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市場調查報告書
新一代行動商務:超越行動電話
Next Generation Mobile Commerce: Beyond Cell Phones
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新一代行動商務:超越行動電話 是由出版商Mind Commerce Publishing LLC在2011年12月所出版的。
這份英文市場調查報告書包含150 Pages 價格從美金1995起跳。
本報告提供預計將急速成長的行動商務市場相關資料相關調查分析，未來的行動電話和平板電腦，行動商務的應用與消費者行動的變化相關預測等資料彙整，概述為以下內容。
目錄
第1章 摘要整理
第2章 行動電話的未來與未來行動商務的影響
- 行動平台
- HTML
- 行動電話
- 2G行動電話和行動商務
- 3G行動電話
- 使用LTE(前瞻長程演進)的VOIP
- 行動IP
- 從IPV4到IPV6
- 4G行動電話
- 3GPP LTE(前瞻長程演進)和4G行動電話
- 3G和4G系統的差異
- 2012∼17年的4G行動電話市場
- 行動·設備的的應用程式的未來
第3章 行動電話相關分析(OS開發)
- ANDROID OS
- BLACKBERRY
- IOS
- NET COMPACT FRAMEWORK
- BREW
- 掌上型電腦與MICROSOFT的智慧型手機
- PALM OS
- LG，SAMSUNG，MOTOROLA，SONY-ERICSSON
- ATT，VERIZON WIRELESS，SPRINT
- 開發人員支援計劃相關分析
- 行動電話及製造商相關SWOT分析
- JAVA ME
- SYMBIAN
第4章 使用行動電話以外的行動商務的利用(平板電腦的普及)
第5章 新一代設備(除了平板電腦與行動電話之外還有什麼...?)
第6章 2011∼17年的行動商務市場相關預測
第7章 市場
第8章 智慧型手機使用者的相關調查
Abstract
Overview:
The M-commerce market is projected to be accelerated by the following sub
sectors; Mobile Payments (including Digital and Physical Payments, Contactless
NFC and Mobile Money Transfer), Mobile Ticketing, Mobile Coupons and Mobile
Banking. We believe this will be partially due to developments in
non-traditional cellular usage and the ascent of the tablet computing devices.
This report provides analysis of current and the future market for mobile
commerce applications from (2012-2017). The research identifies the future of
handset, tablets and consumer behavior relative to m-commerce applications.
Audience:
- Mobile Network Operators
- Mobile Software Developers
- OSS/BSS Solution Providers
- Handset and Tablet Manufacturers
- Mobile Payment Service Providers
- Content and Applications Aggregators
- Wireless Privacy and Security Specialists
- Mobile Marketing and Advertising Providers
- Telecommunications Infrastructure Providers
Report Statistics
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- Publication Date: December 2011
- Author: Mustafa Elmoslhey
- Total Number of Pages: 150
- Keywords: Mobile Commerce, Future Mobile Commerce, Next Generation Mobile Commerce, Mobile Commerce Tablets, iPad Mobile Commerce
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Table of Contents
1. EXECUTIVE SUMMARY
2. THE FUTURE OF THE MOBILE HANDSETS AND ITS EFFECT ON M-COMMERCE
- 2.1. MOBILE PLATFORMS
- 2.2. HTML
- 2.3. MOBILE HANDSETS
- 2.4. 2G HANDSETS AND MOBILE COMMERCE
- 2.5. 3G HANDSETS
- 2.6. VOIP OVER LTE
- 2.7. MOBILE IP
- 2.8. THE MIGRATION FROM IPV4 TO IPV6
- 2.9. 4G HANDSETS
- 2.10. 3GPP LTE AND 4G HANDSETS
- 2.11. DIFFERENCES BETWEEN 3G AND 4G SYSTEMS
- 2.12. 4G HANDSET MARKET 2012-2017
- 2.13. FUTURE OF THE APPLICATIONS IN MOBILE DEVICES
3. HANDSET ANALYSIS (OS DEVELOPMENTS)
- 3.1. ANDROID OS
- 3.2. BLACKBERRY
- 3.3. IOS
- 3.4. .NET COMPACT FRAMEWORK
- 3.5. BREW
- 3.6. POCKET PC AND MICROSOFT SMART PHONE
- 3.7. PALM OS
- 3.8. LG, SAMSUNG, MOTOROLA & SONY-ERICSSON
- 3.9. ATT, VERIZON WIRELESS & SPRINT
- 3.10. ANALYSIS OF DEVELOPER SUPPORT PROGRAMS
- 3.11. SWOT ANALYSIS BY PHONE/MANUFACTURER
- 3.12. JAVA ME
- 3.13. SYMBIAN
4. M-COMMERCE USAGE BEYOND CELL PHONES (THE RISE OF THE TABLET)
- 4.1. TABLETS VS SMARTPHONES
- 4.2. CONSUMER BEHAVIOR IN M-COMMERCE
- 4.3. HOW GOOGLE IS DRIVING DECISIONS IN HANDSETS
- 4.4. WILL GOOGLE BE INVOLVED IN THE NEXT GENERATION M-COMMERCE...?
- 4.5. WHAT IS THE NEXT MOVE FROM GOOGLE..?
- 4.6. NEXT GENERATION MOBILE COMMERCE DEVICES (TABLETS OR SMARTPHONES..?)
- 4.7. TABLETS ANALYSIS
- 4.8. IPAD FROM APPLE
- 4.9. MOTOROLA XOOM
- 4.10. GALAXY TAB
- 4.11. LG G-SLATE
- 4.12. FUTURE OF THE TABLETS
- 4.13. CONCLUSION ON TABLETS
- 4.14. CASE STUDY 1: TABLETS EFFECTS ON M-COMMERCE
- 4.15. CASE STUDY 2: TABLETS AND PURCHASING DECISIONS
- 4.16. CONCLUSIONS
- 4.17. MOTOROLA
- 4.18. MOTOROLA SWOT
- 4.19. GLOBAL HANDSET MANUFACTURERS TO REDUCE NUMBER OF MODELS...?
- 4.19.1. NOKIA
- 4.19.2. LG
- 4.19.3. SAMSUNG
- 4.19.4. CONCLUSIONS
5. NEXT GENERATION DEVICES (WHAT'S BEYOND TABLET AND CELL PHONES..?)
6. M-COMMERCE MARKET FORECAST 2012-2017
- 6.1. UK MOBILE COMMERCE REVENUE 2011-2017
- 6.2. THE FUTURE OF M-COMMERCE TO 2017
- 6.3. M-COMMERCE FUTURE IN LTE AND ITS USAGE
- 6.4. M-COMMERCE IN 2017
- 6.5. SERVICES AND APPLICATIONS
- 6.6. NFC WORLD MARKET FORECAST 2012-2017
7. MARKETS
- 7.1. MOBILE ADVERTISING
- 7.1.1. THE ADVERTISING DOUBLE EDGED SWORD
- 7.1.2. MARKET SUMMARY
- 7.1.3. CASE STUDY RIM
- 7.1.4. CASE STUDY APPLE
- 7.1.5. CASE STUDY POPCAP GAMES
- 7.1.6. CASE STUDY CAR LOCATOR
- 7.1.7. PLATFORM MARKET SHARE
- 7.2. MARKET SIZING
- 7.2.1. PREDICTED MOBILE SALES
- 7.2.2. PREDICTED SMART PHONE SALES
- 7.2.3. PREDICTED MOBILE APPLICATION SALES AND REVENUE
- 7.2.4. RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS
- 7.3. MARKET SIZING AND FORECAST
- 7.3.1. SMART PHONE MARKET PERFORMANCE
- 7.4. APPLICATION STORE MARKET PERFORMANCE
- 7.4.1. HANDANGO MOBILE CONTENT
- 7.4.2. APPLE APP STORE MOBILE CONTENT
- 7.4.3. MEDIALETS APP STORE AND ANDROID MARKETPLACE ANALYSIS
- 7.5. RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE
8. SMART PHONE USER SURVEY
- 8.1. MARKET BREAKDOWN BY MOBILE OPERATING SYSTEM
- 8.1.1. SYMBIAN
- 8.1.2. RIM BLACKBERRY
- 8.1.3. APPLE OSX MOBILE
- 8.1.4. GOOGLE ANDROID
- 8.1.5. WINDOWS MOBILE AND PHONE
- 8.1.6. PALM WEBOS
- 8.1.7. SAMSUNG BADA
- 8.1.8. EMERGING PLATFORMS
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