中國專業付款企業：Alipay

Abstract

Alipay is one of the largest and most active online payment companies in China today. The company is the exclusive payments provider for Taobao and Alibaba.com, its sister companies under the Alipay Group and currently two of the largest e-commerce companies in China. This report explores how Alipay has become one of the largest and most trusted payment companies in China, what that means to potential partners and competitors, and how the company will grow in the future. This report is an updated version of the original report published in Sept. 2007.

Key Findings:

• Alipay' s main function is to serve as the online payment provider for companies under the Alibaba Group.
• The company charges no service fees to buyers and sellers on Taobao' s online marketpace
• Multi-channel payment options are available to Alipay users, including online bank transfer, cash, and direct debit solutions.
• Alipay has signed partnerships with over 300,000 merchants in China.

Table of Contents

1 Key Factors Shaping the Development of Online Payment in China

• 1.1 Two ISPs, 253 million internet users
• 1.2 Consumers' continued preference for cash payments
• 1.3 Cash-on-delivery and quasi-online payment systems an interim solution
• 1.4 Limited coverage of electronic payment services
• 1.5 Credit card use remains low; debit cards widespread
• 1.6 China UnionPay' s bank card monopoly
• 1.7 Introduction to the different types of bank cards in China
• 1.8 585 million mobile subscribers; upcoming 3G licenses; operator restructuring
• 1.9 Government regulations and the "national interest"

2 Alipay - Alibaba' s payment arm

• 2.1 Ownership, management team, investors
  • 2.1.1 Ownership
  • 2.1.2 Organizational structure
  • 2.1.3 Management team
• 2.2 Operation model and business performance
• 2.3 Services and coverage
• 2.4 Markets and channels
• 2.5 Marketing and branding
• 2.6 Partners (banks, merchants, technology)
  • 2.6.1 Technology
  • 2.6.2 Banks
  • 2.6.3 Merchants
• 2.7 Users figures and profile
• 2.8 Competitive analysis: strengths and weaknesses
• 2.9 Outlook

List of Figures

• Figure 1: Internet users in China, 2001-2007 (M)
• Figure 2: Alipay and China Post cash remittance form
• Figure 3: China Mobile prepaid card
• Figure 4: ATMs in China and US 2005-2007, (per 1 million people)
• Figure 5: Credit cards circulation in China and in the US, 2007 (M)
• Figure 6: Bank cards circulation in China 2002-2007 (M)
• Figure 7: ICBC online payment password card
• Figure 8: Different types of bankcards in China
• Figure 9: Shenzhen Development Bank credit cards
• Figure 10: Co-branded debit cards: Alipay Dragon Card and Taobao Green Card
• Figure 11: Mobile subscribers in China, 2002-2007 (M)
• Figure 12: China government groups involved in third-party payment regulation
• Figure 13: The Alibaba Group - company structure
• Figure 14: Alipay' s operation model
• Figure 15: Alipay commissions and fees
• Figure 16: Alipay annual transaction volume, 2005 - 2008E (billion RMB)
• Figure 17: Alipay' s bank partners on Alipay KaTong
• Figure 18: Alipay KaTong - Alipay and China Construction Bank co-branded debit card
• Figure 19: Alipay logo
• Figure 20: Alipay select bank partnerships
• Figure 21: Alipay select merchant partnerships
• Figure 22: Alipay registered users
• Figure 23: Alipay and Taobao registered users