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市場調查報告書

中國的行動付款·行動商務市場

State of Pay: Mobile Payment & m-Commerce in China 2015 Edition

出版商 Maverick China Research 商品編碼 289902
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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中國的行動付款·行動商務市場 State of Pay: Mobile Payment & m-Commerce in China 2015 Edition
出版日期: 2016年01月01日 內容資訊: 英文
簡介

本報告提供中國的行動付款市場相關調查分析,以主要的問題點為焦點,提供新興趨勢,市場的重要變化相關驗證,並包含主要企業簡介,為您概述為以下內容。

第1章 行動付款定義

  • 作為錢包的行動
  • 作為平台的行動
  • 作為POS的行動
  • 作為集點卡的行動
  • DCB(電信業者的直接收費)

第2章 形成中國電子商務發展的主要原因

  • 電子付款錯過時機
  • 政府的法規與付款授權
  • 消費者依然以現金付款(但有減少的趨勢)
  • 銀行卡的發行張數:35億張(件)
  • 中國的行動用戶
  • 行動網際網路用戶:4億2,000萬人
  • 第三方付款仍舊為流通管道的選擇
  • Taobao和Alibaba Group的壟斷
  • 作為中國零售業成長因素的電子商務

第3章 中國的行動付款市場:作為平台的行動

  • 行動商務的零售消費
  • 主要的付款服務

第4章 中國的行動付款市場:作為POS的行動

  • 中小企業的接收
  • 行動銀行·P2P匯款
  • 主要的付款服務

第5章 中國的行動付款市場:作為錢包的行動

  • 中國的非接觸智慧卡
  • 中國的非接觸行動付款

第6章 中國的行動付款市場:DCB

  • China Mobile
  • China Unicom
  • China Telecom

第7章 中國的行動付款供應商

  • 中國的主要付款服務
  • 第三方付款:轉移到行動中
  • 市場佔有率的明細
  • 市場壓力

第8章 Tier1付款服務簡介

  • Alipay
  • Tenpay
  • China UnionPay (CUP)

第9章 Tier2付款服務簡介

  • 99Bill
  • Yeepay
  • ChinaPnR
  • Lakala
  • Zihexin

第10章 Tier3付款服務簡介

  • Chinabank Payment
  • ChinaMobile E-commerce
  • China Unicom Epay
  • China Telecom BestPay
  • IPS
  • PayEco
  • Qiandai
  • Qianfang
  • Sandpay
  • Shanghai Shengfutong
  • SinaPay
  • Union Mobile Pay (UMPay)

第11章 結論與預測

  • 樂觀的理由
  • 悲觀的理由
  • 中國的行動付款市場預測
  • 未來的關注趨勢

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

‘Mobile Payment in China: 2015 Edition’ is the ninth and latest edition of our most popular report. Simply put, it is the most up-to-date and comprehensive study available on China's mobile payment sector today. The report focuses on the top issues for m-payment in China in 2015: we profile all of the companies to have received mobile payment licenses up until now, discuss emerging trends, and forecast important market changes to look out for in the coming years.

‘Mobile Payment and m-Commerce in China 2015 Edition’ includes up-to-date coverage on leading mobile payment business models, technologies, and services. We also examine the key issues affecting the market heading into 2015, and forecast growth and major changes.

Key Topics Covered:

  • Key Factors Shaping the Development of e-Commerce in China
  • Direct Carrier Billing - Mobile Value-added Services
  • Mobile as a POS - The Phone as a Cash Register
  • Mobile as a Platform - The Phone as an Access Point
  • Mobile as a Loyalty Card - Closed-loop m-Payments
  • China m-Payment Market Forecasts

Table of Contents

Executive Summary

1. Defining Mobile Payment

  • 1.1. Mobile as a Wallet - The Phone as a Credit Card
  • 1.2. Mobile as a Platform - The Phone as an Access Point
  • 1.3. Mobile as a POS - The Phone as a Cash Register
  • 1.4. Mobile as a Loyalty Card - Closed-loop m-Payments
  • 1.5. Direct Carrier Billing - Mobile Value-added Services

2. Key Factors Shaping the Development of e-Commerce in China

  • 2.1. A Late Start to Electronic Payments
  • 2.2. Government Regulations and Payment Licenses
  • 2.3. Consumers Still Paying with Cash (but Less)
  • 2.4. Bankcards Issued: 3.5 Billion
  • 2.5. Mobile Users in China
  • 2.6. Mobile Internet Users: 420 million
  • 2.7. Third-Party Payment Remains the Channel of Choice
  • 2.8. Taobao and the Dominance of the Alibaba Group
  • 2.9. E-Commerce as a Growing Component of China's Retail Industry

3. M-payment in China: Mobile as a Platform

  • 3.1. M-commerce Retail Shopping
  • 3.2. Leading Payment Providers

4. M-payment in China: Mobile as a POS

  • 4.1. SME Acceptance
  • 4.2. Mobile Banking and Peer-to-peer (P2P) Remittances
  • 4.3. Leading Payment Providers

5. M-payment in China: Mobile as a Wallet

  • 5.1. Contactless Smartcards in China
  • 5.2. Contactless Mobile Payment in China

6. M-payment in China: Direct Carrier Billing

  • 6.1. China Mobile
  • 6.2. China Unicom
  • 6.3. China Telecom

7. China's M-Payment Providers

  • 7.1. China's Leading Payment Providers
  • 7.2. Third-Party Payment: Moving into Mobile
  • 7.3. Market Share Breakdown
  • 7.4. Market Pressures

8. Tier I Payment Provider Profiles

  • 8.1. Alipay
  • 8.2. Tenpay
  • 8.3. China UnionPay (CUP)

9. Tier II Payment Provider Profiles

  • 9.1. 99Bill
  • 9.2. Yeepay
  • 9.3. ChinaPnR
  • 9.4. Lakala
  • 9.5. Zihexin

10. Notable Tier III Payment Providers

  • 10.1. Chinabank Payment
  • 10.2. China Mobile E-commerce
  • 10.3. China Unicom Epay
  • 10.4. China Telecom BestPay
  • 10.5. IPS
  • 10.6. PayEco
  • 10.7. Qiandai
  • 10.8. Qianfang
  • 10.9. Sandpay
  • 10.10. Shanghai Shengfutong
  • 10.11. SinaPay
  • 10.12. Union Mobile Pay (UMPay)

11. Conclusions and Forecasts

  • 11.1. Reasons for Optimism
  • 11.2. Reasons for Pessimism
  • 11.3. China m-Payment Market Forecasts
  • 11.4. Future Trends to Watch

List of Figures:

  • Figure 1: Product Model - Mobile as a Wallet
  • Figure 2: Product Model - Mobile as a Platform
  • Figure 3: Product Model - Mobile as a POS
  • Figure 4: Product Model - Mobile as a Loyalty Card
  • Figure 5: Product Model - Direct Carrier Billing
  • Figure 6: China's Late Start - e-Commerce Milestones 1995-2013
  • Figure 7: Third-party Payment Provider License Requirements
  • Figure 8: Mobile Payment Licenses
  • Figure 9: Total Use of Debit, Credit, and Cash-On-Delivery in Online Shopping
  • Figure 10: China Bankcard Circulation, 2002-2020 (M)
  • Figure 11: China's Bankcard Penetration Rate, 2001-2020 (%)
  • Figure 12: China's Credit Card Circulation, 2002-2020 (M)
  • Figure 13: Mobile Users in China, 2001-2020 (M)
  • Figure 14: 3G Users in China, 2001-2020 (M)
  • Figure 15: Internet Users in China, 2001-2020 (M)
  • Figure 16: Mobile Internet Users in China, 2005-2020 (M)
  • Figure 17: Accounts Held by Online Shoppers in China
  • Figure 18: Online Shopper Payment Provider Recognition 2013
  • Figure 19: Last Online Purchase Comparison 2012-2013
  • Figure 20: Average Online Purchases (Tier 1 vs. Tier 2/3)
  • Figure 21: Average Monthly Purchases (Mobile vs. Online), 2013
  • Figure 22: Average Monthly Purchases (Mobile vs. Online), 2013 (RMB)
  • Figure 23: Average Monthly Mobile Purchases (Tier 1 vs. Tier 2/3)
  • Image 24: Public Transit Contactless Cards
  • Figure 25: Mobile Operator Overall and 3G User Market Share
  • Figure 26: China's Third Party Payment Providers by Tier
  • Figure 27: China Third Party Payment Provider Market Share Breakdown (%)
  • Figure 28: Factors Decreasing Profits for Tier II and Tier III Payment Providers
  • Figure 29: Mobile Payment Market Forecast, 2010-2015 (RMB Trillion)
  • Figure 30: Mobile Payment Market Forecast by Payment Tier, 2011-2015 (RMB T)

Note: The table of contents and list of figures are tentative and subject to change until official completion of the report.

Companies Mentioned

  • Alipay
  • Tenpay
  • China UnionPay
  • 99Bill
  • Yeepay
  • ChinaPnR
  • Lakala
  • Zihexin
  • Chinabank Payment
  • China Mobile E-commerce
  • China Union Epay
  • China Telecom BestPay
  • IPS
  • PayEco
  • Qiandai
  • Qianfang
  • Sandpay
  • Shanghai Shengfutong
  • SinaPay
  • Union Mobile Pay
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