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市場調查報告書

忠誠度管理的全球市場 ∼2021年:解決方案 (客戶忠誠度,員工維持,流通管道忠誠度)、發展模式、企業規模、各產業、各地區

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention, and Channel Loyalty), Deployment Type (On-Premises and On-Demand), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2021

出版商 MarketsandMarkets 商品編碼 345133
出版日期 內容資訊 英文 154 Pages
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忠誠度管理的全球市場 ∼2021年:解決方案 (客戶忠誠度,員工維持,流通管道忠誠度)、發展模式、企業規模、各產業、各地區 Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention, and Channel Loyalty), Deployment Type (On-Premises and On-Demand), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2021
出版日期: 2017年01月04日 內容資訊: 英文 154 Pages
簡介

全球忠誠度管理市場,預計2016年達16億8000萬美元,2021年達45億9000萬美元,以22.2%的年複合成長率 (CAGR) 成長。市場成長的主要推動因素,是為了擴大市場佔有率需要差異化,及行動通訊技術的普及,卡片擁有者的增加等。在各地區中,尤其是南美各國的市場迅速成長。

本報告提供全球忠誠度管理的相關市場相關分析,服務概要和市場基本結構、最新趨勢,主要市場促進、阻礙因素,市場趨勢與今後的預測 (過去2年、今後6年份),各解決方案、發展模式、各企業規模、各產業、各地區的詳細趨勢,市場競爭的狀態,今後的技術開發、市場發展的方向性,主要企業簡介等調查、考察。

第1章 簡介

第2章 分析方法

第3章 摘要整理

第4章 重要考察

第5章 市場概要

  • 簡介
  • 市場明細
  • 市場動態
    • 推動因素
      • 市場佔有率擴大的競爭力強化、差異化的必要性
      • 頻繁變貌的消費者人口結構
      • 行動通訊技術大幅度的普及
      • 客戶分類的忠誠度計畫愈來愈受重視
      • 卡片所有者數的增加,和付款手段的點的利用
    • 阻礙因素
      • 政府的嚴格的法律規章
    • 市場機會
      • 巨量資料、機器學習的利用增加
      • 卡片式的忠誠度、系統技術的投資擴大
      • 線上、點管理解決方案的升級
    • 課題
      • 「建立、購買、聯盟」的選擇相關課題
      • 忠誠度計畫的優點相關認識不足

第6章 產業趨勢

  • 簡介
  • 企業策略比較分析

第7章 全球忠誠度管理市場:各解決方案

  • 簡介
  • 客戶忠誠度
  • 員工維持
  • 流通管道 (銷售網) 忠誠度

第8章 全球忠誠度管理市場:各發展模式

  • 簡介
  • 內部部署
  • 隨選

第9章 全球忠誠度管理市場:各企業規模

  • 簡介
  • 中小企業
  • 大企業

第10章 全球忠誠度管理市場:各產業

  • 簡介
  • 銀行、金融服務、保險 (BFSI)
  • 旅遊業、旅館產業
  • 零售業、消費品
  • IT、通訊
  • 媒體、娛樂
  • 醫療、生命科學
  • 製造業
  • 其他

第11章 地區分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第12章 競爭環境

  • 概要
  • 忠誠度管理:供應商分析
  • 競爭情形與趨勢
    • 新產品的銷售/開發
    • 企業收購
    • 協定、產業聯盟、產業合作

第13章 企業簡介

  • 簡介
  • ORACLE CORPORATION
  • IBM CORPORATION
  • SAP SE
  • AIMIA INC.
  • COMARCH
  • BOND BRAND LOYALTY
  • BRIERLEY+PARTNERS
  • EPSILON
  • ICF INTERNATIONAL, INC.
  • KOBIE MARKETING, INC.
  • TIBCO SOFTWARE
  • MARITZ HOLDINGS INC.
  • FIDELITY INFORMATION SERVICES (FIS)
  • MICROSTRATEGY, INC.
  • LUMATA GROUP

第14章 附錄

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目錄
Product Code: TC 3881

"Rising need for competitive differentiation among organizations to increase their market shares is the factor expected to drive the loyalty management market between 2016 and 2021."

The loyalty management market is projected to grow from USD 1.68 billion in 2016 to USD 4.59 billion by 2021, at a CAGR of 22.2% from 2016 to 2021. Major growth drivers for this market include rising need for competitive differentiation among organizations to increase their market shares, frequent shift in consumer demographics, increasing focus of loyalty programs on customer segmentations, significant rise in the use mobile technologies, and increase in the number of cardholders.

The on-demand deployment type segment of the loyalty management market is projected to grow at the highest CAGR during the forecast period.

The on-demand deployment type segment of the loyalty management market is projected to grow at the highest CAGR during the forecast period, 2016 to 2021. Several organizations across the globe are opting for on-demand (cloud-based) loyalty management solutions, owing to various advantages offered by them, which include low infrastructure costs and improved output with qualitative results. Increasing adoption of on-demand deployment type loyalty management solutions by various organizations is expected to fuel the growth of the on-demand deployment type segment of the loyalty management market during the forecast period.

The Latin America loyalty management market is projected to grow at the highest CAGR during the forecast period, 2016 to 2021.

A weak economic scenario in the Latin American countries is compelling organizations in this region to boost their productivity and efficiency as well as retain their existing customers and acquire new ones. Moreover, growing consumption capacity of the middle class population in the Latin American region, increasing internet penetration, and growing user base are the factors fueling the need for targeted loyalty management solutions in the Latin American region. However, the North American region is estimated to account for the largest share of the loyalty management market in 2016. The growth of the North America loyalty management market can be attributed to the presence of key vendors of loyalty management solutions in the region.

In the process of determining and verifying the market size for several segments and subsegments through secondary research, extensive primary interviews of key industry experts were conducted. The break-up of profiles of primary participants is given below:

  • By Company Type: Tier 1: 40%, Tier 2: 35%, and Tier 3: 25%
  • By Designation: C level: 45%, Director level: 30%, and Others: 25%
  • By Region: North America: 30%, Europe: 45%, and Asia-Pacific: 25%,

The various key vendors profiled in the report are as follows:

  • 1. Oracle Corporation (U.S.)
  • 2. IBM Corporation (U.S.)
  • 3. SAP SE (Germany)
  • 4. Aimia Inc. (Canada)
  • 5. Comarch (Poland)
  • 6. Bond Brand Loyalty (Canada)
  • 7. Brierley+Partners (U.S.)
  • 8. Epsilon (U.S.)
  • 9. ICF International, Inc. (U.S.)
  • 10. Kobie Marketing, Inc. (U.S.)
  • 11. TIBCO Software (U.S.)
  • 12. Maritz Holdings Inc. (U.S.)
  • 13. Fidelity Information Services (FIS) (U.S.)
  • 14. MicroStrategy, Inc. (U.S.)
  • 15. Lumata Group (U.K.)

Research Coverage:

The report provides a picture on the loyalty management market for different industry verticals and regions. It aims at estimating size and future growth potential of the loyalty management market across different segments, such as type of solution, deployment type, organization size, vertical, and region. Furthermore, the report also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, SWOT analysis, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in the loyalty management market by providing them the closest approximations of revenue numbers for the overall market and its subsegments. This report is expected to help stakeholders in obtaining improved understanding of the competitive landscape of the market to gain insights for better positioning their businesses and making suitable go-to-market strategies. The report also helps stakeholders to understand the pulse of the market and provides them with the information on key market drivers, restraints, challenges, and opportunities for the loyalty management market.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL LOYALTY MANAGEMENT MARKET

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET SEGMENTATION
    • 5.2.1. BY SOLUTION
    • 5.2.2. BY DEPLOYMENT TYPE
    • 5.2.3. BY ORGANIZATION SIZE
    • 5.2.4. BY VERTICAL
    • 5.2.5. BY REGION
  • 5.3. MARKET DYNAMICS
    • 5.3.1. DRIVERS
      • 5.3.1.1. Rising need for competitive differentiation to increase market share
      • 5.3.1.2. Frequent shift of consumer demographic
      • 5.3.1.3. Significant rise in mobile technology
      • 5.3.1.4. Increasing focus of loyalty programs on customer segmentation
      • 5.3.1.5. Increase in the number of cardholders and use of rewards points as cash
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Strict government rules and regulations
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Increased application of big data and machine learning
      • 5.3.3.2. Increasing investments in card loyalty systems technology
      • 5.3.3.3. Increased sophistication of online reward management solutions
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Challenge to choose between build, buy, and partner
      • 5.3.4.2. Low awareness about benefits of loyalty programs

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. STRATEGIC BENCHMARKING

7. GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION

  • 7.1. INTRODUCTION
  • 7.2. CUSTOMER LOYALTY
  • 7.3. EMPLOYEE RETENTION
  • 7.4. CHANNEL LOYALTY

8. GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE

  • 8.1. INTRODUCTION
  • 8.2. ON-PREMISES
  • 8.3. ON-DEMAND

9. GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 9.1. INTRODUCTION
  • 9.2. SMALL & MEDIUM-SIZED ENTERPRISES
  • 9.3. LARGE ENTERPRISES

10. GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL

  • 10.1. INTRODUCTION
  • 10.2. BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
  • 10.3. TRAVEL & HOSPITALITY
  • 10.4. RETAIL & CONSUMER GOODS
  • 10.5. IT & TELECOMMUNICATION
  • 10.6. MEDIA & ENTERTAINMENT
  • 10.7. HEALTHCARE & LIFE SCIENCES
  • 10.8. MANUFACTURING
  • 10.9. OTHERS

11. REGIONAL ANALYSIS

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
  • 11.3. EUROPE
  • 11.4. ASIA-PACIFIC
  • 11.5. MIDDLE EAST & AFRICA
  • 11.6. LATIN AMERICA

12. COMPETITIVE LANDSCAPE

  • 12.1. OVERVIEW
  • 12.2. LOYALTY MANAGEMENT: VENDOR ANALYSIS
  • 12.3. COMPETITIVE SITUATION AND TRENDS
    • 12.3.1. NEW PRODUCT LAUNCHES/DEVELOPMENTS
    • 12.3.2. ACQUISITIONS
    • 12.3.3. AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS

13. COMPANY PROFILES (Overview, Products and Services, Financials, Strategy & Development)*

  • 13.1. INTRODUCTION
  • 13.2. ORACLE CORPORATION
  • 13.3. IBM CORPORATION
  • 13.4. SAP SE
  • 13.5. AIMIA INC.
  • 13.6. COMARCH
  • 13.7. BOND BRAND LOYALTY
  • 13.8. BRIERLEY+PARTNERS
  • 13.9. EPSILON
  • 13.10. ICF INTERNATIONAL, INC.
  • 13.11. KOBIE MARKETING, INC.
  • 13.12. TIBCO SOFTWARE
  • 13.13. MARITZ HOLDINGS INC.
  • 13.14. FIDELITY INFORMATION SERVICES (FIS)
  • 13.15. MICROSTRATEGY, INC.
  • 13.16. LUMATA GROUP

*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies

14. APPENDIX

  • 14.1. INDUSTRY EXPERTS
  • 14.2. DISCUSSION GUIDE
  • 14.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 14.5. AVAILABLE CUSTOMIZATIONS
  • 14.6. RELATED REPORTS
  • 14.7. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: GLOBAL LOYALTY MANAGEMENT MARKET: ASSUMPTIONS
  • TABLE 2: GLOBAL LOYALTY MANAGEMENT MARKET GROWTH RATE, 2014-2021 (USD MILLION, Y-O-Y %)
  • TABLE 3: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 4: CUSTOMER LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 5: CUSTOMER LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 6: EMPLOYEE RETENTION: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 7: EMPLOYEE RETENTION: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 8: CHANNEL LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 9: CHANNEL LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 10: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
  • TABLE 11: ON-PREMISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 12: ON-DEMAND: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 13: GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
  • TABLE 14: SMALL & MEDIUM-SIZED ENTERPRISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 15: LARGE ENTERPRISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 16: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 17: BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 18: BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
  • TABLE 19: BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 20: TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 21: TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
  • TABLE 22: TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 23: RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 24: RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
  • TABLE 25: RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 26: IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 27: IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
  • TABLE 28: IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 29: MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 30: MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
  • TABLE 31: MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 32: HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 33: HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
  • TABLE 34: HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 35: MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 36: MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
  • TABLE 37: MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 38: OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 39: OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
  • TABLE 40: OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 41: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 42: NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 43: NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
  • TABLE 44: NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
  • TABLE 45: NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 46: EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 47: EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
  • TABLE 48: EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
  • TABLE 49: EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 50: ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 51: ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
  • TABLE 52: ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
  • TABLE 53: ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 54: MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 55: MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
  • TABLE 56: MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
  • TABLE 57: MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 58: LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 59: LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
  • TABLE 60: LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
  • TABLE 61: LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 62: DEVELOPMENTS IN THE GLOBAL LOYALTY MANAGEMENT MARKET BETWEEN 2014 AND 2016
  • TABLE 63: NEW PRODUCT LAUNCHES/DEVELOPMENTS, 2015-2016
  • TABLE 64: ACQUISITIONS, 2014-2016
  • TABLE 65: AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2014-2016
  • TABLE 66: NEW PRODUCT LAUNCHES/DEVELOPMENTS, 2015-2016
  • TABLE 67: ACQUISITIONS, 2014-2016
  • TABLE 68: PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2014-2016

LIST OF FIGURES

  • FIGURE 1: RESEARCH DESIGN
  • FIGURE 2: BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: MARKET BREAKDOWN DATA TRIANGULATION APPROACH
  • FIGURE 6: BASED ON SOLUTION, CUSTOMER LOYALTY SEGMENT PROJECTED TO LEAD THE GLOBAL LOYALTY MANAGEMENT MARKET DURING THE FORECAST PERIOD
  • FIGURE 7: BASED ON ORGANIZATION SIZE, THE SME'S SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 8: BASED ON VERTICAL, MANUFACTURING SEGMENT PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 9: LATIN AMERICA LOYALTY MANAGEMENT MARKET PROJECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2016 AND 2021
  • FIGURE 10: NORTH AMERICA ACCOUNTED FOR THE LARGEST SHARE OF THE LOYALTY MANAGEMENT MARKET IN 2015
  • FIGURE 11: ADOPTION OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TECHNOLOGY IS PROJECTED TO DRIVE THE GLOBAL LOYALTY MANAGEMENT MARKET DURING THE FORECAST PERIOD
  • FIGURE 12: EMPLOYEE RETENTION SEGMENT PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 13: SMES SEGMENT PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 14: MANUFACTURING SEGMENT IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 15: LATIN AMERICA LOYALTY MANAGEMENT MARKET PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 16: CUSTOMER LOYALTY SEGMENT PROJECTED TO LEAD THE GLOBAL LOYALTY MANAGEMENT MARKET DURING THE FORECAST PERIOD
  • FIGURE 17: LOYALTY MANAGEMENT MARKET, BY SOLUTION
  • FIGURE 18: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE
  • FIGURE 19: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE
  • FIGURE 20: LOYALTY MANAGEMENT MARKET, BY VERTICAL
  • FIGURE 21: LOYALTY MANAGEMENT MARKET, BY REGION
  • FIGURE 22: LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 23: STRATEGIC BENCHMARKING: LOYALTY MANAGEMENT MARKET
  • FIGURE 24: THE EMPLOYEE RETENTION SEGMENT IS PROJECTEDTO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 25: THE CUSTOMER LOYALTY SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2016 TO 2021
  • FIGURE 26: THE EMPLOYEE RETENTION SEGMENT IN LATIN AMERICA IS PROJECTED TO REGISTER THE HIGHEST GROWTH DURING THE FORECAST PERIOD
  • FIGURE 27: THE CHANNEL LOYALTY SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: THE ON-DEMAND DEPLOYMENT TYPE SEGMENT IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: THE ON-PREMISES DEPLOYMENT TYPE SEGMENT IN LATIN AMERICA IS PROJECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
  • FIGURE 30: ON-DEMAND DEPLOYMENT TYPE SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 31: SMALL & MEDIUM-SIZED ENTERPRISES SEGMENT IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 32: SMALL & MEDIUM-SIZED ENTERPRISES SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 33: LARGE ENTERPRISES SEGMENT IN LATIN AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 34: THE BFSI SEGMENT IS ESTIMATED TO LEAD THE GLOBAL LOYALTY MANAGEMENT MARKET IN 2016
  • FIGURE 35: NORTH AMERICA IS ESTIMATED TO LEAD THE GLOBAL LOYALTY MANAGEMENT MARKET IN 2016
  • FIGURE 36: LOYALTY MANAGEMENT MARKET IN LATIN AMERICA IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 37: NORTH AMERICA LOYALTY MANAGEMENT MARKET SNAPSHOT
  • FIGURE 38: LATIN AMERICA LOYALTY MANAGEMENT MARKET SNAPSHOT
  • FIGURE 40: BUSINESS STRATEGY ANALYSIS
  • FIGURE 41: COMPANIES ADOPTED NEW PRODUCT LAUNCHES, ACQUISITIONS, AND PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS AS THE KEY GROWTH STRATEGIES FROM 2014 TO 2016
  • FIGURE 42: NEW PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS ARE THE KEY STRATEGIES ADOPTED BY MARKET PLAYERS
  • FIGURE 43: GEOGRAPHIC REVENUE MIX OF THE TOP FIVE MARKET PLAYERS
  • FIGURE 44: ORACLE CORPORATION: COMPANY SNAPSHOT
  • FIGURE 45: ORACLE CORPORATION: SWOT ANALYSIS
  • FIGURE 46: IBM CORPORATION: COMPANY SNAPSHOT
  • FIGURE 47: IBM CORPORATION: SWOT ANALYSIS
  • FIGURE 48: SAP SE: COMPANY SNAPSHOT
  • FIGURE 49: SAP SE: SWOT ANALYSIS
  • FIGURE 50: AIMIA INC.: COMPANY SNAPSHOT
  • FIGURE 51: AIMIA INC: SWOT ANALYSIS
  • FIGURE 52: COMARCH: COMPANY SNAPSHOT
  • FIGURE 53: EPSILON: COMPANY SNAPSHOT
  • FIGURE 54: ICF INTERNATIONAL, INC.: COMPANY SNAPSHOT
  • FIGURE 55: ICF INTERNATIONAL, INC.: SWOT ANALYSIS
  • FIGURE 56: FIS (FIDELITY INFORMATION SERVICES): COMPANY SNAPSHOT
  • FIGURE 57: MICROSTRATEGY, INC.: COMPANY SNAPSHOT
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