中國的行動付款市場:2011年∼2012年版 是由出版商Maverick China Research在2012年01月所出版的。
這份英文市場調查報告書價格從美金3999起跳。
本報告提供中國的行動付款市場相關調查分析，中國的大型第三方付款服務(第三者付款企業)等資料，提供已授權的行動付款整體企業簡介，手機付款的經營模式·技術·服務相關主要資訊更新，2012年的市場影響因素，到２０１５年為止的成長預測主要的變化等驗證，為您概述為以下內容。
摘要整理
第1章 簡介
第2章 中國的行動付款技術與經營模式
- SMS對應付款
- 行動網際網路付款
- NFC/非接觸式手機付款
- 行動直接收費(應用程式商店)
- 行動付款方式比較
第3章 第三方行動付款供應商企業簡介
- 47Pay
- 99Bill
- Alipay
- Chinabank Payments
- China UnionPay (ChinaPay)
- IPS
- Lianlian Pay
- MoBo
- Qiandai
- SandPay
- Shanghai FFT
- Smartpay
- Tenpay
- UMPay
- YeePay
- Yinsheng E-Pay
第4章 其他行動付款產業的主要企業
第5章 中國可利用的行動付款服務
- 行動加值(預付卡)
- 行動票
- 行動銀行
- P2P行動匯款
- 行動賭博和彩票
- 公用事業收費的付款
- 電子貿易零售購物
第6章 結論與預測
- 樂觀的理由
- 悲觀的理由
- 中國的行動付款市場預測
- 未來的關注趨勢
圖表
Abstract
Mobile Payment in China: 2011-2012 Edition is the fifth and
latest edition of our most popular report. Simply put, it is the most
up-to-date and comprehensive study available on China's mobile payment sector
today. The report focuses on the top issue for m-payment in China in 2011:
government licensing for "non-financial institutions". In this report we
profile all of the companies to have received mobile payment licenses; they
include many of China's leading third-party payment providers, as well as new
m-payment specialists, provincial payment processors, telecom operators, and
payment-related software and equipment providers.
Mobile Payment in China: 2011-2012 Edition includes updated coverage on
leading mobile payment business models, technologies, and services. In
addition, we examine the key issues affecting the market heading into 2012 and
forecast growth and major changes through 2015.
Key Topics
- Mobile payment licenses: coverage of all companies that received them, how
they are being enforced, and how they will change the industry
- China's post-licensing market landscape: how China's operators, banks, and
other payment powerhouses are adjusting
- NFC and contactless mobile payments
- Mobile apps and app stores
- M-payment global leaders' strategies for breaking into China's payment
market
Companies Covered
- Third-party mobile payment providers: Alipay, China UnionPay (ChinaPay),
Tenpay, Union Mobile Pay (UMPay), 47Pay, 99Bill, Chinabank Payments, IPS,
Lianlian Pay, MoBo, Qiandai, SandPay, Shanghai FFT, Smartpay, Yeepay, Yinsheng
E-Pay
- Mobile operators: China Mobile, China Telecom, China Unicom
- Banks: Bank of China, China Construction Bank, Agricultural Bank of China,
Industrial and Commercial Bank of China (ICBC), China Minsheng Bank, China
Merchants Bank, Bank of Communications, Shanghai Pudong Development Bank,
China CITIC
- Foreign m-payment leaders in China: Apple, Google, Isis, Mastercard,
PayPal, Square, Visa
Table of Contents
Executive Summary
- 1 Introduction to Mobile Payment in China
- 1.1 Mobile payment definitions
- 1.2 Background on China's payment industry
- 1.3 Debit and credit cards
- 1.4 Mobile telephone and internet usage statistics
- 1.5 Government regulations and third-party payment licenses in China
2 M-payment Technologies and Business Models in China
- 2.1 SMS-based payment
- 2.2 Mobile internet payment
- 2.3 NFC and contactless mobile payment
- 2.4 Direct mobile billing (app stores)
- 2.5 Comparison of m-payment methods
3 Third-Party M-Payment Provider Company Profiles
- 3.1 47Pay
- 3.2 99Bill
- 3.3 Alipay
- 3.4 Chinabank Payments
- 3.5 China UnionPay (ChinaPay)
- 3.6 IPS
- 3.7 Lianlian Pay
- 3.8 MoBo
- 3.9 Qiandai
- 3.10 SandPay
- 3.11 Shanghai FFT
- 3.12 Smartpay
- 3.13 Tenpay
- 3.14 UMPay
- 3.15 YeePay
- 3.16 Yinsheng E-Pay
4 Other Key M-payment Industry Players
- 4.1 Banks
- 4.2 Mobile operators
- 4.3 Foreign companies and m-payment in China
5 M-payment Services Available in China
- 5.1 Mobile top-up
- 5.2 Mobile ticketing
- 5.3 Mobile banking
- 5.4 Peer-to-peer (P2P) mobile remittances
- 5.5 Mobile gambling and lotteries
- 5.6 Utilities payment
- 5.7 M-commerce retail shopping
6 Conclusions and Forecasts
- 6.1 Reasons for Optimism
- 6.2 Reasons for Pessimism
- 6.3 China m-payment market forecasts
- 6.4 Future trends to watch
List of Figures
- Figure 1: China's late start: Banking and e-commerce milestones, 1950-2011
- Figure 2: Bank cards in circulation in China, 2006-3Q 2011 (B)
- Image 3: Sample co-branded debit cards
- Figure 4: Debit cards in circulation in China, 2006-3Q 2011 (B)
- Image 5: Sample Chinese credit cards
- Figure 6: Credit cards in circulation in China, 2006-3Q 2011 (M)
- Figure 7: Mobile subscribers in China, 2006 - November 2011 (M)
- Figure 8: Internet users in China, 2006-1H 2011 (M)
- Figure 9: Mobile internet users in China, 2006-1H 2011 (M)
- Figure 10: Third-party payment provider license requirements
- Image 11: Beijing's "Yikatong" contactless smartcard for public transit
- Figure 12: Operator-run mobile app stores in China
- Figure 13: Comparison of merchant and user fees for various m-payment
methods in China
- Figure 14: Typical product price comparison for various m-payment methods
in China
- Figure 15: Mobile operator overall and 3G user market share, November 2011
- Figure 16: China mobile user forecast, 2011-2015 (M)
- Figure 17: China 3G user forecast, 2011-2015 (M)
- Figure 18: China mobile payment market penetration forecast, 2011-2015
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