, and Future of 4G
出版日期: 2014年02月01日 內容資訊: 英文 93 Pages
簡介

4G的LTE標準,包含經由VoLTE的VoIP,可獲得和本來的端到端IP連接同樣大幅度的容量。LTE從新的經營模式及產業的參與企業,至提高服務品質、用戶體驗品質之營運支援系統,對於所有產業結構要素顯示了機會與課題。

本報告提供LTE的引進、功能,及潛在應用的相關調查,含行動電話服務與供應鏈的商業行動無線生態系統的特定策略,解決方案及應用的技術及市場環境分析,為您概述為以下內容。

第1章 摘要整理

第2章 LTE

第3章 LTE應用策略

  • 為更大量的資料利用做好準備
  • 為在雲端日益增加的服務做好準備
  • 為越來越多被拋在後面的核心服務做好準備
  • 為附加價值服務引進做好準備

第4章 LTE應用藍圖

  • 影音
  • VoLTE
  • 進階通訊服務(RCS)
  • LTE Direct

第5章 4G的未來

  • 設備及用戶
  • 未來的網路拓撲圖
  • 未來的應用
  • 新的LTE經營模式

第6章 結論、建議

圖表清單

目錄

The Long Term Evolution (LTE) standard for 4G provides significant capacity gains as well as true end-to-end Internet Protocol (IP) connectivity including voice over IP (VoIP) via voice over LTE (VoLTE). LTE is ushering in a new world of opportunities and challenges for every industry constituent including everything from new business models and industry participants to operational support systems for improved quality of service and user experience.

This research evaluates LTE development, capabilities, and potential applications with a view towards both what is technically possible as well as what is optimal based on current and anticipated market conditions. The report analyzes technologies and market conditions to provide specific strategies, solutions, and applications for the commercial mobile radio ecosystem including cellular service providers and their supply chain.

Target Audience:

  • Mobile content providers
  • Mobile network operators
  • Wireless device manufacturers
  • Wireless infrastructure providers
  • Application developers and aggregators
  • Government and sovereign R&D institutions

Report Benefits:

  • LTE outlook and forecasts
  • Identify optimal LTE strategies
  • Understand LTE opportunities and constraints
  • Identify applications and solutions optimized by LTE
  • Identify emerging business models facilitated by LTE
  • Understand emerging areas such as wearable wireless
  • Recognize the supply/demand factors effecting LTE usage
  • Identify emerging applications for both consumers and enterprise
  • Understand the need for LTE VAS applications in the face of competition
  • Understand the evolving marketplace and the impact on the LTE ecosystem

Table of Contents

1.0 EXECUTIVE SUMMARY 7

2.0 LONG TERM EVOLUTION (LTE) 8

  • 2.1 LTE STATUS UPDATE 9
  • 2.2 LTE SUBSCRIPTIONS 11
  • 2.3 LTE RELEASE 11 AND THE ROADMAP BEYOND 11
  • 2.4 LTE DIRECT 13
  • 2.5 LTE DIRECT APPLICATIONS 16

3.0 LTE APPLICATION STRATEGY 18

  • 3.1 PREPARE FOR MUCH MORE DATA USAGE 18
    • 3.1.1 BIGGEST FACTOR IN MOBILE DATA: MOBILE VIDEO 18
    • 3.1.2 MOBILE VIDEO FORECAST 19
  • 3.2 PREPARE FOR INCREASINGLY MORE SERVICES IN THE CLOUD 19
    • 3.2.1 THE ROLE OF INCUMBENT NETWORK OPERATORS IN MOBILE CLOUD 20
    • 3.2.2 MOBILE DATA IN THE CLOUD FORECAST 21
  • 3.3 PREPARE FOR INCREASINGLY MARGINALIZED CORE SERVICES 21
    • 3.3.1 MARGINALIZATION DRIVES THE NEED FOR VALUE-ADDED SERVICES 21
    • 3.3.2 VALUED SERVICES INCLUDE COMMERCE, CONTENT AND APPS 22
  • 3.4 PREPARE FOR DEPLOYMENT OF VALUE-ADDED SERVICES 26
    • 3.4.1 WHAT IS A VALUE-ADDED SERVICE (VAS)? 26
    • 3.4.2 RELATIONSHIP OF VAS TO OTHER SERVICES 27
    • 3.4.3 WHY ARE VAS IMPORTANT? 27
    • 3.4.4 THE VAS SUPPLY CHAIN 27
    • 3.4.5 CARRIER PLANNING FOR VAS APPLICATIONS 27

4.0 LTE APPLICATION ROADMAP 29

  • 4.1 VIDEO 29
    • 4.1.1 MORE OF THE SAME: ONLY FASTER 30
    • 4.1.2 VIDEO CALL 33
    • 4.1.3 LTE VIDEO BROADCAST 34
    • 4.1.4 MOBILE TV IN LTE 35
  • 4.2 VOICE OVER LTE (VOLTE) 39
    • 4.2.1 GSMA VOLTE INIATIVES 40
    • 4.2.2 ALTERNATIVES TO VOLTE 41
  • 4.3 RICH COMMUNICATIONS SERVICES (RCS) 42
    • 4.3.1 GSMA RCS INITIATIVES 44
    • 4.3.2 RICH CALLS 45
    • 4.3.3 RICH MESSAGING 46
    • 4.3.4 RCS AND VIDEO 47
    • 4.3.5 DYNAMIC ADDRESS BOOK (DAB) 48
  • 4.4 LTE DIRECT 49
    • 4.4.1 DIRECT SERVICES 50

5.0 THE FUTURE OF 4G 53

  • 5.1 DEVICES AND SUBSCRIBERS 53
    • 5.1.1 SUBSCRIBER BEHAVIORS EVOLVE 54
    • 5.1.2 CONSUMER ELECTRONICS AND LTE 55
    • 5.1.3 THE GLOBAL MARKET FOR SMARTPHONES AND TABLETS 57
    • 5.1.4 NEXT GENERATION DEVICES AND LTE 59
  • 5.2 FUTURE NETWORK TOPOLOGY 60
    • 5.2.1 CONTINUED SMALL CELL EXPANSION 60
    • 5.2.2 HETEROGENEOUS NETWORKS (HETNETS) 61
    • 5.2.3 LTE TOPOLOGY ROADMAP 63
  • 5.3 FUTURE APPLICATIONS 64
    • 5.3.1 LTE AND SOCIAL NETWORKS/MEDIA 65
    • 5.3.2 LTE AND MOBILE MARKETING/ADVERTISING 66
    • 5.3.3 LTE ENABLED MOBILE COMMERCE 67
    • 5.3.4 CLOUD STORAGE/ACCESS 69
    • 5.3.5 PEER-TO-PEER (P2P) COMMUNICATIONS 70
    • 5.3.6 AUGMENTED REALITY (AR) 71
    • 5.3.7 WEARABLE WIRELESS DRIVES NEW APPLICATIONS 75
    • 5.3.8 THE ENTERPRISE/CORPORATE DASHBOARD 76
    • 5.3.9 MACHINE-TO-MACHINE (M2M) AND THE INTERNET OF THINGS (IOT) 78
    • 5.3.10 CONVERGENCE OF M2M, IOT, SOCIAL, AND BIG DATA = HUGE OPPORTUNITY 82
  • 5.4 NEW LTE BUSINESS MODELS 83
    • 5.4.1 MOBILE NETWORK API MODELS 83
    • 5.4.2 WORKING WITH THE CARRIERS 84
    • 5.4.3 DEALING WITH CARRIER CONCERNS IN NEW BUSINESS MODELS 86
    • 5.4.4 THE EMERGENCE OF A STRUCTURED THIRD-PARTY ECOSYSTEM 88

6.0 CONCLUSIONS AND RECOMMENDATIONS 91

List of Figures

  • Figure 1: LTE Direct Public Expression 14
  • Figure 2: Qualcomm Differentiated Apps/Services for Proximate Discover 16
  • Figure 3: Video Usage by Screen Type 18
  • Figure 4: Mobile Video Forecast to 2017 19
  • Figure 5: Mobile Data in the Cloud Forecast to 2017 21
  • Figure 6: Mobile Commerce Continuum 22
  • Figure 7: Pull and Push Content Models 25
  • Figure 8: Value-added Services vs. Core Services 26
  • Figure 9: Worldwide Mobile Data Usage 30
  • Figure 10: Mobile TV Ecosystem 36
  • Figure 11: VoLTE Call Continuity 39
  • Figure 12: RCS, APIs, and Applications 43
  • Figure 13: Enhanced Address Book Benefits 48
  • Figure 14: RCS Application Integration 49
  • Figure 15: LTE Market Drivers by Operational Improvement 54
  • Figure 16: Global Smartphone and Tablet Ownership by Country 57
  • Figure 17: Global Smartphone Market by Region 58
  • Figure 18: Global Tablet Market by Region 59
  • Figure 19: HetNets Topology 61
  • Figure 20: Carrier WiFi and Small Cells 62
  • Figure 21: Mobile Marketing Investment Growth by Type Forecast to 2015 66
  • Figure 22: Mobile Marketing Expenditures by Type Forecast to 2015 66
  • Figure 23: Augmented Reality 71
  • Figure 24: Enterprise Corporate Dashboard 77
  • Figure 25: Enterprise Corporate Dashboard: Employee Locator Application 78
  • Figure 26: Global M2M Growth by 2G/3G/4G Forecast to 2017 79
  • Figure 27: Global M2M Data Growth Forecast to 2017 80
  • Figure 28: Evolution of Carrier Business Models and Third Parties 89

List of Tables

  • Table 1: LTE Status 9
  • Table 2: LTE Subscriptions, by Region, Subscriptions Millions, 2013-2018 11
  • Table 3: Formal Status of LTE Release 10, 11, and 12 12
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