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市場調查報告書

行動行銷的全球市場 至2021年的預測:SMS、MMS、推動通知、行動電子郵件、QR編碼、行動Web

Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

出版商 MarketsandMarkets 商品編碼 321885
出版日期 內容資訊 英文 142 Pages
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行動行銷的全球市場 至2021年的預測:SMS、MMS、推動通知、行動電子郵件、QR編碼、行動Web Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021
出版日期: 2016年05月04日 內容資訊: 英文 142 Pages
簡介

全球行動行銷的市場規模,預計2016年達286億3000萬美元,2021年達988億5000萬美元,以28.1%年複合成長率 (CAGR) 成長。市場急速成長的理由,是行動電話用戶的增加和高速網際網路的費用降低,行動Web、行動應用程式的利用增加等。各地區中,亞太地區為最大的市場,其次是北美,不過,南美也正產生迅速的市場成長。

本報告提供全球行動行銷市場相關分析,技術概要和市場結構、最新趨勢,主要市場促進、阻礙因素,市場趨勢與今後的預測 (過去2年、今後6年份),各解決方案、各用戶、各產業、各地區的詳細趨勢,市場競爭的狀態,今後的技術開發、市場發展的方向性,主要企業簡介等調查、考察。

第1章 序論

第2章 調查手法

第3章 摘要整理

第4章 重要事項

第5章 市場概要

  • 簡介
  • 市場分類
  • 市場動態
    • 推動市場成長要素
      • 行動電話的普及
      • 高速網際網路的利用費用低
      • 行動Web/行動應用程式的利用增加
    • 阻礙市場成長要素
      • 引進時的複雜
      • 行銷服務行業者方面應對變化的困難
    • 市場機會
      • 社群媒體、平台的利用
      • 行動數據分析
    • 課題
      • 隱私的問題
      • 消費行為的理解
  • 法規的影響
    • 簡介
      • MMA (行動行銷協會)
      • 聯邦交易委員會 (FTC)

第6章 產業趨勢

  • 簡介
  • 市場演進
  • 價值鏈分析

第7章 行動行銷市場:各解決方案

  • 簡介
  • SMS
  • MMS
  • 推動通知
  • 行動電子郵件
  • QR編碼
  • 地理定位有效利用行銷
  • In-App訊息
  • 行動Web
  • 其他

第8章 行動行銷市場:用戶的各類型

  • 簡介
  • 中小企業
  • 大企業

第9章 行動行銷市場:各產業

  • 簡介
  • 零售業、電子商務
  • 旅遊、物流
  • 汽車
  • BFSI (銀行、金融服務、保險)
  • 通訊、IT
  • 媒體、娛樂
  • 醫療機關
  • 政府
  • 其他

第10章 各地區分析

  • 簡介
  • 北美
  • 亞太地區
  • 歐洲
  • 中東、非洲
  • 南美

第11章 市場競爭情形

  • 概要
  • 市場競爭情形及市場趨勢
    • 新產品的銷售、改良
    • 協定、產業聯盟、產業合作、合資企業
    • 企業合併、收購 (M&A)
    • 產業擴張

第12章 企業簡介 (產業概要、產品與服務、主要的考察、近幾年趨勢、SWOT分析、財務比率分析、MnM的見解)

  • 簡介
  • 產品製圖
  • SAP SE
  • IBM CORPORATION
  • SALESFORCE.COM, INC.
  • AT&T INC.
  • ORACLE CORPORATION
  • ADOBE SYSTEMS, INC.
  • SAS INSTITUTE, INC.
  • MOBIVITY HOLDINGS CORPORATION
  • SALMAT LTD.
  • VIBES MEDIA, LLC

第13章 主要技術開發企業簡介

  • FIKSU INC.
    • 產業概要
    • 近幾年趨勢
    • 行動行銷的應對
  • INMOBI
  • NETCORE SOLUTIONS
  • MOOD MEDIA CORPORATION
  • SOMO GLOBAL
  • VELTI PLC
  • VMAX

第14章 附錄

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目錄
Product Code: TC 2942

Increasing use of smartphones and tablets is driving the market

MarketsandMarkets forecasts the global mobile marketing market to grow from USD 28.63 billion in 2016 to USD 98.85 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1%. The mobile marketing market is growing rapidly because of the increasing number of mobile phone users, availability of high internet speed, and increasing usage of mobile web and mobile applications.

APAC is expected to have the largest market share

The APAC region is expected to be the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America. The region of APAC is a highly receptive market with continual development in the mobile marketing technology, which is further enhanced with ongoing large-scale adoption of mobile marketing solutions. Increase in smartphone penetration, availability of mobile internet, more use of mobile applications and mobile web, and introduction of 4G network by the carriers, are some of the factors driving the mobile marketing market in APAC. APAC is also expected to contribute more than 50% of all new connections between now and 2021. Latin America is the fastest growing region in mobile marketing. Mobile internet usage in the region has been growing largely due to mobile device adoption and growth of the middle class society.

The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the mobile marketing marketplace.

  • By Company type - Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
  • By Designation - C-Level - 72%, Director Level- 14%. Others- 14%
  • By Region - North America- 57%, Europe-14%, APAC- 29%

The report includes the study of key players offering mobile marketing solutions and services: SAP SE (Germany), IBM (New Yok), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), and Vibes Media (Chicago). Furthermore, the report also includes in-depth competitive analysis of the key players in the mobile marketing market, with their company profiles, SWOT analysis, recent developments, and key market strategies.

The report will help the market leaders or new entrants in this market in the following ways:

  • 1. This report segments the market into various sub-segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different end-users and regions.
  • 2. This report will help in the better understanding of the competitors and gain more insights to better one's position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • 3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED IN THE REPORT
  • 1.4. CURRENCY
  • 1.5. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE MARKETING MARKET
  • 4.2. GLOBAL MOBILE MARKETING MARKET - BY USER TYPE
  • 4.3. GLOBAL MOBILE MARKETING MARKET
  • 4.4. MOBILE MARKETING MARKET POTENTIAL
  • 4.5. MOBILE MARKETING REGIONAL MARKET
  • 4.6. LIFECYCLE ANALYSIS, BY REGION 2016

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET SEGMENTATION
  • 5.3. MARKET DYNAMICS
    • 5.3.1. DRIVERS
      • 5.3.1.1. High penetration of mobile phone users
      • 5.3.1.2. Decrease in the price of high speed internet
      • 5.3.1.3. Increased use of mobile web and mobile applications
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Complexity of implementation
      • 5.3.2.2. Resistance to accept change among marketing service providers
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Use of social media platforms
      • 5.3.3.2. Mobile data analytics
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Privacy concerns
      • 5.3.4.2. Understanding consumer behavior
  • 5.4. REGULATORY IMPLICATIONS
    • 5.4.1. INTRODUCTION
      • 5.4.1.1. Mobile Marketing Association (MMA)
      • 5.4.1.2. Federal Trade Commission (FTC)

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. EVOLUTION
  • 6.3. VALUE CHAIN ANALYSIS

7. MOBILE MARKETING MARKET ANALYSIS, BY SOLUTION

  • 7.1. INTRODUCTION
  • 7.2. SHORT MESSAGE SERVICE (SMS)
  • 7.3. MULTIMEDIA MESSAGING SERVICE (MMS)
  • 7.4. PUSH NOTIFICATION
  • 7.5. MOBILE EMAILS
  • 7.6. QUICK RESPONSE (QR) CODES
  • 7.7. LOCATION-BASED MARKETING
  • 7.8. IN-APP MESSAGES
  • 7.9. MOBILE WEB
  • 7.10. OTHERS

8. MOBILE MARKETING MARKET ANALYSIS, BY USER TYPE

  • 8.1. INTRODUCTION
  • 8.2. SMALL AND MEDIUM BUSINESSES (SMBS)
  • 8.3. LARGE ENTERPRISES

9. MOBILE MARKETING MARKET ANALYSIS, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. RETAIL AND E-COMMERCE
  • 9.3. TRAVEL AND LOGISTICS
  • 9.4. AUTOMOTIVE
  • 9.5. BFSI
  • 9.6. TELECOM AND IT
  • 9.7. MEDIA AND ENTERTAINMENT
  • 9.8. HEALTHCARE
  • 9.9. GOVERNMENT
  • 9.10. OTHERS

10. GEOGRAPHIC ANALYSIS

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. ASIA-PACIFIC (APAC)
  • 10.4. EUROPE
  • 10.5. MIDDLE EAST AND AFRICA (MEA)
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SITUATION AND TRENDS
    • 11.2.1. NEW PRODUCT LAUNCHES AND ENHANCEMENTS
    • 11.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,2013-2015
    • 11.2.3. MERGERS AND ACQUISITIONS, 2013-2015
    • 11.2.4. EXPANSION, 2013-2015

12. COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*

  • 12.1. INTRODUCTION
  • 12.2. PRODUCT MAPPING
  • 12.3. SAP SE
  • 12.4. IBM CORPORATION
  • 12.5. SALESFORCE.COM, INC.
  • 12.6. AT&T INC.
  • 12.7. ORACLE CORPORATION
  • 12.8. ADOBE SYSTEMS, INC.
  • 12.9. SAS INSTITUTE, INC.
  • 12.10. MOBIVITY HOLDINGS CORPORATION
  • 12.11. SALMAT LTD.
  • 12.12. VIBES MEDIA, LLC

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13. KEY INNOVATOR PROFILES

  • 13.1. FIKSU INC.
    • 13.1.1. BUSINESS OVERVIEW
    • 13.1.2. RECENT DEVELOPMENTS
    • 13.1.3. PUSH FOR MOBILE MARKETING
  • 13.2. INMOBI
    • 13.2.1. BUSINESS OVERVIEW
    • 13.2.2. RECENT DEVELOPMENTS
    • 13.2.3. PUSH FOR MOBILE MARKETING
  • 13.3. NETCORE SOLUTIONS
    • 13.3.1. BUSINESS OVERVIEW
    • 13.3.2. PUSH FOR MOBILE MARKETING
  • 13.4. MOOD MEDIA CORPORATION
    • 13.4.1. BUSINESS OVERVIEW
    • 13.4.2. PUSH FOR MOBILE MARKETING
  • 13.5. SOMO GLOBAL
    • 13.5.1. BUSINESS OVERVIEW
    • 13.5.2. RECENT DEVELOPMENTS
    • 13.5.3. PUSH FOR MOBILE MARKETING
  • 13.6. VELTI PLC
    • 13.6.1. BUSINESS OVERVIEW
    • 13.6.2. PUSH FOR MOBILE MARKETING
  • 13.7. VMAX
    • 13.7.1. BUSINESS OVERVIEW
    • 13.7.2. PUSH FOR MOBILE MARKETING

14. APPENDIX

  • 14.1. RECENT DEVELOPMENTS
    • 14.1.1. NEW PRODUCT LAUNCH AND ENHANCEMENTS
    • 14.1.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS AND JOINT VENTURES
    • 14.1.3. MERGERS AND ACQUISITIONS
  • 14.2. DISCUSSION GUIDE
  • 14.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4. INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
  • 14.5. AVAILABLE CUSTOMIZATIONS
  • 14.6. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: GLOBAL MOBILE MARKETING MARKET SIZE AND GROWTH RATE, 2014-2021 (USD BILLION) (Y-O-Y %)
  • TABLE 2: HIGH PENETRATION OF MOBILE PHONE USERS AND INCREASING USE OF MOBILE WEB AND MOBILE APPLICATIONS WILL DRIVE THE MOBILE MARKETING MARKET
  • TABLE 3: LACK OF AWARENESS AMONG USERS AND EXPENSIVE INFRASTRUCTURE RESTRAINS THE GROWTH OF MARINE SATELLITE COMMUNICATION MARKET
  • TABLE 4: USE OF SOCIAL MEDIA PLATFORM AND MOBILE DATA ANALYTICS ARE CONSIDERED AS OPPORTUNITIES FOR THE MOBILE MARKETING MARKET
  • TABLE 5: PRIVACY CONCERN IS THE MAIN CHALLENGE FOR THE GROWTH OF MOBILE MARKETING MARKET
  • TABLE 6: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD BILLION)
  • TABLE 7: SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD BILLION)
  • TABLE 8: SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 9: SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 10: MULTIMEDIA MESSAGING SERVICE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 11: MULTIMEDIA MESSAGING SERVICE : MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 12: MULTIMEDIA MESSAGING SERVICE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 13: PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 14: PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 15: PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 16: MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 17: MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 18: MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 19: QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 20: QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 21: QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 22: LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 23: LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2014-2021 (USD MILLION)
  • TABLE 24: LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 25: IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 26: IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 27: IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 28: MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 29: MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2014-2021 (USD MILLION)
  • TABLE 30: MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 31: OTHERS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 32: OTHERS: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 33: OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 34: MOBILE MARKETING MARKET, BY USER TYPE, 2014-2021 (USD BILLION)
  • TABLE 35: SMALL AND MEDIUM ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 36: LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 37: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
  • TABLE 38: RETAIL AND E-COMMERCE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD BILLION)
  • TABLE 39: RETAIL AND E-COMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 40: TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 41: TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 42: AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 43: AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 44: BFSI: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 45: BFSI: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 46: TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 47: TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 48: MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 49: MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 50: HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 51: HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 52: GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 53: GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 54: OTHERS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 55: OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 56: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 57: NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 58: NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 59: NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 60: ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 61: ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 62: ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 USD MILLION)
  • TABLE 63: EUROPE: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 64: EUROPE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 65: EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 66: MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 67: MIDDLE EAST AND AFRICA: MOBILE MARKETING SOFTWARE MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 68: MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 69: LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 70: LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 71: LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 72: NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015
  • TABLE 73: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
  • TABLE 74: MERGERS AND ACQUISITIONS, 2013-2015
  • TABLE 75: EXPANSION
  • TABLE 76: NEW PRODUCT LAUNCH AND ENHANCEMENTS
  • TABLE 77: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
  • TABLE 78: MERGERS AND ACQUISITIONS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: GLOBAL MOBILE MARKETING MARKET
  • FIGURE 2: MOBILE MARKETING MARKET: RESEARCH DESIGN
  • FIGURE 3: BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 6: DATA TRIANGULATION
  • FIGURE 7: MOBILE MARKETING MARKET SIZE, BY SOLUTION (2016 & 2021): SMS SOLUTION IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET
  • FIGURE 8: MOBILE MARKETING MARKET SIZE, BY USER TYPE (2016 & 2021): LARGE ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 9: MOBILE MARKETING MARKET SIZE, BY VERTICAL SNAPSHOT (2016 & 2021): RETAIL AND E-COMMERCE VERTICAL IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET
  • FIGURE 10: MOBILE MARKETING MARKET SIZE, REGIONAL SNAPSHOT (2016 & 2021): ASIA-PACIFIC IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET
  • FIGURE 11: GLOBAL MOBILE MARKETING MARKET SHARE, 2016 - ASIA-PACIFIC IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2016
  • FIGURE 12: INCREASED USE OF MOBILE WEB AND MOBILE APPLICATIONS WILL DRIVE THE MOBILE MARKETING MARKET
  • FIGURE 13: MOBILE MARKETING MARKET BY USER TYPE, 2014-2021, (USD BILLION)
  • FIGURE 14: ASIA-PACIFIC IS ESTIMATED TO HOLD THE MAXIMUM SHARE IN THE MOBILE MARKETING MARKET (2016)
  • FIGURE 15: LATIN AMERICA IS EXPECTED TO HAVE THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD
  • FIGURE 16: LATIN AMERICA MARKET TO GROW FASTER AS COMPARED TO OTHER REGIONS
  • FIGURE 17: REGIONAL LIFECYCLE - MIDDLE EAST AND AFRICA IS ESTIMATED TO BE IN THE INTRODUCTORY PHASE IN 2016
  • FIGURE 18: MOBILE MARKETING MARKET SEGMENTATION
  • FIGURE 19: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF THE MOBILE MARKETING MARKET
  • FIGURE 20: MOBILE MARKETING MARKET: VALUE CHAIN ANALYSIS
  • FIGURE 21: QUICK RESPONSE CODES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 22: LARGE ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 23: TELECOM AND IT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 24: LATIN AMERICA IS PROJECTED TO HAVE THE HIGHEST GROWTH IN THE MOBILE MARKETING MARKET
  • FIGURE 25: GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS ESTIMATED TO HOLD THE LARGEST SHARE IN THE MOBILE MARKETING MARKET IN 2016
  • FIGURE 26: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 27: ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 28: COMPANIES ADOPTED NEW PRODUCT LAUNCH AND PARTNERSHIPS AND AGREEMENTS AS THE KEY GROWTH STRATEGIES OVER THE LAST THREE YEARS
  • FIGURE 29: MARKET EVALUATION FRAMEWORK
  • FIGURE 30: BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND ENHANCEMENT WAS THE KEY GROWTH STRATEGY OF THE MOBILE MARKETING MARKET
  • FIGURE 31: GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
  • FIGURE 32: PRODUCT MAPPING SNAPSHOT
  • FIGURE 33: SAP SE: COMPANY SNAPSHOT
  • FIGURE 34: SAP SE: SWOT ANALYSIS
  • FIGURE 35: IBM CORPORATION: COMPANY SNAPSHOT
  • FIGURE 36: IBM CORPORATION: SWOT ANALYSIS
  • FIGURE 37: SALESFORCE.COM: COMPANY SNAPSHOT
  • FIGURE 38: SALESFORCE.COM, INC.: SWOT ANALYSIS
  • FIGURE 39: AT&T: COMPANY SNAPSHOT
  • FIGURE 40: AT&T: SWOT ANALYSIS
  • FIGURE 41: ORACLE CORPORATION: COMPANY SNAPSHOT
  • FIGURE 42: ORACLE CORPORATION: SWOT ANALYSIS
  • FIGURE 43: ADOBE SYSTEMS: COMPANY SNAPSHOT
  • FIGURE 44: SAS INSTITUTE: COMPANY SNAPSHOT
  • FIGURE 45: MOBIVITY HOLDINGS CORPORATION: COMPANY SNAPSHOT
  • FIGURE 46: SALMAT LTD.: COMPANY SNAPSHOT
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