Cover Image
市場調查報告書

MVNO商務計劃

MVNO Business Plan (2015 Edition)

出版商 Mind Commerce 商品編碼 127555
出版日期 內容資訊 英文 167 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
MVNO商務計劃 MVNO Business Plan (2015 Edition)
出版日期: 2015年12月03日 內容資訊: 英文 167 Pages
簡介

本報告提供MVNO的商務計劃制定的市場評估、資金必要條件、財務分析、市場區隔、市場策略及產品差異化分析,加上打入市場策略、流通與補充計劃、歐洲和美國的預付MVNO比較等相關分析,為您概述為以下內容。

第1章 摘要整理

第2章 商務

  • 必要條件分析
  • 服務的說明
  • 目標市場
  • 提供服務:主要的收益推動因素
  • 潛在的未來服務:成為替代的收益來源
  • 流通、購買、補充
  • 起動裝置包裝
  • 終端、硬體設備
  • GSM系統SIM卡
  • 網站、客戶介面
  • 強化的範圍與未來的技術:4G/LTE
  • 後勤部門、顧客服務
  • 網路業者
  • 法規
  • 客戶流失

第3章 機會

  • 機會
  • 策略
  • 供應與管理
  • 基礎設施
  • 多IMSI方法
  • 多網路VPN
  • 安全與控制
  • 預測

第4章 市場

  • 美國的無線市場
  • 預付市場
  • 批發
  • 談判的載體
  • 安裝費用分析
  • 終端機的利用和控制
  • 網路的利用和控制

第5章 行銷計劃

  • 概要
  • 行銷想法
  • 主要的市場區隔、策略性討論事項
  • 聯盟、聯合品牌
  • 忠誠度計畫
  • 轉移策略

第6章 財務概要

  • 收益源、成本討論事項
  • 收益成長
  • 財務預測
  • 資金
  • 出口策略

第7章 擴張與升級

  • 選擇標準
  • 技術必要條件
  • 其他

第8章 潛在市場區隔

第9章 經營管理團隊和合作夥伴

第10章 競爭

  • 概要
  • 預付企業
  • SWOT分析
  • 預付的競爭分析

第11章 MVNO市場與成長概要

  • 概要
  • 全球市場概要與預測
  • 歐洲的MVNO
  • 南北美洲的MVNO
  • 中東的MVNO
  • 亞太地區的MVNO

第12章 案例研究

第13章 結論

第14章 附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

Target Audience:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Table of Contents

Mobile Virtual Network Operator (MVNO) Business Plan

1. EXECUTIVE SUMMARY

  • A. THE BUSINESS
  • B. THE STRATEGY
  • C. THE MARKET
  • D. THE MANAGEMENT
  • E. THE FINANCIALS
  • F. THE COMPANY MISSION
  • G. THE CRITERIA OF MVNO
  • H. EXCEPTIONS

2. THE BUSINESS

  • A. REQUIREMENT ANALYSIS
  • B. DESCRIPTION OF SERVICES
  • C. TARGET MARKET
  • D. SERVICES OFFERED - PRIMARY REVENUE DRIVERS
  • E. POTENTIAL FUTURE SERVICES - ALTERNATIVE REVENUE SOURCES
  • F. DISTRIBUTION, PURCHASING AND REFILLS
  • G. STARTER PACKAGE
  • H. HANDSETS AND HARDWARE
  • I. GSM SYSTEM AND THE SIM-CARD
  • J. THE WEB-SITE AND CUSTOMER INTERFACE
  • K. SCOPE FOR ENHANCEMENTS AND FUTURE TECHNOLOGY 4G/LTE
  • L. BACK-OFFICE AND CUSTOMER CARE 1
  • M. THE NETWORK OPERATOR
  • N. REGULATORY
  • O. CHURN

3. THE OPPORTUNITY

  • A. OPPORTUNITY
  • B. STRATEGY
  • C. PROVISIONING AND MANAGEMENT
  • D. INFRASTRUCTURE
  • E. MULTI-IMSI APPROACH.
  • F. MULTI-NETWORK VPN
  • G. SECURITY AND CONTROL
  • H. FORECAST

4. THE MARKET

  • A. US WIRELESS MARKET
  • B. PREPAID MARKETS
  • C. WHOLESALE
  • D. NEGOTIATION VECTORS
  • E. ANALYSIS ON SETUP COST
  • F. TERMINAL USAGE AND CONTROL
  • G. NETWORK USAGE AND CONTROL

5. MARKETING PLAN

  • A. GENERAL OVERVIEW
  • B. MARKETING IDEAS
  • C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
  • D. PARTNERING AND CO-BRANDING
  • E. LOYALTY PROGRAM
  • F. MIGRATION STRATEGY

6. FINANCIAL OVERVIEW

  • A. REVENUE STREAMS & COST CONSIDERATIONS
  • B. REVENUE GROWTH
  • C. FINANCIAL PROJECTIONS
  • D. FUNDING
  • E. EXIT STRATEGY

7. EXTENSIONS AND UPGRADES

  • A. SELECTION CRITERIA
  • B. TECHNICAL REQUIREMENTS
  • C. OTHER FACTORS

8. POTENTIAL MARKET SEGMENTS (AD. 1)

9. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)

  • A. MANAGEMENT
  • B. BOARD OF ADVISORS AND PARTNERS
  • A. PARTNERS

10. COMPETITION (AD. 3)

  • A. GENERAL OVERVIEW
  • B. PREPAID PLAYERS
  • B. SWOT ANALYSIS
  • C. PREPAID COMPETITION ANALYSIS
  • EUROPE VS. UNITED STATES (AD. 4)
  • C. GENERAL OVERVIEW

11. THE MOBILE VIRTUAL NETWORK OPERATOR MARKET & GROWTH OVERVIEW (AD. 5)

  • A. GENERAL OVERVIEW
  • B. GLOBAL OVERVIEW AND FORECAST
  • C. MVNO DRIVE IN EUROPE
  • D. MVNO DRIVE IN AMERICA
  • E. MVNO DRIVE IN MIDDLE EAST
  • F. MVNO DRIVE IN ASIA PACIFIC

12. CASE STUDIES (AD. 6)

13. CONCLUSIONS

14. APPENDIX

  • A. CELLULAR OPERATOR ORGANIZATION STRUCTURE
  • B. INITIATING CONTACT WITH MNOS
  • C. ESTABLISHING A STRATEGY

MVNO Operational Cost Planning: Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators

INTRODUCTION

  • 1.1. The MVNO Landscape
  • 1.2. MVNO Background
  • 1.3. MVNO Technology Options

2. WHOLESALE MODELS

  • 2.1. Cost Plus Model
    • 2.1.1. Cost Plus Rate Sheet
  • 2.2. Retail Minus Model
    • 2.2.1. Straight Retail Minus
    • 2.2.2. Benchmark Retail Minus
    • 2.2.3. Retail Minus Rate Sheet
  • 2.3. Interconnect
  • 2.4. Wholesale Incentives

3. INVOICING AND RECONCILIATION

  • 3.1. Invoice Dispute Process
    • 3.1.1. Sample Invoice

4. ENVIRONMENTAL CONSIDERATIONS

  • 4.1. Macro Environmental Analysis
  • 4.2. Micro Environment Analysis

5. RECOMMENDATIONS

  • 5.1.1. Knowledge and Expertise
  • 5.1.2. Technology Solution
  • 5.1.3. HNO MVNO Rate Structure
  • 5.1.4. HNO Services List

6. NEGOTIATION TACTICS

  • 6.1.1. Tell them What they Want to Hear
  • 6.1.2. Start High
  • 6.1.3. Contract Clauses

7. CONCLUSIONS

FIGURES

  • Figure 1- MVNO Technology Options
  • Figure 2 - Wholesale Charges for Network Activity using the Cost Plus Model
  • Figure 3- Segments Diagram
  • Figure 4- Wholesale Charges for Network Activity using the Retail Minus Model
  • Figure 5 - Calculating the straight Retail Minus
  • Figure 6 - Calculating the Benchmark Retail Rate
  • Figure 7- Calculation for Wholesale Rate
  • Figure 8- Interconnect Charging
  • Figure 9 - Wholesale Rate Variance Calculation with Interconnect Consideration
  • Figure 10 - Example MNO MVNO Commercial Relationship
  • Figure 11- Sample Wholesale Invoice Page One 27
  • Figure 12 - Sample Wholesale Invoice Page Two

MVNO, MVNE and MNO Service Level Agreement (SLA)

INTRODUCTION

WHAT IS A SERVICE LEVEL AGREEMENT (SLA)

WHY IS IT IMPORTANT TO HAVE AN SLA?

SLA'S IN THE MVNO WORLD

SAMPLE SERVICE LEVEL AGREEMENT (SLA)

MVNO Billing through Wholesale Line Rental

1. Review

2. Dispute Resolution

3. Metrics

4. Definitions

  • 4.5. Unconfirmed Clear
  • 4.7. Confirmed Clear Permanent
  • 4.8. Parked Time
  • 4.9. Establishment of Contact Points
  • 4.10. Reoccurring faults
  • 4.11. Fault escalation

5. Fault Escalation Process

6. SLA Schedule

Appendix 1- Exclusions

Appendix 2- Guidelines for Payment of Penalty Credits

Appendix 3 - Parked Time

Appendix 4 - General Dispute Process

Appendix 5 - Wholesale Usage Invoicing & dispute process

Back to Top