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市場調查報告書

行銷分析軟體的全球市場 - 用途(社群媒體行銷,電子郵件行銷,搜尋引擎最佳化[SEO]行銷,每次點擊付費行銷,顯示器行銷,視訊行銷,內容行銷),引進形式(內部部署,託管)預測

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019

出版商 MarketsandMarkets 商品編碼 321229
出版日期 內容資訊 英文 137 Pages
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行銷分析軟體的全球市場 - 用途(社群媒體行銷,電子郵件行銷,搜尋引擎最佳化[SEO]行銷,每次點擊付費行銷,顯示器行銷,視訊行銷,內容行銷),引進形式(內部部署,託管)預測 Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019
出版日期: 2014年12月01日 內容資訊: 英文 137 Pages
簡介

行銷分析軟體是為了評估行銷活動所用的流程及技術,是可測定、管理、控制、分析針對擴大對策效果與投資利益之行銷活動之功用的方式。行銷分析超越了肉眼可見的銷售額及獲得預計客戶的任務,並可獲得客戶的偏好及趨勢相關之深入見解,由此得出的數據可活用於日後的產品設計及客戶調查、掌握產業動向、客戶支援等業務方面的問題。其全球市場將以11.84%的年複合成長率擴大,從2014年的12億美金,成長到2020年預測將超過21億美金的規模。

本報告以行銷分析軟體的全球市場為焦點,除了分就用途,利用行業,引進形式,企業階層,地區別預測其轉變之外,更彙整市場現狀,發展的影響要素,競爭環境,主要企業等最新的調查·分析資訊。

第1章 簡介

  • 調查目的
  • 調查對象市場
  • 報告的推薦用戶層
  • 市場範圍
  • 對象年
  • 貨幣
  • 調查的限制

第2章 調查方法

  • 行銷分析軟體需求面分析的說明
    • 社群媒體流通管道的增加
    • 行銷投資效果(MROI)估計的必要性
    • 行銷分析軟體預算的增加
    • 客戶行動理解的必要性
  • 市場規模的估算
  • 市場詳細分析及資料的三角法評估
  • 市場佔有率推算
    • 由二級資訊來源得來的重要資料
    • 由一級資訊來源得來的重要資料
      • 產業相關的重要考察

第3章 摘要整理

第4章 應該特別記載考察點

  • 行銷分析軟體的有潛力商機
  • 行銷分析軟體 - 3個利用市場區隔
  • 佔全球市場5分之2的北美
  • 行銷分析軟體 - 5個地區
  • 生命週期分析 - 各地區
  • 市場差異分析

第5章 市場概要

  • 簡介
  • 發展史
  • 市場區隔
    • 各用途市場
    • 各垂直行業市場
    • 各引進模式市場
    • 各終端用戶市場
  • 市場動態
    • 推動要素
      • 社群媒體流通管道的增加
      • 評估行銷投資效果(MROI)的必要性
      • 行銷分析軟體預算的增加
      • 理解客戶行動的必要性
    • 阻礙因素
      • 行銷分析軟體引進成本
      • 可簡單取得的開放原始碼解決方案
    • 機會
      • 雲端型技術的普及
      • 增強的行銷分析趨勢
    • 課題
      • 高度專門化的最上層客戶要求
      • 傳統電子元件無法與之比擬的先進實驗法之重要性
    • 緊急課題
      • 認知度不足
      • 尚未完善的系統整合
      • 不完全的技能

第6章 產業趨勢

  • 簡介
  • 價值鏈分析
  • 供應鏈分析
  • 產業趨勢
  • 波特的五力分析
  • 策略性基準
    • 產品的強化·擴大
    • M&A,策略性協定及合資企業

第7章 行銷分析軟體的全球市場 - 各用途

  • 簡介
  • 社群媒體行銷
    • 市場規模及預測 - 各引進模式
    • 市場規模及預測 - 各終端用戶
    • 市場規模及預測 - 各地區
  • 電子郵件行銷
  • 搜尋引擎最佳化(SEO)行銷
  • 每次點擊付費行銷
  • 顯示器行銷
  • 視訊行銷
  • 內容行銷

第8章 行銷分析軟體的全球市場 - 各垂直行業

  • 簡介
  • 零售
    • 市場規模及預測 - 各用途
  • 日常消費品(CPG:包裝)
  • 高科技製造
  • 能源,電力·天然氣
  • 銀行·金融服務·保險(BFSI)
  • 醫療
  • 電子商務
  • 媒體,娛樂
  • 其他行業

第9章 行銷分析軟體的全球市場 - 各引進模式

  • 簡介
  • 雲端
    • 市場規模及預測 - 各用途
    • 市場規模及預測 - 各行業
    • 市場規模及預測 - 各終端用戶
  • 內部部署

第10章 行銷分析軟體的全球市場 - 各終端用戶

  • 簡介
  • 中小企業(SMB)
    • 中小企業市場規模 - 各用途
    • 中小企業市場規模 - 各行業
  • 一般企業

第11章 地區分析

  • 簡介
  • 北美
    • 市場規模及預測 - 各行業
    • 市場規模及預測 - 各引進模式
    • 市場規模及預測 - 各終端用戶
  • 歐洲
  • 亞太地區
  • 中東·非洲
  • 中南美

第12章 競爭環境

  • 概要
  • 市場佔有率分析
  • 競爭情形及趨勢
    • 新產品銷售
    • 協定,聯盟、合作,合資企業
    • M&A
    • 擴張

第13章 企業簡介(產業概要,產品系列,主要策略,最新發展,SWOT分析,M&M評論等)

  • 簡介
  • Adobe Systems Incorporated
  • Accenture
  • IBM
  • Oracle
  • Wipro Limited
  • Experian
  • Harte-Hanks Inc
  • Pega-System
  • SAS Institute Inc.
  • Teradata Corporation

第14章 附錄

  • 產業專家的考察
  • 討論指南
  • 關於RT: Real Time Market Intelligence
  • 可利用的客制化計劃
  • 相關報告
目錄
Product Code: TC 2943

The marketing analytics market is setting a positive market trend. It provides various benefits such as increased customer traffic, less time to create awareness of new products and services, and better manageability of online marketing program. The marketing analytics software offers an increased capability of solution to handle more number of customer transactions.

One of the major forces that are driving the marketing analytics software market is the increasing trend of traffic analysis on the online marketing activities. The marketing analytics software is becoming an integrated component in most business organizations. It is currently an essential feature for customer's experience on online marketing activities and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.

The major restraints in this market are installation cost of marketing analytics software and easy availability of open-source solutions. These are the major factors which are restricting the growth of marketing analytics software market. Besides, there are a few challenges that are lack of awareness about marketing analytics software, lack of system integration in order to deploy the software, and lack of skilled labours to operate marketing analytics software.

There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging LA regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into application in marketing methods, deployment modes, and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.
  • 2. This report will help in better understanding of the competitor and gain more insights to better position one's business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • 3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Markets Covered
  • 1.3. Stakeholders
  • 1.4. Market Scope
  • 1.5. Year
  • 1.6. Currency
  • 1.7. Limitation

2. Research Methodology

  • 2.1. Description of Markting Analytics Software Demand-Side Analysis
    • 2.1.1. Increase in Social Media Channels
    • 2.1.2. Need to Calculate MROI
    • 2.1.3. Increase in Budgets for the Marketing Analytics Software
    • 2.1.4. Need to Understand Customer Behavior
  • 2.2. Market Size Estimation
  • 2.3. Market Breakdown & Data Triangulation
  • 2.4. Market Share Estimation
    • 2.4.1. Key Data Taken From Secondary Sources
    • 2.4.2. Key Data From Primary Sources
    • 2.4.3. Assumptions

3. Executive Summary

4. Premium Insights

  • 4.1. Attractive Market Opportunities in Marketing Analytics Software
  • 4.2. Marketing Analytics Software: -
  • Three Applications Segments
  • 4.3. North America Commands Over Two-Fifth of the Market Share
  • 4.4. Marketing Analytics Software: Five Regions
  • 4.5. Life Cycle Analysis, - By Region
  • 4.6. Market Chasm Analysis

5. Market Overview

  • 5.1. Introduction
  • 5.2. Evolution
  • 5.3. Market Segmentation
    • 5.3.1. Marketing Analytics Software, By Application
    • 5.3.2. Marketing Analytics Software, By Vertical
    • 5.3.3. Marketing Analytics Software, By Deployment Model
    • 5.3.4. Marketing Analytics Software, By End User
  • 5.4. Market Dynamic
    • 5.4.1. Drivers
      • 5.4.1.1. Increase in Social Media Channels
      • 5.4.1.2. Increase in Need to Calculate MROI
      • 5.4.1.3. Increase in Budget for Marketing Analytics Software
      • 5.4.1.4. Need to Understand Customer Behavior
    • 5.4.2. Restraint
      • 5.4.2.1. Cost of Deploying Marketing Analytics Software
      • 5.4.2.2. Easy Availability of Open Source Solution
    • 5.4.3. Opportunity
      • 5.4.3.1. Increase in Adoption of Cloud-Based Technology
      • 5.4.3.2. Increase in Trend of Marketing Analytics
    • 5.4.4. Challenges
      • 5.4.4.1. Lack of Awareness
      • 5.4.4.2. Lack of System Integration
      • 5.4.4.3. Lack of Skill

6. Industry Trends

  • 6.1. Introduction
  • 6.2. Value Chain Analysis
  • 6.3. Supply Chain Analysis
  • 6.4. Industry Trends
  • 6.5. Porters Five forces Analysis
    • 6.5.1. Threat From New Entrants
    • 6.5.2. Threat From Substitutes
    • 6.5.3. Bargaining Power of Suppliers
    • 6.5.4. Bargaining Power of Buyers
    • 6.5.5. Intensity of Competitive Rivalry
  • 6.6. Strategic Benchmarking
    • 6.6.1. Product Enhancement and Expansion
    • 6.6.2. Mergers & Acquisitions, Strategic Agreement, and Joint Ventures

7. Gobal Marketing Analytics Software Market, By Application

  • 7.1. Introduction
  • 7.2. Social Media Marketing
    • 7.2.1. Market Size and forecast, By Deployment Model
    • 7.2.2. Market Size and forecast, By End User
    • 7.2.3. Market Size and forecast, By Region
  • 7.3. E-Mail Marketing
    • 7.3.1. Market Size and forecast, By Deployment Model
    • 7.3.2. Market Size and forecast, By End User
    • 7.3.3. Market Size and forecast, By Region
  • 7.4. SEO Marketing
    • 7.4.1. Market Size and forecast, By Deployment Model
    • 7.4.2. Market Size and forecast, By End User
    • 7.4.3. Market Size and forecast, By Region
  • 7.5. Pay Per Click Marketing
    • 7.5.1. Market Size and forecast, By Deployment Model
    • 7.5.2. Market Size and forecast, By End User
    • 7.5.3. Market Size and forecast, By Region
  • 7.6. Display Marketing
    • 7.6.1. Market Size and forecast, By Deployment Model
    • 7.6.2. Market Size and forecast, By End User
    • 7.6.3. Market Size and forecast, By Region
  • 7.7. Video Marketing
    • 7.7.1. Market Size and forecast, By Deployment Model
    • 7.7.2. Market Size and forecast, By End User
    • 7.7.3. Market Size and forecast, By Region
  • 7.8. Content Marketing
    • 7.8.1. Market Size and forecast, By Deployment Model
    • 7.8.2. Market Size and forecast, By End User
    • 7.8.3. Market Size and forecast, By Region

8. Global Marketing Analytics Software Market, By Vertical

  • 8.1. Introduction
  • 8.2. Retail
    • 8.2.1. Market Size and forecast, By Application
  • 8.3. Consumer Packaged Goods (CPG)
    • 8.3.1. Market Size and forecast, By Application
  • 8.4. High-Tech Manufacturing
    • 8.4.1. Market Size and forecast, By Application
  • 8.5. Energy and Utility
    • 8.5.1. Market Size and forecast, By Application
  • 8.6. Banking Financial and Insurance (BFSI)
    • 8.6.1. Market Size and forecast, By Application
  • 8.7. Healthcare
    • 8.7.1. Market Size and forecast, By Application
    • 8.8. E-Commerce
    • 8.8.1. Market Size and forecast, By Application
  • 8.9. Media and Entertainment
    • 8.9.1. Market Size and forecast, By Application
  • 8.10. Other Verticals
    • 8.10.1. Market Size and forecast, By Application

9. Global Marketing Analytics Software Market, By Deployment Model

  • 9.1. Introduction
  • 9.2. Cloud
    • 9.2.1. Market Size and forecast, By Application
    • 9.2.2. Market Size and forecast, By Verticals
    • 9.2.3. Market Size and forecast, By End-Users
  • 9.3. On-Premises
    • 9.3.1. Market Size and forecast, By Application
    • 9.3.2. Market Size and forecast, By Verticals
    • 9.3.3. Market Size and forecast, By End-Users

10. Global Marketing Analytics Software Market, By End User

  • 10.1. Introduction
  • 10.2. Small and Medium Businesses (SMBS)
    • 10.2.1. SMBS Market Size, By Application
    • 10.2.2. SMBS Market Size, By Vertical
  • 10.3. Enterprises
    • 10.3.1. Enterprises Market Size, By Application
    • 10.3.2. Enterprises Market Size, By Vertical

11. Geographic Analysis

  • 11.1. Introduction
  • 11.2. North America
    • 11.2.1. Market Size and forecast, By Vertical
    • 11.2.2. Market Size and forecast, By Deployment Model
    • 11.2.3. Market Size and forecast, By End User
  • 11.3. Europe
    • 11.3.1. Market Size and forecast, By Vertical
    • 11.3.2. Market Size and forecast, By Deployment Model
    • 11.3.3. Market Size and forecast, By End User
  • 11.4. Asia-Pacific
    • 11.4.1. Market Size and forecast, By Vertical
    • 11.4.2. Market Size and forecast, By Deployment Model
    • 11.4.3. Market Size and forecast, By End User
  • 11.5. Middle East and Africa
    • 11.5.1. Market Size and forecast, By Vertical
    • 11.5.2. Market Size and forecast, By Deployment Model
    • 11.5.3. Market Size and forecast, By End User
  • 11.6. Latin America
    • 11.6.1. Market Size and forecast, By Vertical
    • 11.6.2. Market Size and forecast, By Deployment Model
    • 1.6.3. Market Size and forecast, By End User

12. Competitive Landscape

  • 12.1. Overview
  • 12.2. Market Share Analysis
  • 12.3. Competitive Situation and Trends
    • 12.3.1. New Product Launches
    • 12.3.2. Agreements, Partnerships, Collaborations, & Joint Ventures
    • 12.3.3. Mergers & Acquisitions
    • 12.3.4. Expansion

13. Competitive Profile

  • 13.1. Introduction
  • 13.2. Adobe Systems Incorporated
    • 13.2.1. Business Overview
    • 13.2.2. Product Portfolio
    • 13.2.3. Key Strategies
    • 13.2.4. Recent Developments
    • 13.2.5. SWOT Analysis
    • 13.2.6. MNM View
  • 13.3. Accenture
    • 13.3.1. Business Overview
    • 13.3.2. Product Portfolio
    • 13.3.3. Key Strategies
    • 13.3.4. Recent Developments
    • 13.3.5. SWOT Analysis
    • 13.3.6. MNM View
  • 13.4. IBM
    • 13.4.1. Business Overview
    • 13.4.2. Product Portfolio
    • 13.4.3. Key Strategies
    • 13.4.4. Recent Developments
    • 13.4.5. SWOT Analysis
    • 13.4.6. MNM View
  • 13.5. Oracle
    • 13.5.1. Business Overview
    • 13.5.2. Product Portfolio
    • 13.5.3. Key Strategies
    • 13.5.4. Recent Developments
    • 13.5.5. SWOT Analysis
    • 13.5.6. MNM View
  • 13.6. Wipro Limited
    • 13.6.1. Business Overview
    • 13.6.2. Product Portfolio
    • 13.6.3. Key Strategies
    • 13.6.4. Recent Developments
    • 13.6.5. SWOT Analysis
    • 13.6.6. MNM View
  • 13.7. Experian
    • 13.7.1. Business Overview
    • 13.7.2. Product Portfolio
    • 13.7.3. Key Strategies
    • 13.7.4. Recent Developments
    • 13.7.5. MNM View
  • 13.8. Harte-Hanks Inc
    • 13.8.1. Business Overview
    • 13.8.2. Product Portfolio
    • 13.8.3. Key Strategies
    • 13.8.4. Recent Developments
    • 13.8.5. MNM View
  • 13.9. Pega-System
    • 13.9.1. Business Overview
    • 13.9.2. Product Portfolio
    • 13.9.3. Key Strategies
    • 13.9.4. Recent Developments
    • 13.9.5. MNM View
  • 13.10. SAS Institute Inc.
    • 13.10.1. Business Overview
    • 13.10.2. Product Portfolio
    • 13.10.3. Key Strategies
    • 13.10.4. Recent Developments
    • 13.10.5. MNM View
  • 13.11. Teradata Corporation
    • 13.11.1. Business Overview
    • 13.11.2. Product Portfolio
    • 13.11.3. Key Strategies
    • 13.11.4. Recent Developments
    • 13.11.5. MNM View

14. Appendix

  • 14.1. Insights of Industry Experts
  • 14.2. Discussion Guide
  • 14.3. Introducing RT: Real - Time Market Intelligence
  • 14.4. Available Customizations
  • 14.5. Related Reports

List of Tables

  • Table 1: Marketing Analytics Software Market Size, 2014-2019 ($Million)
  • Table 2: Increasing Need to Calculate MROI is Propelling the Growth of the Market
  • Table 3: Cost in Order to Deploy Marketing Analytics Software is Hampering the Growth of Marketing Analytics Software
  • Table 4: Increasing Trend of Marketing Analytics Software Will Boost the Market
  • Table 5: Lack of Awareness Among Managers is the Constraint for the Growth of the Market
  • Table 6: Mobile Marketing Analytics is the Leading Trend in the Market
  • Table 7: Marketing Analytics Software Market Size, By Application, 2014-2019 ($Million)
  • Table 8: Social Media Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 9: Social Media Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 10: Social Media Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 11: E-Mail Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 12: E-Mail Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 13: E-Mail Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 14: SEO Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 15: SEO Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 16: SEO Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 17: Pay Per Click Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 18: Pay Per Click Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 19: Pay Per Click Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 20: Display Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 21: Display Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 22: Display Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 23: Video Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 24: Video Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 25: Video Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 26: Content Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 27: Content Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 28: Content Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 29: Marketing Analytics Software Market Size, By Vertical, 2014-2019 ($Million)
  • Table 30: Retail Market Size, By Application, 2014-2019 ($Million)
  • Table 31: Consumer Packaged Goods Market Size, By Application, 2014-2019 ($Million)
  • Table 32: High-Tech Manufacturing Market Size, By Application, 2014-2019 ($Million)
  • Table 33: Energy and Utility Market Size, By Application, 2014-2019 ($Million)
  • Table 34: BFSI Market Size, By Application, 2014-2019 ($Million)
  • Table 35: Healtcare Market Size, By Application, 2014-2019 ($Million)
  • Table 36: E-Commerce Market Size, By Application, 2014-2019 ($Million)
  • Table 37: Media and Entertainment Market Size, By Application, 2014-2019 ($Million)
  • Table 38: Other Verticals Market Size, By Application, 2014-2019 ($Million)
  • Table 39: Marketing Analytics Software Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 40: Cloud Market Size, By Application, 2014-2019 ($Million)
  • Table 41: Cloud Market Size, By Verticals, 2014-2019 ($Million)
  • Table 42: Cloud Market Size, By End-Users, 2014-2019 ($Million)
  • Table 43: On-Premises Market Size, By Application, 2014-2019 ($Million)
  • Table 44: On-Premises Market Size, By Verticals, 2014-2019 ($Million)
  • Table 45: On-Premises Market Size, By End-Users, 2014-2019 ($Million)
  • Table 46: Marketing Analytics Software Market Size, By End User, 2014-2019 ($Million)
  • Table 47: SMBS Market Size, By Application, 2014-2019 ($Million)
  • Table 48: SMBS Market Size, By Vertical, 2014-2019 ($Million)
  • Table 49: Enterprises, By Application, 2014-2019 ($Million)
  • Table 50: Enterprises Market Size, By Vertical, 2014-2019 ($Million)
  • Table 51: Marketing Analytics Software Market Size, By Region 2014-2019 ($Million)
  • Table 52: North America: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 53: North America: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 54: North America: Market Size, By End User, 2014-2019 ($Million)
  • Table 55: Europe: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 56: Europe: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 57: Europe: Market Size, By End User, 2014-2019 ($Million)
  • Table 58: Asia-Pacific: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 59: Asia-Pacifc: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 60: Asia-Pacific: Market Size, By End User, 2014-2019 ($Million)
  • Table 61: Middle East and Africa: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 62: Middle East and Africa: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 63: Middle East and Africa: Market Size, By End User, 2014-2019 ($Million)
  • Table 64: Latin America: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 65: Latin America: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 66: Latin America: Market Size, By End User, 2014-2019 ($Million)
  • Table 67: New Product Launches, 2011-2014
  • Table 68: Agreements, Partnerships, Collaborations, & Joint Ventures, 2011-2014
  • Table 69: Mergers & Acquisitions, 2011-2014
  • Table 70: Expansions, 2012-2014

List of Figures

  • Figure 1: Research Design
  • Figure 2: Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 3: Market Size Estimation Methodology: top-Down Approach
  • Figure 4: Break Down of Primaries: By Company Type, Designation, & Region
  • Figure 5: Marketing Analytics Software Mrket Snapshot (2014 Vs 2019): Market for Content Marketing is Expected to Double in Next Five Year
  • Figure 6: Global Marketing Analytics Software Market Size, 2014-2019 ($Billion)
  • Figure 7: Latin America to Grow at the Fastest Rate During the Next Five Year
  • Figure 8: Attractive Market Opportunities in Marketing Analytics Software
  • Figure 9: Content Marketing to Grow at the Fastest Rate Among the Solutions in the Marketing Analytics Software Market (Excluding Email Marketing, SEO Marketing, Pay Per Click Marketing, Video Marketing)
  • Figure 10: North America Command Over Two-Fifth of the Market Share
  • Figure 11: Reluctant Mangers to Invest in Marketing Analytics Software
  • Figure 12: Evolution of Marketing Analytics Software
  • Figure 13: Market Segmentation: By Application
  • Figure 14: Market Segmentation: By Verticals
  • Figure 15: Rise in Social Media Channel is Driving Marketing Analytics Software Market
  • Figure 16: Value Chain Analysis
  • Figure 17: Supply Chain
  • Figure 18: Porter's Five forces Analysis
  • Figure 19: Strategic Benchmarking: IBM, Oracle, Adobe and Accenture Launched New Solutions and Services for Product Enhancement
  • Figure 20: Strategic Benchmarking: IBM, Oracle, Adobe and Accenture Adopt Inorganic Strategies to Grow in Marketing Analytics Software Market
  • Figure 21: Global Content Marketing Application is Dominating the Market
  • Figure 22: Global Marketing Analytics Software Are Expected to Have $565.53 Million Market From High Tech Manufacturing Vertical in 2019
  • Figure 23: Marketing Analytics Software Market Size By Cloud-Based Deployment Model is Expected to Grow By 13.30% During the forecast Period
  • Figure 24: Marketing Analytics Software Market Size in Small and Medium Businesses is Expected to Grow By 13.30% During the forecast Period
  • Figure 25: Geographic Snapshot
  • Figure 26: Marketing Analytics Software Market Size in North America is Expected to Grow By 10.83% During the forecast Period
  • Figure 27: Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures as the Key Growth Strategy Over the Last Three Years
  • Figure 28: Global Marketing Analytics software Market Share, By Key Player, 2013
  • Figure 29: Battle for Market Share: New Product Launch Was the Key Strategy
  • Figure 30: Geographic Revenue Mix of top 4 Market Players
  • Figure 31: Adobe Systems Incorporated: Business Overview
  • Figure 32: Adobe Systems, Inc.: SWOT Analysis
  • Figure 33: Accenture: Business Overview
  • Figure 34: Accenture: SWOT Analysis
  • Figure 35: IBM : Business Overview
  • Figure 36: IBM: SWOT Analysis
  • Figure 37: Oracle: Business Overview
  • Figure 38: Oracle: SWOT Analysis
  • Figure 39: Wipro Limited: Business Overview
  • Figure 40: Wipro: SWOT Analysis
  • Figure 41: Experian: Business Overview
  • Figure 42: Harte-Hanks Inc: Business Overview
  • Figure 43: Pegasystem: Business Overview
  • Figure 44: SAS: Business Overview
  • Figure 45: Teradata: Business Overview
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