市場調查報告書 - 245721

電信業者的行動商務策略

Mobile Commerce Carrier Strategies

出版商 Mind Commerce Publishing LLC
出版日期 2012年06月26日 內容資訊 英文 223 Pages
價格
電信業者的行動商務策略 Mobile Commerce Carrier Strategies
出版日期: 2012年06月26日 內容資訊: 英文 223 Pages
簡介

本報告,針對電信業者的行動商務策略,分析行動商務的主要技術、系統、解決方案、應用及企業的分析、行動廣告/市場行銷與行動商務間的關係,包含基礎架構、應用、OSS整合及行動相關的合作決定等、支援電信業者的無線服務的重要分析・提案,由下列摘要形式闡述。

第1章 報告摘要

第2章 簡介

第3章 實現M商務應用的電信業者策略

  • 行動商務與定位服務的使用
  • 定位服務
  • 電信業者於定位商務的角色
  • 定位商務
  • LBS(定位服務)的將來
  • 定位商務的課題
  • 定位商務+社群商務=商務的成功
  • 定位商務應用與其課題
  • 定位商務市場額:2012年∼2017年
  • 定位商務上的行動電視
  • 行動廣告策略
  • 行動訊系廠商的成長
  • 行動訊息、行動搜尋的重要廣告工具
  • 特定的產業別市場上,本土化行動廣告促進主要業績
  • 嶄露頭角的行動行銷廠商
  • 不景氣下對行動企業的提案
  • 強化行動商務的行動影音廣告

第4章 行動商務對電信業者的威脅

  • Google行動商務的商業模式
  • 雲端運算與Google行動應用程式的變革
  • Google的商業模式與雲端策略
  • Google應用程式市場與行動應用程式
  • NFC付款vs.雲端型付款
  • 雲端的行動付款
  • Google Android於行動商務的影響
  • Android應用程式的分析
  • 市場概要
  • 將來的Android
  • 取代電信業者服務的Google行動商務應用程式
  • Google地圖
  • 社群商務的Google
  • Google於社群銷售・社群廣告的將來策略

第5章 行動商務市場

第6章 使用者對於新行動商務應用程式的接受

  • 最終使用者的預測
  • 網路電信業者及第三方供應商的預測

第7章 電信業者的行動商務策略

  • 行動銀行
  • 信用卡時代的結束與錢包的抬頭
  • 行動付款市場:2012年∼2017年
  • 複合策略

第8章 電信業者為擊敗替代行動商務解決方案供應商的策略

  • 雲端運算的規格
  • 雲端與行動商務市場的將來
  • 朝4G及LTE的轉換

圖表一覽表

目錄

Table of Contents

1.0. EXECUTIVE SUMMARY

2.0. INTRODUCTION

  • 2.1.1. M-COMMERCE APPLICATIONS
  • 2.2. M-COMMERCE VALUE CHAIN
    • 2.2.1. THE MAIN PARTICIPANTS IN MOBILE COMMERCE
    • 2.2.2. (MOBILE SERVICE PROVIDER) STRATEGY FOR USER APPLICATION
  • 2.3. MOBILE COMMERCE SERVICE REVENUES VS CONVERGED SERVICES

3.0. TELECOMS STRATEGIES TO ENABLE M-COMMERCE APPLICATIONS

  • 3.1. USING LOCATION BASED SERVICES WITH MOBILE COMMERCE
  • 3.2. LOCATION BASED SERVICE
  • 3.3. THE ROLE OF TELECOMS IN LOCATION COMMERCE
    • 3.3.1. LOCATION BASED SERVICE GAMING
    • 3.3.2. LBS REGULATIONS
  • 3.4. LOCATION COMMERCE
    • 3.4.1. LOCATION SYSTEMS
    • 3.4.2. MAP SYSTEM
    • 3.4.3. CONCLUSION
  • 3.5. THE FUTURE OF THE LBS
  • 3.6. LOCATION COMMERCE CHALLENGES
    • 3.6.1. USERS PRIVACY IN LOCATION COMMERCE
    • 3.6.2. WHAT CAN BE DONE TO PROTECT USER PRIVACY IN LOCATION COMMERCE
    • 3.6.3. USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT
    • 3.6.4. LOCATION COMMERCE AND MOBILE BUSINESS APPLICATION
  • 3.7. LOCATION COMMERCE + SOCIAL COMMERCE = COMMERCE SUCCESS
  • 3.8. LOCATION COMMERCE APPLICATIONS AND ITS CHALLENGES
  • 3.9. LOCATION COMMERCE MARKET VALUE 2012-2017
    • 3.9.1. FACEBOOK AND LOCATION COMMERCE
    • 3.9.2. NEW LOCATION COMMERCE APPLICATIONS AND VENDORS
  • 3.10. MOBILE TV IN MOBILE COMMERCE
    • 3.10.1. MOBILE TV ECOSYSTEM
    • 3.10.2. THE OPERATORS ROLE
    • 3.10.3. HANDSET MANUFACTURERS ROLE
    • 3.10.4. SOFTWARE VENDORS ROLE
    • 3.10.5. CHARGING IN MOBILE TV
    • 3.10.6. SPECTRUM
    • 3.10.7. CONCLUSION
  • 3.11. MOBILE ADVERTISING STRATEGIES
  • 3.12. MOBILE MESSAGING VENDORS GROW UP
  • 3.13. MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL
  • 3.14. LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS
    • 3.14.1. MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR
    • 3.14.2. ADVERTISING SPENDING GROWTH FORECASTS 2012 TO 2020
    • 3.14.3. EUROPEAN MOBILE MARKETING WILL GROW GRADUALLY
    • 3.14.4. EUROPE MOBILE MARKETING EFFORTS MATURE SLOWLY
    • 3.14.5. ASIA REMAINS MOBILE GLOBAL LEADER; U.S. LAGS
    • 3.14.6. GROWTH OF MOBILE MARKETING SPENDING FACES CHALLENGES
  • 3.15. MOBILE MARKETING VENDORS MAKE THEIR MARK
    • 3.15.1. SUPPLIERS PROVIDE DIVERSE SET OF OFFERINGS
    • 3.15.2. ADVERTISING NETWORKS VIE FOR LEADING BRAND CLIENTELE
    • 3.15.3. GLOBAL MARKET SPENDING TO REACH $54B BY 2020
  • 3.16. RECOMMENDATIONS FOR THE MOBILE MARKETER DURING AN ECONOMIC DOWNTURN
    • 3.16.1. IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS
  • 3.17. MOBILE VIDEO ADVERTISING TO ENHANCE MOBILE COMMERCE
    • 3.17.1. CASE STUDY: MOBILE VIDEO ADVERTISING AND MOBILE COMMERCE

4.0. THREATS TO THE TELECOMS IN MOBILE COMMERCE

  • 4.1. GOOGLE BUSINESS MODELS IN MOBILE COMMERCE
  • 4.2. CLOUD COMPUTING AND THE TRANSFORMATION OF GOOGLE MOBILE APPS
    • 4.2.1. GFS II
    • 4.2.2. BIGTABLE
    • 4.2.3. MAPREDUCE
    • 4.2.4. MEMCACHE
    • 4.2.5. APPENGINE
  • 4.3. GOOGLE BUSINESS MODEL AND CLOUD STRATEGY
    • 4.3.1. MARKET STRATEGY
  • 4.4. GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS
    • 4.4.1. MOBILE COMMERCE IN GOOGLE CLOUDS
    • 4.4.2. ECONOMICS OF THE CLOUD AND ITS BENEFITS FOR GOOGLE
    • 4.4.3. SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES
    • 4.4.4. GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY
  • 4.5. NFC PAYMENT VS CLOUD-BASED PAYMENTS
  • 4.6. MOBILE PAYMENTS IN THE CLOUD
    • 4.6.1. MOBILE DEVICES IN THE CLOUD
    • 4.6.2. CLOUD-BASED MOBILE PAYMENT
    • 4.6.3. PAYPAL CLOUD BASED MOBILE PAYMENT
    • 4.6.4. THE FUTURE OF THE MOBILE PAYMENT: NFC OR CLOUD-BASED PAYMENTS?
    • 4.6.5. CONCLUSION
  • 4.7. GOOGLE ANDROID IMPACT ON MOBILE COMMERCE
  • 4.8. ANDROID APPLICATIONS ANALYSIS
    • 4.8.1. SWOT ANALYSIS FOR THE ANDROID OS
  • 4.9. MARKET OVERVIEW
    • 4.9.1. MARKET FORECAST
    • 4.9.2. MARKET SHARE
    • 4.9.3. MARKET ANALYSIS
    • 4.9.4. MARKET PREDICTIONS
    • 4.9.5. BUSINESS OPPORTUNITIES
    • 4.9.6. TRENDS IN MOBILE SOFTWARE DEVELOPMENT
    • 4.9.7. MOBILE CLOUD SOFTWARE DEVELOPMENTS
    • 4.9.8. APPLICATION BILLING
    • 4.9.9. HANDSET BUSINESS TRENDS
  • 4.10. ANDROID OS FUTURE
    • 4.10.1. ANDROID HARDWARE DEVELOPMENTS
    • 4.10.2. CONCLUSION
  • 4.11. GOOGLE MOBILE COMMERCE APPLICATION WHICH IS ALTERNATIVE TO THE TELECOMS SERVICES
  • 4.12. GOOGLE MAPS
    • 4.12.1. GOOGLE LATITUDE
  • 4.13. GOOGLE IN SOCIAL COMMERCE
    • 4.13.1. MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS
    • 4.13.2. GOOGLE+ AND LOCATION SERVICES
    • 4.13.3. FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING
    • 4.13.4. SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING
  • 4.14. THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING
    • 4.14.1. GOOGLE+ TO TAKE OVER FACEBOOK

5.0. MOBILE COMMERCE MARKET

6.0. USER ACCEPTANCE FOR NEW MOBILE COMMERCE APPLICATIONS

  • 6.1.1. THE END-USER PERSPECTIVE
  • 6.1.2. THE NETWORK OPERATOR AND THIRD PARTY PROVIDER PERSPECTIVE

7.0. CARRIERS STRATEGIES FOR MOBILE COMMERCE

  • 7.1. MOBILE BANKING
    • 7.1.1. M-BANKING EVOLUTION
    • 7.1.2. M-BANKING BENEFITS
    • 7.1.3. E-MARKETING AND M-BANKING
    • 7.1.4. M-BANKING CHALLENGES
    • 7.1.5. MANAGEMENT CHALLENGE
    • 7.1.6. INCREASED CUSTOMERS EXPECTATIONS
    • 7.1.7. SECURITY PROBLEMS
    • 7.1.8. TECHNOLOGICAL CHALLENGES
    • 7.1.9. SOLUTIONS
    • 7.1.10. NORDEA'S WAP SOLO MOBILE BANKING SERVICE
  • 7.2. THE END OF THE CREDIT CARD ERA AND THE RISE OF THE WALLET
    • 7.2.1. ISIS WALLET
    • 7.2.2. GOOGLE WALLET AND ITS SWOT ANALYSIS
    • 7.2.3. GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT
    • 7.2.4. PAYPAL AND GOOGLE WALLET
    • 7.2.5. VISA WALLET AND ITS SWOT ANALYSIS
    • 7.2.6. SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS
    • 7.2.7. GOOGLE WALLET VERSES ISIS WALLET
    • 7.2.8. COMPARISON BETWEEN CURRENT WALLET SYSTEMS
    • 7.2.9. ADVANTAGES OF THE M-PAYMENTS SYSTEMS
  • 7.3. MOBILE PAYMENTS MARKET 2012-2017
    • 7.3.1. CURRENT MARKET SEGMENT
    • 7.3.2. M BANKING INTERACTIONS
    • 7.3.3. MOBILE APPS FOR MULTIPLE PLATFORMS
    • 7.3.4. HTML 5
    • 7.3.5. CURRENT PLATFORMS
  • 7.4. HYBRID STRATEGY

8.0. TELECOMS STRATEGIES TO OVERCOME ALTERNATIVE MOBILE COMMERCE SOLUTIONS PROVIDERS

  • 8.1. USING CLOUD COMPUTING
    • 8.1.1. USING AMAZON CLOUD SERVICE WITH MOBILE COMMERCE
    • 8.1.2. DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE
    • 8.1.3. CLOUD FORMATION
    • 8.1.4. SALES FORCE CLOUD GOES MOBILE
  • 8.2. THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD
  • 8.3. THE TRANSITION TO 4G AND LTE

電信業者的行動商務策略是由出版商Mind Commerce Publishing LLC在2012年06月26日所出版的。這份市場調查報告書包含223 Pages 價格從美金2695起跳。

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