美國的減重與減肥市場（第11版）

美國的減重與減肥市場（第11版） 是由出版商MarketData Enterprises, Inc.在2011年05月所出版的。 這份英文市場調查報告書包含412 Pages 價格從美金2295起跳。

簡介

本報告書為美國的減重・減肥市場的現狀之相關調査分析、美國肥胖人口與減肥者的簡介、運動與健康俱樂部之利用動向、各種減肥服務・程序、減肥網站、減肥食品、宅配服務、減肥用藥品等、各種相關市場的動向與企業簡介等整理，概述如下。

導論・範圍・方法

總綱

減肥人口分析

• 美國肥胖人口
• 減肥經驗者數・回數・失敗理由・使用手法
• Calorie Control Council的2011年流行減肥動向預測
• 典型的減肥者的簡介：依年齡・性別・所得
• 減肥者人口：依手法
• 減肥者的簡介：BMI・預算・開始時體重・希望的減肥計畫等
• 現在以及至今的減肥動向

運動的動向・健康俱樂部・減重過程

• 美國檢康俱樂部產業之狀況
• 2011年的主要體適能動向預測（ACE）
• 對運動的參加
• 女性中最受歡迎的運動
• 透過健康俱樂部參與減重
• 企業簡介

商業基礎的減重連鎖店

• 摘要
• 市場要因・不景氣、LA Weight Loss的破綻
• 產業構造
  • 商業減肥中心設施數
  • 企業形態
  • 前50大企業的市場佔有率等
• 特許經營
• 國勢調査局之調査結果
• 企業簡介
  • Weight Watchers International
  • Jenny Craig
  • NutriSystem
  • Medifast
  • LA Weight Loss Centers
  • Health Management Group
  • Metabolic Research Centers

減重網站

• 主要各網站業者的展望
• 減肥網站・服務機制・現狀
• 市場規模：2005-2014年
• 流量
• 線上減肥者的簡介等

減肥用軟性飲料・人工甘味料・減肥食品市場

• 減肥用軟性飲料市場
• 人工甘味料市場
• 低熱量前菜以及低碳水化物市場
• 企業簡介等

減肥食品的宅配服務市場

• 主要企業2011年之展望
• 狀況報告書
• 市場規模・成長率
• 市場數據
• 行銷・廣告等

代替食品零售以及食欲抑制劑市場

• 使用者人口統計
• 市場規模・市場成長
• 企業簡介等

醫生監督下的減重程序

在病院的減重程序

• 程序種類

登錄營養師之減肥計畫

肥胖症專門醫生的程序

減重手術市場

減肥用藥品市場

VLCD/LCD斷食補品程序

參考資料

目錄

Abstract

This is a completely revised and updated analysis of Marketdata' s best-selling biennial study about the $61 billion U.S. weight loss market. This is the most comprehensive investigation of the U.S. weight loss market published by anyone worldwide, covering... dollar value & growth rates of the 10 major weight loss market segments (early 1980s to 2010, 2011 and 2014 forecasts), latest market trends and developments, status reports and effect of the recession for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, mail order and multi-level marketing diet plans, OTC meal replacements and diet pills, diet websites, diet food home delivery services, medically supervised programs (weight loss surgery, MDs, RDs, and nutritionist-based diet plans, hospitals/clinic programs, Rx diet drugs, bariatrician plans, VLCD programs), retail meal replacements and diet pills, low-calorie entrees and low-carb foods.

Also included: Top 30 competitors ranking, 22-year revenue history of the market through past recessions, comprehensive dieter demographics, weight loss center franchising, and commercial centers' national operating ratios.

Rankings/revenues of top 8 commercial chains, brand sales, and a Reference Directory of industry sources. New: results of latest surveys by the Calorie Control Council, Nutrition Business Journal, plus 110 dieter metrics/preferences from BestDietForMe.com online surveys (6-year data 2005-2010).

Contains 30+ in-depth updated competitor profiles with 2009-2010 financials for: Weight Watchers, Jenny Craig, NutriSystem, eDiets.com, LA Weight Loss, Herbalife, Slim-Fast, Diet Center, Physicians Weight Loss, HMR, Optifast, Medifast, Lindora Clinics, Ballys, Curves, Atkins Nutritionals, Metabolic Research, Smart For Life, Medi-Weightloss, Centers for Medical Weight Loss, and many more.

Based on extensive primary & secondary research, management phone interviews, UFOCs and other documents.

Study available in print or digital format.

(Also sold by individual chapters)

Table of Contents

Introduction, Scope, Methodology

Executive Overview

• National cost of obesity, summary of major developments & trends of 2009-2011
• 2010 Status report: selling direct to dieters, creating a “value diet” to combat recession, How much the recession hurt, dieter shift to low-cost DIY plans
• dieter demographics, reasons for increased obesity, most popular dieting methods,
• 2006-2010 $ size of market and its 9 segments, forecasts 2014 growth rates for segments
• Historical look at market: 1989-2004
• Cost of main types of diet programs, no. of dieters by type program
• Table: Ranking of top diet companies (2008-2010 revenues)
• Market Segment Outlooks for 2010, 2011, 2014: commercial chains, diet soft drinks & artificial sweeteners, low-cal foods, meal replacements & appetite suppressants mkt., medical weight loss programs (hospitals & clinics, bariatric surgery, Rx diet drugs), health clubs industry - highlights of ALL study chapters.
• Status of diet food delivery market & weight loss websites

Dieter Demographics

• Scope of the American obesity epidemic, number/percent obese, overweight, obesity rates By state, recent dieter trends (shift to do-it-yourself methods during recession)
• Discussion: how many Americans diet, how often, why diets fail, methods used
• 2011 predictions of top 5 diet trends, by Calorie Control Council
• Typical dieter profile, by age, sex, income - number of diet attempts/year
• Number of dieters by methods used - 2010 estimates
• Dieter profiles by: BMI, budget, starting weight, preferred,diet plan location, type food desired, previous diet plans used, readiness, exercise plan desired, % needing psychological support, % with special foods needs (BestDietForMe.com - 2005-2010 annual data)
• Analysis of current & historical dieting trends, 10-year shifts in dieting methods
• Table: State/regional obesity statistics: % of population, 1991-2009
• Findings of Dieter Surveys/profiles by:
• Calorie Control Council (2007 vs. 2004), no. of U.S. dieters & low-cal food/beverage users, top dieting methods used, low-cal food/beverage usage by kind, diet attempts

American Exercise Trends, Health Clubs & Weight Loss Programs

• Status Report of U.S. Health Clubs Industry - no. of facilities, type clubs, number of club members, recent trends, Industry receipts: 1993-2014F, characteristics of club members, drop-out rates, members by type club, estd. share of clubs with diet programs.
• ACE' s top fitness trends for 2011, forecasts
• 15 top participant sports -1995-2009, (NSGA), 2001-2009 % chg. In participation
• Most popular women' s sports: 2009, types of exercise equipment, home exercise trends
• How women keep fit, most popular types of exercise equip. used, general trends in exercise, home exercise and gyms.
• Health clubs' involvement with weight loss, % with programs, using clubs as weight loss method, samples/costs of typical diet programs offered by health clubs (Think Light plan).
• Company Profiles: Bally' s, Curves, 24 Hour Fitness, their weight loss programs.

Commercial Weight Loss Chains

• Summary & nature of competitors, status report/major developments since 2009 (no. of centers left, avg. cost of major commercial plans vs. medical and self-help plans 2009-2010 segment performance, 2011 outlook, estd. revenues of leaders, 2014 forecast
• In-depth discussion of market factors and the recession, collapse of LA Weight Loss (reasons, possible outcomes)
• Table: Avg. cost of popular diet programs (Forbes)
• Industry Structure & Key Ratios
• 2007,2002 & 1997 industry snapshot for commercial diet centers: no. of establishments, legal form of firms, top 50 firms mkt. share, ratios by firm' s receipts, top states
• Sample income statement for a typical commercial center: 2006
• Avg. revenues per co.-owned/franchised center for Jenny Craig & LA Weight Loss: 2006
• Avg. costs to acquire new customers
• What commercial centers have in common, expansion of 1980s/contraction of 1990s
• 1982-88 diet franchise avg. revenues per unit, no. of centers/ sites operated by top chains.
• Franchising: status of, use as growth strategy, investment costs, profiles of Wt. Watchers, Jenny Craig franchises, why franchising may be less viable, commercial chains survival actions.

Census Bureau Operating Ratios Tables: 2007, 2002, 1997 (Commercial diet centers/services)

(no. of estabs., firms, receipts, avg. receipts per estab., payroll as % sales, etc.)

• Employee sales/payroll productivity
• Establishments, by legal form (corporations, partnerships, sole proprietors)
• Market share for largest 4, 8, 20, 50 firms
• Ratios, by single vs. multi-unit firms
• Ratios, by receipts size of firms & establishments
• No. of diet centers, by state & region, avg. receipts per estab. By state
• No. of diet centers, by state, ranked by sales, ranked by avg. receipts per estab.

Other Tables:

• 1982-2014 F commercial segment sales
• No. of U.S. weight control services (1991-2011)
• Number of commercial centers (2001, 2005, 2007, 2008, 2010 - top 8 chains)
• Sales of the top 8 chains (incl. eDiets, NutriSystem): 2001 - 2010

Company profiles: in-depth company history, how programs work, costs, franchise systems, 2009-2010 & historical revenues, new programs, strategies, address/website):

• Weight Watchers International
• Jenny Craig
• NutriSystem
• Medifast
• LA Weight Loss Centers

• Health Management Group (Diet Center, Physicians Wt. Loss)
• Metabolic Research Centers

Weight Loss Websites

• Outlooks by major diet website operators
• Discussion of diet websites and nutrition services, how they work, status report/trends for: Sparkpeople.com, WeightWatchers.com, Biggest Loser Club, Diet.com, advertising costs and new challenges.
• Market $ size: 2005-2014F
• Discussion: Is online dieting effective?
• Traffic - who gets the most? - list of major diet websites, analysis of Alexa rankings/daily traffic for top diet sites in 2011, effects on other weight loss companies/the industry,
• Profile of online dieter characteristics: Bestdietforme.com visitors by: sex, age, BMI, starting weight, medical conditions, budget, preferred program sites, interest in surgery and diet food home delivery, previous plans used, type food desired, readiness, exercise preferences, need for pysch support. - annual metrics as 2005-2010
• List of the top 25 diet websites, parent co. name, address

The Diet Soft Drinks & Artificial Sweeteners, Diet Food Markets

The Diet Soft Drinks Market

• Status Report 2010, new products (Stevia), diet soft drinks as % total soft drinks, mkt. nature and historical growth, forecasts, demographics of consumers, diet' s share of all carbonated soft drinks (Beverage Industry, Beverage Digest)
• Discussion of why soft drinks market still declining, pricing, volume issues
• Total soft drink retail $ sales, diet share of gallons/retail sales: 1988-2010, 2014 forecast
• 1989-2014 F diet soft drink $ sales
• Table: Demographics of diet soft drink consumers, historical nature of the market.

The Artificial Sweeteners Market

• Status Report of the mkt., developments with high fructose corn syrup, Stevia, Sucralose, Splenda, Merisant goes Bankrupt, new 2007 data from Calorie Control Council - use by consumers
• Sweeteners by end use (% for soft drinks vs. tabletop sweeteners mkt.)
• Description of major types (Aspartame, Neotame, Saccharin, Sucralose, Stevia, Acesulfame)
• Market size & growth, historical sales 1991-2014, 2010 performance, forecast.

Low-cal Diet Entrees & Low-carb Foods Market

• Mkt. Status Report, definition of “diet” foods, discussion of dinner entrees, the major brands
• Marketdata estimates for 1994 to 2010
• Estimates of 2010 $ volume for Lean Cuisine, Smart Ones, Healthy Choice
• Low-cal “diet” entrees mkt. size: 2003-2010 (IRI) - Healthy Choice, Wt. Watchers, Lean Cuisine retail sales
• 2009-2010 mkt. performance estimates, 2014 forecasts
• Low-carb Foods Market
• Analysis of no. of people using Atkins as diet plan, why the trend has Faded but is not dead/some resurgence in low glycemic foods currently.
• Low-cal user demographics: consumer use of low-cal foods/beverages: Calorie Control Council survey, most popular low-fat foods, top reasons people choose them

Company Profile: Atkins Nutritionals

Diet Food Home Delivery Services

• Competitor outlooks for 2011: The Fresh Diet, BistroMD, Seattle Sutton
• Status Report: Why the recent slowdown, NutriSystems' sales decline in 2008, comments of some leading delivery firms regarding 2009 (phone interviews), 2011 outlook
• How services operate, how services are formed/why some fail, no. of mkt. competitors, pricing, national vs. regional distribution, customer demographics
• Mkt. size/growth: potential no. of home delivery clients, rationale for estimates
• Marketdata 2008-2009 estimates, estimate of NutriSystem revenues for 2008, estd. 2009 revenues for Jenny Direct, Medifast, eDiets, others
• Marketing/advertising methods used,
• Address list of mkt. competitors (NutriSystm, Jenny Craig, Atkins At Home, Diet To Go, eDiets, Sunfare, Chefs Diet, Bistro MD, HMR At Home, Dinewise, Zone Chefs, more)

Retail Meal Replacements & Appetite Suppressants Market

• Definition/nature of meal replacements vs. over-the-counter (OTC) diet pills, ingredients being used today, post-ephedra ban, new ingredients
• History/nature of mkt.- cyclical shifts from mid-1980s
• User demographics: no. and % of dieters using diet pills and meal replacements (Consumer Reports, Bestdietforme.com surveys: 2005-2010 data).
• 2011 Status Report of the market: estd. Channel sales (diet pills, meal replace.), findings of Nutrition Business Journal (NBJ) research, top diet pill brands sales: 2010, top meal replacements brands sales, FTC fines, top selling brands, FDA consumer warnings
• Regulatory actions, FTC fines marketers of diet pills, Hydroxycut taken off market
• Marketdata discussion of traditional/nontraditional distribution channels
• Mkt. size/growth: true size of the mkt. - why estimates differ widely
• NBJ estimates of 2010 diet pill & meal replacements $ and % sales, by distribution channels, discussion of multilevel firms (Advacare, Shaklee, Herbalife, Quixtar, Nu-Skin, EAS, Atkins)
• Marketdata estimates of growth for diet pills & meal replacements in 2009, 2010

Tables:

• Marketdata estimates of OTC diet pills, meal replacements, combined sales - 1981-2010
• Revised estimates of above markets, based on new NBJ research: 2005-2008, 2014F
• Discussion of 2009-2010 market performance, 2011 outlook, 2014 forecasts
• Top OTC diet pill brand sales in 2010.

Company profiles: Slim-Fast, Herbalife (revenues, strategies, product lines, marketing)

Medically-Supervised Weight Loss Programs (All sections below)

Hospital-based Weight Loss Programs

• Types of plans offered (low-cost, moderate-cost plans, estd. no. of hospitals providing each, typical cost).
• Physician-based diet programs: diet drugs/other methods used, consumer attitudes, limitations,
• Profiles of some hospital-based weight loss programs: Johns Hopkins, Palos Community Hospital
• Major Regional Chains: Lindora Medical Clinics , Centers for Medical Weight Loss, Smart for Life Centers, Medi-Weightloss Clinics, Medical Weight Loss of Michigan (in-depth company descriptions, plan costs, estimated revenues, no. of centers, growth strategies, etc.)

Registered Dietitians & Nutritionists Diet Plans

• Estimate of number involved with weight loss counseling or programs, SCAN practice, fees, sample programs and methods used, avg. length/cost of plans, professional societies, etc.
• Description of typical diet program/services provided by a Registered Dietitian, length, costs, qualifications
• Description of typical diet program/services provided by a Nutritionist, length, costs, qualifications

Bariatrician Programs

• status report of profession, ASBP survey results (MDs by: age, income, size practice), how they' re trained, number practicing, certification by ASBP, use of diet drugs, treatment methods used, plan effectiveness/cost, main issue affecting their practice, likely effect of recession, etc.

The Weight Loss (bariatric) Surgery Market

• Discussion of gastric bypass & lapband procedures, why demand grew strongly to 2007, status Report, 2010 estimated surgeries, 2014 forecasts, costs per surgery by type payor, pros/cons, who qualifies, no. of ASBS surgeon members/growth of
• Government research of surgery utilization and outcomes, mean cost per surgery
• Major insurers' coverage today, status report, Medicare position, role of liaison firms (The Wish Centers, Barix Clinics, Liv-Lite, Journey Lite - addresses), avg. cost of surgery.
• Types of surgery: Roux-en-Y, lap banding, minigastric bypass, consumer pros/cons
• No. of bariatric surgeries performed: 1992-2010
• $ value of the market: 1992-2014 F
• Associations: ASBS, Obesity Action Coalition.

The Diet Drugs Market

• Discussion of viewing obesity as a disease, major obesity medications used today, FDA position, role of MDs, commercial chains' involvement with diet drugs, why it' s tougher than thought to develop anti-obesity drugs that are effective and with minimal side effects.
• Status Report: FDA rejections of : Lorcaserin, Qnexa, Acomplia, Taranabant, Contrave
• Other new obesity drugs in clinical trials,
• Existing drugs used (Xenical, Meridia, Phentermine) - descriptions
• Market status report - prescriptions written and $ sales for: Meridia, Xenical, Phentermine, 12 other anti-obesity drugs (2003-2010), historical sales 1995-2000
• Marketdata' s 2011 and 2014 outlooks for prescription diet drugs, likely effect on mkt. size.

VLCD/LCD Fasting Supplement Programs

• Status report of low-calorie modified fasting programs in 2009-2010, effect of bariatric surgeries, outlooks by mgmt. at HMR, Optifast, trends characterizing the mkt. (price, programs, no. of sites, increased direct-to-customer sales)
• Historical nature of market - development from 1970s-1990s, enrollments, drop-out/completion rates, problem on insurance coverage, market indicators
• Marketdata estimates of VLCD enrollments for 1995-2010 (new vs. repeat patients, fasting vs. maintenance), $ value of mkt. for 1984-2014 F.

Company Profiles: Detailed descriptions of companies/plans, program revenues: Health Management Resources, Optifast (Nestlé)

Reference Directory of Weight Loss Information Sources 406-412

• Industry trade associations, journals, newsletters, magazines, consultants, etc.

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