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市場調查報告書

行銷資源管理的全球市場 2020年:各解決方案 (行銷報告與分析,生產能力籌劃管理,財務管理,創新生產管理,計劃管理,品牌、廣告管理) 的未來預測

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management) - Global Forecast to 2020

出版商 MarketsandMarkets 商品編碼 330956
出版日期 內容資訊 英文 163 Pages
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行銷資源管理的全球市場 2020年:各解決方案 (行銷報告與分析,生產能力籌劃管理,財務管理,創新生產管理,計劃管理,品牌、廣告管理) 的未來預測 Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management) - Global Forecast to 2020
出版日期: 2015年05月15日 內容資訊: 英文 163 Pages
簡介

行銷資源管理 (MRM) 可定義為 「透過行銷用資源 (含公司內部、外部) 的最佳利用,強化企業的營業、營運能力結構的流程」。隨著行動通訊和社群媒體等最新通訊技術大幅導入全球各地,全球的潛在網際網路利用人口上升到莫大的數量。行銷的領域也實施許多技術創新,為了改善產品銷售和業務效率,利用MRM是必須不可缺少。的最初只有大企業使用MRM,不過,現在中小企業為了資料管理和產品與服務的行銷、品牌管理,利用的案例也增加了。透過利用雲端等最新技術,中小企業也容易使用的利用形態正在擴大。

本報告提供全球行銷資源管理 (以下MRM) 市場相關分析、市場基本結構和最新趨勢、主要市場促進、阻礙因素、市場規模趨勢預測 (今後6年份)、各解決方案/各類服務、各引進方式、各用戶、各地區的詳細趨勢、市場競爭的狀態、今後的技術開發、市場發展的方向性、主要企業簡介等調查、考察。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

第5章 市場概要

  • 簡介
  • 演進
  • 市場區隔
  • 市場動態
    • 推動因素
      • Agile的 (快速的) 行銷、解決方案的需求擴大
      • 服務提供流通管道的多樣性擴大
      • 行銷用系統和其他系統的一體化需求增加
    • 阻礙因素
      • 成本的能見度不足
      • 企業經營者的關心低
    • 機會
      • 以SaaS為基礎的MRM解決方案的誕生
      • 綜合型行銷管理的需求擴大
    • 課題
      • 在MRM引進相關IT方面的支援限制

第6章 產業趨勢

  • 簡介
  • 價值鏈分析
  • 波特的五力分析
  • PEST分析
    • 政治要素
    • 經濟要素
    • 社會要素
    • 技術性要素

第7章 全球行銷資源管理市場分析:各解決方案

  • 簡介
  • 行銷報告、分析市場
  • 生產能力籌劃、管理市場
  • 財務管理市場
  • 創新生產管理市場
  • 計劃管理市場
  • 品牌/廣告管理市場
  • 行銷資產管理市場

第8章 全球MRM市場:各服務內容分析

  • 簡介
  • 引進、整合市場
  • 專業服務

第9章 全球MRM市場:各引進方式

  • 簡介
  • 雲端市場
  • 內部部署市場

第10章 全球MRM市場分析:用戶的各類型

  • 簡介
  • 中小企業 (SMB) 市場
  • 大企業市場

第11章 全球MRM市場分析:各終端用戶產業

  • 簡介
  • 零售業市場
  • IT、通訊市場
  • BFSI (銀行、金融服務、保險) 市場
  • 媒體、娛樂市場
  • 消費者產品相關市場
  • 製造業市場
  • 醫療部門市場
  • 公共部門市場
  • 行銷代理店市場
  • 其他的市場

第12章 各地區分析

  • 簡介
  • 北美(NA)
  • 歐洲
  • 亞太地區(APAC)
  • 中東、非洲(MEA)
  • 南美(LA)

第13章 競爭情形

  • 概要
  • 競爭情形、趨勢
    • 聯盟
    • 企業合併、收購 (M&A)
    • 新產品的市場投入
    • 創業投資 (VC) 資金

第14章 企業簡介

  • 簡介
  • Teradata Corporation
    • 概要
    • 產品與服務
    • 最近的發展趨勢
    • SWOT分析
    • MnM的見解
  • SAP SE
  • SAS Institute Inc.
  • Infor
  • Brandmaker Gmbh
  • IBM Corporation
  • Microsoft Corporation
  • Adobe Systems
  • North Plains Systems Corp.
  • Workfront Inc.

第15章 附錄

圖表一覽

目錄
Product Code: TC 3396

There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today's dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.

The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.

Currently, with the help of continual advancements in MRM software, companies are encouraged to access and allocate their marketing resource and digital content within the centralized management. The usage of MRM solutions helps companies to efficiently manage and access marketing resources as it offers real-time updates about their allocation and usage. Thereby, this allows more defined usage of the marketing resources across varied channels and geographies, along with their linkage with other organizational systems such as CRM and ERP.

With the evolution of cloud-based MRM solutions, the businesses are empowered to augment their marketing efficiency in a cost-effective manner, as IT resource enlargement is relatively less required for its implementation and support. This in turn has fortified MRM solution providers to offer these cloud-based solutions to expand their services and enter prospective markets. Furthermore, MRM solutions are increasingly becoming predominant, as they help companies in optimum utilization and tracking of their marketing resources, along with managing their varied channels such as mobile through a single platform. This further enhances the adoption of cloud-based MRM solutions across the world.

The major driving force for the MRM software market is the increased consumption and emphasis on digital media. Today, companies are progressively focusing on the digital medium for marketing endeavors due to the substantial adoption of mobile devices, growing internet consumption, along with the increasing overall time spent by the users online. Thereby, this fosters businesses to consider MRM solutions that can supplement their business advancements and improve customer relations.

Over the years, the consumer goods and IT & Telecom vertical were increasingly adopting the solution as it is imperative for these companies to sustain in the fierce competition, along with providing assistance for management of vast digital content. Additionally, with the undisputable imperativeness of marketing endeavors and polices among businesses, the traction for MRM solution across other verticals such as government has substantially grown. Moreover, the companies' consideration for investing in MRM is increasing extensively as the benefits attached with it encourage its deployment along with facilitating competitive advantage over others. In the years to come, this trend is expected to continue leveraging MRM solution vendors to offer more advanced and superior solutions with CRM and ERP integration, and mobility as a prime constituent for empowering contemporary MRM solutions. However, the MRM solutions adoption is inhibited due to the lack of awareness about the features of MRM among workforce that can easily leverage the solution and other features such as marketing analytics for heightened business progressions. Considering this, the report further helps to identify the latest patterns and trends intensifying the progression in the MRM market across all regions.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the MRM market into solutions and services covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and its sub-segments. The market numbers are further split across deployment type, user type, and industry vertical across all the major regions.
  • 2. This report will help the organizations to better understand the competitors and gain more insights to better position one's business. There is a separate section on competitive landscape, including end user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one's company ahead of the competitors.
  • 3. The report helps the organizations to understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Market Definition
  • 1.3. Market Scope
    • 1.3.1. Markets Covered
    • 1.3.2. Years Considered for Study
  • 1.4. Currency
  • 1.5. Limitations
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Market Size Estimation
  • 2.2. Market Breakdown and Data Triangulation
  • 2.3. Market Share Estimation
    • 2.3.1. Key Data From Secondary Sources
    • 2.3.2. Key Data From Primary Sources
  • 2.4. Assumptions
  • 2.5. Key Industry Insights

3. Executive Summary

4. Premium Insights

  • 4.1. Attractive Opportunities
  • 4.2. Global Marketing Resource Management Market: Top Three Solutions
  • 4.3. Global MRM Solution Market
  • 4.4. Global MRM Market Potential
  • 4.5. Global MRM User Market (2020)
  • 4.6. MRM Regional Market
  • 4.7. MRM Solution Growth Matrix
  • 4.8. Life Cycle Analysis, By Region, 2015

5. Market Overview

  • 5.1. Introduction
  • 5.2. Evolution
  • 5.3. Market Segmentation
    • 5.3.1. Global Marketing Resource Management Market, By Solution
    • 5.3.2. Global MRM Market, By Service
    • 5.3.3. Global Market, By Deployment Type
    • 5.3.4. Global Market, By User Type
    • 5.3.5. Global Market, By Industry Vertical
    • 5.3.6. Global Market, By Region
  • 5.4. Market Dynamics
    • 5.4.1. Drivers
      • 5.4.1.1. Escalating Need for Agile Marketing Solution
      • 5.4.1.2. Increase in Diversity of Delivery Channels
      • 5.4.1.3. Rising Need for Marketing Integration With Other Systems
    • 5.4.2. Restraints
      • 5.4.2.1. Lack of Cost Visibility
      • 5.4.2.2. Lack of Interest Among Top Management
    • 5.4.3. Opportunities
      • 5.4.3.1. Emergence of S-A-A-S Based MRM Solution
      • 5.4.3.2. Growing Demand for Integrated Marketing Management
    • 5.4.4. Challenge
      • 5.4.4.1. Limited IT Support for MRM Implementation

6. Industry Trends

  • 6.1. Introduction
  • 6.2. Value Chain Analysis
  • 6.3. Porter's Five Forces Analysis
    • 6.3.1. Threat From New Entrants
    • 6.3.2. Threat From Substitutes
    • 6.3.3. Bargaining Power of Suppliers
    • 6.3.4. Bargaining Power of Buyers
    • 6.3.5. Intensity of Competitive Rivalry
  • 6.4. Pest Analysis
    • 6.4.1. Political Factors
    • 6.4.2. Economic Factors
    • 6.4.3. Social Factors
    • 6.4.4. Technological Factors

7. Global Marketing Resource Management Market Analysis, By Solution

  • 7.1. Introduction
  • 7.2. Marketing Reporting and Analytics Market
  • 7.3. Capacity Planning and Management Market
  • 7.4. Financial Management Market
  • 7.5. Creative Production Management Market
  • 7.6. Project Management Market
  • 7.7. Brand and Advertising Management Market
  • 7.8. Marketing Asset Management Market

8. Global MRM Market Analysis, By Service

  • 8.1. Introduction
  • 8.2. Implementation and Integration Market
  • 8.3. Professional Service

9. Global MRM Market, By Deployment Type

  • 9.1. Introduction
  • 9.2. Cloud Market
  • 9.3. On-Premises Market

10. Global MRM Market Analysis, By User Type

  • 10.1. Introduction
  • 10.2. SMB Market
  • 10.3. Enterprise Market

11. Global Marketing Resource Management Market Analysis, By Industry Vertical

  • 11.1. Introduction
  • 11.2. Retail Market
  • 11.3. IT and Telecom Market
  • 11.4. BFSI Market
  • 11.5. Media and Entertainment Market
  • 11.6. Consumer Goods Market
  • 11.7. Manufacturing Market
  • 11.8. Healthcare Market
  • 11.9. Public Sector Market
  • 11.10. Marketing Agencies Market
  • 11.11. Others Market

12. Geographic Analysis

  • 12.1. Introduction
  • 12.2. North America (NA)
  • 12.3. Europe
  • 12.4. Asia-Pacific (APAC)
  • 12.5. Middle East and Africa (MEA)
  • 12.6. Latin America (LA)

13. Competitive Landscape

  • 13.1. Overview
  • 13.2. Competitive Situation and Trends
    • 13.2.1. Partnerships
    • 13.2.2. Mergers and Acquisitions
    • 13.2.3. New Product Launches
    • 13.2.4. VC Funding

14. Company Profile

  • 14.1. Introduction
  • 14.2. Teradata Corporation
    • 14.2.1. Overview
    • 14.2.2. Products and Services
    • 14.2.3. Recent Developments
    • 14.2.4. SWOT Analysis
    • 14.2.5. MnM View
  • 14.3. SAP SE
    • 14.3.1. Business Overview
    • 14.3.2. Products and Services
    • 14.3.3. Recent Developments
    • 14.3.4. SWOT Analysis
    • 14.3.5. MnM View
  • 14.4. SAS Institute Inc.
    • 14.4.1. Business Overview
    • 14.4.2. Products and Services
    • 14.4.3. Recent Developments
    • 14.4.4. SWOT Analysis
    • 14.4.5. MnM View
  • 14.5. Infor
    • 14.5.1. Overview
    • 14.5.2. Products and Services
    • 14.5.3. Recent Developments
    • 14.5.4. SWOT Analysis
    • 14.5.5. MnM View
  • 14.6. Brandmaker Gmbh
    • 14.6.1. Overview
    • 14.6.2. Products and Services
    • 14.6.3. Recent Developments
    • 14.6.4. SWOT Analysis
    • 14.6.5. MnM View
  • 14.7. IBM Corporation
    • 14.7.1. Business Overview
    • 14.7.2. Products and Services
    • 14.7.3. Key Strategies
    • 14.7.4. Recent Developments
  • 14.8. Microsoft Corporation
    • 14.8.1. Business Overview
    • 14.8.2. Products and Services
    • 14.8.3. Key Strategies
    • 14.8.4. Recent Developments
  • 14.9. Adobe System
    • 14.9.1. Business Overview
    • 14.9.2. Products and Services
    • 14.9.3. Key Strategies
    • 14.9.4. Recent Developments
  • 14.10. North Plains Systems Corp.
    • 14.10.1. Business Overview
    • 14.10.2. Products and Services
    • 14.10.3. Key Strategies
    • 14.10.4. Recent Developments
  • 14.11. Workfront, Inc.
    • 14.11.1. Business Overview
    • 14.11.2. Products and Services
    • 14.11.3. Key Strategies
    • 14.11.4. Recent Developments

15. Appendix

  • 15.1. Discussion Guide
  • 15.2. Introducing RT: Real-Time Market Intelligence
  • 15.3. Available Customizations
  • 15.4. Related Reports

List of Tables

  • Table 1: Global Marketing Resource Management Market Size and Growth, 2013-2020 ($Million, Y-O-Y %)
  • Table 2: Escalating Need for Agile Marketing Solution is Propelling the Growth of the MRM Market
  • Table 3: Lack of Cost Visibility is Restraining the Market Growth
  • Table 4: Mounting Requirements for Cloud-Based MRM Solutions Among Businesses are Paving the Enhanced Growth Avenues for MRM Vendors
  • Table 5: Budget Constraints Among Businesses Restrict IT Expansion Challenges the MRM Market Growth
  • Table 6: Global Marketing Resource Management Market Size, By Solution, 2013-2020 ($Million)
  • Table 7: Marketing Reporting and Analytics Market Size, By User Type, 2013-2020 ($Million)
  • Table 8: Marketing Reporting and Analytics Market Size, By Region, 2013-2020 ($Million)
  • Table 9: Capacity Planning and Management Market Size, By User Type, 2013-2020 ($Million)
  • Table 10: Capacity Planning and Management Market Size, By Region, 2012-2019 ($Million)
  • Table 11: Financial Management Market Size, By User Type, 2013-2020 ($Million)
  • Table 12: Financial Management Market Size, By Region, 2013-2020 ($Million)
  • Table 13: Creative Production Management Market Size, By User Type, 2013-2020 ($Million)
  • Table 14: Creative Production Management Market Size, By Region, 2013-2020 ($Million)
  • Table 15: Project Management Market Size, By User Type, 2013-2020 ($Million)
  • Table 16: Project Management Market Size, By Region, 2013-2020 ($Million)
  • Table 17: Brand and Advertising Management Market Size, By User Type, 2013-2020 ($Million)
  • Table 18: Brand and Advertising Management Market Size, By Region, 2013-2020 ($Million)
  • Table 19: Marketing Asset Management Market Size, By User Type, 2013-2020 ($Million)
  • Table 20: Marketing Asset Management Market Size, By Region, 2013-2020 ($Million)
  • Table 21: Global Marketing Resource Management Market Size, By Service, 2013-2019 ($Million)
  • Table 22: Implementation and Integration Market Size, By User Type, 2013-2020 ($Million)
  • Table 23: Implementation and Integration Market Size, By Region, 2013-2020 ($Million)
  • Table 24: Professional Service Market Size, By User Type, 2013-2020 ($Million)
  • Table 25: Professional Service Market Size, By Region, 2013-2020 ($Million)
  • Table 26: Global Marketing Resource Management Market Size, By Deployment Type, 2013-2020 ($Million)
  • Table 27: Cloud Deployment: MRM Solution Market Size, By User Type, 2013-2020 ($Million)
  • Table 28: On-Premises Deployment: MRM Solution Market Size, By User Type, 2013-2020 ($Million)
  • Table 29: Global Marketing Resource Management Market Size, By User Type, 2013-2020 ($Million)
  • Table 30: SMB: Market Size, By Solution, 2013-2020 ($Million)
  • Table 31: SMB: Market Size, By Deployment Type, 2013-2020 ($Million)
  • Table 32: SMB: Market Size, By Service, 2013-2020 ($Million)
  • Table 33: SMB: MRM Market Size, By Region, 2013-2020 ($Million)
  • Table 34: Enterprise: Market Size, By Solution, 2013-2020 ($Million)
  • Table 35: Enterprise: Market Size, By Deployment Type, 2013-2020 ($Million)
  • Table 36: Enterprise: Market Size, By Service, 2013-2020 ($Million)
  • Table 37: Enterprise: MRM Market Size, By Region, 2013-2020 ($Million)
  • Table 38: Global Marketing Resource Management Market Size, By Industry Vertical, 2013-2020 ($Million)
  • Table 39: Retail: Market Size, By Region, 2013-2020 ($Million)
  • Table 40: IT and Telecom: Market Size, By Region, 2013-2020 ($Million)
  • Table 41: BFSI: Market Size, By Region, 2013-2020 ($Million)
  • Table 42: Media and Entertainment: Market Size, By Region, 2013-2020 ($Million)
  • Table 43: Consumer Goods: Market Size, By Region, 2013-2020 ($Million)
  • Table 44: Manufacturing : Market Size, By Region, 2013-2020 ($Million)
  • Table 45: Healthcare: Market Size, By Region, 2013-2020 ($Million)
  • Table 46: Publc Sector: Market Size, By Region, 2013-2020 ($Million)
  • Table 47: Marketing Agencies: Market Size, By Region, 2013-2020 ($Million)
  • Table 48: Others: Marketing Resource Management Market Size, By Region, 2013-2020 ($Million)
  • Table 49: Global MRM Market Size, By Region, 2013-2020 ($Million)
  • Table 50: NA: Market Size, By Solution, 2013-2020 ($Million)
  • Table 51: NA: Market Size, By Service, 2013-2020 ($Million)
  • Table 52: NA: Market Size, By User Type, 2013-2020 ($Million)
  • Table 53: NA: Market Size, By Industry Vertical, 2013-2020 ($Million)
  • Table 54: Europe: Market Size, By Solution, 2013-2020 ($Million)
  • Table 55: Europe: Market Size, By Service, 2013-2020 ($Million)
  • Table 56: Europe: Market Size, By User Type, 2013-2020 ($Million)
  • Table 57: Europe: Market Size, By Industry Vertical, 2013-2020 ($Million)
  • Table 58: APAC: Market Size, By Solution, 2013-2020 ($Million)
  • Table 59: APAC: Market Size, By Service, 2013-2020 ($Million)
  • Table 60: APAC: Market Size, By User Type, 2013-2020 ($Million)
  • Table 61: APAC: Market Size, By Industry Vertical, 2013-2020 ($Million)
  • Table 62: MEA: Market Size, By Soluton, 2013-2020 ($Million)
  • Table 63: MEA: Market Size, By Service, 2013-2020 ($Million)
  • Table 64: MEA: Market Size, By User Type, 2013-2020 ($Million)
  • Table 65: MEA: Market Size, By Industry Vertical, 2013-2020 ($Million)
  • Table 66: LA: Market Size, By Solution, 2013-2020 ($Million)
  • Table 67: LA: Market Size, By Service, 2013-2020 ($Million)
  • Table 68: LA: Market Size, By User Type, 2013-2020 ($Million)
  • Table 69: LA: Market Size, By Industry Vertical, 2013-2020 ($Million)
  • Table 70: Partnerships, 2011-2014
  • Table 71: Mergers and Acquisitions, 2013-2015
  • Table 72: New Product Launches, 2013-2015
  • Table 73: VC Funding, 2012-2014

List of Figures

  • Figure 1: Markets Segmentation
  • Figure 2: Research Design
  • Figure 3: Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 4: Market Size Estimation Methodology: Top-Down Approach
  • Figure 5: Breakdown of Primary Interview: By Company Type, Designation, and Region
  • Figure 6: Data Triangulation
  • Figure 7: Global Marketing Resource Management Market, Solution Snapshot (2015 vs. 2020): Marketing Reporting and Analytics and Marketing Asset Management Solutions in MRM to Grow Two Fold in the Next 5 Years
  • Figure 8: Consumer Goods and Marketing Agencies to Gain Highest Traction in the Next Five Years
  • Figure 9: Global MRM Market Share, 2015, -North America Expected to Exhibit the Highest Market Share for the Period 2015 to 2020
  • Figure 10: Rising Need for Integrated Marketing Solutions Act as an Attractive Market Opportunity in the Global MRM Market
  • Figure 11: Marketing Asset Management, Creative Production Management and Marketing Reporting and Analytics are Top Three Solutions
  • Figure 12: NA Holds the Maximum Share in the MRM Solution Market
  • Figure 13: APAC Market is Expected to Have the Highest Market Growth Potential for MRM Solution in the Years to Come
  • Figure 14: Enterprise Segment Will Continue to Dominate the Marketing Resource Management Market in the Next 5 Years
  • Figure 15: APAC Market to Grow Faster Than Europe and NA
  • Figure 16: Global Marketing Resource Management Solution, Growth Matrix
  • Figure 17: APAC Market to Grow Exponentially During the Forecast Period
  • Figure 18: Integration With CRM/ERP With MRM Solution to Play A Crucial Role in the Global MRM Market
  • Figure 19: Global Marketing Resource Management Market Segmentation: By Solution
  • Figure 20: Global Market Segmentation: By Service
  • Figure 21: Global Market Segmentation: By Deployment Type
  • Figure 22: Global Market Segmentation: By User Type
  • Figure 23: Global Market Segmentation: By Industry Vertical
  • Figure 24: Global Market Segmentation: By Region
  • Figure 25: Escalating Need for Agile Marketing Solutions Will Drive the MRM Market
  • Figure 26: Value Chain Analysis (2015): Major Role Played By Cloud Service Providers
  • Figure 27: Porter's Five Forces Analysis (2015): Manifestation of Dominant Players Increasing the Competition in the Industry
  • Figure 28: Marketing Reporting and Analytics and Marketing Asset Management to Lead the Solution Market
  • Figure 29: Marketing Reporting and Analytics Will Grow Substantially in Coming Five Years
  • Figure 30: Companies Will Continue Adoption of Implementation and Integration Service at A Higher Rate in Comparison With Professional Services
  • Figure 31: Organizations Will Continue Deploying Their MRM Solutions on Premises at A Considerable Rate
  • Figure 32: Enterprises Will Continue to Dominate the MRM Market
  • Figure 33: North America is Having Significant Adoption of MRM Solutions Among SMBS Present There
  • Figure 34: Enterprise in Europe Will Continue Implementation of MRM Solutions in Next Five Years.
  • Figure 35: Retail Continues to Dominate the MRM Market
  • Figure 36: Marketing Resource Management Market in APAC to Grow Exponentially for Retail
  • Figure 37: Market for Consumer Goods Will Grow Exponentially in Europe
  • Figure 38: Marketing Agencies in Asia Pacific Will Adopt MRM Solutions at A Faster Rate
  • Figure 39: Geographic Snapshot (2015 and 2020): Rapid Growth Markets are Emerging as New Hotspot
  • Figure 40: APAC: an Attractive Destination for All MRM Solutions
  • Figure 41: NA Market Snapshot: Enterprises to Contribute Maximum to the Market
  • Figure 42: APAC Marketing Resource Management Market Snapshot: Marketing Reporting and Analytics to Gain Popularity Among the Users
  • Figure 43: Companies Adopted Partnerships as the Key Growth Strategy Over the Last 3 Years
  • Figure 44: Teradata Grew at the Fastest Rate Between 2010 and 2014
  • Figure 45: Market Evaluation Framework
  • Figure 46: Battle for Market Share: Partnerships and Mergers and Acquisitions Were the Key Strategies
  • Figure 47: Geographic Revenue Mix of Top 4 Market Players
  • Figure 48: Teradata : Company Snapshot
  • Figure 49: Teradata : SWOT Analysis
  • Figure 50: SAP SE : Company Snapshot
  • Figure 51: SAP SE : SWOT Analysis
  • Figure 52: SAS Institute : Company Snapshot
  • Figure 53: SAS Institute : SWOT Analysis
  • Figure 54: Infor : Company Snapshot
  • Figure 55: Infor : SWOT Analysis
  • Figure 56: Brandmaker Gmbh : Company Snapshot
  • Figure 57: Brandmaker Gmbh : SWOT Analysis
  • Figure 58: IBM Corporation : Company Snapshot
  • Figure 59: Microsoft Corporation : Company Snapshot
  • Figure 60: Adobe System : Company Snapshot
  • Figure 61: North Plains Systems: Company Snapshot
  • Figure 62: Workfront Inc. : Company Snapshot
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