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市場調查報告書

行動AR (擴增實境) 的全球市場的預測 ∼2022年:各零組件 (3D相機、顯示器、感測器、軟體)、引進處、產業區分、地區

Mobile Augmented Reality Market by Component (3D Cameras, Displays, Sensors, & Software), Application (Smartphones, Tablets, Personal Digital Assistants (PDA)/Game Consoles, Smart Glasses, & Wearables), Vertical, & Geography - Global Forecast to 2022

出版商 MarketsandMarkets 商品編碼 357491
出版日期 內容資訊 英文 168 Pages
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行動AR (擴增實境) 的全球市場的預測 ∼2022年:各零組件 (3D相機、顯示器、感測器、軟體)、引進處、產業區分、地區 Mobile Augmented Reality Market by Component (3D Cameras, Displays, Sensors, & Software), Application (Smartphones, Tablets, Personal Digital Assistants (PDA)/Game Consoles, Smart Glasses, & Wearables), Vertical, & Geography - Global Forecast to 2022
出版日期: 2016年05月04日 內容資訊: 英文 168 Pages
簡介

行動AR (擴增實境) 的市場預計從2016年到2022年以69.85%的年複合成長率發展,2022年成長到797億7000萬美元的規模。技術成長的主要理由,有智慧型手機及平板電腦利用的擴大,先進技術的引進擴大,移動式電腦的軟體應用程式的實行擴大等。

本報告提供全球行動AR (擴增實境) 的市場調查,市場定義和概要,產業結構與價值鏈,影響市場成長因素及市場機會分析,各零組件、引進處設備、終端用戶產業、地區/主要國家趨勢與市場規模的變化與預測,競爭情形,以及主要企業的簡介等彙整。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 市場預測
  • 各引進目的地市場
  • 亞太地區市場
  • 亞太地區:最快成長預測
  • 主要終端用戶產業的市場佔有率
  • 先進國家市場 vs 新興國家市場
  • 商用部門和消費者取向部門

第5章 市場概要

  • 簡介
  • 市場區隔
  • 市場動態
    • 成長推進因素
    • 成功阻礙要素
    • 市場機會
    • 課題

第6章 產業分析

  • 簡介
  • 價值鏈分析
  • 產業趨勢
  • 波特的五力分析

第7章 行動AR的實行

  • 簡介
  • 標記型AR
    • 被動式標記
    • 主動式標記
  • 非標記為基礎的AR
    • 模型化
    • 影像處理型

第8章 市場分析:各零件

  • 簡介
  • 硬體設備零組件
    • 3D相機
    • 感測器
      • 加速計
      • 陀螺儀
      • 磁場計
      • GPS
      • 接近感測器
    • 半導體零組件
      • 控制器/處理器
      • IC
    • 顯示器
  • 軟體組件

第9章 市場分析:引進目的地類別

  • 簡介
    • 智慧型手機
    • 平板電腦
    • PDA/手持遊戲主機
    • 智慧眼鏡、穿戴式設備

第10章 市場分析:各產業

  • 簡介
  • 消費者取向
    • 遊戲
    • 運動&娛樂
  • 航太、防衛
  • 醫療
  • 商用
    • 旅遊業
    • E學習
    • 電子商務&行銷
  • 產業用
    • 企業解決方案
    • 架構&大樓設計 (BIM)
    • 地理空間的探勘
    • 汽車

第11章 地區分析

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 其他
  • 其他地區
    • 中東、非洲
    • 南美

第12章 競爭環境

  • 概要
  • 企業排行榜
  • 競爭模式
  • 新產品、技術的開發、投入
  • 聯盟、協定、合作
  • 收購
  • 擴張
  • 其他

第13章 企業簡介

  • 簡介
  • GOOGLE INC.
  • QUALCOMM INC.
  • MICROSOFT CORPORATION
  • INFINITY AUGMENTED REALITY INC.
  • SAMSUNG ELECTRONICS CO. LTD.
  • BLIPPAR.COM LTD.
  • DAQRI LLC
  • WIKITUDE GMBH
  • METAIO GMBH
  • CATCHOOM TECHNOLOGIES
  • ATHEER INC.
  • AURASMA
    • 概要
    • 產品與服務
    • 財務趨勢
    • 策略
    • 發展趨勢等

第14章 附錄

圖表

目錄
Product Code: SE 4273

Mobile augmented reality market to grow at a high CAGR of 69.85% between 2016 and 2022

The mobile augmented reality market is expected to reach USD 79.77 billion by 2022, at a CAGR of 69.85% between 2016 and 2022. The major reason for the growth of the mobile augmented reality technology is the increasing use of smartphones and tablets, adoption of advanced technologies, and implementation of software applications in mobile computing. The use of augmented reality applications in smartphones, tablets, smart glasses, and other devices have increased the scope of the mobile augmented reality market for different sectors.

Smartphone application to hold a large market share

The demand for smartphones has increased owing to their various functionalities and day-to-day use. Also, the implementation of augmented reality software applications in smartphones is easy and it provides 3D visualization of digital information in the real world. Also, users can easily connect to these digital images to enhance their experience, using the device camera. These factors are likely to propel the growth of the augmented reality market for smartphones.

APAC expected to be the fastest-growing market

This report covers the said market in North America, Europe, Asia-Pacific, and Rest of the World (RoW). The market in APAC is expected to grow at the highest CAGR between 2016 and 2022. The high adoption rates of new technologies demand for smartphones and tablets, and improving economic conditions are some of the important factors that have contributed to the growth of the mobile augmented reality market in the APAC region.

Breakdown of profile of primary participants:

  • By Company Type: Tier 1 - 25%, Tier 2 - 50%, and Tier 3 - 25%
  • By Designation: C-Level - 35%, Director Level - 25%, and Others - 40%
  • By Region: North America - 45%, APAC - 30%, Europe - 20%, and RoW - 5%

The key players in the mobile augmented reality market profiled in this report are Google Inc. (U.S.), Qualcomm Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea), Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel), Blippar.com Limited (U.K.), DAQRI LLC (U.S.), Wikitude GmbH (Austria), Metaio GmbH (Germany), Catchoom Technologies (Spain), Aurasma (U.K.), and Atheer Inc. (U.S.).

Reasons to Buy the Report:

  • This report includes the market statistics pertaining to component, application, vertical, and geography, along with their respective market size.
  • The Porter's five forces framework has been utilized along with the value chain analysis to provide an in-depth insight into the mobile augmented reality market.
  • Major drivers, restraints, challenges, and opportunities for the growth of the mobile augmented reality market have been detailed in this report.
  • Illustrative segmentation, analysis, and forecast for the market based on component, application, vertical, and geography have been conducted to give an overall view of the mobile augmented reality market.
  • A detailed competitive landscape includes key players, in-depth analysis, and revenue of key players.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. STUDY SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. GEOGRAPHIC SCOPE
    • 1.3.3. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primaries
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN & DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS
    • 2.4.1. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. MOBILE AUGMENTED REALITY MARKET, 2016-2022(USD BILLION)
  • 4.2. MOBILE AUGMENTED REALITY MARKET, BY APPLICATION
  • 4.3. MOBILE AUGMENTED REALITY MARKET IN ASIA-PACIFIC
  • 4.4. APAC EXPECTED TO EMERGE AS A FAST-GROWING MARKET BETWEEN 2016 AND 2022
  • 4.5. MOBILE AUGMENTED REALITY MARKET: MARKET SHARE OF THREE MAJOR VERTICALS IN 2015
  • 4.6. MOBILE AUGMENTED REALITY MARKET: DEVELOPED VS. DEVELOPING MARKETS
  • 4.7. MOBILE AUGMENTED REALITY MARKET: COMMERCIAL AND CONSUMER VERTICALS (2015)

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET SEGMENTATION
    • 5.2.1. MOBILE AUGMENTED REALITY MARKET, BY COMPONENT
    • 5.2.2. MOBILE AUGMENTED REALITY MARKET, BY APPLICATION
    • 5.2.3. MOBILE AUGMENTED REALITY MARKET, BY VERTICAL
    • 5.2.4. MOBILE AUGMENTED REALITY MARKET, BY GEOGRAPHY
  • 5.3. MARKET DYNAMICS
    • 5.3.1. DRIVERS
      • 5.3.1.1. Decline in prices of hardware components
      • 5.3.1.2. Growing interest of large tech companies in augmented reality
      • 5.3.1.3. Increasing demand for smartphones and tablets
      • 5.3.1.4. Increase in the demand for AR apps in the e-commerce sector
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Development of AR dependent on advancements in computing and digital networks
      • 5.3.2.2. Limited user interface affecting the navigation performance of augmented reality applications
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Rising investments in the augmented reality market
      • 5.3.3.2. Increasing adoption of 3D cameras for the generation of 3D models of real objects
      • 5.3.3.3. Next generation of devices that would drive AR adoption
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Low adoption rate due to privacy issues and complexities in the design

6. INDUSTRY ANALYSIS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. INDUSTRY TRENDS
  • 6.4. PORTER'S FIVE FORCES MODEL
    • 6.4.1. INTENSITY OF COMPETITIVE RIVALRY
    • 6.4.2. THREAT OF SUBSTITUTES
    • 6.4.3. BARGAINING POWER OF BUYERS
    • 6.4.4. BARGAINING POWER OF SUPPLIERS
    • 6.4.5. THREAT OF NEW ENTRANTS

7. MOBILE AUGMENTED REALITY IMPLEMENTATIONS

  • 7.1. INTRODUCTION
  • 7.2. MARKER-BASED AUGMENTED REALITY
    • 7.2.1. PASSIVE MARKER
    • 7.2.2. ACTIVE MARKER
  • 7.3. MARKERLESS AUGMENTED REALITY
    • 7.3.1. MODEL-BASED
    • 7.3.2. IMAGE PROCESSING-BASED

8. MOBILE AUGMENTED REALITY MARKET, BY COMPONENT

  • 8.1. INTRODUCTION
  • 8.2. HARDWARE COMPONENT
    • 8.2.1. 3D CAMERA
    • 8.2.2. SENSOR
      • 8.2.2.1. Accelerometer
      • 8.2.2.2. Gyroscope
      • 8.2.2.3. Magnetometer
      • 8.2.2.4. Global positioning system (GPS)
      • 8.2.2.5. Proximity sensor
    • 8.2.3. SEMICONDUCTOR COMPONENT
      • 8.2.3.1. Controller/processor
      • 8.2.3.2. Integrated circuit
    • 8.2.4. DISPLAY
  • 8.3. SOFTWARE COMPONENT

9. MOBILE AUGMENTED REALITY MARKET, BY APPLICATION

  • 9.1. INTRODUCTION
    • 9.1.1. SMARTPHONES
    • 9.1.2. TABLETS
    • 9.1.3. PERSONAL DIGITAL ASSISTANTS (PDAS)/HANDHELD GAME CONSOLES
    • 9.1.4. SMART GLASSES AND WEARABLES

10. MOBILE AUGMENTED REALITY MARKET, BY VERTICAL

  • 10.1. INTRODUCTION
  • 10.2. CONSUMER VERTICAL
    • 10.2.1. GAMING
    • 10.2.2. SPORTS AND ENTERTAINMENT
  • 10.3. AEROSPACE & DEFENSE
  • 10.4. MEDICAL
  • 10.5. COMMERCIAL
    • 10.5.1. TOURISM AND SIGHTSEEING
    • 10.5.2. E-LEARNING
    • 10.5.3. E-COMMERCE AND MARKETING
  • 10.6. INDUSTRIAL
    • 10.6.1. ENTERPRISE SOLUTIONS
    • 10.6.2. ARCHITECTURE AND BUILDING DESIGN (BIM)
    • 10.6.3. GEOSPATIAL MINING
    • 10.6.4. AUTOMOTIVE

11. MOBILE AUGMENTED REALITY MARKET, BY GEOGRAPHY

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
    • 11.2.1. U.S.
    • 11.2.2. CANADA
    • 11.2.3. MEXICO
  • 11.3. EUROPE
    • 11.3.1. U.K.
    • 11.3.2. GERMANY
    • 11.3.3. FRANCE
    • 11.3.4. REST OF EUROPE
  • 11.4. ASIA-PACIFIC (APAC)
    • 11.4.1. CHINA
    • 11.4.2. JAPAN
    • 11.4.3. INDIA
    • 11.4.4. SOUTH KOREA
    • 11.4.5. REST OF APAC
  • 11.5. REST OF THE WORLD (ROW)
    • 11.5.1. MIDDLE EAST & AFRICA
    • 11.5.2. LATIN AMERICA

12. COMPETITIVE LANDSCAPE

  • 12.1. OVERVIEW
  • 12.2. RANKING OF PLAYERS IN THE MOBILE AUGMENTED REALITY MARKET
  • 12.3. COMPETITIVE SCENARIO
  • 12.4. NEW PRODUCT & TECHNOLOGY LAUNCHES AND DEVELOPMENTS
  • 12.5. PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
  • 12.6. ACQUISITIONS
  • 12.7. EXPANSIONS
  • 12.8. OTHERS

13. COMPANY PROFILES (Overview, Products and Services, Financials, Strategy & Development)*

  • 13.1. INTRODUCTION
  • 13.2. GOOGLE INC.
  • 13.3. QUALCOMM INC.
  • 13.4. MICROSOFT CORPORATION
  • 13.5. INFINITY AUGMENTED REALITY INC.
  • 13.6. SAMSUNG ELECTRONICS CO. LTD.
  • 13.7. BLIPPAR.COM LTD.
  • 13.8. DAQRI LLC
  • 13.9. WIKITUDE GMBH
  • 13.10. METAIO GMBH
  • 13.11. CATCHOOM TECHNOLOGIES
  • 13.12. ATHEER INC.
  • 13.13. AURASMA

*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

14. APPENDIX

  • 14.1. INSIGHTS OF INDUSTRY EXPERTS
  • 14.2. DISCUSSION GUIDE
  • 14.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 14.5. AVAILABLE CUSTOMIZATIONS
  • 14.6. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: GROWING DEMAND FOR SMARTPHONES AND TABLETS TO BOOST THE GROWTH OF THE MOBILE AUGMENTED REALITY MARKET
  • TABLE 2: LIMITED USER INTERFACE IN DEVICES RESTRAINING THE GROWTH OF AUGMENTED REALITY APPLICATIONS IN MOBILE SYSTEMS
  • TABLE 3: AUGMENTD REALITY TECHNOLOGY LIKELY TO PLAY A KEY ROLE IN THE SUCCESS OF SMART GLASSES AND SMART EYE WEARABLE DEVICES
  • TABLE 4: CHALLENGES FOR THE GROWTH OF THE MOBILE AUGMENTED REALITY MARKET
  • TABLE 5: KEY INDUSTRY TRENDS IN THE MOBILE AUGMENTED REALITY MARKET
  • TABLE 6: PORTER'S FIVE FORCES ANALYSIS: THREAT OF SUBSTITUTES HAD THE LEAST IMPACT ON THE OVERALL MARKET
  • TABLE 7: COMPARISON BETWEEN MARKER-BASED AND MARKERLESS AR IMPLEMENTATIONS
  • TABLE 8: MOBILE AUGMENTED REALITY MARKET SIZE, BY COMPONENT, 2013-2022, (USD BILLION)
  • TABLE 9: MOBILE AUGMENTED REALITY MARKET SIZE, BY HARDWARE COMPONENT, 2013-2022 (USD BILLION)
  • TABLE 10: MOBILE AUGMENTED REALITY MARKET SIZE, BY APPLICATION, 2013-2022 (USD BILLION)
  • TABLE 11: MOBILE AUGMENTED REALITY MARKET FOR SMARTPHONES, BY VERTICAL, 2013-2022 (USD BILLION)
  • TABLE 12: MOBILE AUGMENTED REALITY MARKET FOR TABLETS, BY VERTICAL, 2013-2022 (USD BILLION)
  • TABLE 13: MOBILE AUGMENTED REALITY MARKET FOR PDAS /GAME CONSOLES, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 14: MOBILE AUGMENTED REALITY MARKET FOR SMART GLASSES AND WEARABLES, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 15: MOBILE AUGMENTED REALITY MARKET SIZE, BY VERTICAL 2013-2022 (USD BILLION)
  • TABLE 16: MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL, BY SECTOR, 2013-2020 (USD BILLION)
  • TABLE 17: MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 18: MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 19: MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL IN NORTH AMERICA, BY COUNTRY 2013-2022 (USD MILLION)
  • TABLE 20: MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 21: MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 22: MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 23: MOBILE AUGMENTED REALITY MARKET SIZE AEROSPACE AND DEFENSE VERTICAL, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 24: MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 25: MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL IN NORTH AMERICA, BY COUNTRY 2013-2022 (USD MILLION)
  • TABLE 26: MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 27: MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 28: MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 29: MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL, BY APPLICATION 2013-2022 (USD MILLION)
  • TABLE 30: MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 31: MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL IN NORTH AMERICA, BY COUNTRY 2013-2022 (USD MILLION)
  • TABLE 32: MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 33: MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 34: MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 35: MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL, BY SECTOR, 2013-2022 (USD BILLION)
  • TABLE 36: MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL, BY APPLICATION 2013-2022 (USD MILLION)
  • TABLE 37: MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 38: MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL IN NORTH AMERICA, BY COUNTRY 2013-2022 (USD MILLION)
  • TABLE 39: MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 40: MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 41: MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 42: MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL, BY SECTOR, 2013-2022 (USD BILLION)
  • TABLE 43: MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL, BY APPLICATION, 2013-2022 (USD MILLION)
  • TABLE 44: MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 45: MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL IN NORTH AMERICA, BY COUNTRY 2013-2022 (USD MILLION)
  • TABLE 46: MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 47: MOBILE AUGMENTED REALITY MARKET SIZE FOR INDUSTRIAL VERTICAL IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 48: MOBILE AUGMENTED REALITY MARKET SIZE FOR INDUSTRIAL VERTICAL IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 49: MOBILE AUGMENTED REALITY MARKET SIZE, BY REGION, 2013-2022 (USD BILLION)
  • TABLE 50: MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 51: MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 52: MOBILE AUGMENTED REALITY MARKET IN U.S., BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 53: MOBILE AUGMENTED REALITY MARKET IN CANADA, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 54: MOBILE AUGMENTED REALITY MARKET IN MEXICO, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 55: MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 56: MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
  • TABLE 57: MOBILE AUGMENTED REALITY MARKET IN U.K., BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 58: MOBILE AUGMENTED REALITY MARKET IN GERMANY BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 59: MOBILE AUGMENTED REALITY MARKET IN FRANCE, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 60: MOBILE AUGMENTED REALITY MARKET IN REST OF EUROPE BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 61: MOBILE AUGMENTED REALITY MARKET IN APAC, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 62: MOBILE AUGMENTED REALITY MARKET IN APAC, BY COUNTRY 2013-2022 (USD MILLION)
  • TABLE 63: MOBILE AUGMENTED REALITY MARKET IN CHINA, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 64: MOBILE AUGMENTED REALITY MARKET IN JAPAN, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 65: MOBILE AUGMENTED REALITY MARKET IN INDIA, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 66: MOBILE AUGMENTED REALITY MARKET IN SOUTH KOREA, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 67: MOBILE AUGMENTED REALITY MARKET IN REST OF APAC, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 68: MOBILE AUGMENTED REALITY MARKET IN ROW, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 69: MOBILE AUGMENTED REALITY MARKET IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • TABLE 70: MOBILE AUGMENTED REALITY MARKET IN MIDDLE EAST & AFRICA, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 71: MOBILE AUGMENTED REALITY MARKET IN LATIN AMERICA, BY VERTICAL, 2013-2022 (USD MILLION)
  • TABLE 72: RANKING OF THE TOP 5 PLAYERS IN THE MOBILE AUGMENTED REALITY MARKET
  • TABLE 73: NEW PRODUCT & TECHNOLOGY LAUNCHES AND DEVELOPMENTS, 2012-2016
  • TABLE 74: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2012-2016
  • TABLE 75: ACQUISITIONS, 2014-2016
  • TABLE 76: EXPANSIONS, 2012-2015
  • TABLE 77: OTHERS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: MARKETS SEGEMENTATION
  • FIGURE 2: GLOBAL MOBILE AUGMENTED REALITY MARKET: RESEARCH DESIGN
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: MOBILE AUGMENTED REALITY SYSTEM MARKET, 2013-2022 (USD BILLION)
  • FIGURE 7: MOBILE AUGMENTED REALITY MARKET SHARE BASED ON APPLICATION (2015 VS. 2022)
  • FIGURE 8: MARKET FOR 3D CAMERAS EXPECTED TO BE THE LARGEST BY 2022
  • FIGURE 9: COMMERCIAL VERTICAL EXPECTED TO WITNESS HIGHEST GROWTH BETWEEN 2016 AND 2022
  • FIGURE 10: NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2015
  • FIGURE 11: ATTRACTIVE OPPORTUNITIES FOR THE MOBILE AUGMENTED REALITY MARKET
  • FIGURE 12: MOBILE AUGMENTED REALITY MARKET FOR SMARTPHONES EXPECTED TO GROW AT HIGH RATE (2016-2022)
  • FIGURE 13: CHINA EXPECTED TO HOLD THE LARGEST SHARE OF THE MARKET IN APAC BY 2022
  • FIGURE 14: CHINA AND JAPAN ESTIMATED TO EMERGE AS FAST-GROWING MARKETS
  • FIGURE 15: COMMERCIAL VERTICAL ACCOUNTED FOR THE LARGEST SHARE OF THE NORTH AMERICAN MARKET IN 2015
  • FIGURE 16: U.S. EXPECTED TO BE THE LARGEST MARKET BY 2022
  • FIGURE 17: COMMERCIAL AND CONSUMER VERTICALS IN APAC TO HAVE A LARGE APPLICATION IN MAR
  • FIGURE 18: MOBILE AUGMENTED REALITY MARKET SEGMENTATION, BY GEOGRAPHY
  • FIGURE 19: DEMAND FOR AR APPLICATIONS IN E-COMMERCE & RETAIL SECTORS WOULD DRIVE THE GROWTH OF THE MAR MARKET
  • FIGURE 20: VALUE CHAIN ANALYSIS (2015): MAJOR VALUE ADDED DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING STAGES
  • FIGURE 21: PORTER'S FIVE FORCES ANALYSIS (2015)
  • FIGURE 22: MOBILE AUGMENTED REALITY MARKET: PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 23: IMPACT ANALYSIS OF THE INTENSITY OF COMPETITIVE RIVALRY
  • FIGURE 24: IMPACT ANALYSIS OF THE THREAT OF SUBSTITUTES
  • FIGURE 25: IMPACT ANALYSIS OF THE BARGAINING POWER OF BUYERS
  • FIGURE 26: IMPACT ANALYSIS OF THE BARGAINING POWER OF SUPPLIERS
  • FIGURE 27: IMPACT ANALYSIS OF THE THREAT OF NEW ENTRANTS
  • FIGURE 28: MOBILE AUGMENTED REALITY MARKET: SOFTWARE COMPONENT VS. HARDWARE COMPONENT (2015 VS. 2022)
  • FIGURE 29: MOBILE AUGMENTED REALITY MARKET, BY APPLICATION (2015 VS. 2022)
  • FIGURE 30: DEMAND FOR AUGMENTED REALITY APPS IN THE GAMING SECTOR TO BOOST THE GROWTH OF THIS MARKET IN THE CONSUMER VERTICAL
  • FIGURE 31: E-COMMERCE AND MARKETING SECTORS EXPECTED TO WITNESS HIGHEST GROWTH FROM 2016 TO 2022
  • FIGURE 32: MARKET FOR ARCHITECTURE AND BULIDING DESIGN TO BE THE LARGEST DURING THE FORECAST PERIOD
  • FIGURE 33: GEOGRAPHIC SNAPSHOT: APAC TO REGISTER HIGHEST GROWTH DURING THE FORECAST PERIOD
  • FIGURE 34: U.S. ESTIMATED TO LEAD THE MARKET BETWEEN 2016 AND 2022
  • FIGURE 35: NORTH AMERICA: MOBILE AUGMENTED REALITY MARKET SNAPSHOT (2015)
  • FIGURE 36: EUROPE: MOBILE AUGMENTED REALITY MARKET SNAPSHOT (2015)
  • FIGURE 37: APAC: MOBILE AUGMENTED REALITY MARKET SNAPSHOT (2015)
  • FIGURE 38: COMPANIES ADOPTED PRODUCT AND TECHNOLOGY INNOVATION AS THE KEY GROWTH STRATEGY IN THE LAST FOUR YEARS
  • FIGURE 39: MARKET EVALUATION FRAMEWORK-NEW PRODUCT & TECHNOLOGY LAUNCHES FUELED THE GROWTH BETWEEN 2013 AND 2015
  • FIGURE 40: BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY
  • FIGURE 41: GEOGRAPHIC REVENUE MIX OF LEADING PLAYERS
  • FIGURE 42: GOOGLE INC.: COMPANY SNAPSHOT
  • FIGURE 43: GOOGLE INC.: SWOT ANALYSIS
  • FIGURE 44: QUALCOMM INC.: COMPANY SNAPSHOT
  • FIGURE 45: QUALCOMM INC.: SWOT ANALYSIS
  • FIGURE 46: MICROSOFT CORP.: COMPANY SNAPSHOT
  • FIGURE 47: MICROSOFT CORP.: SWOT ANALYSIS
  • FIGURE 48: INFINITY AUGMENTED REALITY INC.: SWOT ANALYSIS
  • FIGURE 49: SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT
  • FIGURE 50: SAMSUNG ELECTRONICS CO. LTD. : SWOT ANALYSIS
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