數位紅利·重整政策:競爭分析及市場影響力

預計全球行動市場將持續擴大，用戶數到2016年為止將達到77億。今後數年的市場發展，對附加的頻譜供給有很大的依賴。最壞的情況為如果數位紅利的頻譜供給延遲，產業的投資將可能下跌10.7％。

本報告提供數位紅利及重整的概念，技術課題及政策·市場預測相關分析，全球行動市場，寬頻普及率，行動市場的成長預測，全球·不同地區的數位紅利帶的技術條件及競爭分析等彙整，為您概述為以下內容。

第1章 簡介

第2章 數位紅利:課題與機會

• 定義·概念
• 國際政策的問題
• 數位紅利·頻譜資源的機會及威脅

第3章 技術討論事項:頻譜，條件及服務

• 數位紅利及其技術條件
• 技術，數位紅利頻譜與其預測

第4章 公共政策·規定:重整，數位紅利與其預測

第5章 市場影響力:寬頻，商務及數位紅利

第6章 重整及數位紅利政策:競爭方法

第7章 頻譜資源的最佳化:數位紅利時代的政策提案

第8章 結論

圖表

Abstract

Key findings include:

• Regional focus will continue to be a priority over global coordination.
• Technology of choice is also a matter of regional and domestic priorities. Some countries will need to apply the digital dividend with access/coverage in mind rather than for mobility and broadband services. This could have an impact in the technology of choice.
• The availability of spectrum from the DD is not a goal per se, but rather a means. Auction design and other policies related to the DD and refarming are key to efficient policy implementation.
• On average, countries in all regions could have an additional 300 MHz of spectrum from successful and efficient DD and refarming processes.
• The Mobile market worldwide is expected to continue growing and reach 7.7 billion subscriptions by 2016. However, how the market develops over the next few years will be heavily dependent on the availability of additional spectrum. Worst case scenarios show investments in the industry could fall up to 10.7% if DD spectrum availability is delayed.
• Additionally, the lack of available spectrum could have an impact on technological change and mobile broadband expansion
• Although the DD is not the final answer to the spectrum shortage, its efficient use and implementation can help lessen the impacts of spectrum scarcity.

Maravedis-Rethink Research is a premier global provider of market intelligence and advisory services focusing on 4G and mobile cloud technologies, regulation and markets.

I. INTRODUCTION

II. THE DIGITAL DIVIDEND: CHALLENGES AND OPPORTUNITIES

• I. DEFINITIONS AND CONCEPTS
• III. A MATTER OF INTERNATIONAL POLICY
• III. OPPORTUNITIES AND THREATS FOR DD AND SR

III. TECHNICAL CONSIDERATIONS: SPECTRUM, CONDITIONS AND SERVICES

• I. DD BANDS AND THEIR TECHNICAL CONDITIONS
• II. TECHNOLOGY, DD SPECTRUM AND ITS IMPLICATIONS

IV. PUBLIC POLICY AND REGULATION: REFARMING, THE DD AND ITS IMPLICATIONS

V. MARKET EFFECTS: BB, BUSINESS AND THE DD

VI. REFARMING AND DD POLICIES: A COMPARATIVE APPROACH

VII. OPTIMIZING SPECTRUM RESOURCES: POLICY RECOMMENDATIONS FOR THE DIGITAL DIVIDEND ERA

VIII. CONCLUSIONS

• Figure 1: A First Assesment: Opportunities and Threats
• Figure 2: Mobile Cellular Market Worldwide
• Figure 3: Digital Dividend Bands by Region
• Figure 4: Digital Dividend Bands Channelization Standards
• Figure 5: Digital Dividend Bands Technical Conditions: North America
• Figure 6: Digital Dividend Bands Technical Conditions: Latam (Sample Countries)
• Figure 7: Digital Dividend Bands Technical Conditions: Europe (Sample Countries)
• Figure 8: Digital Dividend Bands Technical Conditions: Asia Pacific (Sample Countries)
• Figure 9: Digital Dividend Bands Technical Conditions: Africa and Middle East (Sample Countries)
• Figure 10: The Digital Dividend by ITU region
• Figure 11: Refarming and Spectrum Availability
• Figure 12: Mobile Cellular Market Worldwide and Mobile Subscriptions Forecast: (Millions) and Growth (%)
• Figure 13: DD Spectrum Auction Comparative Data
• Figure 14: Mobile Spectrum Auctions
• Figure 15: Broadband Penetration 2011 - 2010
• Figure 16: Penetration and Spectrum Allocation
• Figure 17: Mobile Market Concentration
• Figure 18: Mobile Market Growth Forecast: Worldwide
• Figure 19: Mobile Penetration Rate: Worlwide
• Figure 20: Investment in Mobile Services: OECD relevant countries
• Figure 21: Investment Scenarios: LTE
• Figure 22: Alternatives to LTE DD roll-out if Spectrum Unavailable in Targeted Timeframe (2012-2014)
• Figure 23: Digitalization and the Digital Dividend: Comparative Analysis, Europe
• Figure 24: Digitalization and the Digital Dividend: Comparative Analysis, Americas
• Figure 25: Digitalization and the Digital Dividend: Comparative Analysis, Asia
• Figure 26: Digitization and the Digital Dividend: Comparative Analysis, Africa and Middle East