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市場調查報告書

行動附加價值服務 (MVAS) 的全球市場的預測及分析 2020年:SMS、MMS、LBS、行動金融、行動資訊娛樂

Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020

出版商 MarketsandMarkets 商品編碼 329197
出版日期 內容資訊 英文 123 Pages
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行動附加價值服務 (MVAS) 的全球市場的預測及分析 2020年:SMS、MMS、LBS、行動金融、行動資訊娛樂 Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020
出版日期: 2015年04月15日 內容資訊: 英文 123 Pages
簡介

所謂的簡訊服務 (SMS) 、多媒體訊息服務 (MMS) 、行動電子郵件 & IM (即時通訊),行動金融,定位服務,行動廣告及行動資訊娛樂的行動附加價值服務 (MVAS) ,讓手機用戶也能以非語音目的利用智慧型手機、平板電腦。行動電話的增加、網路的普及,及行銷成本效益的增加,促進了MVAS市場。社群媒體一方面提供供應商新的機會,另一方面隱私的疑慮成為MVAS生態系統內的市場行銷所面臨的主要課題。

本報告提供行動附加價值服務 (MVAS) 市場現況與展望調查分析、市場概要、各解決方案、終端用戶、各產業市場、各地區的市場分析,及競爭情形分析等,主要企業簡介彙整,為您概述為以下內容。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 富有魅力的市場機會
  • 行動附加價值服務 (MVAS) 市場:各終端用戶
  • MVAS解決方案市場規模:各種類、地區
  • MVAS的地區市場
  • 生命週期分析:各地區

第5章 市場概要

  • 簡介
  • 市場發展
  • 市場區隔
    • 各解決方案
    • 各用戶類型
    • 各產業
    • 各地區
  • 市場動態
    • 促進要素
    • 抑制因素
    • 機會
    • 課題

第6章 產業趨勢

  • 簡介
  • 價值鏈分析
  • 波特的五力分析

第7章 行動附加價值服務市場:各解決方案

  • 簡介
  • 簡訊服務 (SMS)
  • 多媒體訊息服務 (MMS)
  • 定位服務
  • 行動電子郵件 & IM (即時通訊)
  • 行動金融
  • 行動廣告
  • 行動資訊娛樂

第8章 行動附加價值服務市場:各終端用戶

  • 簡介
  • SMB (中小企業)
  • 大企業

第9章 行動附加價值服務市場:各產業

  • 簡介
  • BFSI
  • 教育
  • 政府
  • 醫療
  • 媒體、娛樂
  • 零售
  • 通訊、IT
  • 其他

第10章 地區分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第11章 競爭情形

  • 概要
  • 競爭情形、趨勢

第12章 企業簡介

  • AT&T
  • Apple
  • Google
  • Vodafone
  • Mahindra Comviva
  • Inmobi
  • One97 Communication
  • Onmobile Global Limited
  • Comverse
  • Kongzhong Corporation

第13章 附錄

圖表清單

目錄
Product Code: TC 3317

MVAS solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile. The network operators are adding innovative MVAS services in their portfolio to provide an enhanced customer experience and generate new revenue. MVAS solution providers are focusing on agreements, collaborations, partnership, and expansion strategies to compete in this market.

The MVAS market has been broadly segmented by types of solution, end user, industry verticals, and regions. The major drivers, restraints, opportunities and challenges; and their impact have been briefly described in this report. The notable market players in this domain include Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi. The report on the MVAS market also provides in-depth analysis of the key players in solutions and services ecosystems with their profiles, recent developments, key issues, global adoption trends, opportunities in market, and future growth potential.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into categories, services, end users, and verticals covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different regions.
  • 2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put organizations ahead of their competitors.
  • 3. This report will help supplier understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Market Definition
  • 1.3. Market Scope
    • 1.3.1. Markets Covered
    • 1.3.2. Year
  • 1.4. Currency
  • 1.5. Stakeholders

2. Research Methodology

  • 2.1. Market Size Estimation
  • 2.2. Market Breakdown and Data Triangulation
  • 2.3. Market Share Estimation
    • 2.3.1. Key Data Taken From Secondary Sources
    • 2.3.2. Key Data Taken From Primary Sources
      • 2.3.2.1. Key Industry Insights
    • 2.3.3. Assumptions

3. Executive Summary

4. Premium Insights

  • 4.1. Attractive Market Opportunities
  • 4.2. Mobile value added services Market, By End User, Between 2014-2015
  • 4.3. MVAS Solution Market Size, By Type and By Region, 2015
  • 4.4. MVAS Regional Market
  • 4.5. Lifecycle Analysis, By Region, 2015

5. Market Overview

  • 5.1. Introduction
  • 5.2. Evolution
  • 5.3. Market Segmentation
    • 5.3.1. By Solution
    • 5.3.2. By User Type
    • 5.3.3. By Industry
    • 5.3.4. By Region
  • 5.4. Market Dynamics
    • 5.4.1. Drivers
      • 5.4.1.1. Increase in Number of Smartphone and Tablet Users
      • 5.4.1.2. Mobile Internet
      • 5.4.1.3. Increased Usage of Mobile Applications and Mobile Web
    • 5.4.2. Restraint
      • 5.4.2.1. Understanding Consumer Behaviour
    • 5.4.3. Opportunities
      • 5.4.3.1. Social Media
      • 5.4.3.2. Rich Communication Services
    • 5.4.4. Challenge
      • 5.4.4.1. Privacy Concerns

6. Industry Trends

  • 6.1. Introduction
  • 6.2. Value Chain Analysis
  • 6.3. Porter's Five Forces Analysis
    • 6.3.1. Threat From New Entrants
    • 6.3.2. Threat From Substitutes
    • 6.3.3. Bargaining Power of Suppliers
    • 6.3.4. Bargaining Power of Buyers
    • 6.3.5. Intensity of Competitive Rivalry

7. Mobile Value Added Services Market, By Solutions

  • 7.1. Introduction
  • 7.2. Short Messaging Service (SMS)
  • 7.3. Multimedia Messaging Service (MMS)
  • 7.4. Location Based Services
  • 7.5. Mobile Email & IM (Instant Messaging)
  • 7.6. Mobile Money
  • 7.7. Mobile Advertising
  • 7.8. Mobile Infotainment

8. Mobile Value Added Services Market, By End User

  • 8.1. Introduction
  • 8.2. SMBS
  • 8.3. Enterprises

9. Mobile Value Added Services Market, By Industry

  • 9.1. Introduction
  • 9.2. BFSI
  • 9.3. Education
  • 9.4. Government
  • 9.5. Healthcare
  • 9.6. Media and Entertainment
  • 9.7. Retail
  • 9.8. Telecom & IT
  • 9.9. Others

10. Geographic Analysis

  • 10.1. Introduction
  • 10.2. North America
  • 10.3. Europe
  • 10.4. Asia Pacific
  • 10.5. Middle East and Africa
  • 10.6. LAtin America

11. Competitive Landscape

  • 11.1. Overview
  • 11.2. Competitive Situation & Trends
    • 11.2.1. New Product Launches
    • 11.2.2. Agreements, Partnerships, Collaborations , Expansions and New Contracts, 2011-2014
    • 11.2.3. Mergers & Acquisitions

12. Company Profiles

  • 12.1. AT&T
    • 12.1.1. Business Overview
    • 12.1.2. Solutions
    • 12.1.3. Recent Developments
    • 12.1.4. SWOT Analysis
    • 12.1.5. MNM View
  • 12.2. Apple
    • 12.2.1. Business Overview
    • 12.2.2. Solutions
    • 12.2.3. Recent Developments
    • 12.2.4. SWOT Analysis
    • 12.2.5. MNM View
  • 12.3. Google
    • 12.3.1. Business Overview
    • 12.3.2. Solutions
    • 12.3.3. Recent Developments
    • 12.3.4. SWOT Analysis
    • 12.3.5. MNM View
  • 12.4. Vodafone
    • 12.4.1. Business Overview
    • 12.4.2. Solutions
    • 12.4.3. Recent Developments
    • 12.4.4. SWOT Analysis
    • 12.4.5. MNM View
  • 12.5. Mahindra Comviva
    • 12.5.1. Business Overview
    • 12.5.2. Solutions
    • 12.5.3. Recent Developments
    • 12.5.4. SWOT Analysis
    • 12.5.5. MNM View
  • 12.6. Inmobi
    • 12.6.1. Business Overview
    • 12.6.2. Products
    • 12.6.3. Key Strategies
    • 12.6.4. Recent Developments
  • 12.7. One97. Communication
    • 12.7.1. Business Overview
    • 12.7.2. Solutions
    • 12.7.3. Key Strategies
    • 12.7.4. Recent Developments
  • 12.8. Onmobile Global Limited
    • 12.8.1. Overview
    • 12.8.2. Solutions
    • 12.8.3. Key Strategies
    • 12.8.4. Recent Developments
  • 12.9. Comverse
    • 12.9.1. Business Overview
    • 12.9.2. Solutions
    • 12.9.3. Key Strategies
    • 12.9.4. Recent Developments
    • 12.9.5. MNM View
  • 12.10. Kongzhong Corporation
    • 12.10.1. Business Overview
    • 12.10.2. Solutions
    • 12.10.3. Key Strategies
    • 12.10.4. Recent Developments

13. Appendix

  • 13.1. Discussion Guide
  • 13.2. Introduction RT: Real Time Market Intelligence
  • 13.3. Available Customizations
  • 13.4. Related Reports

List of Tables

  • Table 1: Mobile value added services market Assumptions
  • Table 2: MVAS Market, 2015-2020 ($Billion)
  • Table 3: Smartphones and Mobile Internet Are Propelling the Growth of market
  • Table 4: Understanding Consumer Behaviour to Hinder the mobile value added services market
  • Table 5: Social Media is One of the Opportunities in the MVAS Market
  • Table 6: Privacy Concerns Are Challenging the mobile value added services market
  • Table 7: Mobile value added services market Size, By Software, 2015-2020 ($Billion)
  • Table 8: SMS Market Size, By Region, 2015-2020 ($Billion)
  • Table 9: SMS Market Size, By End User, 2015-2020 ($Billion)
  • Table 10: SMS Market Size, By End User, 2015-2020 ($Billion)
  • Table 11: MMS Market Size, By Region, 2015-2020 ($Billion)
  • Table 12: MMS Market Size, By End User, 2015-2020 ($Billion)
  • Table 13: MMS Market Size, By Industry, 2015-2020 ($Billion)
  • Table 14: Location Based Services Market Size, By Region, 2015-2020 ($Billion)
  • Table 15: Location Based Services Market Size, By End User, 2015-2020 ($Billion)
  • Table 16: Location Based Services Market Size, By Industry, 2015-2020 ($Billion)
  • Table 17: Mobile Email & IM Market Size, By Region, 2015-2020 ($Billion)
  • Table 18: Mobile Email & IM Market Size, By End User, 2015-2020 ($Billion)
  • Table 19: Mobile Email & IM Market Size, By Industry, 2015-2020 ($Billion)
  • Table 20: Mobile Money Market Size, By Region, 2015-2020 ($Billion)
  • Table 21: Mobile Money Market Size, By End User, 2015-2020 ($Billion)
  • Table 22: Mobile Money Market Size, By Industry, 2015-2020 ($Billion)
  • Table 23: Mobile Advertising Market Size, By Region, 2015-2020 ($Billion)
  • Table 24: Mobile Advertising Market Size, By End User, 2015-2020 ($Billion)
  • Table 25: Mobile Money Market Size, By Industry, 2015-2020 ($Billion)
  • Table 26: Mobile Infotainment Market Size, By Region, 2015-2020 ($Billion)
  • Table 27: Mobile Infotainment Market Size, By End User, 2015-2020 ($Billion)
  • Table 28: Mobile Infotainment Market Size, By Industry, 2015-2020 ($Billion)
  • Table 29: Global MVAS Market Size, By End User, 2015-2020 ($Billion)
  • Table 30: SMBS Market Size, By Solution, 2015-2020 ($Billion)
  • Table 31: SMBS Market Size, By Region, 2015-2020 ($Billion)
  • Table 32: Enterprises Market Size, By Solution, 2015-2020 ($Billion)
  • Table 33: Enterprises Market Size, By Region, 2015-2020 ($Billion)
  • Table 34: Global MVAS Market Size, By Industry, 2015-2020 ($Billion)
  • Table 35: BFSI Market Size, By Solution, 2015-2020 ($Billion)
  • Table 36: BFSI Market Size, By Region, 2015-2020 ($Billion)
  • Table 37: Education Market Size, By Solution, 2015-2020 ($Billion)
  • Table 38: Education Market Size, By Region, 2015-2020 ($Billion)
  • Table 39: Government Market Size, By Solution, 2015-2020 ($Billion)
  • Table 40: Government Market Size, By Region, 2015-2020 ($Billion)
  • Table 41: Healthcare Market Size, By Solution, 2015-2020 ($Billion)
  • Table 42: Healthcare Market Size, By Region, 2015-2020 ($Billion)
  • Table 43: Media and Entertainment Market Size, By Solution, 2015-2020 ($Billion)
  • Table 44: Media and Entertainment Market Size, By Region, 2015-2020 ($Billion)
  • Table 45: Retail Market Size, By Solution, 2015-2020 ($Billion)
  • Table 46: Retail Market Size, By Region, 2015-2020 ($Billion)
  • Table 47: Telecom & IT Market Size, By Solution, 2015-2020 ($Billion)
  • Table 48: Telecom & IT Market Size, By Region, 2015-2020 ($Billion)
  • Table 49: Others Market Size, By Solution, 2015-2020 ($Billion)
  • Table 50: Others Market Size, By Region, 2015-2020 ($Billion)
  • Table 51: Global MVAS Market Size, By Region, 2015-2020 ($Billion)
  • Table 52: NA: Market Size, By End User, 2015-2020 ($Billion)
  • Table 53: NA: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 54: NA: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 55: Europe: Market Size, By End User, 2015-2020 ($Billion)
  • Table 56: Europe: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 57: Europe: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 58: APAC: Market Size, By End User, 2015-2020 ($Billion)
  • Table 59: APAC: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 60: APAC: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 61: MEA: Market Size, By End User, 2015-2020 ($Billion)
  • Table 62: MEA: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 63: MEA: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 64: LA: Market Size, By End User, 2015-2020 ($Billion)
  • Table 65: LA: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 66: LA: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 67: New Product Launches, 2011-2014
  • Table 68: Agreements, Partnerships, Collaborations , Expansion and New Contracts
  • Table 69: Mergers & Acquisitions, 2011-2014

List of Figures

  • Figure 1: Global mobile value added services market: Research Methodology
  • Figure 2: Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 3: Market Size Estimation Methodology: Top-Down Approach
  • Figure 4: Breakdown of Primary Interviews: By Company Type, Designation, and Region
  • Figure 5: Market Breakdown Data Triangulation Approach
  • Figure 6: Mobile value added services market Size, By Solutions (2015 vs. 2020): SMS to Lead the MVAS Market
  • Figure 7: MVAS Market Size, By Vertical (2015 vs. 2020): BFSI Will Continue Dominating the Market
  • Figure 8: North America Dominates the MVAS Market While APAC Projecting Potential Growth, 2015
  • Figure 9: Social Media Will Act as an Attractive Market Opportunity
  • Figure 10: Enterprises Accounted for the Largest Market Size in the MVAS Market Between 2015-2020
  • Figure 11: NA Market Will Continue to Dominate the MVAS Market
  • Figure 12: MEA Market to Grow With the Highest CAGR
  • Figure 13: MEA and APAC Are Expected to Have High Growth Rate in the Coming Five Years
  • Figure 14: Mobile Internet to Play A Crucial Role in the Mobile Value Added Services Market
  • Figure 15: Increase in Number of Smartphones and Tablet Users is the Key Growth Driver of MVAS Market
  • Figure 16: Value Chain Analysis: Enterprises Are Generating New Revenue Streams for the Vendors
  • Figure 17: Porter's Five Forces Analysis (2014): Limited Number of Substitutes Available Has Increased the Value of Mobile Value Added Services (MVAS) Solutions
  • Figure 18: Mobile value added services Market, Geographic Analysis
  • Figure 19: SMS, Mobile Emails, and Mobile Infotainment to Lead the Mobile value added services Market
  • Figure 20: Telecom & IT is the Fastest Growing Industry in the MVAS Market
  • Figure 21: Enterprise to Lead the MVAS Market
  • Figure 22: Telecom & IT is the Fastest Growing Industry in the MVAS Market
  • Figure 23: Geographical Snapshot (2015)
  • Figure 24: APAC and MEA Will Lead the Business Analytics Market By 2020
  • Figure 25: North America Market Snapshot: Investment in Healthcare and Telecom & IT Industry Will Drive the Market
  • Figure 26: APAC Market Snapshot: Investment in Healthcare and Telecom & IT Industry Will Drive the Market
  • Figure 27: Companies Adopted New Product Launch as the Key Growth Strategy Over the Last Four Years
  • Figure 28: Market Evaluation Framework
  • Figure 29: Battle for Market Share: Partnerships, Agreements, and Collaborations Was the Key Strategy of the Leading Market Players
  • Figure 30: AT&T : Business Overview
  • Figure 31: SWOT Analysis
  • Figure 32: Apple: Business Overview
  • Figure 33: SWOT Analysis
  • Figure 34: Google: Business Overview
  • Figure 35: SWOT Analysis
  • Figure 36: Vodafone: Business Overview
  • Figure 37: SWOT Analysis
  • Figure 38: Mahindra Comviva: Business Overview
  • Figure 39: SWOT Analysis
  • Figure 40: Inmobi: Business Overview
  • Figure 41: One97 Communication: Business Overview
  • Figure 42: Onmobile Global Limited : Business Overview
  • Figure 43: Comverse: Business Overview
  • Figure 44: Kongzhong Corporation: Business Overview
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