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市場調查報告書

行動通訊分析的全球市場 ∼2020年:種類 (行動廣告、行銷分析,App內行為分析,應用程式性能分析)、引進方式、產業、地區的預測

Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

出版商 MarketsandMarkets 商品編碼 342073
出版日期 內容資訊 英文 115 Pages
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行動通訊分析的全球市場 ∼2020年:種類 (行動廣告、行銷分析,App內行為分析,應用程式性能分析)、引進方式、產業、地區的預測 Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020
出版日期: 2015年10月13日 內容資訊: 英文 115 Pages
簡介

這5年,行動應用程式的利用數量和行動數據的消費量飛躍性地擴大。還有由於行動影片內容的登場,使行動通訊革命的動向加速化。行動通訊分析,是指收集、提供這樣的市場趨勢相關資料,使用戶得到充分的資訊以適確決策。由於各種產業,把增加投資報酬率 (ROI) 和改善行動應用程式的性能做為目的,推動行動通訊分析解決方案的引進。同時,個人資料的隱私相關不安感、不信任感也根深蒂固地殘留著。全球行動分析解決方案的市場規模,預計從2015年的13億6000萬美元,以24.73%年複合成長率(CAGR) 成長,2020年達41億2000萬美元。

本報告提供全球行動通訊分析的市場相關分析、市場基本結構和最新趨勢、主要市場促進與阻礙因素、市場規模趨勢預測 (今後6年份)、各行業、各地區的詳細趨勢、市場競爭的狀態、今後的技術開發、市場發展的方向性、主要企業簡介等調查、考察。

第1章 簡介

第2章 分析方法

第3章 摘要整理

第4章 重要考察

第5章 市場概要

  • 簡介
  • 市場演進
  • 市場明細
  • 市場動態
    • 推動因素
      • 智慧型手機的普及與行動應用程式的增加
      • 行動廣告用應用程式的利用增加
    • 阻礙因素
      • 在隱私方面的疑慮增加
    • 市場機會
      • 雲端基礎的行動
      • 行動/Web/社群分析功能的一體化
    • 課題
      • 分散化、筒倉化資料與複雜的技術
      • 認知度的層級低
  • 法規的影響

第6章 產業趨勢

  • 簡介
  • 價值鏈分析
  • 策略性基準

第7章 行動通訊分析市場:各類型

  • 簡介
  • 行動廣告/行銷分析
    • 宣傳活動分析
    • 廣告屬性分析
    • 轉換效果 (潛在客戶轉換) 分析
  • App內行為分析
    • 觸控熱圖
    • 活動追蹤
    • 用戶的分析/人口趨勢
  • 應用程式性能分析
    • 跨平台分析
    • 行動A/B實驗
  • 其他

第8章 行動通訊分析市場:各引進方式

  • 簡介
  • 內部部署
  • 雲端

第9章 行動通訊分析市場:各產業

  • 簡介
  • 零售業/電子商務
  • 銀行、金融服務、保險 (BFSI)
  • 通訊、IT
  • 遊戲
  • 政府
  • 媒體、娛樂
  • 醫療、生命科學
  • 旅遊.飯店
  • 製造業
  • 運輸、物流
  • 其他

第10章 地區分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第11章 競爭環境

  • 概要
  • 競爭情形與趨勢
    • 新產品的銷售
    • 契約、產業聯盟、產業合作、合資企業
    • 企業合併、收購 (M&A)
    • 產業擴張

第12章 企業簡介

  • ADOBE SYSTEMS INCORPORATED
  • GOOGLE INC
  • INTERNATIONAL BUSINESS MACHINES CORPORATION
  • LOCALYTICS
  • MICROSOFT CORPORATION
  • WEBTRENDS
  • AMAZON WEB SERVICES, INC.
  • MIXPANEL, INC.
  • FLURRY, INC.
  • COMSCORE, INC.

第13章 附錄

圖表一覽

目錄
Product Code: TC 3812

The mobile analytics solutions are being widely adopted by businesses across various verticals, such as Banking, Financial Services and Insurance (BFSI), manufacturing, retail and e-Commerce, telecommunication and IT, media and entertainment, government, healthcare and life sciences, transportation and logistics, travel and hospitality, gaming, and others. The companies are adopting mobile analytics solution to increase their ROI and enhance mobile performance campaigns.

The explosive growth in the mobile apps in Google Play and iOS App Store is combining mobile and big data together. Mobile app usage and mobile data consumption has continued to grow exponentially over the last 5 years. Mobile video content has accentuated the prevalent mobile revolution. The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making. North America is contributing the maximum to the growth of mobile analytics market. However, emerging economies of APAC are expected to have immense growth potential during the forecast period. Still, the challenges related to the privacy are hindering the mobile analytics growth globally.

The complete mobile analytics market is segmented on the basis of types, deployment models, verticals, and regions. The overall market size is devised by adding up the individual market sizes of all the types including mobile advertising and marketing analytics, in-app behavioral analytic, application performance analytics, and others.

The mobile analytics solution and services are currently being offered by numerous vendors, such as IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. These vendors are selling variations of mobile analytics solutions to give detailed knowledge about ranking, review, and rating of the mobile application.

The major issue restraining the growth of the mobile analytics market is the privacy concern. Mobile phones generate enormous amount of personal data, therefore as the market flourishes, security of that data is becoming a growing concern. Thus, mobile analytics vendors as well as systems integrators are working together to ensure that maximum features are provided considering the regulation.

The report would help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to improve one's position in the business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have also been provided to put one ahead of the competitors.

The global mobile analytics market is expected to grow from USD 1.36 billion in 2015 to USD 4.12 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data taken from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data taken from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primaries
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES
  • 4.2. MOBILE ANALYTICS MARKET: TOP THREE END USERS
  • 4.3. KEY APPLICATIONS AND REGIONS IN THE MOBILE ANALYTICS MARKET
  • 4.4. LIFE CYCLE ANALYSIS, BY REGION

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION OF THE MOBILE ANALYTICS MARKET
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY TYPE
    • 5.3.2. BY DEPLOYMENT TYPE
    • 5.3.3. BY VERTICAL
    • 5.3.4. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Smartphone penetration and increased number of mobile apps
      • 5.4.1.2. Increasing usage of apps for mobile advertising
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Increasing privacy concerns
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. Cloud-based mobile analytics
      • 5.4.3.2. Convergence of mobile, web, and social analytics
    • 5.4.4. CHALLENGES
      • 5.4.4.1. Scattered data silos and complex technology
      • 5.4.4.2. Low level of awareness
  • 5.5. REGULATORY IMPLICATIONS

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. STRATEGIC BENCHMARKING

7. MOBILE ANALYTICS MARKET, BY TYPE

  • 7.1. INTRODUCTION
  • 7.2. MOBILE ADVERTISING AND MARKETING ANALYTICS
    • 7.2.1. CAMPAIGN ANALYTICS
    • 7.2.2. AD ATTRIBUTION ANALYSIS
    • 7.2.3. CONVERSION FUNNEL ANALYSIS
  • 7.3. IN-APP BEHAVIORAL ANALYTICS
    • 7.3.1. TOUCH HEATMAPS
    • 7.3.2. EVENT TRACKING
    • 7.3.3. USER PROFILING AND DEMOGRAPHICS
  • 7.4. APPLICATION PERFORMANCE ANALYTICS
    • 7.4.1. CROSS PLATFORM ANALYSIS
    • 7.4.2. MOBILE A/B TESTING
  • 7.5. OTHERS

8. MOBILE ANALYTICS MARKET, BY DEPLOYMENT

  • 8.1. INTRODUCTION
  • 8.2. ON-PREMISE
  • 8.3. CLOUD

9. MOBILE ANALYTICS MARKET ANALYSIS, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. RETAIL AND E-COMMERCE
  • 9.3. BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
  • 9.4. TELECOMMUNICATIONS AND IT
  • 9.5. GAMING
  • 9.6. GOVERNMENT
  • 9.7. MEDIA AND ENTERTAINMENT
  • 9.8. HEALTHCARE AND LIFE SCIENCES
  • 9.9. TRAVEL AND HOSPITALITY
  • 9.10. MANUFACTURING
  • 9.11. TRANSPORTATION AND LOGISTICS
  • 9.12. OTHERS

10. GEOGRAPHIC ANALYSIS

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. EUROPE
  • 10.4. ASIA-PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SITUATION AND TRENDS
    • 11.2.1. NEW PRODUCT LAUNCHES
    • 11.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
    • 11.2.3. MERGERS & ACQUISITIONS
    • 11.2.4. EXPANSIONS

12. COMPANY PROFILE

  • 12.1. ADOBE SYSTEMS INCORPORATED
  • 12.2. GOOGLE INC
  • 12.3. INTERNATIONAL BUSINESS MACHINES CORPORATION
  • 12.4. LOCALYTICS
  • 12.5. MICROSOFT CORPORATION
  • 12.6. WEBTRENDS
  • 12.7. AMAZON WEB SERVICES, INC.
  • 12.8. MIXPANEL, INC.
  • 12.9. FLURRY, INC.
  • 12.10. COMSCORE, INC.

13. APPENDIX

  • 13.1. INSIGHTS FROM INDUSTRY EXPERTS
  • 13.2. DISCUSSION GUIDE
  • 13.3. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.4. AVAILABLE CUSTOMIZATIONS
  • 13.5. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: ASSUMPTIONS
  • TABLE 2: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 3: MOBILE ADVERTISING AND MARKETING ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 4: MOBILE ADVERTISING AND MARKETING ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 5: IN-APP BEHAVIORAL ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 6: IN-APP BEHAVIORAL ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 7: APPLICATION PERFORMANCE ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 8: APPLICATION PERFORMANCE ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 9: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 11: GLOBAL MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 12: ON-PREMISE: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 13: CLOUD: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 15: RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 16: RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 17: RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 18: BFSI: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 19: BFSI: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 20: BFSI: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 21: TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 23: TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 24: GAMING: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: GAMING: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 26: GAMING: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 27: GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 28: GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 29: GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 30: MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 31: MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 32: MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 33: HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 34: HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 35: HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 36: TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 37: TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 38: TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 39: MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 40: MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 41: MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 42: TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 43: TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 44: TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 45: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 46: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 47: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 48: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 49: NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 50: NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 51: NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 52: EUROPE: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 53: EUROPE: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 54: EUROPE: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 55: APAC: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 56: APAC: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 57: APAC: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 58: MEA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 59: MEA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 60: MEA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 61: LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 62: LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 63: LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 64: NEW PRODUCT LAUNCHES, 2012-2015
  • TABLE 65: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012-2015
  • TABLE 66: MERGERS & ACQUISITIONS, 2012-2015
  • TABLE 67: EXPANSIONS AND OTHERS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: MOBILE ANALYTICS MARKET
  • FIGURE 2: MOBILE ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 3: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 6: DATA TRIANGULATION
  • FIGURE 7: GLOBAL MOBILE ANALYTICS MARKET SIZE, BY VERTICALS ( 2015 VS 2020): RETAIL AND ECOMMERCE SEGMENT TO LEAD THE MARKET
  • FIGURE 8: CLOUD-BASED MOBILE ANALYTICS SOLUTION TO GAIN HIGHEST TRACTION DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 9: BASED ON TYPE, MOBILE ADVERTISING AND MARKETING ANALYTICS IS EXPECTED TO LEAD THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 10: ASIA-PACIFIC IS EXPECTED TO GAIN THE HIGHEST TRACTION FOR MOBILE ANALYTICS SOLUTIONS DURING THE FORECAST PERIOD
  • FIGURE 11: LUCRATIVE GROWTH PROSPECTS IN THE MOBILE ANALYTICS MARKET
  • FIGURE 12: MANUFACTURING VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE MOBILE ANALYTICS MARKET
  • FIGURE 13: MOBILE ANALYTICS MARKET: MARKET GROWTH RATE OF THE TOP THREE TYPES AND REGIONS (2015-2020)
  • FIGURE 14: ASIA-PACIFIC IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD
  • FIGURE 15: MARKET EVOLUTION OF MOBILE ANALYTICS MARKET
  • FIGURE 16: MOBILE ANALYTICS MARKET SEGMENTATION: BY TYPE
  • FIGURE 17: MOBILE ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT TYPE
  • FIGURE 18: MOBILE ANALYTICS MARKET SEGMENTATION: BY VERTICAL
  • FIGURE 19: MOBILE ANALYTICS MARKET SEGMENTATION: BY REGION
  • FIGURE 20: MOBILE ANALYTICS: MARKET DYNAMICS
  • FIGURE 21: MOBILE ANALYTICS: VALUE CHAIN ANALYSIS
  • FIGURE 22: MOBILE ANALYTICS: STRATEGIC BENCHMARKING
  • FIGURE 23: IN-APP BEHAVIOURAL ANALYTICS MARKET IS EXPECTED TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 24: CLOUD DEPLOYMENT WILL GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 25: RETAIL AND E-COMMERCE, GAMING, AND MEDIA AND ENTERTAINMENT WILL CONTINUE TO DOMINATE THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 26: NORTH AMERICA WILL CONTINUE TO LEAD THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 27: MOBILE ANALYTICS MARKET IN ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: NORTH AMERICA: REGIONAL MARKET SNAPSHOT
  • FIGURE 29: ASIA-PACIFIC: REGIONAL MARKET SNAPSHOT
  • FIGURE 30: COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2012 AND 2014
  • FIGURE 31: MARKET EVALUATION FRAMEWORK
  • FIGURE 32: BATTLE FOR MARKET SHARE: THE KEY STRATEGY ADOPTED WAS NEW PRODUCT LAUNCHES
  • FIGURE 33: ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
  • FIGURE 34: ADOBE SYSTEMS INCORPORATED: SWOT ANALYSIS
  • FIGURE 35: GOOGLE INC: COMPANY SNAPSHOT
  • FIGURE 36: GOOGLE INC.: SWOT ANALYSIS
  • FIGURE 37: INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
  • FIGURE 38: INTERNATIONAL BUSINESS MACHINES CORPORATION: SWOT ANALYSIS
  • FIGURE 39: LOCALYTICS: SWOT ANALYSIS
  • FIGURE 40: MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 41: MICROSOFT CORPORATION: SWOT ANALYSIS
  • FIGURE 42: COMSCORE, INC.: COMPANY SNAPSHOT
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