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市場調查報告書
行動銀行：市場的狀況與將來的機會
Mobile Banking: State of the Market and Future Opportunities
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行動銀行：市場的狀況與將來的機會 是由出版商Mind Commerce Publishing LLC在2011年11月所出版的。
這份英文市場調查報告書包含37 Pages 價格從美金495起跳。
行動銀行做為以提供客戶創信且削減成本的方式來連結帳戶情報的手段，在美國以及主要先進市場上開始被導入。銀行配合行動電話技術以及電信業者網路的發展，客戶使用自己的行動電話，便可遠端進行資金的轉移和費用的支付等。行動支付雖相對冷靜，不過西歐的銀行影響消費者的行動，確保做為消費者所選擇行動支付交易處理業者的地位，活用行動銀行應用程式。
本報告，調查分析全球行動銀行市場的現狀以及展望，藉由考察動機以及發展促進因素的分析、銀行的多管道策略，評價行動銀行的發展狀況，同時提示行動銀行的將來預測等，由下列摘要形式闡述。
第1章 簡介
第2章 行動銀行的基礎與動機
- 行動技術在先進市場與發展中市場上對應不同需求
- 發展中市場的焦點
- 先進市場的焦點
- 導入行動銀行服務的動機
第3章 行動銀行的進化
第4章 美國的行動銀行發展
- 2007年：美國的行動銀行誕生
- Bank of America的個案研究
- Bank of America的管道相關決定
- 最初的成功
- 評判的良好功能
- 企業客戶的行動銀行
- 潛在收入
- 針對更佳成本效率的特定需求的設計
- 使用者的導入以及成功上的重要教育
- Citizens Bank的個案研究
第5章 現在的行動銀行
- 智慧型手機的要素
- 行動銀行應用程式的基本特徵
- 差異化功能
- 行動作業系統的選擇
- 針對行動支付的新行動提供物
第6章 行動銀行的將來
- 困難環境之中的技術創新趨勢
- 在美國步調加快的技術創新
- 行動定型於所被要求的傳輸管道
- 地方銀行以及信用合作社加入行動銀行
- 針對行動支付的系統順序
Abstract
Overview:
Mobile banking began in the US and other developed markets as a means of
providing customers access to account information in innovative, cost-cutting
ways. Banks matched the development of mobile phone technology and carrier
networks by allowing customers to conduct remote transactions on their mobile
phone such as fund transfer and bill payments.
Despite their relative silence in the mobile payments dialogue, Western banks
are using mobile banking applications to influence consumer behavior and
methodically secure their position as the consumers' preferred processor of
mobile payment transactions.
This research evaluates developments in mobile banking, beginning with
analysis of motivations and market drivers, and examination of bank's
multichannel strategies. It includes an evaluation of the most popular US
mobile banking applications. It also includes predictions of the future of
mobile banking and the realization of mobile payments' potential.
Audience:
- Mobile network operators
- M-Banking Application Developers
- Mobile Commerce Application Suppliers
- Infrastructure suppliers and service providers
Companies in Report:
- American Eagle Outfitters
- Apple
- AT&T
- Bank of America
- Bloomingdales
- Boku
- Citi
- Citizens Bank
- Discover
- Equity Bank
- G-Cash
- Globe Telecom
- Google
- Google Android
- Google Wallet
- Hope Micro
- Jamba Juice
- JP Morgan Chase
- Mastercard
- Mastercard
- Merita Bank
- M-Paisa
- M-Pesa
- PayPal
- Roshon Telecom
- Safaricom
- Splash Mobile Money
- Square
- TD Bank
- T-Mobile
- USAA
- Verizon
- Visa
- Vodacom
- Wells Fargo
- Yodlee
Report Statistics
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- Publication Date: November 2011
- Author: Micah Goldston
- Total Number of Pages: 37
- Keywords: Mobile Commerce, M-commerce, NFC, RFID, Near-field
Communications, Radio Frequency Identification, Mobile Payments,
Person-to-Person Payments, Wireless Commerce, Mobile Wallet
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Table of Contents
I. Introduction
II. Foundation and Motivations for Mobile Banking
- A. Mobile Technology Meets Different Needs in Developed and
Developing Markets
- B. Developing World Focus
- C. Developed World Focus
- D. Motivations for Deploying Mobile Banking Services
- 1. Cost Savings
- 2. Customer Retentions
- 3. Revenue Potential
III. Evolution of Mobile Banking
- A. History of Multi-channel Banking Strategy
- B. Development of Mobile Banking Services
- 1. Informative Services
- 2. Actionable Services
- 3. Integrative Services
IV. Development of Mobile Banking in the US
- A. 2007: The Birth of Mobile Banking in the US
- B. Bank of America Case Study
- 1. Bank of America's Channel Decision
- 2. Early Success
- 3. Popular Features
- C. Mobile Banking for Corporate Clients
- 1. Revenue Potential
- 2. More Cost Effective to Design for Unique Needs
- 3. Education is Critical to User Uptake and Success
- 4. Citizens Bank Case Study
V. Mobile Banking Today
- A. The Smartphone Factor
- B. Essential Characteristics of Mobile Banking Applications
- C. Differentiating Features
- D. Mobile Operating System Preferences
- E. Emergent Mobile Offerings to Mobile Payments
VI. Future of Mobile Banking
- A. Innovation Flows from Difficult Environments
- B. Innovation Speeds Up in the US
- C. Mobile Solidified as a Required Delivery Channel
- D. Regional Banks and Credit Unions Tap into Mobile Banking
- E. Methodical Steps towards Mobile Payments
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