中國專業付款企業：Yeepay

Maverick China Third-Party Payment Profiles: Yeepay - Back to Basics with Telephone Payments

出版商	Maverick China Research
出版日期	2007年10月	商品編碼	54230
內容資訊	英文
價格	US $ 800 PDF by E-mail (Single Report)

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中國專業付款企業：Yeepay 是由出版商Maverick China Research在2007年10月所出版的。這份英文市場調查報告書價格從美金800起跳。

In a market where most other third-party payment companies focus on online or mobile-based platforms, YeePay has instead focused on telephone payments. Yeepay management believes that going "back to the basics" with telephone payments will better encourage Chinese users to acquire the habit to make payments through third-party payment companies rather than with cash. Yeepay also offers online payment and mobile payment services which are additional payment channels with which the company will rely on for future growth.

This report investigates Yeepay' s three payment channels, as well as its services, investors and partners, and prospects for growth in China' s payment industry.

Key Findings:

YeePay focuses on IVR-based telephone payments and has an integrated solution with four of China' s main banks.
The company offers payment services via three different payment channels - telephone, online, and mobile.
YeePay has replaced PayPal China as Eachnet' s exclusive payments provider.
The management team has strong ties to the wireless industry in both China and in the Silicon Valley.

1 Industry Overview: Key Factors Shaping Third-Party Payments in China

1.1 Continued preference for cash payments, but bank card payments rising
1.2 Credit card use remains low; debit cards widespread
1.3 Limited coverage of non-cash payment services
1.4 China UnionPay' s bank card monopoly
1.5 Quasi-online payment systems an interim solution
1.6 Two ISPs, 162 million Internet users
1.7 Two mobile operators, 500 million subscribers
1.8 Contactless smartcard use increasing but largely limited to buses and subways
1.9 Government regulations and the "national interest"

2 YeePay - Back to the Basics With Telephone Payments

2.1 Company Overview
- 2.1.1 Ownership
- 2.1.2 Organizational Structure
- 2.1.3 Management Team
2.2 Business Performance
- 2.2.1 Financial Performance
- 2.2.2 Users
2.3 Services and Channels
- 2.3.1 Telephone Payment
- 2.3.2 Online Payment
- 2.3.3 Mobile Payment
- 2.3.4 Business and Operation Model
2.4 Markets and User Demographics
2.5 Marketing and Branding
2.6 Partnerships
- 2.6.1 Bank Partners
- 2.6.2 Merchant Partners
- 2.6.3 Technology Partners
2.7 Competitive Analysis
- 2.7.1 Strengths
- 2.7.2 Weaknesses
2.8 Outlook