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市場調查報告書
網路減肥者調查:各季報告書(2011年第3季)
Online Dieter Research - Quarterly Report 3rd Quarter 2011
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網路減肥者調查:各季報告書(2011年第3季) 是由出版商MarketData Enterprises, Inc.在2011年10月所出版的。
這份英文市場調查報告書包含95 Pages 價格從美金595起跳。
本報告提供以Marketdata Enterprises所營運的減肥網站「BestDietForMe.com」的使用者作為對象進行調查的結果，網路減肥者簡介，減肥形態偏好，行動模式等分析，線上減肥市場主要趨勢，市場規模，再加上主要企業簡介，減肥網站市場趨勢等彙整資料，為您概述為以下內容。
網路減肥者調查
- 性別
- 年齡層(分5階段)
- BMI(18.5∼40＋5階段)
- 從減肥公司中選擇特賣品的比例
- 留下姓名用戶的比例
- 懷孕以及養育孩子的女性比例
- 健康狀態(有其他疾病的人的比例)
- 減肥相關的預算(US$250以下∼US$3,000+共6階段)
- 減重計畫的實施場所相關偏好
- 自己的家
- 減重中心
- 醫院
- 工作場所
- 健身房
- 醫療專家辦公室
- 住宅設施
- 名人的節目
- 對減重手術的關注
- 對減肥食品配送服務的關注
- 減肥諮詢形態相關愛好
- 關注事前制定固定飲食菜單的減肥計劃的比例
- 有特殊食品需求的人的比例(過敏之類的)
- 開始減肥計劃的準備
- 過去所做的減肥計畫
- 運動偏好
- 心理支持需求
其他的調查項目
- 線上減肥市場相關討論·分析
- 企業趨勢
- eDiets
- Medifast
- NutriSystem
- Weight Watchers
- 最新的減肥市場趨勢
- 減肥網站市場
Abstract
Description
Marketdata Enterprises (the leading analyst of the weight loss market since
1989) operates a website: BestDietForMe.com. This site is now one of
the leading weight loss information and analysis portals on the Internet.
BestDietForMe essentially is a real-time data collection vehicle to monitor
national online dieter behavior, daily. A total of 2,007 people were included
in the 3rd quarter 2011 sample--people that filled out an in-depth 40-question
online survey. Comparative data for the 3rd quarter of 2010 and 2nd quarter
of 2011 are included in this report.
Each quarter, Marketdata compiles and analyzes the responses of this sample,
producing a wealth of statistics that are compared to previous quarters. The
service was begun with the 1st quarter 2005. Companies seeking to measure
shifting online dieter preferences for types of weight loss programs,
food/exercise/budget/support & motivation and other preferences, will find
these reports extremely helpful in tracking fickle dieter behavior. The
service is applicable to: providers of weight loss programs/products, health
clubs, ad agencies & PR firms with weight loss clients, diet website
operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with
weight loss programs - any company trying to reach dieters online.
Statistical tables are supplemented by in-depth analyses and commentary, based
on Marketdata' s ongoing research and 22- year knowledge of the weight loss
market.
More...
Report Statistics
- Publication Date: October 2011
- Total Number of Pages: 95
- Total Number of Tables: 49
Table of Contents
MetricsTracked
Each quarterly report will track 112 measures, including the following:
- gender
- age (5 categories)
- BMI (body mass index (separately for 5 categories, 18.5-40+)
- Percent opting in for special offers from diet companies
- Percent leaving first name
- Pregnant or nursing percentage
- Medical conditions, percent indicating at least one
- Their diet budget (separately for 6 categories: under $250 to $3,000+)
- Preferred weight loss program location (separately for 8 locations: home,
weight loss center, hospital, worksite, health club, healthcare pro' s office,
residential facility, celebrity program)
- Interest in weight loss (bariatric) surgery - percent
- Interest in home delivery of diet food - percent
- Preferred diet counselor format (separately for: self-directed, 1-to-1,
small group, large group)
- Type food plan desired (separately for: grocery store food, pre-packaged
diet co. food, meal replacements, liquid supplements)
- Percent interested only in diet plans with pre-planned daily menus
- Percent with special food needs, allergies, food sensitivities
- Readiness to begin a diet program (immediately-6 months)
- Previous types of diet plans used (percent by 18 types)
- Exercise preferences (separately for: online coaching, personal trainer,
on-site classes, etc.)
- Psychological support needs: percent identified by BestDietForMe.com
analysis as needing... emotional eating support, stimulus control, social
eating skills support
Also Included...
- Discussion and analysis of the online dieting market: nature, market size.
- Full year 2010 and 1st six months 2011 performance, financials and company
developments, for: eDiets, Medifast, NutriSystem, and Weight Watchers.
- Latest diet market trends: 2011 diet season, findings of Sept. 27th MDPA
industry conference, Canadian diet market size, latest rankings of top diet
programs by Consumer Reports, U.S. News & World Report, Baby Boomer obesity
rates, ComScore diet website rankings, search activity.
- Diet Websites Market - New Study' s major findings of market size,
6-year trend data of online dieter demographics, top competitors' revenues,
ranking of top 27 diet website by traffic e
- Complete May 2011 Status Report of the TOTAL weight loss market, by
segment, 2006-2010 growth for: commercial chains, medical programs, diet food
home delivery, retail meal replacements, diet entrees, OTC diet pills, diet
drugs, weight loss surgery, diet websites, more.
- Discussion of major weight loss market developments: effects of the
recession - segments most likely to benefit/lose, trends in diet program
marketing/advertising, 2011 “diet season” progress, dieter
demographics - no. of dieters by type program/method, top diet trends for
2011, 2014 Forecasts.
- Nature and size of online dieting market, evolution, changes
- Latest Alexa rankings of the top diet websites (April, July, Oct.
2011 traffic)
- Forecasts and early identification of key trends. Diet company costs per
client acquisition.
- Tables: the entire U.S. weight loss market and its 10 segments,
with 2006-2010 sales,
- Table: Top 8 commercial chains' revenues for 2006-2010
- Reference Directory of Weight Loss Industry Information Sources.
Note: This report does not contain state or city data.
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