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市場調查報告書

汽車用潤滑油的非洲市場:市場規模的變化與預測、品牌認知度、市場佔有率、銷售管道分析 (∼2020年)

Automotive Lubricants for Africa - Brand Awareness, Market Share, Sales Channel Analysis and Market Size & Forecast to 2020

出版商 MarketsandMarkets 商品編碼 356953
出版日期 內容資訊 英文 97 Pages
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汽車用潤滑油的非洲市場:市場規模的變化與預測、品牌認知度、市場佔有率、銷售管道分析 (∼2020年) Automotive Lubricants for Africa - Brand Awareness, Market Share, Sales Channel Analysis and Market Size & Forecast to 2020
出版日期: 2016年04月21日 內容資訊: 英文 97 Pages
簡介

非洲的汽車用潤滑油的市場預計從2015年到2020年以3.5%的年複合成長率發展,2020年成長到76萬3,781.6千升的規模。路上行車車數的增加與汽車產業的成長成為該市場成長的主要推進因素。

本報告提供全球汽車用潤滑油的市場調查,市場概要,產業結構與價值鏈,各主要國家的市場規模的變化與預測,用途與銷售管道,消費者的愛好,市場佔有率,促銷趨勢,競爭環境與主要企業簡介彙整。

第1章 簡介

第2章 調查手法

第3章 重要考察

  • 非洲各國的未開發的市場機會
  • 埃及崛起
  • 生命週期分析:各地區

第4章 產業趨勢

  • 簡介
  • 價值鏈分析

第5章 市場分析:各類型

  • 簡介
  • 埃及
    • 簡介
    • 市場規模、預測
    • 用途和銷售管道
    • 消費者的愛好、市場佔有率
    • 品牌促銷途徑
  • 肯亞
    • 簡介
    • 市場規模、預測
    • 用途和銷售管道
    • 消費者的愛好、市場佔有率
    • 品牌促銷
  • 突尼西亞
    • 簡介
    • 市場規模、預測
    • 用途和銷售管道
    • 消費者的愛好、市場佔有率
    • 品牌促銷
  • 坦尚尼亞
    • 簡介
    • 市場規模、預測
    • 用途和銷售管道
    • 消費者的愛好、市場佔有率
    • 品牌促銷
  • 南非
    • 簡介
    • 市場規模、預測
    • 用途和銷售管道
    • 品牌促銷
  • 奈及利亞
    • 簡介
    • 市場規模、預測
    • 用途和銷售管道
    • 消費者的愛好、市場佔有率
    • 品牌促銷
  • 摩洛哥
    • 簡介
    • 市場規模、預測
    • 用途和銷售管道
    • 消費者的愛好、市場佔有率
    • 品牌促銷

第6章 競爭環境

  • 概要
  • 擴張、協定:最受歡迎的成長策略
  • 最大的發展
  • 競爭情形、趨勢
    • 開發

第7章 企業簡介

  • ROYAL DUTCH SHELL PLC.
  • EXXON MOBIL CORPORATION
  • BP PLC.
  • CHEVRON CORPORATION
  • TOTAL S.A.
  • PETROCHINA COMPANY LIMITED
  • SINOPEC LIMITED
  • LUKOIL
  • FUCHS PETROLUB AG
  • Idemitsu Kosan Co., Ltd.
    • 概要
    • 財務趨勢
    • 產品與服務
    • 策略
    • 發展趨勢等
目錄
Product Code: CH 4250

Mineral Oil Lubricants is projected to be the largest type in the Africa Automotive Lubricants market

The market size of Africa automotive lubricants is projected to reach 763, 781.6 kilo liters by 2020, registering a CAGR of 3.5% between 2015 and 2020. Mineral oil lubricants find major application in automobiles. There are four types of automotive lubricants, namely, mineral oil lubricants, synthetic lubricants, bio-based lubricants, and greases. The major factors fueling the growth of automotive lubricants market is increase in on-road vehicles and growing automotive industry.

Passenger vehicle application to dominate the Africa automotive lubricants market

The passenger vehicle segment led the Africa automotive lubricants market in 2014. The increased purchasing power, large number of fleet vehicles, and high-end cars are generating demand of lubricants for passenger cars. Egypt is the largest market for automotive lubricants in Africa, followed by South Africa. The demand for passenger vehicle in Egypt is projected to rise with a CAGR of 3.6% between 2015 and 2020. Growth in the tourism industry of Egypt has led to investments in private transport fleet that significantly contribute to the growth of the automotive lubricants market in the country. The increasing number of vehicles also plays an important role in boosting the market in the country and this trend is expected to continue over next five years.

Independent workshops to dominate Africa automotive lubricants market during the forecast period

In Africa, passenger vehicle holds the major share in the automotive lubricant consumption. Independent workshop is the most preferred sales channel for lubricant refills in passenger vehicles, mainly due to faster service delivery offered by workshops as compared to OEM dealerships and at comparative low cost.

BREAK-UP OF PROFILES OF PRIMARIES:

  • By Company Type - Tier 1 - 67%, Tier 2 - 22%, Tier 3 - 11%
  • By Designation - C level - 33%, Director level - 20%, Others - 47%

Some of the major companies profiled in this report are Royal Dutch Shell Plc. (Netherlands), Exxon Mobil Corporation (U.S.), Total S.A. (France), BP Plc. (U.K.), Chevron Corporation (U.S.), PetroChina Company Limited (China), Oil Libya (Kenya), Engen (South Africa), Valvoline (U.S.), KenolKobil (Kenya), Oryx Energies (Tanzania), Conoil Plc. (Nigeria), Misr Petroleum Company (Egypt), and many others.

Reasons to Buy the Report:

While making strategic decisions in business, timely and useful information is required. This report fulfills the requirements of various stakeholders, including material suppliers, product manufacturers, investors, and executives. Some of the salient features of this report are mentioned below:

  • Porter's Five Forces Analysis
  • Value-chain Analysis
  • Market segmentation (type, application, and sales channel), by volume
  • Brand awareness, market share, and marketing/promotion channel analysis
  • Profile of key market players
  • Detailed information on strategic developments in the industry

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MERKET COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE REPORT
  • 1.4. LIMITATIONS

2. RESEARCH METHODOLOGY

  • 2.1. MARKET SIZE ESTIMATION
  • 2.2. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.3. MARKET SHARE ESTIMATION
    • 2.3.1. ASSUMPTIONS

3. PREMIUM INSIGHTS

  • 3.1. AFRICAN COUNTRIES OFFER UNTAPPED AND UNEXPLORED OPPORTUNITIES
  • 3.2. EGYPT TO EMERGE AS A LUCRATIVE MARKET IN AFRICA
  • 3.3. LIFE CYCLE ANALYSIS, BY REGION

4. INDUSTRY TRENDS

  • 4.1. INTRODUCTION
  • 4.2. VALUE CHAIN ANALYSIS

5. AUTOMOTIVE LUBRICANTS MARKET IN AFRICA, BY TYPE

  • 5.1. INTRODUCTION
  • 5.2. EGYPT
    • 5.2.1. INTRODUCTION
    • 5.2.2. MARKET SIZE AND PROJECTION
    • 5.2.3. APPLICATION AND SALES CHANNELS
    • 5.2.4. CONSUMER PREFERENCES AND MARKET SHARE
    • 5.2.5. BRAND PROMOTION CHANNEL
  • 5.3. KENYA
    • 5.3.1. INTRODUCTION
    • 5.3.2. MARKET SIZE AND PROJECTION
    • 5.3.3. APPLICATION AND SALES CHANNELS
    • 5.3.4. CONSUMER PREFERENCES AND MARKET SHARE
    • 5.3.5. BRAND PROMOTION
  • 5.4. TUNISIA
    • 5.4.1. INTRODUCTION
    • 5.4.2. MARKET SIZE AND PROJECTION
    • 5.4.3. APPLICATION AND SALES CHANNEL
    • 5.4.4. CONSUMER PREFERENCES & MARKET SHARE
    • 5.4.5. BRAND PROMOTION
  • 5.5. TANZANIA
    • 5.5.1. INTRODUCTION
    • 5.5.2. MARKET SIZE AND PROJECTION
    • 5.5.3. APPLICATION AND SALES CHANNEL
    • 5.5.4. CONSUMER PREFERENCES AND MARKET SHARE
    • 5.5.5. BRAND PROMOTION
  • 5.6. SOUTH AFRICA
    • 5.6.1. INTRODUCTION
    • 5.6.2. MARKET SIZE AND PROJECTION
    • 5.6.3. APPLICATION AND SALES CHANNEL
    • 5.6.4. APPLICATION AND SALES CHANNEL
    • 5.6.5. BRAND PROMOTION
  • 5.7. NIGERIA
    • 5.7.1. INTRODUCTION
    • 5.7.2. MARKET SIZE AND PROJECTION
    • 5.7.3. APPLICATION AND SALES CHANNEL
    • 5.7.4. CONSUMER PREFERENCES AND MARKET SHARE
    • 5.7.5. BRAND PROMOTION
  • 5.8. MOROCCO
    • 5.8.1. INTRODUCTION
    • 5.8.2. MARKET SIZE AND PROJECTION
    • 5.8.3. APPLICATION AND SALES CHANNEL
    • 5.8.4. CONSUMER PREFERENCES AND MARKET SHARE
    • 5.8.5. BRAND PROMOTION

6. COMPETITIVE LANDSCAPE

  • 6.1. OVERVIEW
  • 6.2. EXPANSIONS AND AGREEMENTS: MOST POPULAR GROWTH STRATEGIES
  • 6.3. MAXIMUM DEVELOPMENTS IN 2014
  • 6.4. COMPETITIVE SITUATIONS AND TRENDS
    • 6.4.1. DEVELOPMENTS

7. COMPANY PROFILES (Overview, Financial*, Products & Services, Strategy, and Developments)

  • 7.1. KEY PLAYERS FOR AUTOMOTIVE LUBRICANTS IN AFRICA
  • 7.2. ROYAL DUTCH SHELL PLC.
  • 7.3. EXXON MOBIL CORPORATION
  • 7.4. BP PLC.
  • 7.5. CHEVRON CORPORATION
  • 7.6. TOTAL S.A.
  • 7.7. PETROCHINA COMPANY LIMITED
  • 7.8. SINOPEC LIMITED
  • 7.9. LUKOIL
  • 7.10. FUCHS PETROLUB AG
  • 7.11. IDEMITSU KOSAN CO. LTD.

LIST OF TABLES

  • TABLE 1: EGYPT: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY TYPE, 2013-2020 (KILOLITER)
  • TABLE 2: EGYPT: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY APPLICATION & SALES CHANNEL, 2013-2020 (KILOLITER)
  • TABLE 3: KENYA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY TYPE, 2013-2020 (KILOLITER)
  • TABLE 4: KENYA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY APPLICATION AND SALES CHANNEL, 2013-2020 (KILOLITER)
  • TABLE 5: TUNISIA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY TYPE, 2013-2020 (KILOLITER)
  • TABLE 6: TUNISIA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY APPLICATION & SALES CHANNEL, 2013-2020 (KILOLITER)
  • TABLE 7: TANZANIA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY TYPE, 2013-2020 (KILOLITER)
  • TABLE 8: TANZANIA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY APPLICATION & SALES CHANNEL, 2013-2020 (KILOLITER)
  • TABLE 9: SOUTH AFRICA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY TYPE, 2013-2020 (KILOLITER)
  • TABLE 10: SOUTH AFRICA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY APPLICATION AND SALES CHANNEL, 2013-2020 (KILOLITER)
  • TABLE 11: NIGERIA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY TYPE, 2013-2020 (KILOLITER)
  • TABLE 12: NIGERIA: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY APPLICATION & SALES CHANNEL, 2013-2020 (KILOLITER)
  • TABLE 13: MOROCCO: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY TYPE, 2013-2020 (KILOLITER)
  • TABLE 14: MOROCCO: AUTOMOTIVE LUBRICANTS MARKET SIZE, BY APPLICATION AND SALES CHANNEL, 2013-2020 (KILOLITERS)

LIST OF FIGURES

  • FIGURE 1: MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH
  • FIGURE 2: MARKET SIZE ESTIMATION: TOP-DOWN APPROACH
  • FIGURE 3: BREAKDOWN OF PRIMARY INTERVIEWS
  • FIGURE 4: KEY DATA FROM SECONDARY SOURCES
  • FIGURE 5: GROWTH IN THE AUTOMOTIVE INDUSTRY IS INCREASING THE LUBRICANTS SALES
  • FIGURE 6: AFRICAN COUNTRIES WITH HIGH GROWTH
  • FIGURE 7: THE AFRICA LUBRICAN MARKET IS IN THE GROWTH PHASE
  • FIGURE 8: VALUE CHAIN ANALYSIS FOR AUTOMOTIVE LUBRICANTS
  • FIGURE 9: EGYPT: SYNTHETIC LUBRICANTS MARKET BY SALES CHANNEL
  • FIGURE 10: EGYPT: AUTOMOTIVE LUBRICANTS MARKET SHARE, BY SALES CHANNEL, 2014
  • FIGURE 11: MARKET SHARE ANALYSIS OF AUTOMOTIVE LUBRICANTS MARKET IN EGYPT, 2014
  • FIGURE 12: EGYPT: HOARDINGS & BANNERS CAPTURED THE MAXIMUM SHARE IN EGYPT
  • FIGURE 13: CUSTOMER PREFERENCE BY SALES CHANNELANALYSIS
  • FIGURE 14: BRAND AWARENESS INDEX VS. BRAND MARKET SHARE
  • FIGURE 15: KENYA: AUTOMOTIVE LUBRICANTS MARKET SHARE, BY SALES CHANNEL, 2014
  • FIGURE 16: MARKET SHARE ANALYSIS OF AUTOMOTIVE LUBRICANTS MARKET IN KENYA, 2014
  • FIGURE 17: KENYA: HOARDINGS & BANNERS IS ADOPTED BY MAJOR BRANDS AS THEIR BRAND PROMOTION CHANNEL
  • FIGURE 18: CUSTOMER PREFERENCE BY SALES CHANNELANALYSIS
  • FIGURE 19: BRAND AWARENESS INDEX VS. BRAND MARKET SHARE
  • FIGURE 20: TUNISIA: SYNTHETIC LUBRICANTS MARKET BY SALES CHANNEL
  • FIGURE 21: TUNISIA: AUTOMOTIVE LUBRICANTS MARKET SHARE, BY SALES CHANNEL, 2014
  • FIGURE 22: MARKET SHARE ANALYSIS OF AUTOMOTIVE LUBRICANTS MARKET IN TUNISIA, 2014
  • FIGURE 23: HOARDINGS & BANNERS CAPTURED THE MAXIMUM SHARE IN TUNISIA
  • FIGURE 24: CUSTOMER PREFERENCE BY SALES CHANNELANALYSIS
  • FIGURE 25: BRAND AWARENESS INDEX VS. BRAND MARKET SHARE
  • FIGURE 26: TANZANIA: AUTOMOTIVE LUBRICANTS MARKET SHARE, BY SALES CHANNEL 2014
  • FIGURE 27: MARKET SHARE ANALYSIS OF AUTOMOTIVE LUBRICANTS MARKET IN TANZANIA, 2014
  • FIGURE 28: TANZANIA: BILLBOARDS IS THE MAJOR BRAND PROMOTION CHANNELS ADOPTED BY MAJOR BRANDS
  • FIGURE 29: CUSTOMER PREFERENCE BY SALES CHANNELANALYSIS
  • FIGURE 30: BRAND AWARENESS INDEX VS. BRAND MARKET SHARE
  • FIGURE 31: SOUTH AFRICA: SYNTHETIC LUBRICANTS MARKET BY SALES CHANNEL
  • FIGURE 32: SOUTH AFRICA: AUTOMOTIVE LUBRICANTS MARKET SHARE, BY SALES CHANNEL 2014
  • FIGURE 33: MARKET SHARE ANALYSIS OF AUTOMOTIVE LUBRICANTS MARKET IN SOUTH AFRICA, 2014
  • FIGURE 34: SOUTH AFRICA: TV COMMERCIALS IS THE MAJOR BRAND PROMOTION CHANNELS ADOPTED BY MAJOR BRANDS
  • FIGURE 35: CUSTOMER PREFERENCE BY SALES CHANNELANALYSIS
  • FIGURE 36: BRAND AWARENESS INDEX VS. BRAND MARKET SHARE
  • FIGURE 37: NIGERIA: AUTOMOTIVE LUBRICANTS MARKET SHARE, BY SALES CHANNEL 2014
  • FIGURE 38: MARKET SHARE ANALYSIS OF AUTOMOTIVE LUBRICANTS MARKET IN NIGERIA, 2014
  • FIGURE 39: NIGERIA: HOARDINGS & BANNERS IS ADOPTED BY THE MAJOR BRANDS FOR PROMOTION
  • FIGURE 40: CUSTOMER PREFERENCE BY SALES CHANNELANALYSIS
  • FIGURE 41: BRAND AWARENESS INDEX VS. BRAND MARKET SHARE
  • FIGURE 42: MOROCCO: AUTOMOTIVE LUBRICANTS MARKET SHARE, BY SALES CHANNEL 2014
  • FIGURE 43: MARKET SHARE ANALYSIS OF AUTOMOTIVE LUBRICANTS MARKET IN MOROCCO, 2014
  • FIGURE 44: MOROCCO: TV COMMERCIALS IS THE MAJOR BRAND PROMOTION CHANNEL ADOPTED BY MAJOR BRANDS
  • FIGURE 45: CUSTOMER PREFERENCE BY SALES CHANNELANALYSIS
  • FIGURE 46: BRAND AWARENESS INDEX VS. BRAND MARKET SHARE
  • FIGURE 47: MAJOR GROWTH STRATEGIES IN THE GLOBAL LUBRICANTS MARKET, 2010-2015
  • FIGURE 48: MAXIMUM NUMBER OF DEVELOPMENTS RECORDED IN THE YEAR 2014
  • FIGURE 49: ROYAL DUTCH SHELL PLC: BUSINESS OVERVIEW
  • FIGURE 50: ROYAL DUTCH SHELL PLC: SWOT ANALYSIS
  • FIGURE 51: EXXON MOBIL CORPORATION: BUSINESS OVERVIEW
  • FIGURE 52: EXXONMOBIL CORPORATION: SWOT ANALYSIS
  • FIGURE 53: BP PLC.: BUSINESS OVERVIEW
  • FIGURE 54: BP PLC.: SWOT ANALYSIS
  • FIGURE 55: CHEVRON CORPORATION: BUSINESS OVERVIEW
  • FIGURE 56: CHEVRON CORPORATION: SWOT ANALYSIS
  • FIGURE 57: TOTAL S.A.: BUSINESS OVERVIEW
  • FIGURE 58: TOTAL S.A.: SWOT ANALYSIS
  • FIGURE 59: PETROCHINA COMPANY LIMITED: BUSINESS OVERVIEW
  • FIGURE 60: SINOPEC LIMITED: BUSINESS OVERVIEW
  • FIGURE 61: LUKOIL: BUSINESS OVERVIEW
  • FIGURE 62: FUCHS PETROLUB AG: BUSINESS OVERVIEW
  • FIGURE 63: IDEMITSU KOSAN CO. LTD.: BUSINESS OVERVIEW
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