歐洲的行動應用程式商店市場(2012年):市場分析及商務評估

Mobile Applications Stores 2012: Europe - Market Analysis and Business Assessment

出版商	Mind Commerce Publishing LLC
出版日期	2011年12月	商品編碼	225130
內容資訊	英文 76 Pages
價格	US $ 995 PDF by E-mail (Single User License) US $ 1865 PDF by E-mail (5 User License) US $ 2995 PDF by E-mail (Company-wide License)

簡介
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歐洲的行動應用程式商店市場(2012年):市場分析及商務評估 是由出版商Mind Commerce Publishing LLC在2011年12月所出版的。這份英文市場調查報告書包含76 Pages 價格從美金995起跳。

簡介

由於無線資料產業的推動，手機不斷進化，而產生了最尖端科技的智慧型手機。雖然所有智慧型手機都有搭載廠商所提供的應用程式，追求新收益機會的網路業者從2009年起，仍開始鼓勵其他應用程式的開發。一利用這些應用程式，網路服務的使用便會增加，也就關係到收益的增加。以後，利用Apple的iPhone、或是Android的終端裝置等，利用這些受歡迎的平台的行動應用程式的開發將會爆發性的增加。

本報告提供歐洲的行動應用程式商店(MAS)市場整體概要，以RIM、Apple為首，各終端裝置廠商提供的MAS調查分析，再加上歐洲主要網路業者的MAS策略概要、該市場商務機會及成長的可能性彙整，加上市場預測，為您概述為以下內容。

The evolution of the cell phone, driven by the wireless data industry trying to make individuals more productive wherever they are, has led to the current state of the art device, referred to as the Smartphone. Smart phones are nothing more than handheld computers that support email, personal organizers, voice & data communications services and other applications.

All smart phones come loaded with standard applications defined by the manufacturer. However, in 2009 the network operators, looking for revenue opportunities, have encouraged the development of other applications that can be used on the cell phones they support. Using these applications will use the network services more and generate more revenue. The network operators established business relationships and development platforms to encourage the growth of these applications. Since that time, with popular platforms like Apple's iPhone or Android handsets, mobile application development has exploded.

While smart phones are the primary mobile device, over the last two years, we have seen the emergence of tablet computers and other such mobile devices which support mobile applications.

We analyze Mobile Application Stores (MAS) provided by the following handset manufacturers:

Research in Motion (“RIM”)
Apple
Nokia
Palm
Motorola
LG
Samsung
Sony-Ericsson

We also evaluate the following European network operators' MAS plans:

Vodafone
Orange
T Mobile
Telefonica
Movistar O2

Audience:

Handset Manufacturers: a comprehensive review of the Mobile Application Stores, development tools and support programs.
Carriers: a comprehensive review of the Mobile Application Stores, development tools and support programs.
Mobile Software developers: provide focus on what platforms offer growth and opportunity.
Potential Application Store providers: a detailed technical comparison & review the market
Retail electronics distributors (business & retail): a detailed technical comparison & review of the market.

Report Statistics

Publication Date: December 2011
Author: Mark Csernica
Total Number of Pages: 76
Keywords: Mobile Application Store, Mobile Application Store Europe, MAS, Apple, Nokia, Palm Motorola, LG, Samsung, Sony-Ericsson, Vodafone, Orange, T Mobile, Telefonica, Movistar & O2