Abstract
This Manufacturing Insights report looks at brand-oriented value chains
(BOVCs), including the most recent data for industry performance, and provides
a detailed analysis of product life-cycle innovations. Brand-oriented value
chains are characterized by branded products that serve consumer markets. BOVCs
include segments such as health and beauty, food and beverage, and apparel.
"BOVC segments represent industries in the midst of tremendous change and
opportunity. Product management strategies are still centered on balancing
costs and responsiveness, but larger organizations are also investing in faster
decision making and meeting the needs of more narrow customer niches," said Bob
Parker, VP Research at Manufacturing Insights.
Table of Contents
- Table of Contents
- Manufacturing Insights Opinion
- In This Report
- Methodology
- Manufacturing Insights' Global Performance Index
- IDC' s Vertical Market Model
- Product Life-Cycle Innovation Survey
- Situation Overview
- Industry Performance
- Figure: Worldwide Brand-Oriented Value Chains Industry Quarterly Revenue Index, 1Q02-4Q07
- Figure: Worldwide Brand-Oriented Value Chain Industry Median Net Profit Margin, 1Q02-4Q07
- Figure: Worldwide Brand-Oriented Value Chain Inventory Velocity Trends, 1Q02-1Q07
- Future Outlook
- Product Management Strategies in BOVCs
- Business Objectives: Increasing Revenue Is a Top Priority, But Cost and Productivity Are Most Popular
- Figure: Brand-Oriented Value Chain Top Product Life-Cycle Management Business Objectives Over the Next Two Years
- PLM Strategies Are Centered on Cost
- Figure: Brand-Oriented Value Chain Top Product Life-Cycle Management Strategies Over the Next Two Years
- NPD/I Is the Most Prominent Process Priority
- Figure: Brand-Oriented Value Chain Top Process Improvements Over the Next Two Years
- Application Investment Connects PLM to ERP
- Figure: Brand-Oriented Value Chain Top IT Investments Over the Next Two Years
- Other Findings
- Table: Self-Evaluation of Product Management Performance
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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