Abstract
Overview:
Service Delivery Platform (SDP) can be loosely defined as a standards based
framework that facilitates the design, development, implementation and
management of services required to run the operations of network services
providers. The services could range from the basic voice connectivity to the
state-of-the-art rich multimedia services. The most critical value-addition
offered by the SDP methodology lies in its ability to abstract controlling
parameters such as location, media control, integration and others. SDP
interface with the network elements, OSS/BSS, telco IT infrastructure and
partners such as application developers and content providers.
With research starting in 2007, this report evaluates the potential for SDP as
a dependable, scalable and flexible platform for core business functions, next
generation applications, and independent services. SDP is examined within the
context of its relationship to the Service Oriented Architecture (SOA) and the
objectives to respond more rapidly to shifts in market conditions, customer
demands, new revenue opportunities, and competitive threats.
The report includes revenue forecasts by geography, function, and media type
from 2011 through 2017. Along with updated forecast, company analysis, SDP
vendor and operator case studies, and SOA maturity model, this 2011 edition of
the report includes the following updated material:
Additional Coverage
- SDP analysis of ZTE
- SDP analysis of Anaeko
- SDP analysis of Teligent
- SDP analysis of Huawei
- SDP analysis of NetCracker
Updated Coverage
- Numerical forecasts
- Company activities and allied perspective
- Update of SDP vendor case study
- Update on SDP operator case study
Key Findings:
The downturn and the subsequent recovery have augured well for SDP prospects.
Operators are now able to more clearly able to visualize the importance of
quick roll out and thus early monetization of their investments and the
handiness of SDP in achieving that objective. However the technology will face
increasing challenges to its relevance in the latter half of the duration
2011-2017.
Although, there are contrasting opinions about the value of SDP in the context
of IMS, the overwhelming view is that at the very least, SDP does provide a
framework for smooth transition from legacy to IMS.
In the context of the pressures faced by telcos in the 2008-2009 aftermath,
the relevance of SDP is amplified as SDP promises quick monetization.
SOA and SDP have gained significant traction in the overall IT and telco
environments respectively. SOA and SDP share considerable synergy as the
architectural framework of SOA can help in achieving the end-result desired by
SDP.
APAC and CALA constitute the most promising markets for the SOA and SDP
solutions respectively. The promise is directly attributable to the gap
between the existing level of technology sophistication and the potential
optimal level of technology sophistication. APAC region has demonstrated that
it does constitute the largest market for telecommunications while the CALA
region is the least tapped among all regions.
SDPs find greater appeal among wireless telcos because of the following
reasons:
Wireless technology has already overtaken wireline technology in terms of
subscriber numbers The relationship between the telcos and the subscribers is
closer in the wireless domain wherein the telco has a decisive say in the
character and extent of services deployed.
SI is an important component of the SDP solution. SOA specialists as well as
Network infrastructure specialists maintain expertise in implementation
methodologies and often tout this expertise as the differentiator with respect
to competition. The importance of this component is reflected in its increased
market share. The SI component feeds on the non-uniformity of SDP solutions.
Companies in Report
- 3 Italia
- Accenture
- AEC
- Aircel
- Amdocs
- Anaeko
- Andrew Corporation
- AT&T Wireless
- Avea
- Azercell
- BEA Systems
- Bell Canada
- BH Telecom
- Bharti Airtel
- BITE Group
- BlackBerry Partners Fund
- Bridge Mobile AllianceBT
- Casema
- Celcom MalaysiaCOLTContec Innovations
- Cricket
- Datatronics
- Eircom
- E-Plus
- Ericsson
- ESRI
- ETRI
- ExodusFiorano
- France Telecom/Orange
- Geocell
- Homisco
- Inteltek
- InterCall
- Italtel
- jNetX
- KKTCELL
- Korea Telecom
- KPN
- life:)
- Madacom
- Magticom
- Meteor
- Microsoft
- MobileOne
- mobilkom Austria
- Mobiltel Bulgaria
- Mobinil
- Moldcell
- Motorola
- MTN
- Nawras
- Nayana Communications
- NetCracker
- Nokia
- Nokia Siemens Network
- Nortel
- O2 UK
- Orascom
- Providence Equity Partners
- Qualcomm
- Qwest Communications
- SaskTel
- SBC
- SFR
- SingTel
- Software AG
- Sprint
- SUN Microsystems
- Swisscom MobileTelcel
- Telcordia Technologies
- Telecom Italia
- TeleDNA
- Telefonica Moviles
- Telefonica Moviles Espana
- Telenity
- Teligent
- TeliaSonera
- Telstra
- TelstraClear
- TELUS
- Tibco
- Time Warner
- TMN Portugal
- TSTT
- Turk Telekom
- Turk.Net
- Turkcell
- UTStarcom (Telos)
- Vantrix.
- Verizon
- VimpelCom
- Vitria
- Vodafone
- Vodafone Hutchison Australia
- Vodafone Netherlands
- Warburg Pincus
- Wataniya Telecom
- webMethods
- w-Ha
- Wireless Matrix
- Xiam
- Yahoo
- ZTE
Audience:
System integrators will be able to ascertain the value of the installation and
upgrade market size for SDP solutions
SDP specialists can map the size of their target market and the importance of
services and product components in their portfolios
Telecom network infrastructure vendors will assess the importance of
establishing or maintaining their presence among SDP stakeholders
Wireless, mobile/cellular, and fixed/wireline telecom companies will gain
insights into the value provided by SDPs and how its implications to their
business
SOA specialists will get an idea of the drivers and challenges for the SOA
paradigm in the telecom domain in addition to accessing the market size and
distribution for SDPs
Table of Contents
1 Executive Summary
2 Introduction to SOA and SDP
- 2.1 IMS: Definition and Evolution
- 2.2 Business and Technology Drivers for IMS
- 2.2.1 Value-Added Services
- 2.2.2 Transparency in Access
- 2.2.3 Scalability
- 2.3 Business and Technology Challenges for IMS
- 2.3.1 Supporting Legacy Framework
- 2.3.2 Unmet Expectations
- 2.4 SDP and its Appeal
- 2.4.1 Definition
- 2.4.2 Evolution
- 2.4.3 Benefits of SDP
- 2.5 SOA
- 2.5.1 Definition
- 2.5.2 Evolution
- 2.6 Conclusion
3 Value Propositions of SDP and SOA
- 3.1 Functional Modules of OSS/BSS
- 3.2 Middleware - The Glue that Binds the SDP with Enterprise
Applications
- 3.3 The Structure of SDP
- 3.3.1 SDP Architecture
- 3.3.2 Java and JAVA EE - The SDP Fabric
- 3.3.3 OMA Service Environment (OSE) - The Quest for the Elusive SDP
Standardization
- 3.4 SOA - Enabler for SDP
- 3.4.1 SOA Drivers
- 3.4.2 SOA Workflow and Concepts
- 3.4.3 SOA Implementation Methodologies
- 3.4.4 SOA implementation methodology - the HP way
- 3.5 SOA in Telco Environments
- 3.6 Challenges Confronting SOA
- 3.7 Piecing together SDP
- 3.7.1 The SOA-SDP Interplay
- 3.7.2 SDP Case Studies
- 3.7.3 SDP as a Progression to IMS
- 3.7.4 Challenges Confronting SDP
- 3.8 Conclusions
4 Vendor Analysis
- 4.1 Telecom Network Infrastructure Vendors
- 4.1.1 Key Players and their Strategies
- 4.2 Software SOA Specialists
- 4.2.1 Key Players and their Strategies
- 4.3 SDP Focused Start-ups and and Telecom Software Specialists
- 4.3.1 Key Players and their Strategies
- 4.4 Summary of Key Facts of Selected Vendors
- 4.4.1 Accenture
- 4.4.2 AePona
- 4.4.3 Amdocs
- 4.4.4 Anaeko
- 4.4.5 Ericsson
- 4.4.6 Fiorano
- 4.4.7 Hewlett Packard
- 4.4.8 Huawei
- 4.4.9 IBM
- 4.4.10 Motorola
- 4.4.11 NetCracker
- 4.4.12 Nokia Siemens Networks (NSN)
- 4.4.13 Oracle
- 4.4.14 Software AG
- 4.4.15 Telcordia
- 4.4.16 TeleDNA
- 4.4.17 Telenity
- 4.4.18 Teligent Telecom
- 4.4.19 Tibco
- 4.4.20 Vitria
- 4.4.21 ZTE
- 4.5 Conclusions
5 Numerical Analysis and Forecasts
- 5.1 Methodology
- 5.2 Markets for SDP Solutions
- 5.3 Functional Break-up of SDP Solutions Revenue
- 5.4 Mediawise Break-up of SDP Solutions Revenue
- 5.5 Geographical Break-up of Mediawise SDP Solutions Revenues
- 5.6 Markets for SOA Platforms
- 5.7 Conclusions
List of Figures
- Figure 2 1: IMS Components
- Figure 2 2: The Position of SDP in Telco Environment
- Figure 2 3: The network simplification achieved by SDP
- Figure 3 1: SDP Block Diagram
- Figure 3 2: OSE Schematic
- Figure 3 3: Web service protocol stack
- Figure 3 4: IBM SOA foundation
- Figure 3 5: SOA maturity - Top Level
- Figure 3 6: Computation of Assertion Score
- Figure 3 7: Enterprise Target Maturity Profile
- Figure 3 8: HP SOA Agility Assessment Analysis
- Figure 3 9: HP SOA Maturity Model After Consolidation
- Figure 3 10: SOA in Telco Environment
- Figure 3 11: Oracle SDP
- Figure 3 12: SDP Scope
- Figure 4 1: Position of SDP in the Telco Infrastructure
- Figure 4 2: AePona Universal Service Platform suite
- Figure 4 2: AePona Universal Service Platform components
- Figure 4 3: Fiorano SOA
- Figure 4 4: IBM SPDE
- Figure 4 6: Motorola GAMA
- Figure 4 7: GAMA Components
- Figure 4 8: NSN Service Core and Applications
- Figure 4 9: Schematic of TeleDNA' s SDP
- Figure 4 10: Canvas CSP
- Figure 5 1: SDP Solution Revenues
- Figure 5 2: Functional Break-up of SDP Solution Revenues
- Figure 5 3: % Share of Functional Components
- Figure 5 4: Mediawise Break-up of SDP Solutions Revenues
- Figure 5 5: % Mediawise Break-up of SDP Solutions Revenue
- Figure 5 6: Geographywise Distribution of Wireline SDP Solutions Revenues
- Figure 5 7: % Break-up of Wireline SDP Platform Revenues
- Figure 5 8: Geographical Distribution of Wireless SDP Solution Revenues
- Figure 5 9: % Break-up of Wireless SDP Solutions Revenues
- Figure 5 10: Geographical Distribution of SDP Solution Revenues
- Figure 5 11: % Geographical Break-up of SDP Solutions Revenues
- Figure 5 12: Market for SOA Platforms
- Figure 5 13: Geographical Distribution of SOA Revenues
- Figure 5 14: % Geographical Break-up of Overall SOA Revenues
