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市場調查報告書
中國第三方付款企業：China UnionPay
Maverick China Third-Party Payment Profiles: China UnionPay
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中國第三方付款企業：China UnionPay 是由出版商Maverick China Research在2007年08月所出版的。
這份英文市場調查報告書包含24 Pages 價格從美金1000起跳。
專門於中國通訊、IT、媒體相關調查及顧問服務的 Maverick China Research（中國）針對中國第三方付款企業China UnionPay進行調查，並出版經系統整理的報告書 "China UnionPay" 。
本報告書內容包括：中國現有的付款方式、信用卡及金融卡的利用動向、基礎規範限制、網路利用者及行動用戶人數、China UnionPay的企業介紹、業績、收益模式、競爭分析等。內容綱要摘記如下：
第1章 產業概要：中國第三方付款產業的形成因素
- 消費者仍舊偏好用現金付款，但卡片付款的比例有增加的趨勢
- 信用卡的利用率低・金融卡普遍
- 非現金付款服務的制約
- China UnionPay的銀行卡獨佔市場
- 準線上付款系統
- 2家ISP及1億6,200萬網路利用人口
- 2家行動通訊業者及5億用戶
- 免接觸智慧卡利用增加・但只限巴士和地鐵
- 政府的法規限制及「國家利益」
第2章 China UnionPay：中國付款產業的把關者
- 所有權・經營團隊・投資家
- 事業成績・收益模式・使用者
- 服務・覆蓋範圍
- 市場・通路
- 行銷・品牌塑造
- 事業夥伴
- 使用者介紹
- 競爭分析：優勢・劣勢
- 發展前景
圖表
Abstract
Our series of third-party payment company profiles begins with an in-depth
look at China UnionPay (CUP), China' s only inter-bank fund transfer network
and the gateway to all RMB-denominated bank payments in China. In this report,
we study CUP' s expanding role in domestic and international RMB bank transfers
and payments, we analyze its competitiveness with payment giant Visa
International, and evaluate partnership opportunities for payment network and
technology companies in China and abroad.
Key Findings:
- Approximately 500 million CUP branded bank cards have been issued in
China, of which only 14 million are credit cards.
- CUP bank card payments reached up to 30% of all consumer retail purchases
in China' s tier-one cities.
- Through subsidiary companies, CUP also offers telephone payment, online
payment, and mobile payment services.
- CUP is open to working with outside companies that provide best-ofbreed
technology in building its payment network.
Table of Contents
1 Industry Overview: Key Factors Shaping Third-Party Payments in China
- 1.1 Continued preference for cash payments, but bank card payments rising
- 1.2 Credit card use remains low; debit cards widespread
- 1.3 Limited coverage of non-cash payment services
- 1.4 China UnionPay' s bank card monopoly
- 1.5 Quasi-online payment systems an interim solution
- 1.6 Two ISPs, 162 million Internet users
- 1.7 Two mobile operators, 500 million subscribers
- 1.8 Contactless smartcard use increasing but largely limited to buses and
subways
- 1.9 Government regulations and the “national interest”
2 China UnionPay: The Gateway to China' s Payment Industry
- 2.1 Ownership, management team, investors
- 2.2 Business Performance, Revenue Model, Users
- 2.3 Services and coverage
- 2.4 Markets and channels
- 2.5 Marketing and branding
- 2.6 Partners
- 2.7 Users figures and profile
- 2.8 Competitive analysis: strengths and weaknesses
- 2.9 Outlook
List of Figures
- Figure 1: Credit cards issued in China and in the US (M)
- Figure 2: Internet Users in China, 2001-2006
- Figure 3: Mobile Subscribers in China, 2002-2010F (M)
- Figure 4: China government groups involved in third-party payment
regulation
- Figure 5: Shanghai CardInfo' s telephone payment terminal
- Figure 6: Merchant fees for CUP partners
- Figure 7: Comparison of merchant and user fees for other payment models in
China
- Figure 8: China tier-1 city data, 2005
- Figure 9: Countries where CUP is accepted
- Figure 10: CUP-Visa market comparison
- Figure 11: CUP inter-bank and payment network partners
- Figure 12: CUP technology partners
- Figure 13: Total debit cards issued in China, 2005-1H2007 (M)
- Figure 14: Total CUP credit cards issued in China, 2005-1H2007 (M)
- Figure 15: CUP acceptance (POS and merchants) in China, 2004-1H2007 (' 000s)
- Figure 16: CUP ATM network in China, 2004-1H2007
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