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市場調查報告書
近距離無線通訊（NFC）的事業機會
Where is the Money in Near Field Communications?
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近距離無線通訊（NFC）的事業機會 是由出版商Mind Commerce Publishing LLC在2011年08月所出版的。
這份英文市場調查報告書包含126 Pages 價格從美金1995起跳。
近距離無線通訊（NFC）技術、有高速高容量應用的活用可能性、尤其是適合微付款等消費者付款。具體來說、行動商務、行動銀行、數位票卷等行動付款為主要的應用、公共交通當局、銀行、信用卡公司、行動電信業者、付款服務供應商、零售業者、以及使用者為利害關係人。
本報告書內容包括:近距離無線通訊（NFC）技術的調查分析、各種角度的NFC技術評價、主要利害關係人的各種事業機會的特定、對他們來說NFC的商業個案的提示、目前此領域所加入的主要企業的趨勢分析等、內容綱要摘記如下:
要約
目錄
實施摘要
- 品牌的角色
- 發展的市場
- 業界主導權及公開資訊系統
- 需要精力
- MNO及銀行
- 驅動市場的事物
NFC技術的展望
- NFC技術
- 強力的使用者認證vs速度和使用方便性
- 成功的關鍵
- 公開網站vs格起的庭院
- 風險
- 個別的交易安全確保：大小皆可
- 替代技術（EMV）
- 使用者認證
- 銷售放棄率
- 否認防止
- 多因素認證
- NFC應用
- 付款
- 連結管理
- 專利：類似集團
- 智慧型廣告
- 位置資訊基礎服務
- 行銷及客戶相關
- 社群網路
- 其他
行動付款和NFC
- 行動錢包
- 與行動電話一體化
- 與SIM卡一體化
- 行動商務
- 行動銀行
- 數位發卷
- 連結應用
- 價值鏈
利害關係人
- 公共交通當局
- 銀行
- 信用卡
- 行動電信業者
- 付款服務供應商
- 證卷交換所
- 技術供應商
- 零售業者
- 使用者
- 規範上的問題
加入市場的主要企業
類似產業：行動付款
商業個案
個案研究
- 行動現金的環保系統
- 個案研究：數位內容的網站付款
- PayPal及i模式的成長：擴大付款過程迴路的引進成功範例
- 個案研究：線上賭博的行動付款
- 個案研究：行動銀行
- 成功範例
- 日本：Suica
- 香港：Octopus
- 特徴
- 新加坡：EZ-Link
- 英國：Oyster
- 運用開始中
- 丹麥
- Alcatel-Lucent
- Gemplus/Trivnet
- PayPal
- MasterCard
- Google Wallet
- 夥伴
- 競爭企業
- ISIS
- 準備中
- 應用程式
- 其他應用程式及服務的配合
- 線上及「主道」交易用的儲值帳戶型客戶精密付款
結論及商業的提議
用語集：省略語及表記
附錄1：參考文獻
附錄2：訪問對象清冊
附錄3：全球中的行動金錢引進範例
Abstract
Overview:
Near Field Communication (NFC) is a technology that may be utilized for
high-speed high-volume applications and is well suited to consumer payments,
especially micro-payments. This report evaluates NFC and presents a detailed
description of the business case for NFC for various stakeholders. It
identifies key stakeholders, types of opportunities they can capitalize, and
analyzes current players in the field.
This research dispels many myths associated with NFC. Readers of this
document will be better prepared to decide if they want to pursue investments
in this industry and what areas to focus for optimal success. The report
includes critical analysis as well as many valuable insights and commercial
recommendations.
Organizations Interviewed for Report:
- Accenture
- Alcatel-Lucent
- Belgacom BICS
- Gemplus Trivnet
- MACH
- MAP International
- MasterCard
- Mitsui Ventures
- Monitise
- Obopay
- PayPal
- SIMPAY
- SMART
- SMART MONEY
- Sony Felica
- Telefonica Group
- Tranglo
- Transfer 2
- Ukash
- Vodafone UK
- World Cash Transfers
Audience:
- NFC suppliers
- Mobile network operators
- Mobile commerce application providers
- Mobile marketing and commerce vendors
- Manufacturers, merchants, and advertisers
Report Statistics
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- Publication Date: August 2011
- Author: Jeremy Kagan
- Total Number of Pages: 126
- Keywords: NFC, Near Field Communications, NFC Applications, NFC
Markets, NFC Phones, NFC Solutions, NFC Market Forecast, NFC Market
Opportunities, NFC Regional Opportunities, NFC Market Sectors, MAP
International, M-Pesa (Vodafone), SMART MONEY, Danal Corp.,Trust Vesta, Payoneer, Crandy NCS, M-Pass Germany, PayPoint, PaySafeCard, World Cash Transfers, SWIFT, Obopay, Clairmail. Boku, TNS, First Data Corporation, Tyfone, Alcatel-Lucent, Verifone, Intuit GoPayment
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Table of Contents
- ABSTRACT
- TABLE OF CONTENTS
- EXECUTIVE SUMMARY
- Role of Branding
- Developing Markets
- Industry Initiatives and Open Loop Systems
- Patience is Needed
- MNOs and Banks
- Market Movers
- REVIEW OF NFC TECHNOLOGY
- NFC TECHNOLOGY
- Standards
- Card Types
- STRONG USER AUTHENTICATION VS. SPEED AND EASE OF USE
- The Key to Succeeding
- Open Web vs. Walled Garden
- Risk
- Securing Each Transaction- No Matter How Small
- Alternative Technologies (EMV)
- User Authentication
- Sales Abandonment Rates
- Non-Repudiation
- Multi-factor Authentication
- NFC APPLICATIONS
- PAYMENT
- ACCESS CONTROL
- LOYALTY - AFFINITY GROUPS
- SMART ADVERTISEMENTS
- LOCATION BASED SERVICES
- MARKETING AND CUSTOMER ENGAGEMENT
- SOCIAL NETWORKING
- OTHERS
- MOBILE PAYMENTS AND NFC
- MOBILE WALLET
- INTEGRATED IN HANDSETS
- INTEGRATED IN SIM CARDS
- MOBILE COMMERCE
- MOBILE BANKING
- ETICKETING
- ACCESS APPLICATIONS
- THE VALUE CHAIN
- STAKEHOLDERS
- PUBLIC TRANSPORTATION AUTHORITIES
- BANKS
- CREDIT CARDS
- MOBILE OPERATORS
- The challenge to Existing Ecosystems and Business Models
- PAYMENT SERVICE PROVIDERS
- CLEARING HOUSES
- TECHNOLOGY PROVIDERS
- RETAILERS
- END USERS
- REGULATORY ISSUES
- Business Models for Dealing with Prepaid Purchases
- KEY PLAYERS ALREADY IN THE MARKET
- INDUSTRY COMPARABLES- MOBILE REMITTANCES:
- BUSINESS CASE
- TRANSPORTATION AUTHORITIES
- CREDIT CARDS
- MERCHANTS
- SUCCESS FACTORS- WHO CAN DRIVE ADOPTION
- CASE STUDIES
- MOBILE MONEY ECOSYSTEMS
- Case Study- Web Payment for Digital Content
- PayPal and i-Mode Growth- Successful Implementations of Growing Payment
Processing Loop
- Case Study- Mobile Payment for Online Gambling
- Case Study- Mobile Banking
- SUCCESSES
- Japan- Suica
- Hong Kong- Octopus
- Characteristics
- Singapore- EZ-Link
- UK- Oyster
- ROLL-OUTS IN PROGRESS
- Denmark
- Alcatel-Lucent
- Gemplus/Trivnet
- PayPal
- MasterCard
- Google Wallet
- Partners
- Competitors
- ISIS
- IN THE PIPELINE
- APPLICATIONS
- TIE-INS WITH OTHER APPLICATIONS AND SERVICES
- STORED VALUE ACCOUNT MICROPAYMENTS FOR BOTH ONLINE AND ' HIGH STREET'
TRANSACTIONS
- CONCLUSIONS AND COMMERCIAL RECOMMENDATIONS
- GLOSSARY - ABBREVIATIONS AND NOTATIONS
- APPENDIX 1: REFERENCE SOURCES
- APPENDIX 2: LIST OF INTERVIEWEES
- APPENDIX 3: MOBILE MONEY DEPLOYMENTS WORLDWIDE
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