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市場調查報告書

中國第三方付款企業：UMPay

Maverick China Third-Party Payment Profiles: UMPay

出版商 Maverick China Research
出版日期 2007年08月 商品編碼 54227
內容資訊 英文 24 Pages
價格
US $ 800 PDF by E-mail (Single Report)


中國第三方付款企業：UMPay 是由出版商Maverick China Research在2007年08月所出版的。 這份英文市場調查報告書包含24 Pages 價格從美金800起跳。

簡介

專門於中國通訊、IT、媒體相關調查及顧問服務的 Maverick China Research（中國）針對中國第三方付款企業UMPay進行調查，並出版經系統整理的報告書 "UMPay" 。

本報告書內容包括：中國現有的付款方式、信用卡及金融卡的利用動向、基礎規範限制、網路利用者及行動用戶人數、UMPay的企業介紹、業績、收益模式、競爭分析等。內容綱要摘記如下：

第1章 產業概要：中國第三方付款產業的形成因素

  • 消費者仍舊偏好用現金付款，但卡片付款的比例有增加的趨勢
  • 信用卡的利用率低・金融卡普遍
  • 非現金付款服務的制約
  • China UnionPay的銀行卡獨佔市場
  • 準線上付款系統
  • 2家ISP及1億6,200萬網路利用人口
  • 2家行動通訊業者及5億用戶
  • 免接觸智慧卡利用增加・但只限巴士和地鐵
  • 政府的法規限制及「國家利益」

第2章 Union Mobile Pay

  • 所有權・經營團隊・投資家
    • 所有權
    • 組織結構
    • 經營團隊
  • 事業成績・收益模式・使用者
  • 服務・覆蓋範圍
  • 市場・通路
  • 行銷・品牌塑造
  • 事業夥伴
    • 技術
    • 銀行
    • 商店
    • 與TOM・UMPay的相容性
  • 使用者介紹
  • 競爭分析：優勢・劣勢
  • 發展前景

圖表

目錄

Abstract

Founded in 2003, Union Mobile Pay (UMPay) is a joint-venture between China Mobile, the world' s largest mobile operator, and China UnionPay, China' s only inter-bank fund-transfer network. Focused on mobile payments and with the support of these two industry giants UMPay has direct access to capital and technology resources to grow its business in China' s nascent payment market.

Key Findings:

  • UMPay is China' s leading mobile payment provider with about 30 million registered users.
  • UMPay' s payment platform is based on mobile SMS technology.
  • UMPay tries to offer a comprehensive set of mobile payment services, but its coverage remains highly fragmented.
  • Compared with other third-party payment channels, mobile payment has yet to develop a strong presence in the market - bank card, prepaid card, telephone, and online payment are currently the preferred choice for non-cash payments.

Table of Contents

1 Industry Overview: Key Factors Shaping Third-Party Payments in China

  • 1.1 Continued preference for cash payments, but bank card payments rising
  • 1.2 Credit card use remains low; debit cards widespread
  • 1.3 Limited coverage of non-cash payment services
  • 1.4 China UnionPay' s bank card monopoly
  • 1.5 Quasi-online payment systems an interim solution
  • 1.6 Two ISPs, 162 million Internet users
  • 1.7 Two mobile operators, 500 million subscribers
  • 1.8 Contactless smartcard use increasing but largely limited to buses and subways
  • 1.9 Government regulations and the “national interest”

2 Union Mobile Pay: Standing on the Shoulders of Giants

  • 2.1 Ownership, management team, investors
    • 2.1.1 Ownership
    • 2.1.2 Organizational Structure
    • 2.1.3 Management Team
  • 2.2 Business Performance, Revenue Model, Users
  • 2.3 Services and coverage
  • 2.4 Markets and channels
  • 2.5 Marketing and branding
  • 2.6 Partners (banks, merchants, technology)
    • 2.6.1 Technology
    • 2.6.2 Banks
    • 2.6.3 Merchants
    • 2.6.4 The TOM-UMPay Alliance
  • 2.7 Users figures and profile
  • 2.8 Competitive analysis: strengths and weaknesses
  • 2.9 Outlook

List of Figures

  • Figure 1: Credit cards issued in China and in the US (M)
  • Figure 2: Internet Users in China, 2001-2006
  • Figure 3: Mobile Subscribers in China, 2002-2010F (M)
  • Figure 4: China government groups involved in third-party payment regulation
  • Figure 5: UMPay Company Structure
  • Figure 6: UMPay Regional Coverage and Regional Branches
  • Figure 7: UMPay' s Operation Model
  • Figure 8: UMPay m-payment services, merchant partners, and coverage areas
  • Figure 9: UMPay m-payment services by province
  • Figure 10: UMPay - The Mobile Wallet
  • Figure 11: UMPay bank partnerships by area
  • Figure 12: UMPay Registered Users
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