美國減肥食品的宅配服務市場

Abstract

This new Marketdata study examines the $1 billion diet food home delivery or "home meal replacement" market in the U.S. This is a niche segment of the overall weight loss market appealing to the most affluent dieters, that has grown rapidly and attracted new competitors. Research for this study was based on primary research involving custom Marketdata telephone surveys of company management.

Roughly 30 companies compete, and the number is growing. Some ship food nationwide while others provide fresh daily delivery to local markets such as New York City and Los Angeles.

The study covers: nature/structure of the market, key demand factors, pricing, distribution & franchising, how companies are formed and operate, profitability/expense ratios, customer demographics, market size (2005-2008, 2009 & 2012 forecasts, management outlooks and opinions of market growth and the competition.

Also Included: Complete Status Report of the Total Weight Loss Market, with outlooks for commercial, medical and retail programs, 2009 & 2012 forecasts, latest dieter trends, major market developments of 2008, 2008 financials for the public diet companies, effects of the recession, ranking of top weight loss companies, 1989-2012 market size/growth history.

29 Competitor Profiles for: NutriSystem, Jenny Direct, Medifast, Diet To Go, 5 Squares, BistroMD, Atkins At Home, eDiets Meal Delivery, Chefs Diet, Freshology, Sunfare, Seattle Sutton' s Healthy Eating, HMR At Home, In The Zone, Personal Chef To Go, and more (address, program descriptions, prices, market outlooks, financials when available).

• The average monthly cost of a diet/healthy food home delivery plan is $726.
• We expect the market value to grow 3.7% in 2009 and 12-13% to 2012
• Most local daily fresh food services serve the LA and NYC markets and don' t generate sales higher than $1-5 million.
• Some services have been around 20+ years but the market took off in 2002-2003.
• 60-70% of customers are female, and clients usually stay on plan 8-12 weeks.
• Other than NutriSystem, most services don' t advertise other than word-of-mouth.
• Potential clients range from the elderly to college students, working Moms, time- pressed executives, celebrities, and yuppies looking for convenience.

Report Statistics

• Pages: 146
• Tables & charts:48

Table of Contents

Introduction & Report Methodology

Overview of Major Findings

• Highlights of all chapters, market size/growth - 2005-2012 forecasts, major market trends and effect of the recession on major players, 2009 forecasts/outlook, rationale
• Dieter and diet food delivery client demographics. Shares preferring home-based Diet plans and diet company food.

Nature & Structure of The Market

• Why The Demand?
• How Diet Food Home Delivery Services Operate: fresh vs. frozen, daily vs. weekly delivery
• How Diet Food Delivery Companies Are Formed, why some fail, start-up costs
• Number of Companies Offering The Service
• Pricing - How Much Does Diet Food Home Delivery Cost?
• Competitors by delivery areas.

• Table: Avg. monthly plan costs for 21 companies
  • Distribution & Franchising: Local vs. Regional vs. National Reach: which companies franchise, cost to buy

• Medifast & NutriSystem 9 months 2008/2007 financial data, income, expenses by type
• UFOC franchise data for Seattle Sutton' s Healthy Eating

• Demographics of The Typical Dieter Overall
• The Potential Market- analysis of BestDietForMe.com visitors. Dieters by: gender, age, BMI, starting weight, special foods needs, budget, program location preferred, interest in food home delivery, type food plan desired, prior diet plans used, exercise preferences, psychological support needs (2007-2008, Q3 2008, Q4 2008, Q4 2007)
• Percent of dieters that prefer home-based diet plan, that are interested in diet food Delivery, that prefer pre-packaged or company diet food (16 quarters' data: 2005-2008)
• Number of dieting attempts per year (1989-2007)
• Customer demographics for Jenny Craig, NutriSystem, other diet food delivery companies
• Customer acquisition costs.

• Latest 2008 market trends and developments, analysis and discussion
• Status of commercial programs, medical plans, retail diet products, drugs. Effects of recession, 2009 outlooks for each market segment

• Tables: 1989-2012 F sales for 9 market segments: 20 year view of the industry, through past recessions and growth periods.
  • The top diet companies, by 2007-2008 sales

• Various methods used to estimate market size: individual competitor sales vs. number of potential customers and avg. value per customer
• 2008 Estimate: discussion of forecasted revenues/expected growth for 2008, 2009
• 2012 Forecast: discussion of macro factors affecting demand, level of advertising, market maturation, diet food delivery concept' s position in product life cycle, the recession, possible new competitors
• Factors affecting demand and growth in 2009, 2010 to 2012 - discussion.
• Estimated 2009 sales, by competitor.

Competitor Profiles

In-depth company descriptions, history, how the programs work, pricing, areas shipped to, findings of Marketdata phone interviews with management, company headquarters address/phone /website/key contact persons, distribution/franchising information, 2006-2008 financials for public companies, etc. for.....

• NutriSystem
• Jenny Direct (Jenny Craig)
• Medifast
• eDiets Meal Delivery
• 5 Squares
• 3 Hour Diet At Home
• Bistro MD
• Chefs Diet
• Diet To Go
• Sunfare
• Club Gourmet
• Diet Delivery/TSG Group (Canadian)
• Freshology
• Gourmet On the Go
• HMR At Home (Health Management Resources)
• Healthy Living Foods
• In The Zone Delivery
• Mediterranean Meals
• Nutrition In Motion (Canadian)
• Nutrifit
• Personal Chef To Go
• Pure Foods
• Rawvolution
• Seattle Sutton' s Healthy Eating
• Susan' s Healthy Gourmet
• The Slimdown
• The Fresh Diet.

• Directory of weight loss market studies, consultants, trade journals and associations