美國汽車產業的市場策略指南（2009年）

Abstract

This Manufacturing Insights report details the latest IT trends, challenges, and opportunities that will shape the automotive industry in 2009. From reporting on the general health of the industry to zeroing in on the fastest-growing geographic segments and top technology buyers to providing key IT budget and industry metrics, this guide gives automotive companies and vendors a bird' s-eye view of everything they need to know to build a go-to-market plan for the coming year.

Table of Contents

• Table of Contents
• Manufacturing Insights Opinion
• In This Report
• Situation Overview
  • Industry Health and Outlook for 2009
    • Industry Shape and Size
    • Figure: U.S. IT Spending Opportunity by Industry
    • Industry Indicators and Key Business Metrics
    • Figure: Automotive Manufacturing Industry Revenue Index, 1Q04-4Q08
    • Figure: Automotive Manufacturing Industry Median Margin, 1Q04-4Q08
    • Figure: Automotive Manufacturing Industry Inventory Velocity, 1Q04-4Q08
• Future Outlook
  • Business Initiatives That Will Drive IT Investments in 2009
  • Figure: U.S. Automotive Manufacturing Industry Top Critical Business Initiatives, 2008
    • 2009 Predictions
  • 2009 IT Investment Priorities for the Automotive Manufacturing Industry
  • Table: U.S. Automotive Manufacturing Industry IT Spending, 2008 and 2009
  • Figure: U.S. Automotive Manufacturing Industry IT Budget Share by Segment, 2009
    • 2009 Software Investment Priorities for the Automotive Manufacturing Industry
    • Table: U.S. Automotive Manufacturing Industry Software Spending, 2008 and 2009
    • Figure: U.S. Automotive Manufacturing Industry Top Application Investment Plans, 2009
    • Figure: U.S. Automotive Manufacturing Industry Top Engineering Application Investment Plans, 2009
    • 2009 Infrastructure Investment Priorities for the Automotive Manufacturing Industry
    • Table: U.S. Automotive Manufacturing Industry Hardware Spending, 2008 and 2009
    • Table: U.S. Discrete Manufacturing Industry Storage System Spending by Installation Environment, 2008 and 2009 ($M)
    • Figure: U.S. Automotive Manufacturing Industry Server Installation Share by Platform, 2008
    • Table: U.S. Discrete Manufacturing Industry Server IT Spending by Platform, 2008 and 2009 ($M)
    • 2009 Communications Investment Priorities for the Automotive Manufacturing Industry
    • Figure: U.S. Automotive Manufacturing Industry Top Communications Equipment Initiatives, 2008
    • Figure: U.S. Automotive Manufacturing Industry Top Telecommunications Services Initiatives, 2008
    • 2009 Services Investment Priorities for the Automotive Manufacturing Industry
    • Table: U.S. Automotive Manufacturing Industry Services Spending, 2008 and 2009
    • Figure: U.S. Automotive Manufacturing Industry Business Process Outsourcing Investment Plans, 2009
• Essential Guidance
  • Going to Market in the Automotive Manufacturing Industry
  • Table: U.S. Automotive Manufacturing Industry IT Spending: Top 5 Buyers in Terms of IT Spending, 2009
  • Figure: U.S. Automotive Manufacturing Industry IT Spending Growth: Top 5 Buyers in Terms of IT Spending Growth, 2009
  • Table: U.S. Automotive Manufacturing Industry IT Spending Growth: Top 5 Buyers in Terms of IT Spending Growth, 2009
  • Figure: U.S. Discrete Manufacturing Industry IT Spending Growth: Top 5 States in Terms of Discrete Manufacturing IT Spending Growth, 2009
  • Competing Effectively in the Automotive Manufacturing Industry
  • Table: Competing Effectively in the Automotive Manufacturing Industry
  • Table: Worldwide Revenue for the Top 5 Software Vendors, 2007
  • Table: U.S. Revenue for the Top 5 Services Vendors, 2007
• Learn More
  • Related Research
  • Synopsis