Cover Image
市場調查報告書

數位行銷軟體的全球市場 2019年:CRM,電子郵件,電子商務,行銷支援,Web分析,Web內容管理,社群CRM

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), Deployment (On-Premise, Cloud), Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to 2019

出版商 MarketsandMarkets 商品編碼 327839
出版日期 內容資訊 英文 145 Pages
訂單完成後即時交付
價格
Back to Top
數位行銷軟體的全球市場 2019年:CRM,電子郵件,電子商務,行銷支援,Web分析,Web內容管理,社群CRM Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), Deployment (On-Premise, Cloud), Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to 2019
出版日期: 2015年03月13日 內容資訊: 英文 145 Pages
簡介

所謂數位行銷是使用電子媒體的產品促銷策略,透過各種流通管道來進行宣傳活動,其效果可即時估測。而所謂數位行銷軟體則是指線上顧客關係管理 (CRM) 和市場分析,Web內容管理等工具。隨著電子商務擴展,取代傳統型行銷手法,基於客戶行動讓促銷宣傳活動及數位經驗個人化,提供整合了市場資料及數位內容的最佳平台體驗方法正在日漸普及。技術方面,SaaS型解決方案和雲端式服務發展等動向日益熱門。

本報告提供全球數位行銷軟體 (DMS) 市場相關分析,提供您市場概況和最新形勢,今後的市場趨勢預測,主要的促進·阻礙因素,結構內容 (軟體,服務)別·發展方式別·各產業·不企業規模·地區的詳細趨勢,以及主要企業簡介等調查。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

第5章 數位行銷軟體:市場概要

  • 簡介
  • 市場明細
  • 市場動態
    • 推動因素
      • 社群媒體·社群廣告的成長
      • 行動廣告的人氣擴大和行動通訊設備的增加
      • 大量結構化·非結構化資料的處理需求擴大
    • 阻礙因素
      • 缺乏熟練的人力資源
    • 市場機會
      • 數位行銷的巨量資料分析需求擴大
      • 數位行銷軟體市場上預算的擴大
    • 課題
      • DMS工具和其他商業應用的整合
      • 選擇恰當的數位技術·供應商
      • 由於複數的設備·流通管道存在增加了複雜性
    • 緊急的課題
      • 影片日益熱門

第6章 數位行銷軟體:產業趨勢

  • 價值鏈分析
  • 波特的五力分析

第7章 數位行銷軟體 (DMS) 市場分析:軟體的情況

  • 簡介
  • 軟體
    • CRM (顧客關係管理) 軟體
    • 電子郵件軟體軟體
    • 電子商務 (電子商務) 軟體
    • 行銷·自動化 (行銷支援) 軟體
    • Web分析軟體
    • Web內容管理 (WCM)
    • 社群CRM

第8章 DMS市場分析:服務的情況

  • 簡介
    • 專門服務
    • 管理服務
    • 發展·整合

第9章 DMS市場分析:部署模式別

  • 簡介
  • 隨選/雲端
  • 內部部署

第10章 DMS市場分析:不同企業規模

  • 簡介
  • 中小企業 (SMB) 朝向
  • 大企業用

第11章 DMS市場分析:各產業

  • 簡介
  • 銀行·金融服務·保險 (BFSI)
  • 醫療
  • 零售業
  • 汽車
  • IT·通訊
  • 製造業
  • 教育
  • 政府
  • 媒體·娛樂
  • 其他

第12章 各地區分析

  • 簡介
  • 北美 (NA)
  • 歐洲
  • 亞太地區 (APAC)
  • 中東·非洲 (MEA)
  • 南美 (LA)

第13章 競爭環境

  • 概要
  • 競爭情形與趨勢
    • 新產品的銷售
    • 企業合併·收購 (M&A)
    • 產業聯盟·合作
    • 創業投資 (VC) 的出資

第14章 企業簡介

  • Adobe Systems
    • 產業概要
    • 產品與服務
    • 主要策略
    • SWOT分析
    • 近幾年趨勢
  • IBM Corporation
  • Oracle Corporation
  • SAP AG
  • Salesforce.Com, Inc
  • Marketo
  • Microsoft
  • Hubspot
  • Hewlett-Packard (HP)
  • SAS Institute, Inc

第15章 附錄

圖表一覽

目錄
Product Code: TC 3234

The Digital Marketing software (DMS) market is fast gaining traction primarily due to the increase in adoption of digital media and emergence of SaaS-based solutions in the market. Digital marketing is a strategy to promote the brands and products through the digital mode. DMS refers to the various solutions or software to better serve the customers, increase efficiency and drive measurable business performance.

The need to improve marketing effectiveness and customer E-experiences as well as the need to develop digital competitiveness are some of the key factors which are driving the global market for digital marketing software. The inexorable rise in competition and shifting customer growth of web-based social media has generated new avenues in the market. These advancements are considered and resulted in digital developments such as mobile apps, social networking have facilitated businesses with better marketing and functionality.

The demand for cloud-based Digital Marketing software market is accelerating due to its cost-effective and easy deployment features. Hence, vendors in these markets are coming up with technologies and solutions to increase its adoption in Small and Medium Business (SMB) too. Hence, Adoption of SaaS-based solutions and steady shift to comprehensive platforms are some of the emerging trends in the global digital marketing software market.

In recent years, organizations are increasingly investing and adopting digital media for marketing because of the high adoption of mobile and tablet devices, the growing number of broadband connections, and the high amount of time spent by users on the internet. Still there are certain challenges restraining the growth in the Digital Marketing software market. The proliferation of digital channels, intensifying competition and exploding data volumes are the few challenges facing by the digital marketers.

Further, the report provides an in-depth analysis of the Digital Marketing software market across the software and services types, deployment modes, organization sizes, industry verticals, and regions. The market is also segmented by region into North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA). Among all the regions, North America holds the maximum market size whereas APAC is the major growing areas.

The Digital Marketing software market is expected to grow from $25,840.2 million in 2014 to $56,613.2 million by 2019, at an estimated Compound Annual Growth Rate (CAGR) of 17.0% from 2014 to 2019. The key players in this market include adobe systems, hubspot, SaS, Microsoft, Sap, Marketo, Hp, Oracle, Salesforce and many others

MarketsandMarkets expects that Media & Entertainment, BFSI, IT and telecom and retail vertical will account for the largest market share throughout the forecast period. However, there are a few revenue pockets, namely healthcare, automotive, and manufacturing that will witness significant growth in this period.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders or new entrants in this market in the following ways:

  • 1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.
  • 2. This report will help in the better understanding of the competitors and gain more insights to better one's position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, and mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • 3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Scope of the Report

The research report categorizes the Digital Marketing software market to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of platform types:

Software's

  • CRM
  • E-mail Software
  • E-Commerce Software
  • Marketing Automation Software
  • Web Analytics
  • Web Content Management (WCM)
  • Social CRM

Services

  • Professional Services
  • Manage Services
  • Deployment and Integration

On the basis of deployment modes:

  • On-premise
  • Cloud

On the basis of organization size:

  • Small Medium Business (SMB's)
  • Large enterprises

On the basis of verticals:

  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare
  • IT & Telecom
  • Retail
  • Automotive
  • Manufacturing
  • Education
  • Government
  • Media & Entertainment
  • Others (transport & logistics, oil and gas)

On the basis of regions

  • North America (NA)
  • Europe (EU)
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America (LA)

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Market Definition
  • 1.3. Market Scope
    • 1.3.1. Market Covered
    • 1.3.2. Years Considered
  • 1.4. Currency
  • 1.5. Limitations
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Market Size Estimation
  • 2.2. Market Breakdown and Data Triangulation
  • 2.3. Digital Marketing Software Market Share Estimation
    • 2.3.1. Key Data From Secondary Sources
    • 2.3.2. Key Data
    • 2.3.3. Assumptions
    • 2.3.4. Key Industry Insights

3. Digital Marketing Software: Market Executive Summary

4. Premium Insights

  • 4.1. Attractive Market Opportunities
  • 4.2. DMS Market: Technological Shift
  • 4.3. Global DMS Market Size, By Organization Size (2014-2019)
  • 4.4. Global Digital Marketing Software
  • 4.5. Industry Vertical Growth Matrix
  • 4.6. Lifecycle Analysis, By Region

5. Digital Marketing Software: Market Overview

  • 5.1. Introduction
  • 5.2. Market Segmentation
    • 5.2.1. By Software
    • 5.2.2. By Services
    • 5.2.3. By Deployment Mode
    • 5.2.4. By Organization Size
    • 5.2.5. By Vertical
    • 5.2.6. By Region
  • 5.3. Market Dynamics
    • 5.3.1. Drivers
      • 5.3.1.1. Growth of Social Media and Social Advertising
      • 5.3.1.2. Popularity of Mobile Advertising With Increasing Mobile Devices
      • 5.3.1.3. Rising Demand of Handling Large Volume of Structure and Unstructured Data
    • 5.3.2. Restraints
      • 5.3.2.1. Lack of Skilled Personnel
    • 5.3.3. Opportunities
      • 5.3.3.1. Evolving the Need of Big Data Analytics in Digital Marketing
      • 5.3.3.2. Increasing Digital Marketing Software Market Budget
    • 5.3.4. Challenges
      • 5.3.4.1. Integrating DMS Tools With Other Business Applications
      • 5.3.4.2. Selection of Relevant Digital Technique and Vendor
      • 5.3.4.3. Increasing Complexity Due to Multiple Device and Channel
    • 5.3.5. Burning Issues
      • 5.3.5.1. Increasing Popularity of Video

6. Digital Marketing Software: Market Industry Trends

  • 6.1. Value Chain Analysis
  • 6.2. Porter's Five Forces Analysis
    • 6.2.1. Threat From New Entrants
    • 6.2.2. Threat From Substitutes
    • 6.2.3. Bargaining Power of Suppliers
    • 6.2.4. Bargaining Power of Buyers
    • 6.2.5. Intensity of Competitive Rivalry

7. Digital Marketing Software: Market Analysis, By Software

  • 7.1. Introduction
  • 7.2. Software
    • 7.2.1. CRM Software
    • 7.2.2. E-Mail Software
    • 7.2.3. E-Commerce Software
    • 7.2.4. Marketing Automation Software
    • 7.2.5. Web Analytics Software
    • 7.2.6. Web Content Managemet (WCM)
    • 7.2.7. Social CRM

8. Digital Marketing Software: Market Analysis, By Services

  • 8.1. Introduction
    • 8.1.1. Professional Services
    • 8.1.2. Managed Services
    • 8.1.3. Deployment and Integration

9. Digital Marketing Software: Market Analysis, By Deployment Mode

  • 9.1. Introduction
  • 9.2. On-Demand/Cloud
  • 9.3. On-Premises

10. DMS Market Analysis, By Organization Size

  • 10.1. Introduction
  • 10.2. Small and Medium Businesses (SMB's)
  • 10.3. Large Enterprises

11. Digital Marketing Software: Market Analysis, By Vertical

  • 11.1. Introduction
  • 11.2. BFSI
  • 11.3. Healthcare
  • 11.4. Retail
  • 11.5. Automotive
  • 11.6. IT and Telecom
  • 11.7. Manufacturing
  • 11.8. Education
  • 11.9. Government
  • 11.1. Media and Entertainment
  • 11.11. Others

12. Geographic Analysis

  • 12.1. Introduction
  • 12.2. North America (NA)
  • 12.3. Europe
  • 12.4. Asia-Pacific (APAC)
  • 12.5. Middle East and Africa (MEA)
  • 12.6. Latin America (LA)

13. Competitive Landscape

  • 13.1. Overview
  • 13.2. Competitive Situation and Trends
    • 13.2.1. New Product Launches
    • 13.2.2. Mergers and Acquisitions
    • 13.2.3. Partnerships and Collaborations
    • 13.2.4. VC Funding

14. Company Profile

  • 14.2. Adobe Systems
    • 14.2.1. Business Overview
    • 14.2.2. Products and Services
    • 14.2.3. Key Strategies
    • 14.2.4. SWOT Analysis
    • 14.2.5. Recent Developments
  • 14.3. IBM Corporation
    • 14.3.1. Business Overview
    • 14.3.2. Products and Services
    • 14.3.3. SWOT Analysis
    • 14.3.4. Strategies and Insights
    • 14.3.5. Recent Developments
  • 14.4. Oracle Corporation
    • 14.4.1. Overview
    • 14.4.2. Products and Services
    • 14.4.3. Strategies and Insights
    • 14.4.4. SWOT Analysis
    • 14.4.5. Recent Developments
  • 14.5. SAP AG
    • 14.5.1. Business Overview
    • 14.5.2. Products and Services
    • 14.5.3. Strategies and Insights
    • 14.5.4. SWOT Analysis
    • 14.5.5. Recent Developments
  • 14.6. Salesforce.Com, Inc
    • 14.6.1. Business Overview
    • 14.6.2. Products and Services
    • 14.6.3. Strategies and Insights
    • 14.6.4. SWOT Analysis
    • 14.6.5. Recent Developments
  • 14.7. Marketo
    • 14.7.1. Overview
    • 14.7.2. Products and Services
    • 14.7.3. Strategies and Insights
    • 14.7.4. Recent Developments
  • 14.8. Microsoft
    • 14.8.1. Business Overview
    • 14.8.2. Products and Services
    • 14.8.3. Strategies and Insights
    • 14.8.4. Recent Developments
  • 14.9. Hubspot
    • 14.9.1. Business Overview
    • 14.9.2. Products and Services
    • 14.9.3. Strategies and Insights
    • 14.9.4. Recent Developments
  • 14.1. Hewlett-Packard (HP)
    • 14.10.1. Business Overview
    • 14.10.2. Products and Services
    • 14.10.3. Strategies and Insights
    • 14.10.4. Recent Developments
  • 14.11. SAS Institute, Inc
    • 14.11.1. Overview
    • 14.11.2. Products and Services
    • 14.11.3. Strategies and Insights
    • 14.11.4. Recent Developments

15. Appendix

  • 15.1. Industry Experts
  • 15.2. Discussion Guide
  • 15.3. Introducing RT: Real-Time Market Intelligence
  • 15.4. Available Customizations
  • 15.5. Related Reports

List of Tables

  • Table 1: Global Digital Marketing Software Market, 2014-2019 ($Million, Y-O-Y %)
  • Table 2: DMS Market Size, By Software and Services , 2012-2019 ($Million)
  • Table 3: DMS Market Size, By Software, 2012-2019 ($Million)
  • Table 4: CRM Software: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 5: E-Mail Software: Market Size, By Region, 2012-2019 ($Million)
  • Table 6: E-Commerce Software: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 7: Marketing Automation Software: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 8: Web Analytics Software: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 9: Web Content Management (WCM): Digital Marketing Software Market Size, By Region, 2012-2019 ($Million)
  • Table 10: Social CRM: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 11: Services Market Size, 2012-2019 ($Million)
  • Table 12: Professional Services: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 13: Managed Services: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 14: Deployment and Integration: Market Size, By Region, 2012-2019 ($Million)
  • Table 15: DMS Market Size, By Deployment Mode, 2012-2019 ($Million)
  • Table 16: On-Demand/Cloud: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 17: On-Demand/Cloud: DMS Market Size, By Organization Size, 2012-2019 ($Million)
  • Table 18: On-Premises: Digital Marketing Software Market Size, By Region, 2012-2019 ($Million)
  • Table 19: On-Premises: DMS Market Size, By Organization Size, 2012-2019 ($Million)
  • Table 20: DMS Market Size, By Organization Size, 2012-2019 ($Million)
  • Table 21: SMB's: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 22: SMB's: Market Size, By deployment Mode, 2012-2019 ($Million)
  • Table 23: Large Enterprises: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 24: Large Businesses: DMS Market Size, By Deployment Mode, 2012-2019 ($Million)
  • Table 25: DMS Market Size, By Vertical Type, 2012-2019 ($Million)
  • Table 26: BFSI: Digital Marketing Software Market Size, By Region, 2012-2019 ($Million)
  • Table 27: Healthcare: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 28: Retail: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 29: Automotive: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 30: IT and Telecom: Market Size, By Region, 2012-2019 ($Million)
  • Table 31: Manufacturing: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 32: Education: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 33: Government: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 34: Media and Entertainment: Digital Marketing Software Market Size, By Region, 2012-2019 ($Million)
  • Table 35: Others: DMS Market Size, By Region, 2012-2019 ($Million)
  • Table 36: Digital Marketing Software: Market Size, By Region, 2012-2019 ($Million)
  • Table 37: NA: Market Size, By Vertical, 2012-2019 ($Million)
  • Table 38: NA: Market Size, By Software, 2012-2019 ($Million)
  • Table 39: NA: Market Size, By Services, 2012-2019 ($Million)
  • Table 40: NA: Market Size, By Deployment Mode, 2012-2019 ($Million)
  • Table 41: NA: Market Size, By Organization Size, 2012-2019 ($Million)
  • Table 42: Europe: Digital Marketing Software, Market Size By Vertical, 2012-2019 ($Million)
  • Table 43: Europe: Market Size, By Software, 2012-2019 ($Million)
  • Table 44: Europe: Market Size, By Services, 2012-2019 ($Million)
  • Table 45: Europe: Market Size, By Deployment Mode, 2012-2019 ($Million)
  • Table 46: Europe: Market Size, By Organization Size, 2012-2019 ($Million)
  • Table 47: APAC: Digital Marketing Software, Market Size By Vertical, 2012-2019 ($Million)
  • Table 48: APAC: Market Size, By Software, 2012-2019 ($Million)
  • Table 49: APAC: Market Size, By Services, 2012-2019 ($Million)
  • Table 50: APAC: Market Size, By Deployment Mode, 2012-2019 ($Million)
  • Table 51: APAC: Market Size, By Organization Size, 2012-2019 ($Million)
  • Table 52: MEA: Digital Marketing Software, Market Size By Vertical, 2012-2019 ($Million)
  • Table 53: MEA: Market Size, By Software, 2012-2019 ($Million)
  • Table 54: MEA: Market Size, By Services, 2012-2019 ($Million)
  • Table 55: MEA: Market Size, By Deployment Mode, 2012-2019 ($Million)
  • Table 56: MEA: Market Size, By Organization Size, 2012-2019 ($Million)
  • Table 57: LA: Digital Marketing Software, Market Size By Vertical, 2012-2019 ($Million)
  • Table 58: LA: Market Size, By Software, 2012-2019 ($Million)
  • Table 59: LA: Market Size, By Services, 2012-2019 ($Million)
  • Table 60: LA: Market Size, By Deployment Mode, 2012-2019 ($Million)
  • Table 61: LA: Market Size, By Organization Size, 2012-2019 ($Million)
  • Table 62: New Product Launches, 2011- 2015
  • Table 63: Mergers and Acquisitions, 2012-2015
  • Table 64: Partnerships and Collaborations, 2012 - 2015
  • Table 65: VC Funding, 2012-2014

List of Figures

  • Figure 1: Research Methodology
  • Figure 2: Market Size Estimation Methodology, Bottom-Up Approach
  • Figure 3: Market Size Estimation Methodology: Top-Down Approach
  • Figure 4: Breakdown of Primary Interview: By Company Type, Designation, and Region
  • Figure 5: Data Triangulation
  • Figure 6: Digital Marketing Software Market Size, By Vertical (2014-2019)
  • Figure 7: Global DMS Market Size , By Software (2014-2019)
  • Figure 8: Global Digital Marketing Software, Market Share 2014
  • Figure 9: The DMS Market is Expected to Double Itself During the Forecast Period
  • Figure 10: Significant Shift From On-Premises to Cloud Solutions
  • Figure 11: The Digital Marketing Software Market is Quite Promising for the SMB's in the Forecast Period
  • Figure 12: Marketing Automation Software and Retail Vertical Holds the Maximum Growth Prospect in the Forcast Period
  • Figure 13: Digital Marketing Software: Regional Lifecycle
  • Figure 14: DMS Market, By Software
  • Figure 15: DMS Market, By Services
  • Figure 16: Market By Deployment Mode
  • Figure 17: DMS Market, By Organization Size
  • Figure 18: DMS Market, By Vertical
  • Figure 19: Digital Marketing Software Market, By Region
  • Figure 20: Proliferation of Mobile Devices and Increasing Interest in Social Media Will Drive the Market of DMS
  • Figure 21: Impact Analysis of Drivers in the DMS Market
  • Figure 22: Impact Analysis of Restraints in the DMS Market
  • Figure 23: Impact Analysis of Opportunities in the DMS Market
  • Figure 24: Impact Analysis of Challenges in the Digital Marketing Software Market
  • Figure 25: Digital Marketing Software: Value Chain Analysis
  • Figure 26: Porter's Five Force Analysis (2014): Intense Competition and Easy to Enter Market is Increasing Competition in the Market
  • Figure 27: Services Segment is Expected to Gain Significant Traction During the Forecast Period
  • Figure 28: Marketing Automation Software to Takeover the Maximum Market Size in 2019
  • Figure 29: Managed Services is Witnessed to Grow Fastest During the Forecast Period
  • Figure 30: The Cloud Solutions Are Rapidly Covering the Digital Marketing Software Market
  • Figure 31: DMS Market is Dominated By Large Enterprises While Significant Adoption is Expected From SMB's
  • Figure 32: The Global DMS Market is Dominated By Telecom& IT and Retail
  • Figure 33: Geographic Snapshot: APAC is Emerging as A New Hot Spot for DMS Vendors
  • Figure 34: Geographic Snapshot (2014-2019): Rapid-Growth Markets Are Expected From Emerging Regions Such as APAC and LA
  • Figure 35: APAC: an Attractive Destination for the DMS Market
  • Figure 36: NA Market Snapshot: CRM Software is Expected to Contribute the Maximum to the Market Size in 2014
  • Figure 37: APAC is One of the Fastest Growing Regions in the DMS Market
  • Figure 38: Companies Adopted New Product Launches and Enhancements as the Key Growth Strategy Over the Last Three Years
  • Figure 39: Area-Chart Showing Historical CAGR of Top 5 Players
  • Figure 40: Market Evaluation Framework
  • Figure 41: Battle for Market Share: New Product Launch and Product Enhancement Was the Key Strategy
  • Figure 42: Geographic Revenue Mix of the Top 5 Market Players
  • Figure 43: Business Overview: Adobe Systems
  • Figure 44: SWOT Analysis: Adobe Systems
  • Figure 45: Business Overview: IBM Corporation
  • Figure 46: SWOT Analysis: IBM Corporation
  • Figure 47: Business Overview: Oracle Corporation
  • Figure 48: SWOT Analysis: Oracle Corporation
  • Figure 49: Business Overview: SAP AG
  • Figure 50: SWOT Analysis: SAP AG
  • Figure 51: Business Overview: Salesforce.Com, Inc.
  • Figure 52: SWOT Analysis: Salesforce.Com, Inc.
  • Figure 53: Business Overview: Marketo
  • Figure 54: Business Overview: Microsoft
  • Figure 55: Business Overview: Hubspot
  • Figure 56: Business Overview: Hewlett Packard (HP)
  • Figure 57: Business Overview: SAS Institute, Inc
Back to Top