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市場調查報告書

忠誠度管理的全球市場 ∼2020年:各解決方案、引進模式、企業規模、產業、地區的未來預測

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020

出版商 MarketsandMarkets 商品編碼 345133
出版日期 內容資訊 英文 124 Pages
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忠誠度管理的全球市場 ∼2020年:各解決方案、引進模式、企業規模、產業、地區的未來預測 Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020
出版日期: 2015年11月11日 內容資訊: 英文 124 Pages
簡介

全球忠誠度管理市場,預計到2020年以23.2%的年複合成長率(CAGR) 成長,同年達到40億美元的規模。消費者的人口結構頻繁變化及卡片擁有者數的增加等,是大幅度市場成長的要素。在各行業中,銀行、金融服務、保險業 (BFSI) ,及零售業/消費品產業,旅遊、飯店產業成為忠誠度管理主要的應用領域。還有每個行業都有維繫客戶的必要性,對客戶忠誠度解決方案的關心也變高。

本報告提供全球忠誠度管理的相關市場相關分析,市場基本結構和最新趨勢,主要市場促進與阻礙因素,市場趨勢與今後的預測 (過去2年、今後6年份),各解決方案/各引進模式/各企業規模/各工業/各地區的詳細趨勢,市場競爭的狀態,今後的技術開發與市場發展的方向性,主要企業簡介等調查、考察。

第1章 簡介

第2章 分析方法

第3章 摘要整理

第4章 重要考察

第5章 市場概要

  • 簡介
  • 市場明細
  • 市場動態
    • 推動因素
      • 頻繁改變的消費者人口結構
      • 行動技術的重要度增加
      • 在客戶的分類時的,對忠誠度計畫的關注增加
      • 卡片擁有者數的增加
    • 阻礙因素
      • 忠誠度計畫的優點的認識度低
      • 政府的法律規章
    • 市場機會
      • 卡片式的忠誠度系統技術的投資擴大
      • 線上利潤管理解決方案升級
    • 課題
      • 「建立、購買、聯盟」的選擇相關課題
      • 對客戶分類為基礎的忠誠度計畫的反對意見

第6章 產業趨勢

  • 簡介
  • 價值鏈
  • 策略性基準
  • 供應端分析

第7章 忠誠度管理市場分析:各解決方案

  • 簡介
  • 客戶忠誠度
    • 客戶帳號管理
    • 客戶行動報告
    • 折扣管理
    • 卡片計劃管理
  • 員工維持
    • 業績管理
    • 員工獎勵
    • 報酬計劃管理
  • 銷售網忠誠度
    • 流通管道合作夥伴管理
    • 獎勵管理

第8章 忠誠度管理市場分析:各引進模式

  • 簡介
  • 內部部署
  • 隨選

第9章 忠誠度管理市場分析:各企業規模

  • 簡介
  • 中小企業
  • 大企業

第10章 忠誠度管理市場分析:各產業

  • 簡介
  • 銀行、金融服務、保險 (BFSI)
  • 醫療、生命科學
  • 零售業、消費品
  • 製造業
  • 旅遊業、旅館產業
  • IT、通訊
  • 媒體、娛樂
  • 政府
  • 其他

第11章 各地區分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第12章 競爭環境

  • 概要
  • 競爭情形與趨勢
    • 新產品的銷售
    • 產業聯盟、產業合作、契約
    • 企業合併
    • 來自創業投資的資金籌措

第13章 企業簡介 (概要、產品與服務、策略&考察、近幾年趨勢、MnM的見解)

  • 簡介
  • ORACLE CORPORATION (ORACLE)
  • IBM CORPORATION
  • SAP SE
  • ALCATEL-LUCENT
  • AIMIA INCORPORATION (AIMIA)
  • FIS (FIDELITY INFORMATION SERVICES)
  • COMARCH
  • MARITZ HOLDINGS INC. (MARTIZ)
  • MICROSTRATEGY INC.
  • TIBCO SOFTWARE, INC.

第14章 附錄

圖表一覽

目錄
Product Code: TC 3881

The loyalty management market is estimated to reach USD 4.0 billion by 2020, at a CAGR of 23.2% during the forecast period. This significant CAGR rate is owing to various factors driving this market which include frequent shift of consumers' demography and increase in the number of card holders, among others.

Banking, Financial Services, and Insurance (BFSI), retail and consumer goods, and travel & hospitality are the top three verticals in the loyalty management market. The new rules and regulations such as Credit CARD act 2009 and Durbin Amendment in the banking industry, the shift of consumers' demography and the increase in the number of loyalty programs in airlines are the major reasons for the growth of these verticals.

Among the various types of solutions, the customer loyalty solutions have gained traction across all industries. This is because organizations are looking for various customer retention programs to increase customer engagement and improve customer loyalty.

Break down of primary research interactions:

To determine and verify the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key business personnel and below are the details:

  • By Company Type - Tier 1 (25%), Tier 2 (35%) and Tier 3 (40%)
  • By Designation - C-level (65%), Director level (25%) and other executives (10%)
  • By Region-North America (60%), Europe (20%), and APAC (20%).

There are various opportunities which offer a lucrative chance for loyalty management solution vendors to expand their business footprint. The increased investments on card loyalty technologies by organizations and the increased sophistication of online reward management programs are few of the opportunities in this market.

The report highlights the top vendors in this market space, such as, Oracle Corporation, IBM Corporation, SAP SE, Alcatel-Lucent, Aimia Inc., Fidelity Information Services, Comarch, Maritz Holding Inc., MicroStrategy Inc., and TIBCO Software Inc. (Tibco Loyalty Lab).

The loyalty management report is expected to help the market leaders/new entrants in this market in the following ways:

  • 1: The loyalty management report segments the market into type, deployment models, organization size, verticals, and regions covering this market comprehensively: The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments.
  • 2: The loyalty management report will help them better understand the competitors and gain more insights to better position their business: There is a separate section on competitive landscape that includes competitors' ecosystem and their roles in the market: Besides, there are company profiles of the top 10 players in this market: In this section, market internals are provided that can put them ahead of the competitors.

This report on loyalty management will help them understand the overall growth trends prevailing in the market: The report also provides information and analysis on the key market drivers, restraints, challenges, and opportunities in the market.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primaries
  • 2.2. MARKET SIZE ESTIMATION
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET
  • 4.2. LOYALTY MANAGEMENT MARKET: MARKET SHARE OF TOP THREE SOLUTIONS AND VERTICALS
  • 4.3. LIFECYCLE ANALYSIS, BY REGION
  • 4.4. MARKET INVESTMENT SCENARIO

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET SEGMENTATION
  • 5.3. MARKET DYNAMICS
    • 5.3.1. DRIVERS
      • 5.3.1.1. Frequent shift of consumers' demographic
      • 5.3.1.2. Significant rise in mobile technology
      • 5.3.1.3. The increasing focus of loyalty programs on customer segmentation
      • 5.3.1.4. Increase in numbers of card holders
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Low awareness of the benefits of loyalty programs
      • 5.3.2.2. Government rules and regulations
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Increase in the investment in card loyalty systems technology
      • 5.3.3.2. Increased sophistication of online reward management solution
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Challenge to choose between build, buy and partner
      • 5.3.4.2. Cons of loyalty programs based on customer segmentation

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN
  • 6.3. STRATEGIC BENCHMARKING
  • 6.4. SUPPLY-SIDE ANALYSIS

7. LOYALTY MANAGEMENT MARKET ANALYSIS, BY SOLUTION

  • 7.1. INTRODUCTION
  • 7.2. CUSTOMER LOYALTY
    • 7.2.1. CUSTOMER ACCOUNT MANAGEMENT
    • 7.2.2. CUSTOMER ACTIVITY REPORTING
    • 7.2.3. DISCOUNT MANAGEMENT
    • 7.2.4. CARD PROGRAM MANAGEMENT
  • 7.3. EMPLOYEE RETENTION
    • 7.3.1. PERFORMANCE MANAGEMENT
    • 7.3.2. EMPLOYEE RECOGNITION
    • 7.3.3. REWARD PROGRAM MANAGEMENT
  • 7.4. CHANNEL LOYALTY
    • 7.4.1. CHANNEL PARTNER MANAGEMENT
    • 7.4.2. INCENTIVE MANAGEMENT

8. LOYALTY MANAGEMENT MARKET ANALYSIS, BY DEPLOYMENT MODEL

  • 8.1. INTRODUCTION
  • 8.2. ON-PREMISES
  • 8.3. ON-DEMAND

9. LOYALTY MANAGEMENT MARKET ANALYSIS, BY ORGANIZATION SIZE

  • 9.1. INTRODUCTION
  • 9.2. SMALL AND MEDIUM-SIZED ENTERPRISE
  • 9.3. LARGE ENTERPRISE

10. LOYALTY MANAGEMENT MARKET ANALYSIS, BY VERTICAL

  • 10.1. INTRODUCTION
  • 10.2. BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
  • 10.3. HEALTHCARE AND LIFE SCIENCES
  • 10.4. RETAIL AND CONSUMER GOODS
  • 10.5. MANUFACTURING
  • 10.6. TRAVEL AND HOSPITALITY
  • 10.7. IT AND TELECOMMUNICATION
  • 10.8. MEDIA AND ENTERTAINMENT
  • 10.9. GOVERNMENT
  • 10.10. OTHERS

11. GEOGRAPHIC ANALYSIS

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
  • 11.3. EUROPE
  • 11.4. ASIA-PACIFIC
  • 11.5. MIDDLE EAST AND AFRICA
  • 11.6. LATIN AMERICA

12. COMPETITIVE LANDSCAPE

  • 12.1. OVERVIEW
  • 12.2. COMPETITIVE SITUATION AND TRENDS
    • 12.2.1. NEW PRODUCT LAUNCHES
    • 12.2.2. PARNERSHIPS, COLLABORATIONS, AND AGREEMENTS
    • 12.2.3. ACQUISITIONS
    • 12.2.4. VENTURE CAPITAL FUNDING

13. COMPANY PROFILES (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*

  • 13.1. INTRODUCTION
  • 13.2. ORACLE CORPORATION (ORACLE)
  • 13.3. IBM CORPORATION
  • 13.4. SAP SE
  • 13.5. ALCATEL-LUCENT
  • 13.6. AIMIA INCORPORATION (AIMIA)
  • 13.7. FIS (FIDELITY INFORMATION SERVICES)
  • 13.8. COMARCH
  • 13.9. MARITZ HOLDINGS INC. (MARTIZ)
  • 13.10. MICROSTRATEGY INC.
  • 13.11. TIBCO SOFTWARE, INC.

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

14. APPENDIX

  • 14.1. KEY INSIGHTS
  • 14.2. DISCUSSION GUIDE
  • 14.3. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 14.4. AVAILABLE CUSTOMIZATIONS
  • 14.5. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: OVERALL LOYALTY MANAGEMENT MARKET SIZE AND GROWTH RATE, 2013-2020 (USD BILLION, Y-O-Y %)
  • TABLE 2: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 3: CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 4: CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 5: CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 6: EMPLOYEE RETENTION: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 7: EMPLOYEE RETENTION: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 8: EMPLOYEE RETENTION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 9: CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 10: CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 11: CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 13: ON-PREMISE DEPLOYMENT MODEL: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: ON-DEMAND DEPLOYMENT MODEL: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 15: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 16: SME MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 17: LARGE ENTERPRISE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 18: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 19: BFSI: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 20: BFSI: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 21: BFSI: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 22: HEALTHCARE AND LIFE SCIENCES: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 23: HEALTHCARE AND LIFE SCIENCES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 24: HEALTHCARE AND LIFE SCIENCES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 25: RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2015-2020 (USD MILLION)
  • TABLE 26: RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKE SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 27: RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 28: MANUFACTURING: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 29: MANUFACTURING: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 30: MANUFACTURING: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 31: TRAVEL AND HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 32: TRAVEL AND HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 33: TRAVEL AND HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 34: IT AND TELECOMMUNICATION: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 35: IT AND TELECOMMUNICATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 36: IT AND TELECOMMUNICATION: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 37: MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 38: MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 39: MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 40: GOVERNMENT: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 41: GOVERNMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2014-2020 (USD MILLION)
  • TABLE 42: BFSI: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 43: OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 44: OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 45: OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 46: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 47: NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 48: NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 49: NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 50: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 51: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 52: EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 53: ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 54: ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 55: ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 56: MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 57: MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 58: MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 59: LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 60: LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 61: LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 62: NEW PRODUCT LAUNCHES, 2011-2015
  • TABLE 63: ACQUISITIONS, 2012-2015
  • TABLE 64: VENTURE CAPITAL FUNDING, 2012-2015

LIST OF FIGURES

  • FIGURE 1: RESEARCH DESIGN
  • FIGURE 2: BREAKDOWN OF PRIMARY INTERVIEWS : BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: GLOBAL LOYALTY MANAGEMENT MARKET: ASSUMPTIONS
  • FIGURE 6: THE EVOLUTION OF LOYALTY MANAGEMENT
  • FIGURE 7: TOP THREE SEGMENTS FOR LOYALTY MANAGEMENT MARKET 2015-2020
  • FIGURE 8: NORTH AMERICA HOLDS THE HIGHEST MARKET SHARE FOR THE YEAR 2015
  • FIGURE 9: GROWTH TREND OF LOYALTY MANAGEMENT MARKET (2015-2020)
  • FIGURE 10: CUSTOMER LOYALTY IS EXPECTED TO HOLD THE LARGEST MARKTE SHARE AMONG ALL SOLUTION SEGMENTS IN LOYALTY MANAGEMENT MARKET
  • FIGURE 11: GEOGRAPHIC LIFECYCLE ANALYSIS (2015): MIDDLE EAST AND AFRICA MARKET IS EXPECTED TO BE IN THE HIGH GROWTH PHASE IN THE COMING YEARS
  • FIGURE 12: MARKET INVESTMENT SCENARIO: EUROPE AND ASIA-PACIFIC RISE AS THE BEST OPPORTUNITY MARKETS FOR INVESTMENT IN THE NEXT FIVE YEARS
  • FIGURE 13: LOYALTY MANAGEMENT MARKET: MARKET SEGMENTATION
  • FIGURE 14: LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 15: LOYALTY MANAGEMENT: VALUE CHAIN ANALYSIS
  • FIGURE 16: STRATEGIC BENCHMARKING: LOYALTY MANAGEMENT
  • FIGURE 17: SUPPLY-SIDE ANALYSIS
  • FIGURE 18: CUSTOMER LOYALTY SOLUTION SEGMENT HOLDS THE LARGEST MARKET SHARE FOR THE YEAR 2015
  • FIGURE 19: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT MODEL
  • FIGURE 20: LARGE ENTERPRISES SEGMENT HOLDS THE LARGEST MARKET SHARE FOR THE YEAR 2015
  • FIGURE 21: BFSI SEGMENT HOLDS THE LARGEST MARKET SHARE FOR THE YEAR 2015
  • FIGURE 22: EUROPE AND ASIA-PACIFIC DEPICT GREAT OPPORTUNITIES FOR THE LOYALTY MANAGEMENT SOLUTION VENDORS
  • FIGURE 23: NORTH AMERICA HOLDS THE LARGEST MARKET SHARE FOR THE YEAR 2015
  • FIGURE 24: NORTH AMERICA HOLDS THE LARGEST MARKET SHARE IN THE LOYALTY MANAGEMENT MARKET
  • FIGURE 25: ASIA-PACIFIC OFFERS GREAT OPPORTUNITIES TO THE LOYALTY MANAGEMENT SOLUTION VENDORS
  • FIGURE 26: COMPANIES ADOPTED NEW PRODUCT DEVELOPMENT AS THE KEY GROWTH STRATEGY OVER THE PERIOD OF 2010-2015
  • FIGURE 27: NEW PRODUCT DEVELOPMENT IS THE KEY STRATEGY USED BY MAJOR MARKET PLAYERS
  • FIGURE 28: BATTLE FOR MARKET SHARE: NEW PRODUCT DEVELOPMENT IS THE KEY STRATEGY
  • FIGURE 29: GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS
  • FIGURE 30: ORACLE CORPORATION: COMPANY SNAPSHOT
  • FIGURE 31: ORACLE CORPORATION: SWOT ANALYSIS
  • FIGURE 32: IBM CORPORATION: COMPANY SNAPSHOT
  • FIGURE 33: IBM: SWOT ANALYSIS
  • FIGURE 34: SAP SE: COMPANY SNAPSHOT
  • FIGURE 35: SAP SE: SWOT ANALYSIS
  • FIGURE 36: ALCATEL-LUCENT: COMPANY SNAPSHOT
  • FIGURE 37: ALCATEL-LUCENT: SWOT ANALYSIS
  • FIGURE 38: AIMIA INC.: COMPANY SNAPSHOT
  • FIGURE 39: AIMIA: SWOT ANALYSIS
  • FIGURE 40: FIDELITY INFORMATION SERVICES: COMPANY SNAPSHOT
  • FIGURE 41: COMARCH: COMPANY SNAPSHOT
  • FIGURE 42: MICROSTRATEGY INCORPORATED: COMPANY SNAPSHOT
  • FIGURE 43: TIBCO SOFTWARE, INC.: COMPANY SNAPSHOT
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