中國的預付卡・儲值帳戶市場（2010年） 是由出版商Maverick China Research在2010年11月所出版的。
這份英文市場調查報告書價格從美金2999起跳。
本報告，調查分析中國的預付卡以及儲值帳戶市場，並彙整中國市場的背景與相關法律規範、主要商業模式、市場的阻礙、國際企業的市場機會、產業網絡上的競爭環境與主要企業的檔案資料等，由下列摘要形式闡述。
第1章 報告摘要
第2章 儲值帳戶與預付卡
- 儲值帳戶（SVA）的定義與範圍
- 儲值型預付產品：中國的背景
- 儲值型預付產品：中國的法律規範
第3章 商業模式
第4章 卡片網絡：道路・交通機關用
- 競爭環境
- 中國主要的道路・交通機關用卡片網絡
- 香港：Octopus Card
- 北京：Yikatong Card
- 上海：Jiaotongka Card
- 廣州：Yangchengtong Card
- 深圳：Shenzhentong Card
- 大連：Mingzhuka Card
- 武漢：Wuhantong Card
- Shanghai Highway Transportation Card
第5章 線上付款服務供應商
- 競爭環境
- 中國主要的線上付款服務供應商
- Alipay
- 99Bill
- Tenpay
- YeePay
- 其他
第6章 通訊電信業者
- 競爭環境
- 中國主要的通訊電信業者
- China Unicom
- China Telecom
第7章 預付卡網絡
- 競爭環境
- 中國主要的預付卡網絡營運商・發行業者
- Zihexin Property and Credit
- Edenred (舊 Accor)
- Lianhua OK
- SmartPass
- 其他
第8章 零售網絡
第9章 市場規模・市場預測
第10章 結論・彙整
Abstract
Prepaid Cards and Stored-Value Accounts in China 2010: Opportunities in
Retail, e-Commerce, Transportation, and Other Key Sectors is the most
up-to-date and comprehensive study available on China' s growing stored-value
account and prepaid card markets. Released in November 2010, this is our first
major report on this fast-growing and increasingly complex market, and it is
essential reading for prepaid technology providers, payment processors, banks,
merchants, and others interested in China' s prepaid payment markets.
Key Topics Covered:
- Leading business models for major prepaid and stored-value account
(SVA) products in China, including retail payment networks, online payment
systems, transportation cards, and others
- Government regulations on the market and how they differ for
closed-loop, semi-closed loop, and open-loop payment networks
- Remaining obstacles to prepaid cash card market growth in China
- Opportunities for international companies looking to do business in
China
- Third-party payment providers: AliPay, 99Bill, Tenpay, Yeepay, and
others
- Transportation networks: Yikatong, Octopus, Jiaotongka,
Yangchengtong, Shenzhentong, and others
- Prepaid card networks: Zihexin, Edenred (Accor), Lianhua OK,
SmartPass, and others
- Mobile operators: China Mobile, China Unicom, and China Telecom
In the past ten years, a wide range of prepaid payment solutions has evolved
to serve many different consumers' needs:
- Public transportation cards, a necessity for hundreds of millions of urban
residents, are increasingly being accepted as payment for non-transportation
goods and services.
- Prepaid mobile phone top-up cards have become a popular form of payment
with many in China' s wildly popular online gaming community.
- The vast majority e-commerce payments in China are handled by third-party
providers such as AliPay and 99Bill, whose stored-value accounts provide a
convenient and secure link between merchants and consumer bank accounts.
- Chain stores and supermarkets in China are issuing their own closed-loop
prepaid cards, which have become popular as gift cards -- especially with
large enterprises looking to offer rewards and gifts to their employees.
- In some cities, merchant networks are establishing "buyer' s club" prepaid
cards in a semi-closed loop model, offering payment convenience and discounts
as a way to attract new business.
- The Chinese government is testing a next-generation citizen identification
card that incorporates payment technology and, if implemented nationwide, is
expected to become a major force in China' s payment sector.
Prepaid Cards and Stored-Value Accounts in China 2010 is researched and
written in China but intended for an international audience. We examine the
leading business models, profile key market players, identify investment and
partnership opportunities, and forecast market growth in China for the coming
years. Our analysis also draws from numerous in-depth interviews with leading
online payment and prepaid industry experts.
Table of Contents
1. Executive Summary
2. Stored-Value Accounts and Prepaid Cards
- 2.1 Definition and Scope of Stored-Value Accounts (SVAs)
- 2.2 Background of Stored-Value and Prepaid Products in China
- 2.3 Regulatory Overview of Stored-Value and Prepaid Products in China
3. Business Models
- 3.1 Semi-closed Loop Business Models
- 3.1.1 Third-party Online Payment
- 3.1.2 Transportation Card Networks
- 3.1.3 Prepaid Retail Card Networks
- 3.2 Closed Loop Business Model
4. Transportation Card Networks
- 4.1 Competitive Landscape
- 4.2 Key Transportation Card Networks in China
- 4.2.1 Hong Kong' s Octopus Card
- 4.2.2 Beijing' s Yikatong Card
- 4.2.3 Shanghai' s Jiaotongka Card
- 4.2.4 Guangzhou' s Yangchengtong Card
- 4.2.5 Shenzhen' s Shenzhentong Card
- 4.2.6 Dalian' s Mingzhuka Card
- 4.2.7 Wuhan' s Wuhantong Card
- 4.2.8 Shanghai Highway Transportation Cards
5. Online Payment Providers
- 5.1 Competitive Landscape
- 5.2 Key Online Payment Providers in China
- 5.2.1 Alipay
- 5.2.2 99Bill
- 5.2.3 Tenpay
- 5.2.4 YeePay
- 5.2.5 Other Online Payment Providers
6. Telecom Operators
- 6.1 Competitive Landscape
- 6.2 Key Telecom Operators in China
- 6.2.1 China Unicom
- 6.2.2 China Unicom
- 6.2.3 China Telecom
7. Prepaid Card Networks
- 7.1 Competitive Landscape
- 7.2 Key Prepaid Card Network Operators and Issuers in China
- 7.2.1 Zihexin Property and Credit
- 7.2.2 Edenred (formerly Accor)
- 7.2.3 Lianhua OK
- 7.2.4 SmartPass
- 7.2.5 Other Prepaid Card Companies
8. Retail Networks
- 8.1 Competitive Landscape
- 8.2 Key Closed-Loop Prepaid Networks in China
- 8.2.1 Carrefour
- 8.2.2 PetroChina IC Card
9. Market Size and Market Forecasts
10. Conclusions and Closing Remarks
List of Figures:
- Figure 1: China' s Late Start: Banking and e-Commerce Milestones 1985-2010
- Figure 2: Third Party Payment Provider License Requirements
- Figure 3: Online Payment Business Model
- Figure 4: Contactless Smartcard Business Model
- Figure 5: Semi-closed Loop Prepaid Card Business Model
- Figure 6: Closed Loop Prepaid Card Business Model
- Figure 7: Statistical Overview of Transportation Card Networks
- Figure 8: Major Transportation Card Merchant Networks
- Figure 9: Yikatong Cards Issued, 2006-2009 (M)
- Figure 10: Shanghai Public Transportation Cards Issued, 2006-2009 (M)
- Figure 11: Yangchengtong Cards Issued, 2005-2009 (M)
- Figure 12: Shenzhen Tong Cards Issued, 2005-August 2010 (M)
- Figure 13: Dalian Minghzuka Cards Issued, 2006-2009 (M)
- Figure 14: Internet Users in China, 2001-H1 2010 (M)
- Figure 15: Urban and Rural Internet Users in China, June 2010
- Figure 16: Income of Internet Users in China, June 2010 (RMB, %)
- Figure 17: Third-party Payment Providers in China
- Figure 18: Products and Top-up Methods of Main Third Party Payment
Providers
- Figure 19: Alipay Merchant Partners 2006-Q1 2010 (K)
- Figure 20: Alipay Registered Users 2004-Q1 2010 (M)
- Figure 21: Alipay Daily Transaction Volume, 2005-Q1 2010 (RMB M)
- Figure 22: 99Bill Registered Users, 2005-August 2010 (M)
- Figure 23: 99Bill Annual Transaction Volume, 2006-2009 (RMB B)
- Figure 24: Tenpay Registered Users, 2005-2010 (M)
- Figure 25: YeePay Registered Users, 2006-2007F (M)
- Figure 26: Mobile Subscribers in China, 2000-H1 2010 (M)
- Figure 27: China Mobile Subscribers, 2000-H1 2010 (M)
- Figure 28: China Unicom Subscribers, 2000-H1 2010 (M)
- Figure 29: China Telecom Subscribers, 2004-H1 2010 (M)
- Figure 30: Prepaid Card Issuers in China
- Image 31: Zihexin Shangtong Card
- Figure 32: Zihexin Cooperative Merchants
- Image 33: Edenred Employee Benefit Card and Gift Card
- Figure 34: Bailian eMall Annual Transaction Volume (RMB M)
- Image 35: Lianhua OK Card
- Image 36: SmartPass Card
- Figure 37: SmartPass Cooperative Merchants
- Image 38: Carrefour Card
- Image 39: PetroChina Prepaid Card
- Figure 40: Cards and Accounts by Industry (M)
- Figure 41: Transaction Volume by Industry (RMB M)
- Figure 42: Nanjing Citizen Card
|
