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市場調查報告書

數位資產管理 (DAM)的全球市場的預測 ∼2022年:各結構要素,用途,引進形態,企業規模,產業,地區

Digital Asset Management (DAM) Market by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

出版商 MarketsandMarkets 商品編碼 325337
出版日期 內容資訊 英文 131 Pages
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數位資產管理 (DAM)的全球市場的預測 ∼2022年:各結構要素,用途,引進形態,企業規模,產業,地區 Digital Asset Management (DAM) Market by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022
出版日期: 2017年07月06日 內容資訊: 英文 131 Pages
簡介

數位資產管理 (DAM)的全球市場,預計2017年擴大到23億4000萬美元,2022年擴大到56億6000萬美元規模。IoT的滲透,及企業處理的資料量增加等成為該市場的主要推動因素。

本報告提供全球數位資產管理 (DAM) 市場調查,市場、產業的基本結構,市場成長的各種影響因素以及市場機會分析,結構要素、用途、引進形態、企業規模、產業、地區等各種區分的趨勢與市場規模的變化與預測,競爭環境,以及主要企業的簡介等彙整。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • 富有魅力的市場機會
  • 數位資產管理市場:各產業、地區
  • 數位資產管理市場:各引進形態
  • 數位資產管理市場:各構成要素
  • 數位資產管理市場:各企業規模
  • 市場潛在性
  • 生命週期分析:各地區

第5章 市場概要、產業趨勢

  • 簡介
  • 值得注意的革新
  • 市場動態
    • 成長推動因素
    • 阻礙成長要素
    • 市場機會
    • 課題

第6章 數位資產管理市場分析:各構成要素

  • 簡介
  • 服務
    • 諮詢
    • 系統整合
    • 支援 & 維修

第7章 數位資產管理市場分析:各用途

  • 簡介
  • 企業
  • 行銷
  • 廣播 & 出版

第8章 數位資產管理市場分析:各引進形態

  • 簡介
  • 雲端
  • 內部部署

第9章 數位資產管理市場分析:各企業規模

  • 簡介
  • 中小企業
  • 大企業

第10章 數位資產管理市場分析:各產業

  • 簡介
  • 媒體 & 娛樂
  • 銀行,金融服務,保險
  • 一般消費品 & 零售
  • 製造
  • 醫療 & 生命科學
  • 教育 & 旅遊
  • 其他

第11章 地區分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第12章 競爭情形

  • 競爭分析
  • 競爭基準

第13章 企業簡介

  • ADAM SOFTWARE NV
  • ADOBE SYSTEMS INCORPORATED
  • OPENTEXT CORPORATION
  • CELUM
  • MEDIABEACON, INC.
  • CANTO, INC.
  • WIDEN ENTERPRISES, INC.
  • WEBDAM
  • BYNDER
  • NORTHPLAINS
  • MEDIAVALET, INC.
  • COGNIZANT

第14章 附錄

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目錄
Product Code: TC 3182

"The proliferation of digital content, increasing focus and spending on digital marketing, rising need for collaborative digital workflows, evolution of internet services, and emergence of IoT are driving the digital asset management market."

The digital asset management market size is estimated to grow from USD 2.44 billion in 2017 to USD 5.66 billion by 2022, at an estimated CAGR of 18.3%. This market is driven by factors such as increased adoption of IoT and the increasing proliferation of digital data contributed by mobile devices and computers in organizations. On the other hand, lack of awareness and dependency on traditional approaches is expected to hinder the growth of the market during the forecast period.

"Consumer goods and retail segment is expected to hold the major market share during the forecast period."

Consumer goods and retail industry has been witnessing digital transformation across the world. With the increasing competition in online and offline retail industry, vendors are emphasizing on investing heavily in digital marketing to target large audience in less time. This is likely to contribute largely to their digital assets and thus expected to create potential opportunities for DAM solutions and services in order to manage and optimize their digital assets.

" SMEs segment is expected to grow at the highest CAGR during the forecast period."

The Small and Medium Enterprises (SMEs) segment is expected to grow at the highest CAGR during the forecast period. Small enterprises face greater resource crunch than larger enterprises and require better methods to solve the complexities for better cost optimization on their business processes. Implementing viable solutions for managing and maintaining metadata and digital assets are some of the major benefits that the small enterprises are experiencing through the adoption of DAM. By using these managed services, SMEs are able to focus more on business operations than worrying about maintaining digital asset management cost.

"Asia-Pacific is expected to witness a high growth potential during the forecast period."

North America holds the largest market share in 2017 while APAC is the fastest-growing region in terms of CAGR. Asia Pacific market is witnessing heavy commercial investment considering the untapped opportunities in the developing countries in the region. Moreover, government initiatives to promote digitization in developing countries has led many large organizations to target their market in the in this region, Thus, aiding technological development and digitization in the region. This is expected to create prospect opportunities for DAM vendors to explore in the coming years.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below as:

  • By Company Type: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
  • By Designation: C-level - 35%, Director-level - 25%, and Others - 40%
  • By Region: North America - 45%, Europe - 20%, APAC - 30%, and RoW- 5%

The digital asset management ecosystem comprises major vendors such as Adobe Systems Incorporated (U.S.), OpenText Corporation (Canada), Celum (Austria), Mediabeacon, Inc. (U.S.), Canto, Inc. (U.S.), Widen (U.S.), Bynder (Netherlands), Northplains (Canada), Mediavalet, Inc. (Canada), and Cognizant (U.S.).

Research Coverage:

The digital asset management market has been segmented by component, application, deployment type, organization size, industry vertical, and region. The report will help market leaders/new entrants in this market in the following ways:

The report segments the digital asset management market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different verticals and regions.

Reasons to Buy the Report:

From an insight perspective, this research report focuses on various levels of analysis-market share analysis of the top players and company profiles, which together comprise and discuss basic views on the competitive landscape; emerging and high-growth segments of the digital asset management market; and high-growth regions and their respective drivers, restraints, challenges, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help firms in garnering a greater market share.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
  • 1.3 MARKET SCOPE
  • 1.4 YEARS CONSIDERED FOR THE STUDY
  • 1.5 CURRENCY
  • 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakdown of primaries
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
  • 2.3 MICROQUADRANT RESEARCH METHODOLOGY
    • 2.3.1 VENDOR INCLUSION CRITERIA
  • 2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS
  • 2.5 LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN GLOBAL DAM MARKET
  • 4.2 GLOBAL DAM MARKET, BY VERTICAL AND REGION
  • 4.3 GLOBAL DAM MARKET, BY DEPLOYMENT TYPE
  • 4.4 GLOBAL DAM MARKET, BY COMPONENT
  • 4.5 GLOBAL DAM MARKET, BY ORGANIZATION SIZE
  • 4.6 GLOBAL DAM MARKET POTENTIAL
  • 4.7 LIFECYCLE ANALYSIS, BY REGION, 2017

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 INNOVATION SPOTLIGHT
  • 5.3 MARKET DYNAMICS
    • 5.3.1 DRIVERS
      • 5.3.1.1 Proliferation of digital content
      • 5.3.1.2 Increasing focus and spending on digital marketing
      • 5.3.1.3 Evolution of internet services
      • 5.3.1.4 Emergence of IoT likely to benefit the growth of DAM solution
    • 5.3.2 RESTRAINTS
      • 5.3.2.1 Lack of awareness and dependence on traditional approaches
    • 5.3.3 OPPORTUNITIES
      • 5.3.3.1 AI in DAM
      • 5.3.3.2 SaaS DAM solutions gaining demand in the market
    • 5.3.4 CHALLENGES
      • 5.3.4.1 Perplexing management of continually changing digital assets

6 GLOBAL DAM MARKET ANALYSIS, BY COMPONENT

  • 6.1 INTRODUCTION
  • 6.2 SOLUTIONS
  • 6.3 SERVICES
    • 6.3.1 CONSULTING
    • 6.3.2 SYSTEM INTEGRATION
    • 6.3.3 SUPPORT AND MAINTENANCE

7 GLOBAL DAM MARKET ANALYSIS, BY APPLICATION

  • 7.1 INTRODUCTION
  • 7.2 ENTERPRISE
  • 7.3 MARKETING
  • 7.4 BROADCASTING AND PUBLISHING

8 GLOBAL DAM MARKET ANALYSIS, BY DEPLOYMENT TYPE

  • 8.1 INTRODUCTION
  • 8.2 CLOUD
  • 8.3 ON-PREMISES

9 GLOBAL DAM MARKET ANALYSIS, BY ORGANIZATION SIZE

  • 9.1 INTRODUCTION
  • 9.2 SMES
  • 9.3 LARGE ENTERPRISES

10 GLOBAL DAM MARKET ANALYSIS, BY VERTICAL

  • 10.1 INTRODUCTION
  • 10.2 MEDIA AND ENTERTAINMENT
  • 10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
  • 10.4 CONSUMER GOODS AND RETAIL
  • 10.5 MANUFACTURING
  • 10.6 HEALTHCARE AND LIFE SCIENCES
  • 10.7 EDUCATION
  • 10.8 TRAVEL AND TOURISM
  • 10.9 OTHERS

11 GEOGRAPHIC ANALYSIS

  • 11.1 INTRODUCTION
  • 11.2 NORTH AMERICA
  • 11.3 EUROPE
  • 11.4 APAC
  • 11.5 MEA
  • 11.6 LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 MICROQUADRANT OVERVIEW
    • 12.1.1 VISIONARY LEADERS
    • 12.1.2 INNOVATORS
    • 12.1.3 DYNAMIC DIFFERENTIATORS
    • 12.1.4 EMERGING COMPANIES
  • 12.2 COMPETITIVE BENCHMARKING
    • 12.2.1 STRENGTH OF PRODUCT PORTFOLIO
    • 12.2.2 BUSINESS STRATEGY EXCELLENCE

13 COMPANY PROFILES

(Business Overview, Company Scorecard, Recent Developments)*

  • 13.1 ADAM SOFTWARE NV (APRIMO)
  • 13.2 ADOBE SYSTEMS INCORPORATED
  • 13.3 OPENTEXT CORPORATION
  • 13.4 CELUM
  • 13.5 MEDIABEACON, INC.
  • 13.6 CANTO, INC.
  • 13.7 WIDEN ENTERPRISES, INC.
  • 13.8 WEBDAM (A SHUTTERSTOCK COMPANY)
  • 13.9 BYNDER
  • 13.10 NORTHPLAINS
  • 13.11 MEDIAVALET, INC.
  • 13.12 COGNIZANT

Details on Business Overview, Company Scorecard, Recent Developments might not be captured in case of unlisted companies.

14 APPENDIX

  • 14.1 KEY INDUSTRY INSIGHTS
  • 14.2 DISCUSSION GUIDE
  • 14.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE
  • 14.5 AVAILABLE CUSTOMIZATIONS
  • 14.6 RELATED REPORTS
  • 14.7 AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: USD EXCHANGE RATE, 2014-2016
  • TABLE 2: EVALUATION CRITERIA
  • TABLE 3: GLOBAL DAM MARKET SIZE AND GROWTH RATE, 2015-2022 (USD MILLION, Y-O-Y %)
  • TABLE 4: GLOBAL DAM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 5: SOLUTION: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 6: SERVICES: DAM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD MILLION)
  • TABLE 7: CONSULTING SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 8: SYSTEM INTEGRATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 9: SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 10: GLOBAL DAM MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 11: ENTERPRISE: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 12: MARKETING: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 13: BROADCASTING AND PUBLISHING: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 14: GLOBAL DAM MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 15: CLOUD: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 16: ON-PREMISES: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 17: SMES SEGMENT TO RECORD HIGHER CAGR, BY ORGANIZATION SIZE, 2017-2022 (USD MILLION)
  • TABLE 18: GLOBAL DAM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 19: SMES: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 20: LARGE ENTERPRISES: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 21: GLOBAL DAM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 22: MEDIA AND ENTERTAINMENT: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 23: BFSI: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 24: CONSUMER GOODS AND RETAIL: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 25: MANUFACTURING: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 26: HEALTHCARE AND LIFE SCIENCES: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 27: EDUCATION: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 28: TRAVEL AND TOURISM: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 29: OTHERS: DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 30: GLOBAL DAM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 31: NORTH AMERICA: DAM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 32: NORTH AMERICA: DAM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD MILLION)
  • TABLE 33: NORTH AMERICA: DAM MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 34: NORTH AMERICA: DAM MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 35: NORTH AMERICA: DAM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 36: NORTH AMERICA: DAM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 37: EUROPE: DAM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 38: EUROPE: DAM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD MILLION)
  • TABLE 39: EUROPE: DAM MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 40: EUROPE: DAM MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 41: EUROPE: DAM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 42: EUROPE: DAM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 43: APAC: DAM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 44: APAC DAM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD MILLION)
  • TABLE 45: APAC: DAM MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 46: APAC: DAM MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 47: APAC: DAM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 48: APAC: DAM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 49: MEA: DAM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 50: MEA: DAM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD MILLION)
  • TABLE 51: MEA: DAM MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 52: MEA: DAM MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 53: MEA: DAM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 54: MEA: DAM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 55: LATIN AMERICA: DAM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 56: LATIN AMERICA: DAM MARKET SIZE, BY SERVICE TYPE, 2015-2022 (USD MILLION)
  • TABLE 57: LATIN AMERICA: DAM MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 58: LATIN AMERICA: DAM MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 59: LATIN AMERICA: DAM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 60: LATIN AMERICA: DAM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: DAM: MARKET SEGMENTATION
  • FIGURE 2: REGIONAL SCOPE
  • FIGURE 3: DAM MARKET: RESEARCH DESIGN
  • FIGURE 4: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 7: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 8: DAM MARKET: ASSUMPTIONS
  • FIGURE 9: TOP 3 SEGMENTS FOR GLOBAL DAM MARKET IN 2017
  • FIGURE 10: NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2017
  • FIGURE 11: AI AND SOFTWARE-AS-A-SERVICE (SAAS) MODEL FOR DAM TO ACT AS ATTRACTIVE MARKET OPPORTUNITIES, 2017-2022
  • FIGURE 12: MEDIA AND ENTERTAINMENT VERTICAL AND NORTH AMERICA TO HOLD LARGEST MARKET SHARES IN 2017
  • FIGURE 13: CLOUD DEPLOYMENT SEGMENT TO RECORD HIGHER CAGR, 2017-2022 (USD MILLION)
  • FIGURE 14: SERVICES SEGMENT TO RECORD HIGHER CAGR, 2017-2022 (USD MILLION)
  • FIGURE 15: SMES SEGMENT TO RECORD HIGHER CAGR, 2017-2022 (USD MILLION)
  • FIGURE 16: APAC TO RECORD HIGHEST CAGR, 2017-2022 (USD MILLION)
  • FIGURE 17: APAC AND MEA ARE FASTEST-GROWING REGIONS IN GLOBAL DAM MARKET
  • FIGURE 18: GLOBAL DAM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 19: SERVICES SEGMENT TO RECORD HIGHER CAGR, BY COMPONENT, 2017-2022 (USD MILLION)
  • FIGURE 20: ENTERPRISE SEGMENT TO RECORD HIGHEST CAGR, BY APPLICATION, 2017-2022 (USD MILLION)
  • FIGURE 21: CLOUD SEGMENT TO RECORD HIGHER CAGR, BY DEPLOYMENT TYPE, 2017-2022 (USD MILLION)
  • FIGURE 22: CONSUMER GOODS AND RETAIL SEGMENT TO RECORD TO RECORD HIGHEST CAGR, BY VERTICAL, 2017-2022 (USD MILLION)
  • FIGURE 23: APAC TO RECORD HIGHEST CAGR IN GLOBAL DAM MARKET, 2017-2022 (USD MILLION)
  • FIGURE 24: REGIONAL SNAPSHOT: APAC IS THE EMERGING REGION IN GLOBAL DAM MARKET
  • FIGURE 25: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 26: APAC: MARKET SNAPSHOT
  • FIGURE 27: COMPETITIVE LEADERSHIP MAPPING - 2017
  • FIGURE 28: ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
  • FIGURE 29: OPENTEXT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 30: MEDIABEACON, INC.: COMPANY SNAPSHOT
  • FIGURE 31: WEBDAM: COMPANY SNAPSHOT
  • FIGURE 32: MEDIAVALET, INC.: COMPANY SNAPSHOT
  • FIGURE 33: COGNIZANT: COMPANY SNAPSHOT
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