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市場調查報告書
全球品牌指向價值鏈： 2012年10大預測
Worldwide Brand-Oriented Value Chain 2012 Top 10 Predictions
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全球品牌指向價值鏈： 2012年10大預測 是由出版商IDC Manufacturing Insights在2012年01月所出版的。
這份英文市場調查報告書包含Pages: 22 價格從美金4500起跳。
本報告書為全球品牌指向價值鏈相關調査・分析、市場概観、2012年之市場預測Top10項目、以及重要提案，概述如下。
第1章 預測
第2章 關於本調査報告
第3章 現況概觀
- 回復基調
- 品牌指向價值鏈 – 智慧的技術革新
- IT的「4個力量」
第4章 將來前景
- 預測#1： 品牌指向價值鏈製造業者、為了尋求再次定義與消費者的關係的方法，導入了智慧技術革新
- 預測#2： 品牌指向製造業者努力對於自身的供應鏈需求側以及供給側雙方做好速度的搭配
- 預測#3： 速度成為必要、而情報變的哪裡都可取得，對品牌指向製造業者的供應鏈，IT支援呈現了新的樣貌
- 預測#4： 高峰數據對品牌指向製造業者來說，更大問題是數據品質問題
- 預測#5： 品牌指向價值鏈製造業者採用PLM工具、而將内部商業程序明確化、認真經營新產品開發與市場導入
- 預測#6： 品牌指向價值鏈製造業者，其經營戰略焦點，生產能力比生產容量重要
- 預測#7： 品牌指向製造業者為了滿足「哪裡都可以設計・製造・販售」這個命題，一定得有全球的工廠設施
- 預測#8： 品牌指向價值鏈製造業者思考社群商務對自身來說，如何以消費者為中心、短時間内將明確化
- 預測#9： 品牌指向價值鏈製造業者增加消費者中心的市場中服務，增加性能重要度，顧客要求充足度為重點項目
- 預測#10： 品牌指向價值鏈製造業用雲端利用使得重點從重視所有成本，變成重視總所有價値
第5章 重要提案
- 有幾個 "P" ?
- 實施能力的「庫存調查」
- 轉變為「參與模式」
- 成立關於4個力量的計畫
第6章 參考資料
附表
附圖
This IDC Manufacturing Insights report presents IDC Manufacturing Insights' annual top 10 brand-oriented value chain predictions. "For 2012, IDC Manufacturing Insights expects to see brand-oriented value chain manufacturers focus on intelligent innovation as a way to redefine their relationship with the consumer, while leveraging the four forces of IT - mobility, cloud, social business and big data - to both provide and enable new capabilities," says Simon Ellis, Practice Director, Global Supply Chain Strategies for IDC Manufacturing Insights.
Table of Contents
Predictions
In This Study
Situation Overview
Future Outlook
Prediction #1: Brand-Oriented Value Chain Manufacturers Will Embrace Intelligent Innovation as a Way to Redefine the Relationship with the Consumer
Prediction #2: Brand-Oriented Manufacturers Will Focus on Clock-Speed Alignment Across the Supply and Demand Sides of Their Supply Chains
Predictions #3: The Requirement for Speed and the Ubiquity of Information Will Create a New Landscape for IT Support of the Brand-Oriented Manufacturer's Supply Chain
Prediction #4: Big Data Will Create an Even Bigger Data Quality Problem for Brand-Oriented Value Chain Manufacturers
Prediction #5: Brand-Oriented Value Chain Manufacturers Will Get Serious About New Product Development and Introduction with the Adoption of PLM Tools and a Focus on Clear Internal Business Process
Prediction #6: Brand-Oriented Value Chain Manufacturers Will Focus Their Operational Strategies on Capabilities Rather than Capacity
Prediction #7: "Design Anywhere, Build Anywhere, Sell Anywhere" Will Require the Global Plant Floor for Brand-Oriented Manufacturers
Prediction #8: Brand-Oriented Value Chain Manufacturers Will Sort Out What Social Business Means for Them in the Short Term, with a Focus on the End Consumer
Prediction #9: Brand-Oriented Value Chain Manufacturers Will Focus on Fulfillment Excellence as Service Performance Grows in Importance in a Consumer-Centric Marketplace
Prediction #10: Cloud Applications for Brand-Oriented Value Chain Manufacturers Will Move from a Total-Cost-of-Ownership Focus to a Total-Value-in-Ownership Focus
Essential Guidance
How Many "Ps" Are There?
Conduct a Capabilities Inventory
Moving to a "Model of Engagement"
Have a Plan for the Four Forces
Learn More
Related Research
Synopsis
Table: Sample of Economic Measures, 2007-2011
Table: U.S. IT Spending by Brand-Oriented Value Chain Segment, 2011 and 2012 ($M)
Figure: U.S. Manufacturing PMI and Consumer Confidence Trend, 1Q07-3Q11
Figure: Worldwide Manufacturing Revenue Index and Profit Trends, 1Q07-3Q11
Figure: The Four Forces of IT
Figure: Factors Influencing the Consumer
Figure: Supply Chain Cadence Mismatches
Figure: The Four Forces for Supply Chains
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