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市場調查報告書
美國減重食品外送服務市場
The U.S. Diet Food Home Delivery Market
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美國減重食品外送服務市場 是由出版商MarketData Enterprises, Inc.在2011年05月所出版的。
這份英文市場調查報告書包含166 Pages 價格從美金1195起跳。
本報告針對美國減重食品外送服務市場動向進行調查分析，提供減重食品外送服務商業構造、減重人口構成與減重相關喜好與行動模式、市場規模實績・預測（∼2014年）、市場影響因素分析、主要企業銷售變化、主要企業分析，目錄介紹如下。
介紹・調查方法
主要調查結果概要
顧客人口統計
- 減重人口統計
- 潛在市場
- 家庭的減重計劃中喜好減重比例
- 1年內減重次數
市場規模・市場成長
- 電話訪問結果
- 市場規模估計方法
- 2010年估計
- 至2014年市場預測
- 需求與成長率影響因素
- 企業分類販售估計：2009・2010・2011年
收益性・OPEX分析
- Medifast・NutriSystem・eDiets.com各種財務資料（2008年第1季-2011年）
- UFOC經銷商資料
- 販售整體利益比較（2008-2010年）
企業分析
減重市場整體狀況
- 最新市場動向・發展分析：2009-2011年
- 主要市場發展動向：市場種類區分
- 減重估計
- 經濟危機的影響
參考資料目錄
Abstract
This new Marketdata study examines the $924 million diet food home delivery or
"home meal replacement" market in the U.S. This is a niche segment of the
overall weight loss market appealing to the most affluent dieters, that has
grown rapidly until the recession hit. Research for this study was based
mainly on primary research involving custom Marketdata telephone surveys of
company management.
Roughly 30 companies compete. Some ship food nationwide while others provide
fresh daily delivery to local markets such as New York City and Los Angeles.
Profit margins vary greatly.
The study covers: nature/structure of the market, key demand factors,
pricing, distribution & franchising, how companies are formed and operate,
profitability/expense ratios, customer mix and demographics, market size
(2005-2010, 2011 & 2014 forecasts), management outlooks and opinions of market
growth and the competition.
Also Included: Complete Status Report of the Total Weight Loss Market,
with outlooks for commercial, medical and retail programs, 2009 & 2014
forecasts, latest dieter trends, major market developments of 2009-2010,
2008-2011 financials for the public diet companies, effects of the recession,
ranking of top weight loss companies, 1989-2014 market size/growth history,
and more.
29 Competitor Profiles for: NutriSystem, Jenny Direct, Medifast, Diet
To Go, 5 Squares, BistroMD, Pur Foods, eDiets Meal Delivery, Chefs Diet,
Freshology, Sunfare, Seattle Sutton' s Healthy Eating, HMR At Home, In The
Zone, Personal Chef To Go, and more (address, program descriptions, prices,
market outlooks, financials when available).
Some Findings...
- The average monthly cost of a diet/healthy food home delivery plan
is $723.
- Most companies held up well during the recession, and adapted/found new
markets.
- We expect the market size to grow 3.7% in 2011 and 4.5%/year to
2014.
- Most local daily fresh food services serve the LA and NYC markets
and don' t
- generate sales higher than $2-5 million, but some are as high as
$30 million.
- Some services have been around 20+ years but the market took off in
2002-2003.
- 60-70% of customers are female, and clients usually stay on plan
8-12 weeks.
- Potential clients range from the elderly to college students,
working Moms, time-pressed executives, celebrities, and yuppies looking for
convenience.
Table of Contents
Introduction & Report Methodology
Overview of Major Findings
- Highlights of all chapters, market size/growth - 2005-2014 forecasts,
major market trends and effect of the recession on major players, 2011 & 2014
forecasts/outlook, rationale
- Dieter and diet food delivery client demographics. Shares preferring
home-based diet plans and diet company food.
- Market size, growth forecasts: 2010 performance/ 2011 outlook, individual
company sales, 2014 market forecast
Nature & Structure of The Market
- Why The Demand?
- How Diet Food Home Delivery Services Operate: fresh vs. frozen, daily vs.
weekly delivery
- How Diet Food Delivery Companies Are Formed, why some fail, start-up costs
- Number of Companies Offering The Service
- Pricing - How Much Does Diet Food Home Delivery Cost?
- Competitors by delivery areas.
Tables:
- Avg. monthly plan costs for 19 companies
- 2005-2014F market revenues
- Distribution & Franchising: Local vs. Regional vs. National Reach: which
companies franchise, cost to buy
Customer Demographics
Demographics of The Typical Dieter Overall - Why diets fail, number of dieters
by sex, major dieting trends for 2010-2011 The Potential Market - analysis of
BestDietForMe.com visitors. Dieters by: gender, age, BMI, starting
weight, special foods needs, budget, program location preferred, interest in
food home delivery, type food plan desired, prior diet plans used, exercise
preferences, psychological support needs (first quarter 2011 vs. first quarter
2010 and Q4 2010) Percent of dieters that prefer home-based diet plan, that
are interested in diet food Delivery, that prefer pre-packaged or company diet
food (24 quarters' data: 2005-2011) Number of dieting attempts per year
(1989-2007) Customer demographics for Jenny Craig, NutriSystem, other diet
food delivery companies Customer acquisition costs. Estimated number of
dieters by type program used
Market Size & Growth
- Results of phone interviews with management at: The Fresh Diet, Bistro MD,
Seattle Sutton, 5 Squares, In The Zone Delivery
- Various methods used to estimate market size: individual competitor sales
vs. number of potential customers and avg. value per customer
- 2010 Estimate: discussion of revenues/expected growth for 2009, 2010
- 2014 Forecast: discussion of macro factors affecting demand, level of
advertising, market maturation, diet food delivery concept' s position in
product life cycle, the recession, possible new competitors
- Factors affecting demand and growth in 2009, 2010 to 2012 - discussion.
- Estimated 2009, 2010, 2011 sales, by competitors (top 8 plus other
competitors).
- Table: Estimated market size: 2005 - 2014 forecast
Profitability & Operating Expense Analysis
- Medifast, NutriSystem, eDiets.com 2008-Q1 2011 financial data, income,
expenses by type, 2011 outlooks and results of latest conference calls.
- UFOC franchise data for Seattle Sutton' s Healthy Eating
- Gross profit margin comparisons for 2008-2010, factors affecting
profitability
Competitor Profiles
In-depth company descriptions, history, how the programs work, pricing, areas
shipped to, findings of Marketdata phone interviews with management, company
headquarters address/phone /website/key contact persons,
distribution/franchising information, 2008-2011 financials for public
companies, etc. for...
- NutriSystem
- Jenny Direct (Jenny Craig)
- Medifast
- eDiets Meal Delivery
- 5 Squares
- 3 Hour Diet At Home
- Bistro MD
- Chefs Diet
- Diet To Go
- Sunfare
- Club Gourmet
- Diet Delivery/TSG Group (Canadian)
- Freshology
- Gourmet On the Go
- HMR At Home (Health Management Resources)
- Healthy Living Foods
- In The Zone Delivery
- Mediterranean Meals
- Nutrition In Motion (Canadian)
- Nutrifit
- Personal Chef To Go
- Pure Foods
- Rawvolution
- Seattle Sutton' s Healthy Eating
- Susan' s Healthy Gourmet
- The Slimdown
- The Fresh Diet.
Total Weight Loss Market: Status Report
- Latest 2009-2011 market trends and developments, analysis and discussion
- Frugal dieters/creating value diet plans, selling direct to consumers
- Major market developments and performance, by market segment - discussion
- Estimated number of dieters, by sex, by diet methods used
- Effects of recession, 2010 performance & outlooks for: commercial chains,
diet food delivery services, weight loss websites, OTC diet pills and meal
replacements, diet foods, diet soft drinks, artificial sweeteners, medical
weight loss programs, prescription drugs, health clubs industry.
Tables:
- 1989-2014 F sales for all 10 market segments: 21 year view of the
industry, through past recessions and growth periods.
- The top diet companies, by 2008 & 2010 sales
- Comparative cost of different kinds of diet programs
- Projected growth rates for each weight loss market segment to 2014
- Average cost of diet plans by type program
- Number of U.S. dieters by type program, 2011 estimates
Reference Directory
Directory of weight loss market studies, consultants, trade journals and
associations
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