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市場調查報告書
Google相關最新資訊 - 2011年秋天版
Google Update Autumn 2011
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Google相關最新資訊 - 2011年秋天版 是由出版商Mind Commerce Publishing LLC在2011年11月所出版的。
這份英文市場調查報告書包含63 Pages 價格從美金995起跳。
本報告提供2011年秋季的Google的產品和應用程式，合併計劃等相關彙整資料，相關市場相關調查分析，概述為以下內容。
目錄
第1章 簡介
第2章 市場相關最新資訊
- Google的評價標準
- Android推動的智慧型手機市場
- WIMAX與LTE(前瞻長程演進)將淘汰WIFI市場？
- 電子書市場與市場預測
- 網路電視市場與市場預測
- 視訊通話市場與市場預測
第3章 Google，連結，M2M
- 連結的設備
- 連結的通訊工具
- M2M通訊
- 連結的通訊手段和M2M相關預測
- M2M和連結的通訊手段的Google的機會
第4章 寬頻無線現況相關評估
- WIMAX的發展
- LTE(前瞻長程演進)的發展
- WIFI的發展
第5章 行動行銷現況相關評估
第6章 雲端現況相關評估
第7章 Over-the-Top(OTT):網際網路電視和電影相關評估
第8章 Over-the-Top(OTT):VOIP，MVNO，社群網路
第9章 Google的合作夥伴和其他競爭公司
第10章 Google的產品和應用相關新聞與分析
第11章 Google的企業收購
第12章 Google的報告書及相關調查
Abstract
Overview:
The Google Update Report provides timely analysis and projections about Google
market prospects, products and applications, product and company integration,
current and potential mergers and acquisitions, and more.
In this Google Update (Autumn 2011 Edition), we focus on a variety of news
items and some developments within the competitive struggle between Google and
others.
Some of the feature areas we address in this edition include M2M and connected
(devices and vehicles), broadband wireless, mobile marketing, and the state of
the Cloud (offerings, strategies, etc.), Internet TV, and Over-the-Top (OTT)
communications, content, and applications.
This edition of course includes our regular coverage of Google
competitors/partners, Google products/applications, and Google M&A activities,
integrations, and targets.
Audience:
- Competitors to Google: Any company that either already has or is
contemplating a competing line-of-business, application, product, service, etc.
- Investor Community: Investment banks, private equity, venture
capital, angel fund investors, and any other entity seeking to invest in any
venture that is impacted (positively or negatively) by Google
- Small Companies and Start-up's: Any small company or start-up that
has a new idea or business that could be impacted (positively or negatively)
by Google
- Others: Google continues to expand in depth and breadth of product
areas and influence throughout many industries including search, media,
communications, content, telephony, applications, and more. Google Market
Intelligence provides a competitive advantage and insights for subscribers.
Table of Contents
1.0 INTRODUCTION
2.0 MARKET UPDATE
- 2.1 GOOGLE METRICS
- 2.2 ANDROID CONTINUES TO DRIVE THE SMART PHONE MARKETPLACE
- 2.3 WIMAX AND LTE TO KILL THE WIFI MARKET?
- 2.4 E-BOOK MARKET AND FORECAST
- 2.5 IPTV MARKET AND FORECAST
- 2.6 VIDEO CALLING MARKET AND FORECAST
3.0 GOOGLE, CONNECTED, AND M2M
- 3.1 CONNECTED DEVICES
- 3.2 CONNECTED VEHICLES
- 3.3 MACHINE-TO-MACHINE (M2M) COMMUNICATIONS
- 3.4 CONNECTED VEHICLES AND M2M FORECASTS
- 3.5 GOOGLE OPPORTUNITIES IN M2M/CONNECTED VEHICLES
4.0 EVALUATING THE CURRENT STATE OF BROADBAND WIRELESS
- 4.1 DEVELOPMENTS IN WIMAX
- 4.2 DEVELOPMENTS IN LTE
- 4.3 DEVELOPMENTS IN WIFI
5.0 EVALUATING THE CURRENT STATE OF MOBILE MARKETING
- 5.1 CURRENT STATE OF MOBILE MARKETING
- 5.2 MOBILE MARKETING FORECASTING
- 5.3 MOBILE MARKETING VS. MOBILE ADVERTISING
- 5.4 INNOVATIONS IN MOBILE MARKETING
6.0 EVALUATING THE CURRENT STATE OF THE CLOUD
- 6.1 WHAT CLOUD AND WHY?
- 6.2 SNAPSHOT OF DEALS AND CLOUD-RELATED EVENTS
- 6.3 CLOUD COMPUTING FOR TELECOMMUNICATIONS OPERATORS
7.0 OVER THE TOP (OTT): EVALUATING INTERNET TV AND MOVIES
- 7.1 OTT INTERNET TV PROVIDERS
- 7.2 THE FIXED AND MOBILE CONNECTION
- 7.3 HYBRID TV
8.0 OVER THE TOP (OTT): VOIP, MVNO, AND SOCIAL NETWORKS
- 8.1 OVERVIEW
- 8.2 THE OTT VOIP/MVNO/SOCIAL OPPORTUNITY
- 8.3 THE OTT VOIP/MVNO/SOCIAL PLAYERS
- 8.4 VISION AND MARKET DIRECTION
9.0 GOOGLE COMPETITOR AND PARTNER UPDATE
- 9.1 YAHOO: ARE WE WITNESSING THE DEATH THROWS OF A ONCE GREAT
COMPANY?
- 9.2 GOOGLE VS. FACEBOOK: COMPETITIVE SNAPSHOT
- 9.3 FACEBOOK TO OFFER OWN PHONE IN 2013?
- 9.4 THE TABLES ARE TURNED: SIRI IS A COMPETITIVE THREAT TO GOOGLE
MOBILE
- 9.5 FRING ADDS LIVE GROUP CHAT
- 9.6 SOCIALDIAL SENDS SHOT ACROSS THE BOW AT TRADITIONAL TELEPHONY
- 9.7 MICROSOFT ACQUIRES VIDEOSURF
- 9.8 VERIZON EMBRACES LOCATION-BASED ADVERTISEMENTS
- 9.9 MVNO H2O ADDS 2GB TO UNLIMITED PLAN
- 9.10 ALCATEL-LUCENT DEVELOPS CLOUD-COMPUTING PLATFORM
10.0 GOOGLE PRODUCT AND APPLICATION NEWS AND ANALYSIS
- 10.1 GOOGLE MUSIC
- 10.2 BIG BREAK FOR GOOGLE APPS: GM MOVES 100K EMPLOYEES TO THE SAAS
- 10.3 GOOGLE EXPANSION INTO LBS WITH REAL-TIME TRAFFIC DATA
- 10.4 GOOGLE AND SOCIAL: GOOGLE + PROVIDES BUSINESSES WITH BRANDED
PAGE
- 10.5 GOOGLE WALLET AND CHECKOUT MERGE FOR IMPROVED SHOPPING
- 10.6 GOOGLE HAS A SECRET LAB?
11.0 GOOGLE ACQUISITIONS
- 11.1 GOOGLE ACQUIRES ZAGAT
- 11.2 GOOGLE ACQUIRES IBM PATENTS
- 11.3 GOOGLE MAKES ACQUISITIONS TO IMPROVE CURRENT PRODUCTS
- 11.4 GOOGLE MAY STILL ACQUIRE HULU?
12.0 GOOGLE REPORTS AND RELATED RESEARCH
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