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市場調查報告書

接近行銷的全球市場預測 2022年:Wi-Fi、BLE信標、NFC、GPS地理圍欄

Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

出版商 MarketsandMarkets 商品編碼 370998
出版日期 內容資訊 英文 195 Pages
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接近行銷的全球市場預測 2022年:Wi-Fi、BLE信標、NFC、GPS地理圍欄 Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022
出版日期: 2016年09月14日 內容資訊: 英文 195 Pages
簡介

全球接近行銷的市場規模,預計從2016年到2022年以29.8%的年複合成長率 (CAGR) 發展,至2022年達到524億6,000萬美元。目前市場由於個體化定位服務 (LBS)的龐大需求而受促進。加上信標的利用增加及空間資料 & 分析工具的可用性更加也推動該市場。

本報告提供全球接近行銷市場相關分析,市場基本結構,主要市場促進、阻礙因素,各市場區隔 (定位、技術、硬體設備、軟體、服務、應用)的詳細的分析,各地區的詳細趨勢,市場競爭的狀態,主要企業簡介等調查、考察。

第1章 簡介

第2章 分析方法

第3章 摘要整理

第4章 重要考察

  • 接近行銷市場上富有魅力的成長機會
  • 接近行銷市場:各地區
  • 預計軟體市場在預測期間內以最高年複合成長率成長
  • 接近行銷市場:各類服務
  • 北美構成最大的市場佔有率
  • 接近行銷市場:各應用領域

第5章 接近行銷的全球市場:概要

  • 簡介
  • 市場區隔
    • 各地區
    • 各技術
    • 各硬體設備
    • 各類軟體
    • 各類服務
    • 各應用領域
    • 各地區
  • 市場動態
    • 促進要素
    • 抑制因素
    • 機會
    • 課題

第6章 接近行銷的全球市場:產業趨勢

  • 簡介
  • 價值鏈分析
  • 波特的五力分析

第7章 接近行銷的全球市場:各地區

  • 簡介
  • 室內接近行銷
  • 室外接近行銷

第8章 接近行銷的全球市場:各技術

  • 簡介
  • Wi-Fi
  • BLE Beacon (BLE信標)
  • NFC (NEAR FIELD COMMUNICATION)
  • GPS地理圍欄
  • 其他

第9章 接近行銷的全球市場:各硬體設備

  • 簡介
  • 感測器
  • RFID標籤
  • 其他

第10章 接近行銷的全球市場:各類軟體

  • 簡介
  • 內容管理系統
  • 定位分析
  • 內容加速器
  • 其他

第11章 接近行銷的全球市場:各類服務

  • 簡介
  • 諮詢服務
  • 發展 & 整合服務
  • 應用支援 & 維修服務

第12章 接近行銷的全球市場:各應用領域

  • 簡介
  • 零售、電子商務
  • 醫療
  • 基礎設施
    • 媒體、娛樂
    • 運輸、物流
    • 飯店
  • 銀行,金融服務,及保險 (BFSI)
  • 其他應用

第13章 接近行銷的全球市場:各地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 其他的歐洲
  • 亞太地區 (APAC)
    • 中國
    • 日本
    • 印度
    • 韓國
    • 其他的亞太地區
  • 其他 (RoW)
    • 中東、非洲
    • 南美

第14章 競爭情形

  • 概要
  • 市場排行榜分析
  • 競爭情形、趨勢

第15章 企業簡介

  • 簡介
  • GOOGLE INC.
  • MICROSOFT CORPORATION
  • APPLE INC.
  • ZEBRA TECHNOLOGIES CORPORATION
  • QUALCOMM INC.
  • INMARKET LLC
  • SWIRL NETWORKS INC.
  • SHOPKICK
  • ESTIMOTE INC.
  • UNACAST
  • BLUVISION, INC.
  • ROXIMITY
  • PROXAMA PLC
  • SCANBUY INC.

第16章 附錄

目錄
Product Code: SE 4572

Rapid technological advancements in location-based services are driving the proximity marketing market

The proximity marketing market is expected to be worth USD 52.46 billion by 2022 at a CAGR of 29.8% between 2016 and 2022. The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.

Robust demand for BLE beacons based proximity marketing during the forecast period

The high growth rate of the BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. Bluetooth beacon manufacturers are developing software apps for beacons and also manufacturing beacon devices. This high growth is also attributed to the high investments in the technology by APAC countries such as China, India, and South Korea.

North America and APAC are the major markets for proximity marketing

North America held the largest share of the proximity marketing market in 2015. North America being technologically advanced and developed is a leading market for the cutting edge technology which is used in the advertisement sector. It is one of the largest contributors to IoT in the retail market owing to the retail revolution in the region. The increasing smartphone penetration, availability of mobile Internet, increasing use of mobile applications and mobile web, and introduction of 4G network by the carriers are some of the factors driving the proximity marketing market in North America.

APAC is one of the potential markets for proximity marketing globally and is expected to grow at the highest CAGR during the forecast period. The rising adoption of smartphones and mobile Internet in APAC would make proximity marketing an ideal communication channel to reach maximum customers.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profile of primary participants is given below:

  • By Company Type: Tier 1 - 34 %, Tier 2 - 20%, Tier 3 - 46%
  • By Designation: C-Level Executives - 69%, Director Level - 19%, Others - 12%
  • By Region: North America - 48%, Europe - 31%, APAC - 15%, RoW - 6%

Given the rising demand for Internet of Things (IoT), emergence of the cloud platform, high demand for mobile computing, and the trending social media, the proximity marketing market has a huge opportunity for expansion in the next five years.

The report profiles the key players in the proximity marketing market with their respective ranking analysis. The prominent players profiled in this report are Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), Zebra Technologies Corporation (U.S.), Bluvision Inc. (U.S.), Estimote Inc. (U.S.), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (U.S.), Shopkick Inc. (U.S.), Swirl Networks (U.S.), Unacast (U.S.), Foursquare Labs, Inc. (U.S.), and Scanbuy Inc. (U.S.).

Objectives of the study

  • To define, describe, and forecast the proximity marketing market, in terms of value, segmented on the basis of location, technology, software, services, and application
  • To define, describe, and forecast the proximity marketing market, in terms of value and volume, segmented on the basis of hardware.
  • To forecast the market size (in terms of value) for various segments with respect to four major regions: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding the major factors influencing the growth of the proximity marketing market (drivers, restraints, opportunities, and industry-specific challenges)
  • To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contribution to the total market
  • To analyze opportunities in the market for various stakeholders by identifying the high-growth segments of the proximity marketing market
  • To analyze the competitive environment prevailing in the market through the Porter's five forces analytical framework
  • To strategically profile the key players in the market and comprehensively analyze their market share and core competencies along with detailing the competitive landscape
  • To analyze strategic developments such as joint ventures, mergers & acquisitions, new product developments, and R&D in the proximity marketing market

Key Target Audience

  • Raw material and manufacturing equipment suppliers
  • Semiconductor foundries
  • Original equipment manufacturers (OEMs) (end-user application or electronic product manufacturers)
  • Smart device manufacturers and network providers
  • ODM and OEM technology solution providers
  • Mobile content developers and aggregators
  • Mobile commerce and advertising companies
  • Research organizations
  • Technology standards organizations, forums, alliances, and associations
  • Technology investors and venture capitalists
  • Governments, financial institutions, and investment communities
  • Analysts and strategic business planners
  • End users

Scope of the Report:

The research report segments the proximity marketing market into the following submarkets:

By Location:

  • Indoor
  • Outdoor

By Technology:

  • Wi-Fi
  • BLE Beacon
  • Near Field Communication (NFC)
  • GPS Geofencing
  • Others

By Hardware:

  • Sensors
  • RFID Tags
  • Others

By Software:

  • Content Management System
  • Location Analytics
  • Context Accelerator and Geofencing
  • Others

By Service:

  • Consulting Services
  • Deployment & Integration Services
  • Application Support & Maintenance Services

By Application:

  • Retail & E-Commerce
  • Healthcare
  • Infrastructural
    • Media & Entertainment
  • Sports & Events
  • Museums
    • Transportation & Logistics
    • Hospitality
  • Banking, Financial Services, and Insurance (BFSI)
  • Other Applications

By Geography:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • India
    • Rest of APAC
  • Rest of the World (RoW)
    • Middle East and Africa
    • South America

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. STUDY SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primaries
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET SHARE ESTIMATION
  • 2.4. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.5. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE PROXIMITY MARKETING MARKET
  • 4.2. PROXIMITY MARKETING MARKET, BY LOCATION
  • 4.3. SOFTWARE MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN THE PROXIMITY MARKETING MARKET
  • 4.4. PROXIMITY MARKETING MARKET, BY SERVICE
  • 4.5. NORTH AMERICA HELD A MAJOR SHARE OF THE OVERALL PROXIMITY MARKETING MARKET IN 2015
  • 4.6. PROXIMITY MARKETING MARKET, BY APPLICATION

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET SEGMENTATION
    • 5.2.1. BY LOCATION
    • 5.2.2. BY TECHNOLOGY
    • 5.2.3. BY HARDWARE
    • 5.2.4. BY SOFTWARE
    • 5.2.5. BY SERVICE
    • 5.2.6. BY APPLICATION
    • 5.2.7. BY GEOGRAPHY
  • 5.3. MARKET DYNAMICS
    • 5.3.1. DRIVERS
      • 5.3.1.1. Increased focus on business intelligence (BI) and rising market competitiveness
      • 5.3.1.2. Growing adoption of smartphones and proximity technology
      • 5.3.1.3. Increasing technological advancements in location-based services
      • 5.3.1.4. Increased use of beacons and growing availability of spatial data and analytical tools
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Concerns regarding security & privacy
      • 5.3.2.2. Low awareness among end users and lack of expert workforce
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Rising demand for Internet of Things (IoT) and emergence of the cloud platform
      • 5.3.3.2. High demand for mobile computing and trending social media
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Challenges in understanding consumer behaviour

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. PORTER'S FIVE FORCES ANALYSIS
    • 6.3.1. INTENSITY OF COMPETITIVE RIVALRY
    • 6.3.2. THREAT OF SUBSTITUTES
    • 6.3.3. BARGAINING POWER OF BUYERS
    • 6.3.4. BARGAINING POWER OF SUPPLIERS
    • 6.3.5. THREAT OF NEW ENTRANTS

7. MARKET, BY LOCATION

  • 7.1. INTRODUCTION
  • 7.2. INDOOR PROXIMITY MARKETING
  • 7.3. OUTDOOR PROXIMITY MARKETING

8. MARKET, BY TECHNOLOGY

  • 8.1. INTRODUCTION
  • 8.2. WI-FI
  • 8.3. BLE BEACONS
  • 8.4. NEAR FIELD COMMUNICATION (NFC)
  • 8.5. GPS GEOFENCING
  • 8.6. OTHERS

9. MARKET, BY HARDWARE

  • 9.1. INTRODUCTION
  • 9.2. SENSORS
  • 9.3. RFID TAGS
  • 9.4. OTHERS

10. MARKET, BY SOFTWARE

  • 10.1. INTRODUCTION
  • 10.2. CONTENT MANAGEMENT SYSTEM
  • 10.3. LOCATION ANALYTICS
  • 10.4. CONTEXT ACCELERATOR AND GEOFENCING
  • 10.5. OTHERS

11. MARKET, BY SERVICE

  • 11.1. INTRODUCTION
  • 11.2. CONSULTING SERVICES
  • 11.3. DEPLOYMENT & INTEGRATION SERVICES
  • 11.4. APPLICATION SUPPORT & MAINTENANCE SERVICES

12. MARKET, BY APPLICATION

  • 12.1. INTRODUCTION
  • 12.2. RETAIL AND E-COMMERCE
  • 12.3. HEALTHCARE
  • 12.4. INFRASTRUCTURAL
    • 12.4.1. MEDIA AND ENTERTAINMENT
      • 12.4.1.1. Sports and events
      • 12.4.1.2. Museums
    • 12.4.2. TRANSPORATION AND LOGISTICS
    • 12.4.3. HOSPITALITY
  • 12.5. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
  • 12.6. OTHER APPLICATIONS

13. PROXIMITY MARKETING MARKET, BY GEOGRAPHY

  • 13.1. INTRODUCTION
  • 13.2. NORTH AMERICA
    • 13.2.1. U.S.
    • 13.2.2. CANADA
    • 13.2.3. MEXICO
  • 13.3. EUROPE
    • 13.3.1. U.K.
    • 13.3.2. GERMANY
    • 13.3.3. FRANCE
    • 13.3.4. REST OF EUROPE
  • 13.4. ASIA-PACIFIC (APAC)
    • 13.4.1. CHINA
    • 13.4.2. JAPAN
    • 13.4.3. INDIA
    • 13.4.4. SOUTH KOREA
    • 13.4.5. REST OF APAC
  • 13.5. REST OF THE WORLD (ROW)
    • 13.5.1. MIDDLE EAST & AFRICA
    • 13.5.2. SOUTH AMERICA

14. COMPETITIVE LANDSCAPE

  • 14.1. OVERVIEW
  • 14.2. MARKET RANKING ANALYSIS OF THE PROXIMITY MARKETING MARKET
  • 14.3. COMPETITIVE SITUATION AND TRENDS
    • 14.3.1. NEW PRODUCT LAUNCHES/NEW PRODUCT DEVELOPMENTS
    • 14.3.2. PARTNERSHIPS & AGREEMENTS
    • 14.3.3. EXPANSIONS, INVESTMENTS AND PATENTS
    • 14.3.4. MERGERS & ACQUISITIONS

15. COMPANY PROFILES (Overview, Products and Services, Financials, Strategy & Development)*

  • 15.1. INTRODUCTION
  • 15.2. GOOGLE INC.
  • 15.3. MICROSOFT CORPORATION
  • 15.4. APPLE INC.
  • 15.5. ZEBRA TECHNOLOGIES CORPORATION
  • 15.6. QUALCOMM INC.
  • 15.7. INMARKET LLC
  • 15.8. SWIRL NETWORKS INC.
  • 15.9. SHOPKICK
  • 15.10. ESTIMOTE INC.
  • 15.11. UNACAST
  • 15.12. BLUVISION, INC.
  • 15.13. ROXIMITY
  • 15.14. PROXAMA PLC
  • 15.15. SCANBUY INC.

*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

16. APPENDIX

  • 16.1. INSIGHTS OF INDUSTRY EXPERTS
  • 16.2. DISCUSSION GUIDE
  • 16.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 16.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 16.5. AVAILABLE CUSTOMIZATIONS
  • 16.6. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013-2022 (USD BILLION)
  • TABLE 2: PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
  • TABLE 3: PROXIMITY MARKETING MARKET, BY REGION, 2013-2022 (USD BILLION)
  • TABLE 4: QUANTIFICATION OF THE OVERALL PORTER'S ANALYSIS
  • TABLE 5: PROXIMITY MARKETING MARKET, BY LOCATION, 2013-2022 (USD BILLION)
  • TABLE 6: COMPARISON BETWEEN WI-FI, BLE AND NFC
  • TABLE 7: PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013-2022 (USD BILLION)
  • TABLE 8: WI-FI-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
  • TABLE 9: BLE BEACONS-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
  • TABLE 10: NFC-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
  • TABLE 11: GPS GEOFENCING-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
  • TABLE 12: PROXIMITY MARKETING MARKET BASED ON OTHER TECHNOLOGIES, BY APPLICATION, 2013-2022 (USD BILLION)
  • TABLE 13: PROXIMITY MARKETING MARKET, BY TYPE, 2013-2022 (USD BILLION)
  • TABLE 14: PROXIMITY MARKETING MARKET, BY HARDWARE, 2013-2022 (USD BILLION)
  • TABLE 15: PROXIMITY MARKETING MARKET VOLUME, BY HARDWARE, 2013-2022 (MILLION UNITS)
  • TABLE 16: DIFFERENCE BETWEEN ACTIVE AND PASSIVE RFID TAGS
  • TABLE 17: PROXIMITY MARKETING MARKET, BY SOFTWARE, 2013-2022 (USD BILLION)
  • TABLE 18: PROXIMITY MARKETING MARKET, BY SERVICE, 2013-2022 (USD BILLION)
  • TABLE 19: PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
  • TABLE 20: PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 21: PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 22: PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 23: PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 24: PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 25: PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 26: PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 27: PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 28: PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 29: PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 30: PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 31: PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 32: PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 33: PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 34: PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 35: PROXIMITY MARKETING MARKET FOR BFSI APPLICATION, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 36: PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 37: PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 38: PROXIMITY MARKETING MARKET FOR THE BFSI APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 39: PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 40: PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 41: PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 42: PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 43: PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 44: PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 45: PROXIMITY MARKETING MARKET, BY REGION, 2013-2022 (USD BILLION)
  • TABLE 46: PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD BILLION)
  • TABLE 47: PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 48: PROXIMITY MARKETING MARKET IN U.S., BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 49: PROXIMITY MARKETING MARKET IN CANADA, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 50: PROXIMITY MARKETING MARKET IN MEXICO, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 51: PROXIMITY MARKETING MARKET IN EUROPE, BY COUNTRY, 2013-2022 (USD BILLION)
  • TABLE 52: PROXIMITY MARKETING MARKET IN EUROPE, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 53: PROXIMITY MARKETING MARKET IN U.K., BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 54: PROXIMITY MARKETING MARKET IN GERMANY, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 55: PROXIMITY MARKETING MARKET IN FRANCE, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 56: PROXIMITY MARKETING MARKET IN REST OF EUROPE, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 57: PROXIMITY MARKETING MARKET IN APAC, BY COUNTRY, 2013-2022 (USD BILLION)
  • TABLE 58: PROXIMITY MARKETING MARKET IN APAC, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 59: PROXIMITY MARKETING MARKET IN CHINA, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 60: PROXIMITY MARKETING MARKET IN JAPAN, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 61: PROXIMITY MARKETING MARKET IN INDIA, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 62: PROXIMITY MARKETING MARKET IN SOUTH KOREA, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 63: PROXIMITY MARKETING MARKET IN REST OF APAC, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 64: PROXIMITY MARKETING MARKET IN ROW, BY REGION, 2013-2022 (USD BILLION)
  • TABLE 65: PROXIMITY MARKETING MARKET IN ROW, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 66: PROXIMITY MARKETING MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 67: PROXIMITY MARKETING MARKET IN SOUTH AMERICA, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 68: NEW PRODUCT LAUNCHES
  • TABLE 69: PARTNERSHIPS, CONTRACTS, AGREEMENTS, AND JOINT VENTURES
  • TABLE 70: EXPANSIONS, INVESTMENTS, AND PATENTS
  • TABLE 71: MERGERS & ACQUISITIONS

LIST OF FIGURES

  • FIGURE 1: MARKET SEGMENTATION
  • FIGURE 2: PROXIMITY MARKETING MARKET: RESEARCH DESIGN
  • FIGURE 3: PROCESS FLOW OF MARKET SIZE ESTIMATION
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 6: DATA TRIANGULATION
  • FIGURE 7: PROXIMITY MARKETING MARKET, 2013-2022 (USD BILLION)
  • FIGURE 8: PROXIMITY MARKETING MARKET, BY TYPE, 2016 VS. 2022 (USD BILLION)
  • FIGURE 9: PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013-2022 (USD BILLION)
  • FIGURE 10: PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 11: APAC MARKET EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2016 AND 2022
  • FIGURE 12: PROXIMITY MARKETING MARKET EXPECTED TO EXHIBIT HIGH GROWTH BETWEEN 2016 AND 2022
  • FIGURE 13: INDOOR PROXIMITY MARKETING HELD THE LARGEST MARKET SHARE IN 2015
  • FIGURE 14: LOCATION ANALYTICS SOFTWARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH DURING THE FORECAST PERIOD
  • FIGURE 15: DEPLOYMENT AND INTEGRATION SERVICES EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 16: APAC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 17: PROXIMITY MARKETING MARKET FOR INFRASTRUCTUAL APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2016 AND 2022
  • FIGURE 18: PROXIMITY MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 19: VALUE CHAIN ANALYSIS: PROXIMITY MARKETING MARKET
  • FIGURE 20: PORTER'S FIVE FORCES ANALYSIS, 2015
  • FIGURE 21: PROXIMITY MARKETING MARKET: PORTER'S FIVE FORCES ANALYSIS (2015)
  • FIGURE 22: HIGH IMPACT OF INTENSITY OF COMPETITIVE RIVALRY IN THE PROXIMITY MARKETING MARKET IN 2015
  • FIGURE 23: LOW IMPACT OF THREAT OF SUBSTITUTES IN THE PROXIMITY MARKETING MARKET IN 2015
  • FIGURE 24: HIGH IMPACT OF THE BARGAINING POWER OF BUYERS IN THE PROXIMITY MARKETING MARKET IN 2015
  • FIGURE 25: MEDIUM IMPACT OF BARGAINING POWER OF SUPPLIERS IN THE PROXIMITY MARKETING MARKET IN 2015
  • FIGURE 26: HIGH IMPACT OF THE THREAT OF NEW ENTRANTS HIGH IN THE PROXIMITY MARKETING MARKET IN 2015
  • FIGURE 27: PROXIMITY MARKETING MARKET, BY LOCATION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 28: BLE BEACONS-BASED PROXIMITY MARKETING EXPECTED TO GROW AT THE HIGHEST CAGR IN THE PROXIMITY MARKETING MARKET
  • FIGURE 29: WI-FI-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 30: BLE BEACONS-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 31: NFC-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 32: TYPES OF GEOFENCING ACTION TRIGGERS
  • FIGURE 33: GPS GEOFENCING-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 34: PROXIMITY MARKETING MARKET BASED ON OTHER TECHNOLOGIES, BY APPLICATION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 35: PROXIMITY MARKETING MARKET, BY TYPE, 2016 VS. 2022 (USD BILLION)
  • FIGURE 36: PROXIMITY MARKETING MARKET, BY HARDWARE, 2016 VS. 2022 (USD BILLION)
  • FIGURE 37: PROXIMITY MARKETING MARKET, BY SOFTWARE, 2016 VS. 2022 (USD BILLION)
  • FIGURE 38: PROXIMITY MARKETING MARKET, BY SERVICE, 2016 VS. 2022 (USD BILLION)
  • FIGURE 39: APPLICATIONS OF PROXIMITY MARKETING MARKET
  • FIGURE 40: PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 41: PROXIMITY MARKETING MARKET IN RETAIL AND E-COMMERCE APPLICATION, BY REGION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 42: PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 43: DIFFERENT MEDIA AND ENTERTAINMENT APPLICATIONS IN THE PROXIMITY MARKETING MARKET
  • FIGURE 44: PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION, BY REGION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 45: PROXIMITY MARKETING MARKET FOR BFSI APPLICATION, BY REGION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 46: PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS, BY REGION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 47: PROXIMITY MARKETING MARKET, BY GEOGRAPHY
  • FIGURE 48: GEOGRAPHIC SNAPSHOT OF PROXIMITY MARKETING MARKET: RAPIDLY GROWING MARKETS EMERGING AS NEW HOTSPOTS
  • FIGURE 49: APAC EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 50: PROXIMITY MARKETING MARKET, BY REGION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 51: U.S. HELD A MAJOR SHARE OF THE NORTH AMERICAN PROXIMITY MARKETING MARKET IN 2015
  • FIGURE 52: PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY COUNTRY, 2016 VS. 2022 (USD BILLION)
  • FIGURE 53: PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY APPLICATION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 54: PROXIMITY MARKETING MARKET IN EUROPE, BY COUNTRY, 2016 VS. 2022 (USD BILLION)
  • FIGURE 55: PROXIMITY MARKETING MARKET IN EUROPE, BY APPLICATION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 56: SNAPSHOT OF THE PROXIMITY MARKETING MARKET IN APAC (CHINA-THE MOST LUCRATIVE MARKET IN 2015)
  • FIGURE 57: PROXIMITY MARKETING MARKET IN APAC, BY COUNTRY, 2016 VS. 2022 (USD BILLION)
  • FIGURE 58: PROXIMITY MARKETING MARKET IN APAC, BY APPLICATION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 59: PROXIMITY MARKETING MARKET IN ROW, BY REGION, 2016 VS. 2022 (USD BILLION)
  • FIGURE 60: PROXIMITY MARKETING MARKET IN ROW, BY APPLICATION, 2016 VS. 2022 (USD MILLION)
  • FIGURE 61: COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS & AGREEMENTS AS THE KEY GROWTH STRATEGIES BETWEEN 2013 AND 2015
  • FIGURE 62: ZEBRA TECHNOLOGIES CORPORATION GREW AT THE HIGHEST RATE BETWEEN 2013 AND 2015
  • FIGURE 63: KEY PLAYER MARKET RANKING, 2015
  • FIGURE 64: MARKET EVOLUTION FRAMEWORK-STRATEGY OF PARTNERSHIPS AND AGREEMENTS FUELED GROWTH AND INNOVATION IN THE PROXIMITY MARKETING MARKET BETWEEN 2013 AND 2015
  • FIGURE 65: BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES AND PARTNERSHIPS & AGREEMENTS WERE THE KEY STRATEGIES BETWEEN 2013 AND 2015
  • FIGURE 66: GEOGRAPHIC REVENUE MIX OF THE TOP 5 PROXIMITY MARKETING MARKET PLAYERS
  • FIGURE 67: GOOGLE INC.: COMPANY SNAPSHOT
  • FIGURE 68: GOOGLE INC.: SWOT ANALYSIS
  • FIGURE 69: MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 70: MICROSOFT CORPORATION: SWOT ANALYSIS
  • FIGURE 71: APPLE INC.: COMPANY SNAPSHOT
  • FIGURE 72: APPLE INC.: SWOT ANALYSIS
  • FIGURE 73: ZEBRA TECHNOLOGIES CORPORATION:COMPANY SNAPSHOT
  • FIGURE 74: ZEBRA TECHNOLOGIES CORPORATION: SWOT ANALYSIS
  • FIGURE 75: QUALCOMM INC. COMPANY SNAPSHOT
  • FIGURE 76: PROXAMA PLC: COMPANY SNAPSHOT
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