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市場調查報告書

行動製圖的全球市場 - 至2020年的預測:各市場區隔 (定位服務、地理定位搜尋、室內製圖、3D繪圖、許可證申購與支援)、用戶類型、產業、地區

Mobile Mapping Market by Segment (Location-Based Services, Location-Based Search, Indoor Mapping, 3D Mapping, Licensing Subscription and Support), by User Type (Individual, Enterprise), by Industry Vertical and by Region - Global Forecast to 2020

出版商 MarketsandMarkets 商品編碼 347622
出版日期 內容資訊 英文 119 Pages
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行動製圖的全球市場 - 至2020年的預測:各市場區隔 (定位服務、地理定位搜尋、室內製圖、3D繪圖、許可證申購與支援)、用戶類型、產業、地區 Mobile Mapping Market by Segment (Location-Based Services, Location-Based Search, Indoor Mapping, 3D Mapping, Licensing Subscription and Support), by User Type (Individual, Enterprise), by Industry Vertical and by Region - Global Forecast to 2020
出版日期: 2015年12月18日 內容資訊: 英文 119 Pages
簡介

行動製圖市場,從2015年的102億8千萬美元,到2020年到266億美元擴大,年複合成長率20.9%的成長被預料。主要的推動市場要素為可透過地理定位使用的行動裝置的利用增加,政府的法規和標準規格的強化,網路連接性的改善等。

本報告提供全球行動製圖市場相關調查分析、市場概要、產業趨勢、各市場區隔的市場分析、競爭情形、主要企業等相關的系統性資訊。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 行動製圖市場的富有魅力的市場機會
  • 全球行動製圖市場:各市場區隔
  • 全球行動製圖市場:各地區、市場區隔
  • 全球行動製圖市場潛力
  • 全球行動製圖市場:各用戶類型
  • 行動製圖地區市場
  • 行動製圖成長矩陣
  • 生命週期分析:各地區

第5章 市場概要

  • 簡介
  • 演進
  • 市場區隔
  • 市場動態
    • 推動因素
    • 阻礙因素
    • 機會
    • 課題
    • 成功的必要事項

第6章 產業趨勢

  • 簡介
  • 價值鏈分析
  • 波特的五力分析
  • 經營模式和價格趨勢

第7章 全球行動製圖市場分析:各市場區隔

  • 簡介
  • 定位服務 (LBS)
  • 地理定位搜尋
  • 室內製圖
  • 3D繪圖
  • 許可證、訂閱、支援

第8章 全球行動製圖市場分析:各用戶類型

  • 簡介
  • 個人
  • 企業

第9章 全球行動製圖市場分析:各產業領域

  • 簡介
  • 運輸、物流
  • 政府、公共
  • BFSI
  • 不動產
  • 製造
  • 通訊
  • 旅遊.飯店
  • 零售
  • 媒體、娛樂
  • 其他

第10章 各地區分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第11章 競爭情形

  • 概要
  • 競爭情形與趨勢

第12章 企業簡介 (產業概要、產品與服務、主要的考察、最近的發展、SWOT分析等)

  • 簡介
  • GOOGLE, INC.
  • APPLE, INC.
  • MICROSOFT CORPORATION
  • TELECOMMUNICATION SYSTEMS, INC. (TCS)
  • FOURSQUARE LABS, INC.
  • TRIMBLE NAVIGATION LTD.
  • ERICSSON
  • TOMTOM NV
  • QUALCOMM ATHEROS, INC.
  • MAPQUEST, INC.

第13章 附錄

圖表

目錄
Product Code: TC 3976

Expansive penetration of mobile devices to drive the mobile mapping market

The mobile mapping market size is estimated to grow from USD 10.28 billion in 2015 to USD 26.60 billion by 2020, at a CAGR of 20.9% from 2015 to 2020. The mobile mapping market is driven by factors such as a rise in the usage of mobile devices to access location-based information that help make informed decisions, the growing government regulations and standards such as 911 emergency mandates across the U.S., and improved network connectivity for uninterrupted internet for accessing these solutions and services.

Indoor mapping to gain maximum traction during the forecast period

The Location-Based Services (LBS) segment in the mobile mapping market is estimated to hold the largest market share during the forecast period. Furthermore, as outdoor mapping has entered the mainstream, thereby turning the focus of the vendors towards indoor mapping data collection and provisioning of related solutions and services.

Transportation and logistics vertical is expected to hold the largest share of the mobile mapping market

The mobile mapping market is projected to witness growth in the manufacturing, media and entertainment, and retail sectors, with transportation and logistics vertical holding the largest market share during the forecast period. Factors such as delivering enhanced customer experience through real-time information of vehicles are driving the growth of mobile mapping across the transportation and logistics vertical.

North America expected to dominate the mobile mapping market

North America is expected to hold the largest market share and APAC is expected to grow at the highest CAGR from 2015 to 2020 due to the large scale penetration of mobile devices equipped with GPS and improved network connectivity.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people.

Breakup of profile of primary participants is as follows:

  • By Company Type -Tier 1 (17%), Tier 2 (50%) and Tier 3 (33%) companies.
  • By Designation -C-level (14%), Director level (29%) and other executives (57%)
  • By regions -North America (50%), Europe (33%), and APAC (17%).

Due to the expansive technological progressions network connectivity and robust computing mobile device, the mobile mapping market offers tremendous upcoming opportunities for growth in the next five years. With the integration of wearable technology with mobile mapping, huge prospects are released for vendors to offer augmented mobile mapping solutions and services.

The various key mobile mapping providers profiled in the report are as follows:

  • 1. Google
  • 2. Apple
  • 3. Microsoft
  • 4. Telecommunication Systems
  • 5. Foursquare Labs
  • 6. Trimble Navigation
  • 7. Ericsson
  • 8. TomTom NV
  • 9. Qualcomm Atheros
  • 10. MapQuest

Reasons to Buy the Report:

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the mobile mapping market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across the different verticals and regions.
  • 2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
  • 3. This report will help stakeholders to better understand the competitor and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, mergers, and acquisitions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE MOBILE MAPPING MARKET
  • 4.2. GLOBAL MOBILE MAPPING MARKET, BY SEGMENTS
  • 4.3. GLOBAL MOBILE MAPPING MARKET, BY REGIONS AND SEGMENTS
  • 4.4. GLOBAL MOBILE MAPPING MARKET POTENTIAL
  • 4.5. GLOBAL MOBILE MAPPING MARKET, BY USER TYPE
  • 4.6. MOBILE MAPPING REGIONAL MARKET
  • 4.7. MOBILE MAPPING GROWTH MATRIX
  • 4.8. LIFE CYCLE ANALYSIS, BY REGION, 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY SEGMENT
    • 5.3.2. BY USER TYPE
    • 5.3.3. BY INDUSTRY VERTICAL
    • 5.3.4. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Expansive penetration of mobile devices
      • 5.4.1.2. Improved network connectivity
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Prevalence of privacy and data security apprehensions
      • 5.4.2.2. Lack of awareness about LBS
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. Mobile mapping integration with wearable smart devices
      • 5.4.3.2. Growth of mapping analytics
    • 5.4.4. CHALLENGES
      • 5.4.4.1. Concerns about location accuracy and data quality
    • 5.4.5. WINNING IMPERATIVES
      • 5.4.5.1. Turning mobile mapping alluring to business users

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. PORTER'S FIVE FORCES ANALYSIS
    • 6.3.1. THREAT OF NEW ENTRANTS
    • 6.3.2. THREAT OF SUBSTITUTES
    • 6.3.3. BARGAINING POWER OF SUPPLIERS
    • 6.3.4. BARGAINING POWER OF BUYERS
    • 6.3.5. INTENSITY OF COMPETITIVE RIVALRY
  • 6.4. BUSINESS MODELS AND PRICING TRENDS
    • 6.4.1. FREEMIUM
    • 6.4.2. SUBSCRIPTION-BASED, PAY-PER VIEW, SYNDICATION, AND MICRO PAYMENTS
    • 6.4.3. INFRASTRUCTURE AND APPLICATION SERVICE, CONSULTING FEES
    • 6.4.4. BUSINESS AND PRICING MODELS FOR THE FUTURE

7. GLOBAL MOBILE MAPPING MARKET ANALYSIS, BY SEGMENT

  • 7.1. INTRODUCTION
  • 7.2. LOCATION-BASED SERVICE (LBS)
  • 7.3. LOCATION-BASED SEARCH
  • 7.4. INDOOR MAPPING
  • 7.5. THREE DIMENSION (3D) MAPPING
  • 7.6. LICENSING, SUBSCRIPTION, AND SUPPORT

8. GLOBAL MOBILE MAPPING MARKET ANALYSIS, BY USER TYPE

  • 8.1. INTRODUCTION
  • 8.2. INDIVIDUALS
  • 8.3. ENTERPRISES

9. GLOBAL MOBILE MAPPING MARKET ANALYSIS, BY INDUSTRY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. TRANSPORTATION AND LOGISTICS
  • 9.3. GOVERNMENT AND PUBLIC
  • 9.4. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
  • 9.5. REAL ESTATE
  • 9.6. MANUFACTURING
  • 9.7. TELECOMMUNICATION
  • 9.8. TRAVEL AND HOSPITALITY
  • 9.9. RETAIL
  • 9.10. MEDIA AND ENTERTAINMENT
  • 9.11. OTHERS

10. GEOGRAPHIC ANALYSIS

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. EUROPE
  • 10.4. ASIA-PACIFIC (APAC)
  • 10.5. MIDDLE EAST AND AFRICA (MEA)
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SITUATION AND TRENDS
    • 11.2.1. PARTNERSHIPS
    • 11.2.2. NEW PRODUCT LAUNCHES
    • 11.2.3. MERGERS AND ACQUISITIONS

12. COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 12.1. INTRODUCTION
  • 12.2. GOOGLE, INC.
  • 12.3. APPLE, INC.
  • 12.4. MICROSOFT CORPORATION
  • 12.5. TELECOMMUNICATION SYSTEMS, INC. (TCS)
  • 12.6. FOURSQUARE LABS, INC.
  • 12.7. TRIMBLE NAVIGATION LTD.
  • 12.8. ERICSSON
  • 12.9. TOMTOM NV
  • 12.10. QUALCOMM ATHEROS, INC.
  • 12.11. MAPQUEST, INC.

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. INSIGHTS OF INDUSTRY EXPERTS
  • 13.2. DISCUSSION GUIDE
  • 13.3. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.4. AVAILABLE CUSTOMIZATIONS
  • 13.5. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: GLOBAL MOBILE MAPPING MARKET SIZE AND GROWTH, 2013-2020 (USD MILLION, Y-O-Y %)
  • TABLE 2: MOBILE MAPPING MARKET: SUMMARY OF DRIVERS
  • TABLE 3: MOBILE MAPPING MARKET: SUMMARY OF RESTRAINTS
  • TABLE 4: MOBILE MAPPING MARKET: SUMMARY OF OPPORTUNITIES
  • TABLE 5: MOBILE MAPPING MARKET: SUMMARY OF CHALLENGES
  • TABLE 6: GLOBAL MOBILE MAPPING MARKET SIZE, BY SEGMENT, 2013-2020 (USD MILLION)
  • TABLE 7: LBS: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 8: LOCATION-BASED SEARCH: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 9: INDOOR MAPPING: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: 3D MAPPING: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 11: LICENSING, SUBSCRIPTION, AND SUPPORT: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: GLOBAL MOBILE MAPPING MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 13: INDIVIDUAL: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: ENTERPRISES: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 15: GLOBAL MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 16: TRANSPORTATION AND LOGISTICS: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 17: GOVERNMENT AND PUBLIC: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 18: BFSI: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 19: REAL ESTATE: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 20: MANUFACTURING: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 21: TELECOMMUNICATION: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: TRAVEL AND HOSPITALITY: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 23: RETAIL: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 24: MEDIA AND ENTERTAINMENT: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: OTHERS: MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 26: GLOBAL MOBILE MAPPING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 27: NORTH AMERICA: MOBILE MAPPING MARKET SIZE, BY SEGMENT, 2013-2020 (USD MILLION)
  • TABLE 28: NORTH AMERICA: MOBILE MAPPING MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 29: NORTH AMERICA: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 30: EUROPE: MOBILE MAPPING MARKET SIZE, BY SEGMENT, 2013-2020 (USD MILLION)
  • TABLE 31: EUROPE: MOBILE MAPPING MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 32: EUROPE: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 33: ASIA-PACIFIC: MOBILE MAPPING MARKET SIZE, BY SEGMENT, 2013-2020 (USD MILLION)
  • TABLE 34: ASIA-PACIFIC: MOBILE MAPPING MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 35: ASIA-PACIFIC: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 36: MIDDLE EAST AND AFRICA: MOBILE MAPPING MARKET SIZE, BY SEGMENT, 2013-2020 (USD MILLION)
  • TABLE 37: MIDDLE EAST AND AFRICA: MOBILE MAPPING MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 38: MIDDLE EAST AND AFRICA: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 39: LATIN AMERICA: MOBILE MAPPING MARKET SIZE, BY SEGMENT, 2013-2020 (USD MILLION)
  • TABLE 40: LATIN AMERICA: MOBILE MAPPING MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 41: LATIN AMERICA: ENTERPRISE MOBILE MAPPING MARKET SIZE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 42: PARTNERSHIPS, 2013-2015
  • TABLE 43: NEW PRODUCT LAUNCHES, 2013-2015
  • TABLE 44: MERGERS AND ACQUISITIONS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: MOBILE MAPPING MARKET SEGMENTATION
  • FIGURE 2: MOBILE MAPPING MARKET: RESEARCH DESIGN
  • FIGURE 3: BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 6: DATA TRIANGULATION
  • FIGURE 7: INDOOR MAPPING IN THE MOBILE MAPPING MARKET IS EXPECTED TO GROW RAPIDLY DURING THE FORECAST PERIOD
  • FIGURE 8: MANUFACTURING, MEDIA AND ENTERTAINMENT AND RETAIL ARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH DURING THE FORECAST PERIOD
  • FIGURE 9: GLOBAL MOBILE MAPPING MARKET SHARE, 2015: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE
  • FIGURE 10: INCREASING BUSINESS TIE-UPS WITH DEVICE MANUFACTURERS ACT AS AN ATTRACTIVE MARKET OPPORTUNITY IN THE GLOBAL MOBILE MAPPING MARKET
  • FIGURE 11: INDOOR MAPPING IS THE FASTEST GROWING MOBILE MAPPING SEGMENT
  • FIGURE 12: NORTH AMERICA IS EXPECTED TO HOLD THE MAXIMUM SHARE IN THE MOBILE MAPPING SEGMENT MARKET IN 2015
  • FIGURE 13: ASIA-PACIFIC IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL IN THE MOBILE MAPPING MARKET
  • FIGURE 14: INDIVIDUAL IS EXPECTED TO DOMINATE THE MARKET DURING THE FORECAST PERIOD
  • FIGURE 15: ASIA-PACIFIC IS EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD
  • FIGURE 16: GLOBAL MOBILE MAPPING GROWTH MATRIX
  • FIGURE 17: ASIA-PACIFIC MARKET IS EXPECTED TO BE IN THE HIGH GROWTH PHASE IN THE COMING YEARS
  • FIGURE 18: MOBILE MAPPING: MARKET EVOLUTION
  • FIGURE 19: MOBILE MAPPING MARKET SEGMENTATION: BY SEGMENT
  • FIGURE 20: MOBILE MAPPING MARKET SEGMENTATION: BY USER TYPE
  • FIGURE 21: MOBILE MAPPING MARKET SEGMENTATION: BY INDUSTRY VERTICAL
  • FIGURE 22: MOBILE MAPPING MARKET SEGMENTATION: BY REGION
  • FIGURE 23: MOBILE MAPPING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 24: VALUE CHAIN ANALYSIS (2015): MOBILE MAPPING SERVICE PROVIDERS PLAY A MAJOR ROLE
  • FIGURE 25: PORTER'S FIVE FORCES ANALYSIS (2015): HIGH MARKET GROWTH RATE IS INCREASING THE COMPETITION IN THE INDUSTRY
  • FIGURE 26: LBS IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN THE MOBILE MAPPING MARKET
  • FIGURE 27: NORTH AMERICA IS EXPECTED TO CONTRIBUTE SUBSTANTIALLY TOWARD LBS IN THE MOBILE MAPPING MARKET
  • FIGURE 28: INDIVIDUALS ARE EXPECTED TO DOMINATE THE MOBILE MAPPING MARKET
  • FIGURE 29: INDIVIDUAL USER TYPE IN ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 30: MANUFACTURING, MEDIA AND ENTERTAINMENT, AND TELECOMMUNICATION VERTICALS ARE EXPECTED TO GROW SUBSTANTIALLY IN THE MOBILE MAPPING MARKET DURING THE FORECAST PERIOD
  • FIGURE 31: TELECOMMUNICATION VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR IN ASIA-PACIFIC DURING THE FORECAST PERIOD
  • FIGURE 32: GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC MARKET IS EMERGING AS NEW HOTSPOT
  • FIGURE 33: ASIA-PACIFIC: AN ATTRACTIVE DESTINATION FOR MOBILE MAPPING
  • FIGURE 34: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 35: ASIA-PACIFIC MOBILE MAPPING MARKET SNAPSHOT
  • FIGURE 36: COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2013 AND 2015
  • FIGURE 37: MARKET EVALUATION FRAMEWORK
  • FIGURE 38: BATTLE FOR MARKET SHARE: PARTNERSHIPS WAS THE KEY STRATEGY ADOPTED BY THE KEY PLAYERS IN THE MARKET
  • FIGURE 39: GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS
  • FIGURE 40: GOOGLE, INC.: COMPANY SNAPSHOT
  • FIGURE 41: GOOGLE, INC.: SWOT ANALYSIS
  • FIGURE 42: APPLE, INC.: COMPANY SNAPSHOT
  • FIGURE 43: APPLE, INC.: SWOT ANALYSIS
  • FIGURE 44: MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 45: MICROSOFT CORPORATION: SWOT ANALYSIS
  • FIGURE 46: TELECOMMUNICATION SYSTEM, INC.: COMPANY SNAPSHOT
  • FIGURE 47: TELECOMMUNICATION SYSTEMS, INC.: SWOT ANALYSIS
  • FIGURE 48: FOURSQUARE LABS, INC.: SWOT ANALYSIS
  • FIGURE 49: TRIMBLE NAVIGATION LTD.: COMPANY SNAPSHOT
  • FIGURE 50: ERICSSON: COMPANY SNAPSHOT
  • FIGURE 51: TOMTOM NV: COMPANY SNAPSHOT
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