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市場調查報告書

MVNO商業計畫(附加財務模式化表格)

MVNO Business Plan with Financial Modeling Spreadsheet (2015 Edition)

出版商 Mind Commerce 商品編碼 200105
出版日期 內容資訊 英文 167 plus Spreadsheet
商品交期: 最快1-2個工作天內
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MVNO商業計畫(附加財務模式化表格) MVNO Business Plan with Financial Modeling Spreadsheet (2015 Edition)
出版日期: 2015年12月03日 內容資訊: 英文 167 plus Spreadsheet
簡介

本報告書內容包括:Contendus的虛擬移動體通訊業者(MVNO)設立的實例為基準之完全的商業計畫、市場評價、資金調度要件、財務分析、市場分類、及產品差別化等設立時的各側面之網羅、新的市場開拓計畫、物流・補充計畫、各MVNO的比較提示、以及財務模式用的Excel形式表格等、內容綱要摘記如下:

Excel形式的表格(網羅以下内容)

  • 損益計劃書(P&L)
  • 銷售原價(COGs)
  • 資本支出(CAPEX)
  • 人事費
  • 現金流向
  • 其他成本
  • 成長因素和收益
  • 圖表和摘要

第1章 實施摘要

第2章 事業

  • 要件分析
  • 服務的說明
  • 對象市場
  • 提供的服務:主要收益來源
  • 潛在的未來服務:替代收益來源
  • 物流、購買、及補充
  • 初學者套裝
  • 電話機和硬體
  • GSM系統和SIM卡片
  • Web網站和客戶介面
  • 強化的範圍及未來技術 4G/LTE
  • 後勤及客戶服務
  • 網路通信業者
  • 規範
  • Churn

第3章 機會

  • 機會
  • 策略
  • 供應和管理
  • 基礎設備
  • 多IMSI的計畫
  • 多網路VPN
  • 安全及控制
  • 預測

第4章 市場

  • 美國的無線市場
  • 預付卡市場
  • 批發
  • 交涉動力
  • 設置成本的分析
  • 端子使用及控制
  • 網路使用及控制

第5章 行銷計畫

  • 一般概要
  • 行銷構想
  • 初期市場分類及策略性檢討事項
  • 合作及品牌合作
  • 回饋計畫
  • 轉移計劃

第6章 財務概要

  • 收益來源及成本相關討論事項
  • 增加的收入
  • 財務預測
  • 資金籌措
  • 撤退策略

第7章 擴張及功能提升

  • 選擇基準
  • 技術的要件
  • 其他因素

第8章 潛在的市場分類

第9章 經營隊伍和夥伴

  • 經營陣容
  • 顧問委員會和夥伴
  • 夥伴

第10章 競争

  • 一般概要
  • 預付卡業者
  • SWOT分析
  • 預付卡競争分析
  • 歐洲vs美國
  • 一般概要

第11章 MVNO市場及成長的概要

  • 一般概要
  • 全球的概要及預測
  • 歐洲的MVNO氣勢
  • 美國的MVNO氣勢
  • 中東的MVNO氣勢
  • 亞太地區的MVNO氣勢

第12章 個案研究

第13章 結論

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目錄

Please NOTE: This updated version replaces previous versions of the MVNO Business Plan with Financial Modeling Spreadsheet and your organization should therefore replace all previous mentions of that product with this new version.

Overview:

This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

MVNO Business Plan Financial Modeling Spreadsheet

Why build your financial assessment from scratch?

This report includes an Excel spreadsheet with financial modeling including:

  • P&L
  • COGs
  • CAPEX
  • HR Costs
  • Cash Flow
  • Other Costs
  • Drivers and Revenue
  • Graphs and Summary

The spreadsheet provides both data points for analysis as well as a format for modeling your own parameters for a financial assessment of your MVNO business plan.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

Purchasers of the MVNO Business Plan and Financial Modeling Spreadsheet may also choose any one of the following reports at no additional cost:

Market Opportunity: Big Data in the Internet of Things

Telecom Carrier Big Data Operations, Applications, and Services

Understanding and Capitalizing Upon Telecom APIs for Communications Enabled Applications

Technologies Impacting and Impacted by Operational Support Systems (OSS)

BONUS: Purchasers at the Team License and Company-wide License level will also receive at no additional cost:

Mobile Network Operator VAS and APIs: MVAS and API Market Opportunities and Forecasts 2015 - 2020

BONUS: Purchasers at the Company-wide Level will also receive at no additional cost:

Communication Enabled Applications, Content, and Commerce: WebRTC, Telecom APIs, and Mobile Apps 2015 - 2020

All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Table of Contents

Mobile Virtual Network Operator (MVNO) Business Plan

1. EXECUTIVE SUMMARY

  • A. THE BUSINESS
  • B. THE STRATEGY
  • C. THE MARKET
  • D. THE MANAGEMENT
  • E. THE FINANCIALS
  • F. THE COMPANY MISSION
  • G. THE CRITERIA OF MVNO
  • H. EXCEPTIONS

2. THE BUSINESS

  • A. REQUIREMENT ANALYSIS
  • B. DESCRIPTION OF SERVICES
  • C. TARGET MARKET
  • D. SERVICES OFFERED - PRIMARY REVENUE DRIVERS
  • E. POTENTIAL FUTURE SERVICES - ALTERNATIVE REVENUE SOURCES
  • F. DISTRIBUTION, PURCHASING AND REFILLS
  • G. STARTER PACKAGE
  • H. HANDSETS AND HARDWARE
  • I. GSM SYSTEM AND THE SIM-CARD
  • J. THE WEB-SITE AND CUSTOMER INTERFACE
  • K. SCOPE FOR ENHANCEMENTS AND FUTURE TECHNOLOGY 4G/LTE
  • L. BACK-OFFICE AND CUSTOMER CARE
  • M. THE NETWORK OPERATOR
  • N. REGULATORY
  • O. CHURN

3. THE OPPORTUNITY

  • A. OPPORTUNITY
  • B. STRATEGY
  • C. PROVISIONING AND MANAGEMENT
  • D. INFRASTRUCTURE
  • E. MULTI-IMSI APPROACH.
  • F. MULTI-NETWORK VPN
  • G. SECURITY AND CONTROL
  • H. FORECAST

4. THE MARKET

  • A. US WIRELESS MARKET
  • B. PREPAID MARKETS
  • C. WHOLESALE
  • D. NEGOTIATION VECTORS
  • E. ANALYSIS ON SETUP COST
  • F. TERMINAL USAGE AND CONTROL
  • G. NETWORK USAGE AND CONTROL

5. MARKETING PLAN

  • A. GENERAL OVERVIEW
  • B. MARKETING IDEAS
  • C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
  • D. PARTNERING AND CO-BRANDING
  • E. LOYALTY PROGRAM
  • F. MIGRATION STRATEGY

6. FINANCIAL OVERVIEW

  • A. REVENUE STREAMS & COST CONSIDERATIONS
  • B. REVENUE GROWTH
  • C. FINANCIAL PROJECTIONS
  • D. FUNDING
  • E. EXIT STRATEGY

7. EXTENSIONS AND UPGRADES

  • A. SELECTION CRITERIA
  • B. TECHNICAL REQUIREMENTS
  • C. OTHER FACTORS

8. POTENTIAL MARKET SEGMENTS (AD. 1)

9. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)

  • A. MANAGEMENT
  • B. BOARD OF ADVISORS AND PARTNERS
  • A. PARTNERS

10. COMPETITION (AD. 3)

  • A. GENERAL OVERVIEW
  • B. PREPAID PLAYERS
  • B. SWOT ANALYSIS
  • C. PREPAID COMPETITION ANALYSIS
  • EUROPE VS. UNITED STATES (AD. 4)
  • C. GENERAL OVERVIEW

11. THE MOBILE VIRTUAL NETWORK OPERATOR MARKET & GROWTH OVERVIEW (AD. 5)

  • A. GENERAL OVERVIEW
  • B. GLOBAL OVERVIEW AND FORECAST
  • C. MVNO DRIVE IN EUROPE
  • D. MVNO DRIVE IN AMERICA
  • E. MVNO DRIVE IN MIDDLE EAST
  • F. MVNO DRIVE IN ASIA PACIFIC

12. CASE STUDIES (AD. 6)

13. CONCLUSIONS

14. APPENDIX

  • A. CELLULAR OPERATOR ORGANIZATION STRUCTURE
  • B. INITIATING CONTACT WITH MNOS
  • C. ESTABLISHING A STRATEGY

MVNO Operational Cost Planning: Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators

INTRODUCTION

  • 1.1. The MVNO Landscape
  • 1.2. MVNO Background
  • 1.3. MVNO Technology Options

2. WHOLESALE MODELS

  • 2.1. Cost Plus Model
    • 2.1.1. Cost Plus Rate Sheet
  • 2.2. Retail Minus Model
    • 2.2.1. Straight Retail Minus
    • 2.2.2. Benchmark Retail Minus
    • 2.2.3. Retail Minus Rate Sheet
  • 2.3. Interconnect
  • 2.4. Wholesale Incentives

3. INVOICING AND RECONCILIATION

  • 3.1. Invoice Dispute Process
    • 3.1.1. Sample Invoice

4. ENVIRONMENTAL CONSIDERATIONS

  • 4.1. Macro Environmental Analysis
  • 4.2. Micro Environment Analysis

5. RECOMMENDATIONS

  • 5.1.1. Knowledge and Expertise
  • 5.1.2. Technology Solution
  • 5.1.3. HNO MVNO Rate Structure
  • 5.1.4. HNO Services List

6. NEGOTIATION TACTICS

  • 6.1.1. Tell them What they Want to Hear
  • 6.1.2. Start High
  • 6.1.3. Contract Clauses

7. CONCLUSIONS

FIGURES

  • Figure 1- MVNO Technology Options
  • Figure 2 - Wholesale Charges for Network Activity using the Cost Plus Model
  • Figure 3- Segments Diagram
  • Figure 4- Wholesale Charges for Network Activity using the Retail Minus Model
  • Figure 5 - Calculating the straight Retail Minus
  • Figure 6 - Calculating the Benchmark Retail Rate
  • Figure 7- Calculation for Wholesale Rate
  • Figure 8- Interconnect Charging
  • Figure 9 - Wholesale Rate Variance Calculation with Interconnect Consideration
  • Figure 10 - Example MNO MVNO Commercial Relationship
  • Figure 11- Sample Wholesale Invoice Page One
  • Figure 12 - Sample Wholesale Invoice Page Two

MVNO, MVNE and MNO Service Level Agreement (SLA)

INTRODUCTION

WHAT IS A SERVICE LEVEL AGREEMENT (SLA)

WHY IS IT IMPORTANT TO HAVE AN SLA?

SLA'S IN THE MVNO WORLD

SAMPLE SERVICE LEVEL AGREEMENT (SLA)

MVNO Billing through Wholesale Line Rental

1. Review

2. Dispute Resolution

3. Metrics

4. Definitions

  • 4.5. Unconfirmed Clear
  • 4.7. Confirmed Clear Permanent
  • 4.8. Parked Time
  • 4.9. Establishment of Contact Points
  • 4.10. Reoccurring faults
  • 4.11. Fault escalation

5. Fault Escalation Process

6. SLA Schedule

Appendix 1- Exclusions

Appendix 2- Guidelines for Payment of Penalty Credits

Appendix 3 - Parked Time

Appendix 4 - General Dispute Process

Appendix 5 - Wholesale Usage Invoicing & dispute process

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