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市場調查報告書

中國的電子商務付款的趨勢

e-Commerce Payment Trends in China: 2015

出版商 Maverick China Research 商品編碼 305196
出版日期 內容資訊 英文 47 Pages
商品交期: 最快1-2個工作天內
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中國的電子商務付款的趨勢 e-Commerce Payment Trends in China: 2015
出版日期: 2015年11月01日 內容資訊: 英文 47 Pages
簡介

本報告提供中國的線上購買和付款趨勢持續調查,依各年齡,不同收入,性別,各都市分析每月的消費傾向,並闡明中國市場可利用的各種付款頻道使用概況 和消費者態度,本報告書身為本系列第4版,將闡明國內線上付款及電子商務市場上的重要趨勢新特徵等資訊。

第1章 摘要整理

第2章 調查方法與樣品萃取方法

  • 地理性的區分
  • 各年齡的區分
  • 家庭不同收入的區分

第3章 中國的電子商務的趨勢

  • 線上購買的頻率
    • 各級城市的線上購買頻率
    • 各年齡的線上購買頻率
    • 各地區的線上購買頻率
    • 不同收入的線上購買頻率
  • 網路購物的每月支出額
    • 各級城市的每月支出額
    • 各年齡的每月支出額
    • 各地區的每月支出額
    • 不同收入的每月支出額
  • 線上付款設備分析
    • 各級城市的線上購買頻率
    • 各年齡的線上購買頻率
    • 各地區的線上購買頻率

第4章 主要電子商務網站

第5章 線上付款的趨勢

  • 第三方的付款服務供應商的利用
    • 轉帳卡的利用
    • 信用卡的利用
    • 交貨付款的利用
    • 行動POS的利用
    • 儲值卡的利用
  • 付款服務供應商的認知度
  • 付款戶頭
  • 主要第三方付款服務供應商

第6章 結論

圖表清單

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目錄

‘E-Commerce Payment Trends in China’ is a recurring study of online purchasing and payment trends in China.

E-Commerce Payment Trends in China: 2015 examines monthly spending habits, including analysis by age, income, gender, and city, followed by an in-depth look at usage of and attitudes regarding the variety of payment channels available in the Chinese market. The report is the fourth in a series of updates aimed at tracking and highlighting key market trends in China online payment and e-commerce markets.

Key Findings

  • 1. Number and value of monthly online purchases
  • 2. Payment channel preferences and frequency of use
  • 3. Third-party payment provider recognition
  • 4. Credit, debit, and third-party payment accounts held Analysis of key customer segments
  • 5. Up-to-date comparisons of 2012, 2013, 2014, 2015 trends and data

Table of Contents

1. Executive Summary

2. Methodology and Sampling

  • 2.1. Geographical Segmentation
  • 2.2. Segmentation by Age
  • 2.3. Segmentation by Household Income

3. China E-Commerce Trends

  • 3.1. Frequency of Online Purchases
    • 3.1.1. Frequency of Online Purchases by City Tier
    • 3.1.2. Frequency of Online Purchases by Age
    • 3.1.3. Frequency of Online Purchases by Region
    • 3.1.4. Frequency of Online Purchases by Income Level
  • 3.2. Monthly Online Spending
    • 3.2.1. Monthly Online Spending by City Tier
    • 3.2.2. Monthly Online Spending by Age
    • 3.2.3. Monthly Online Spending by Region
    • 3.2.4. Monthly Online Spending by Income Level
  • 3.3. Online Payment Device Analysis
    • 3.3.1. Frequency of Online Purchases by City Tier
    • 3.3.2. Frequency of Online Purchases by Age
    • 3.3.3. Frequency of Online Purchases by Region

4. Leading e-Commerce Sites

5. E-Commerce Payment Trends

  • 5.1. Payment Behavior Analysis
    • 5.1.1. Use of Third-party Payment Providers
    • 5.1.2. Use of Debit Cards
    • 5.1.3. Use of Credit Cards
    • 5.1.4. Use of Cash-on-delivery
    • 5.1.5. Use of Mobile POS
    • 5.1.6. Use of Prepaid Cards
  • 5.3. Payment Provider Recognition
  • 5.4. Payment Accounts Held
  • 5.5. Leading Third-Party Payment Providers

6. Conclusions

List of Figures

  • Figure 1: Accounts Held by Online Shoppers, 2015 (%)
  • Figure 2: Total Use of Debit, Credit, and COD Within the Last Six Months, 2015
  • Figure 3: Most Recent Use Online Payment Device, 2015
  • Figure 4: Sample by Traditional Regional Division
  • Figure 5: Sample by City Tier
  • Figure 6: Age Distribution of Individuals Surveyed
  • Figure 7: Monthly Household Income of Individuals Surveyed (RMB)
  • Figure 8: Last Online Purchase, 2012-2015
  • Figure 9: Last Online Purchase by City Tier, 2015
  • Figure 10: Last Online Purchase by Age Group, 2015
  • Figure 11: Last Online Purchase by Region, 2015
  • Figure 12: Last Online Purchase by Region, 2015
  • Figure 13: Total Monthly Online Spending, 2012-2015 (RMB)
  • Figure 14: Number of Monthly Online Purchases, 2012-2015 (#)
  • Figure 15: Tier 1 and Tier 2&3 Monthly Online Spending, 2015 (RMB)
  • Figure 16: Monthly Online Spending by Age, 2015 (RMB)
  • Figure 17: Monthly Online Spending by Region, 2015 (RMB)
  • Figure 18: Monthly Online Spending by Region, 2015 (RMB)
  • Figure 19: Most Recent Use Online Payment Device, 2015
  • Figure 20: Most Recent Use Online Payment Device in Tier 1 Cities, 2015
  • Figure 21: Most Recent Use Online Payment Device in Tier 2&3 Cities, 2015
  • Figure 22: Most Recent Use Online Payment Device by 20-29 Age Group, 2015
  • Figure 23: Most Recent Use Online Payment Device by 30-39 Age Group, 2015
  • Figure 24: Most Recent Use Online Payment Device by 40-49 Age Group, 2015
  • Figure 25: Most Recent Use Online Payment Device in East China, 2015
  • Figure 26: Most Recent Use Online Payment Device in North China, 2015
  • Figure 27: Most Recent Use Online Payment Device in Northeast China, 2015
  • Figure 28: Most Recent Use Online Payment Device in Northwest China, 2015
  • Figure 29: Most Recent Use Online Payment Device in South Central China, 2015
  • Figure 30: Most Recent Use Online Payment Device in Southwest China, 2015
  • Figure 31: Most Recent Use of e-Commerce Market Places, 2015
  • Figure 32: Most Recent Use of Payment Channel, 2015
  • Figure 33: Most Recent Use of Third-Party Payment Provider, 2015
  • Figure 34: Most Recent Use of Debit Card, 2015
  • Figure 35: Most Recent Use of Credit Card, 2015
  • Figure 36: Most Recent Use of Cash on Delivery, 2015
  • Figure 37: Most Recent Use of Mobile POS, 2015
  • Figure 38: Most Recent Use of Prepaid Card, 2015
  • Figure 39: Payment Provider Recognition, 2015 (%)
  • Figure 40: Payment Accounts Held, 2015 (%)
  • Figure 41: Most Recent Use of Payment Provider, 2015
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