次世代網路應用市場的前景與商業推進要因

對次世代網路（NGN）應用軟體的投資決策，由於缺少投資對效果相關分析而非常困難。此外，由於NGN應用展開，應用軟體對於顧客來說的價値與服務整合機會、關於服務轉移相關的戰略之認知是不可少的。

本報告書為NGN的主要要素、服務輸送平台（SDP）與IP多媒體子系統（IMS）之相關評價、這些生態系統以及價値鍊、應用軟體相關分析以及、2011年到2016年NGN應用市場的相關預測整理，概述如下。

目次

第1章 總綱・摘要

第2章 次世代網路（NGN）市場的展望與預測

• 服務輸送平台（SDP）相關的預測
  • SDP對策市場
  • 各機能所見SDP對策的收益
  • 各媒體所見SDP對策的收益
  • 地理上所見SDP對策的收益
  • SOA平台市場
• IP多媒體子系統（IMS）相關的預測
  • 所有的的測定基準
  • 視訊電話
  • 整合訊息
  • 一鍵通 (PTT)
  • 無線・有線整合
  • 網路遊戲
  • 視訊隨選(VOD)
• 各地區展望
• 各類業者的展望
• 各應用展望
• 新事業機會

第3章 NGN之投資對效果相關的分析

• 全體的投資對效果檢討書檔案
• 應用趨勢
• 應用相關的分析
  • 網真
  • 動態通訊錄
  • 個人化的通信與情報
  • 通用預付款
  • 針對消費者以及業者的語音服務
  • 豐富的呼叫
  • 視訊電話
  • NGN訊息
  • 整合通訊
  • 一鍵X
  • 無線・有線整合
  • 娛樂
  • 視訊隨選
  • 利益共同體的通信
  • 被誇張的事實
  • 通用連結
  • 社群網路
  • 混合服務
  • 廣告
• 多應用的運用上課題與解決對策
• NGN OSS/BSS分析與市場預測

第4章 各別表格

Abstract

Overview:

Deciding where to invest in Next Generation Network (NGN) applications is difficult without key business case analysis. Planning NGN application deployment is difficult without insights into application value to customers, services blending opportunities, or strategies for services migration.

This report evaluates two key elements of NGN: Service Delivery Platforms (SDP) and the IP Multimedia Subsystem (IMS) framework for service creation, delivery, and management. It also addresses the IMS and SDP ecosystem and value chain, applications, and provides a market forecast for 2011 through 2016. In addition, it provides an overall business case analysis for IMS and SDP as well as a per-application assessment for major IMS based applications. Finally, the report provides specific recommendations for network operators, infrastructure providers, and application providers.

The report provides analysis of application trends, an analysis of NGN OSS/BSS market and forecast, evaluation of multi-application operational challenges and solutions, and multi-application operational challenges and solutions.

Audience:

• NGN application vendors
• NGN infrastructure providers
• Service integrator companies
• Incumbent and emerging network operators

Report Statistics

Table of Contents

1. Executive Summary

2. NGN Market Outlook and Forecast

• 2.1. SDP Forecasts
  • 2.1.1. Markets for SDP Solutions
  • 2.1.2. Functional Break-up of SDP Solutions Revenue
  • 2.1.3. Mediawise Break-up of SDP Solutions Revenue
  • 2.1.4. Geographical Segmentation of SDP Solutions Revenues
  • 2.1.5. Markets for SOA Platforms
• 2.2. IMS Forecasts
  • 2.2.1. Overall Metrics
  • 2.2.2. Video Telephony
  • 2.2.3. Unified Messaging
  • 2.2.4. Push to Talk (PTT)
  • 2.2.5. Wireless Wireline Convergence
  • 2.2.6. Online Gaming
  • 2.2.7. Video on Demand (VOD)
• 2.3. Outlook by Region
• 2.4. Outlook by Operator Type
• 2.5. Outlook by Application
• 2.6. New Business Opportunities

3. NGN Business Case Analysis

• 3.1. Overall Business Case Portfolio
  • 3.1.1. Application Monetization Categories
  • 3.1.2. Revenue Inputs to the Business Case
• 3.2. Application Trends
  • 3.2.1. The Initial Application: Voice
  • 3.2.2. The Multi-screen Offering Strategy
  • 3.2.3. High Bandwidth Evolution
  • 3.2.4. Everything Goes to the Cloud
  • 3.2.5. Bearer Services Become Completely Commoditized
  • 3.2.6. Dependence on VAS Applications for Profits
  • 3.2.7. Application Migration Cross Platforms
  • 3.2.8. Completely New Applications
  • 3.2.9. The Adolescence of the NGN to Cause Turmoil
• 3.3. Application Analysis
  • 3.3.1. Presence
  • 3.3.2. Dynamic Address Book
  • 3.3.3. Personalized Communications and Information
  • 3.3.4. Universal Prepay
  • 3.3.5. Consumer and Business Voice Services
  • 3.3.6. Rich Calls
  • 3.3.7. Video Calls
  • 3.3.8. NGN Messaging
  • 3.3.9. Unified Communications
  • 3.3.10. Push-to-X
  • 3.3.11. Wireless-Wireline Convergence
  • 3.3.12. Entertainment
  • 3.3.13. Video on Demand
  • 3.3.14. Community of Interest Communications
  • 3.3.15. Augmented Reality
  • 3.3.16. Universal Billing
  • 3.3.17. Social Networking
  • 3.3.18. Services Blending
  • 3.3.19. Advertising
• 3.4. The Multi-Application Operational Challenges and Solutions
  • 3.4.1. Operational Services Mediation: Longer-term View
  • 3.4.2. Operational Services Mediation: Intermediate-term View
  • 3.4.3. Operational Services Mediation: Short-term View
  • 3.4.4. Business Issue: Third Parties and Service Level Agreements (SLA)
  • 3.4.5. Business Issue: Dealing with Virtual Network Operators (VNO)
• 3.5. NGN OSS/BSS Analysis and Market Forecast
  • 3.5.1. What is NGN OSS/BSS?
  • 3.5.2. Drivers for NGN OSS/BS
  • 3.5.3. Challenges for NGN OSS/BS
  • 3.5.4. NGN OSS Challenges
  • 3.5.5. NGN BSS Challenges
  • 3.5.6. NGN Solutions and Forecasts

4. Appendix: NGN Technologies

• 4.1. Technical Overview of IMS and SDP
  • 4.1.1. SDP Architecture
  • 4.1.2. SDP and OSS/BSS
  • 4.1.3. IP Multimedia Subsystem (IMS)
  • 4.1.4. Technologies Supporting IMS
    • 4.1.4.1. IMS and SIP