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全球營銷自動化市場-COVID-19 影響分析：按組件、使用、部署類型、組織規模、行業、地區預測到 2027 年
市場調查報告書
商品編碼
1072705

全球營銷自動化市場-COVID-19 影響分析：按組件、使用、部署類型、組織規模、行業、地區預測到 2027 年

Marketing Automation Market with COVID-19 Impact Analysis, by Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment Type, Organization Size, Vertical and Region - Global Forecast to 2027
出版日期: | 出版商: MarketsandMarkets | 英文 249 Pages | 訂單完成後即時交付

價格
簡介目錄

全球營銷自動化市場預計在預測期內將以 12.8% 的複合年增長率增長，從 2022 年的 52 億美元增長到 2027 年的 95 億美元。我是。

推動市場增長的因素包括優化營銷成本和增加營銷渠道的數量以接觸最終客戶。

預計 2022 年市場將由北美主導。北美有兩個主要經濟體，美國和加拿大，預計該地區將引入營銷工具。此外，該地區的 BFSI 和零售等最終用途行業專注於改善客戶體驗和縮短銷售週期，預計這將在預測期內推動市場。

本報告探討全球營銷自動化市場，並提供有關市場動態、案例研究分析、生態系統、細分/區域市場分析、競爭條件、主要公司概況等方面的信息。

目錄

第1章介紹

第2章調查方法

第 3 章執行摘要

第 4 章重要考慮

第5章市場概況與趨勢

  • 市場動態
    • 促進因素
    • 限制
    • 市場機會
    • 挑戰
  • 生態系統
  • 供應鏈分析
  • 主要利益相關者和採購標準
  • 技術分析
  • 主要會議和活動（2022-2023）
  • 考慮到 COVID-19 影響的市場動態
  • 價格分析
  • 專利分析
  • 案例分析
  • 波特五力分析
  • 關稅和法規

第 6 章按組件：營銷自動化市場

  • 軟件
  • 服務

第 7 章按部署類型：營銷自動化市場

  • 雲
  • 本地

第 8 章按用途：營銷自動化市場

  • 廣告系列管理
  • 電子郵件營銷
  • 潛在客戶開發和潛在客戶評分
  • 社交媒體營銷
  • 入站營銷
  • 分析和報告
  • 其他

第 9 章按組織規模：營銷自動化市場

  • 大公司
  • 中小企業

第 10 章按行業：營銷自動化市場

  • 銀行/金融服務/保險
  • IT/通信
  • 零售/消費品
  • 旅遊/款待
  • 醫療保健/生命科學
  • 教育
  • 媒體娛樂
  • 製造
  • 其他

第 11 章按地區：營銷自動化市場

  • 北美
    • 市場促進因素
    • COVID-19 的影響
    • 美國
    • 加拿大
  • 歐洲
    • 市場促進因素
    • COVID-19 的影響
    • 英國
    • 德國
    • 法國
    • 意大利
    • 西班牙
    • 其他
  • 亞太地區
    • 市場促進因素
    • COVID-19 的影響
    • 中國
    • 日本
    • 澳大利亞/新西蘭
    • 印度
    • 其他
  • 中東/非洲
    • 市場促進因素
    • COVID-19 的影響
    • 沙特阿拉伯王國
    • 阿拉伯聯合酋長國
    • 南非
    • 其他
  • 拉丁美洲
    • 市場促進因素
    • COVID-19 的影響
    • 巴西
    • 墨西哥
    • 其他

第12章競爭態勢

  • 大公司的戰略/成功機會
  • 供應商市場份額
  • 衝突場景
  • 企業評估象限
  • 企業產品足跡分析
  • 中小企業評估象限
  • 中小企業/初創產品足跡分析

第13章公司簡介

  • 主要公司
    • ADOBE
    • IBM
    • ORACLE
    • SALESFORCE
    • MICROSOFT
    • HUBSPOT
    • KEAP
    • THRYV
    • SENDINBLUE
    • TERADATA
    • ACT-ON SOFTWARE
    • ACTIVECAMPAIGN
    • SAS
    • GETRESPONSE
    • SHARPSPRING
    • CLICKDIMENSIONS
    • LEADSQUARED
    • ZOHO
    • ACOUSTIC
    • KLAVIYO
  • SMES
    • OMNISEND
    • DRIP
    • NET-RESULTS
    • SIMPLYCAST
    • CONVERTKIT
    • VBOUT
    • EDRONE
    • OMETRIA
    • GREENROPE
    • ICONTACT

第 14 章相鄰市場

    • 相關市場
  • 數字過程自動化市場
  • 數字營銷軟件市場

第15章附錄

簡介目錄
Product Code: TC 2819

The marketing automation market size is expected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast period. The increasing focus of enterprises to optimize marketing spending, growing number of marketing channels to reach end customers are a few factors driving the growth of the marketing automation market.

The services enables benefit the organizations by enhancing the marketing project execution and streamlining marketing operations

Services form an integral part of the marketing automation software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. With the increasing adoption of marketing automation software, the need for these associated services is expected to increase among enterprises, as they reduce marketing costs, increase the overall revenue, and improve performance. In addition, marketing automation services help organizations track, evaluate, and analyze the targeted prospects and existing customers.

Scalability and cost-effectiveness are the major factors driving the adoption of cloud-based marketing automation.

While enabling companies to manage their business operations related to the creation, storage, enrichment, management, and analysis of digital assets, cloud-based marketing automation solutions can help organizations avoid costs related to hardware, physical storage, and technical staff. The cloud deployment type is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type enables users to access the software from anywhere or from any device, such as personal computers, laptops, and mobiles. Implementing the cloud-based marketing automation solution helps SMEs and large enterprises focus on their core competencies, rather than IT processes. Cloud-based marketing automation solutions help reduce the overall costs and provide highly flexible and scalable access to solutions through the IT infrastructure hosted by the cloud service provider. Hence, enterprises prefer deploying marketing automation solutions in the cloud to improve mobility and decentralize data storage and computing. Enterprises are investing more in the cloud due to the increased need to optimize deployment costs, secure critical data, and manage resources.

The automation tools enables user to reduce the amount of time spent gathering posts and increase audience engagement.

The promoting and sharing their products on social media is a simple way to improve lead generation, boost conversions, and increase sales. According to Global Web Index, 54% of social browsers use social media to research products. Thus, social media marketing tools are expected to drive the demand for marketing automation software.

The intensely competitive market scenario has encouraged SMEs to invest in automated solutions to achieve high business efficiency

Being constrained by limited budgets, small IT infrastructure, and staff, SMEs look for flexible, scalable, and cost-effective solutions. Hence, SMEs increasingly adopt cloud-based marketing automation solutions to optimize and automate customer communications and outreach.

Marketing automation in the retail and consumer goods industry has a specific importance in the overall business operations and is expected to deliver a higher RoI

The retail and consumer goods industry having large customer base helps in predicting the customers' behaviors and patterns through which it provides personalized experiences to its customers. During the COVID-19 pandemic, companies were forced to close their physical retail stores and offices, and shifted to the online marketing of products and services. Therefore, e-commerce was responsible for 19% of all retail sales in 2020, compared to 16% the previous year, which has been driving the demand for marketing automation software and services.

North America to dominate the marketing automation market in 2022

The presence of two major economies in North America: the US and Canada are expected to boost the adoption of marketing tools in the region. Moreover, the end-use industries in the region such as BFSI and retail are focusing on improving customer experience and reducing sales cycle, which is expected to drive the market during the forecast period. According to HubSpot, 79% of marketers in North America use inbound marketing as their primary approach. This is expected to drive the demand for marketing automation software in the region. As per Statista, in 2021, North America had approximately 417 million internet users. The region accounts for the biggest online audience, which is expected to drive the demand for marketing automation software.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:

  • By Company Type: Tier I: 33%, Tier II: 42%, and Tier III: 25%
  • By Designation: C-Level: 36%, D-Level: 45%, and Others: 19%
  • By Region: North America: 42%, Europe: 35%, APAC: 15%, Row: 8%

The report profiles the following key vendors:

1. Adobe (US)

2. IBM (US)

3. Oracle (US)

4. Salesforce (US)

5. Microsoft (US)

6. HubSpot (US)

7. Keap (US)

8. Thryv (US)

9. Sendinblue (France)

10. Teradata (US)

11. Act-On Software (US)

12. ActiveCampaign(US)

13. SAS (US)

14. GetResponse (Poland)

15. SharpSpring (US)

16. ClickDimensions (US)

Research Coverage

The report segments the marketing automation market by automation component (software, and services), deployment type(on-premises, cloud), application(campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, inbound marketing, analytics and reporting, and other applications), organization size (SMEs, large enterprises), vertical, and regions. . The component segment includes software and services. Based on applications, the market is segmented into campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, inbound marketing, analytics and reporting, and other applications. Based on deployment type, the market is segmented into On-premises and cloud. The market is segmented based on organization size as SMEs and large enterprises. Different Vertical using marketing automation software include BFSI, IT and telecom, retail and consumer goods, travel and hospitality, healthcare and life sciences, education, media and entertainment, manufacturing, and other Vertical.

The geographic analysis of the marketing automation market is spread across five major regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in the marketing automation market with information on the closest approximations of the revenue numbers for the overall marketing automation market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • 1.3.3 YEARS CONSIDERED FOR THE STUDY
  • 1.4 CURRENCY CONSIDERED
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 MARKETING AUTOMATION MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
    • FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 3 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 4 MARKETING AUTOMATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF MARKETING AUTOMATION FROM VENDORS
    • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF MARKETING AUTOMATION VENDORS
    • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): MARKETING AUTOMATION MARKET
    • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY - (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION
  • 2.4 MARKET FORECAST
    • TABLE 1 FACTOR ANALYSIS
  • 2.5 COMPANY EVALUATION MATRIX METHODOLOGY
    • FIGURE 9 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
  • 2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY
    • FIGURE 10 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
  • 2.7 ASSUMPTIONS FOR THE STUDY
  • 2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

    • FIGURE 11 MARKETING AUTOMATION MARKET: GLOBAL SNAPSHOT, 2020-2027
    • FIGURE 12 TOP-GROWING SEGMENTS IN THE MARKETING AUTOMATION MARKET
    • FIGURE 13 SOFTWARE SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 14 SOCIAL MEDIA MARKETING APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • FIGURE 15 CLOUD DEPLOYMENT TYPE TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • FIGURE 17 RETAIL AND CONSUMER GOODS VERTICAL TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • FIGURE 18 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 BRIEF OVERVIEW OF THE MARKETING AUTOMATION MARKET
    • FIGURE 19 INCREASING DEMAND FOR AUTOMATION AND DIGITAL MARKETING PLATFORMS DRIVING THE GROWTH OF THE MARKET
  • 4.2 MARKETING AUTOMATION MARKET, BY COMPONENT, 2022 VS. 2027
    • FIGURE 20 SOFTWARE SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
  • 4.3 MARKETING AUTOMATION MARKET, BY APPLICATION, 2022 VS. 2027
    • FIGURE 21 LEAD NURTURING AND LEAD SCORING TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 2027
  • 4.4 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2022 VS. 2027
    • FIGURE 22 ON-PREMISES DEPLOYMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
  • 4.5 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2022 VS. 2027
    • FIGURE 23 LARGE ENTERPRISES TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
  • 4.6 MARKETING AUTOMATION MARKET, BY VERTICAL, 2022 VS. 2027
    • FIGURE 24 RETAIL AND CONSUMER GOODS VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2027
  • 4.7 MARKETING AUTOMATION MARKET-INVESTMENT SCENARIO
    • FIGURE 25 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 26 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING AUTOMATION MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Rising adoption of SMAC technologies
      • 5.2.1.2 Need for personalized marketing to maximize returns by reaching target audience
      • 5.2.1.3 Increasing focus of enterprises to optimize marketing spending
      • 5.2.1.4 Growing number of marketing channels to reach end customers
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Security and privacy concerns for confidential data
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing adoption of AI and ML
      • 5.2.3.2 High adoption of marketing automation solutions among SMEs
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Integrating marketing automation software with other business applications
      • 5.2.4.2 Inconsistent historic data storage format makes data processing difficult for marketing automation vendors
      • 5.2.4.3 Selection of relevant marketing automation software and vendors
  • 5.3 ECOSYSTEM
    • FIGURE 27 MARKETING AUTOMATION MARKET: ECOSYSTEM
  • 5.4 SUPPLY CHAIN ANALYSIS
    • FIGURE 28 MARKETING AUTOMATION MARKET: SUPPLY CHAIN
  • 5.5 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.5.1 KEY STAKEHOLDERS IN THE BUYING PROCESS
    • TABLE 2 KEY STAKEHOLDERS IN THE BUYING PROCESS BY TOP THREE INDUSTRY VERTICAL
    • 5.5.2 BUYING CRITERIA
    • TABLE 3 MARKETING AUTOMATION VENDORS' SELECTION CRITERIA
  • 5.6 TECHNOLOGICAL ANALYSIS
    • 5.6.1 ARTIFICIAL INTELLIGENCE
    • 5.6.2 DATA ANALYTICS
    • 5.6.3 MACHINE LEARNING
    • 5.6.4 INTERNET OF THINGS
  • 5.7 KEY CONFERENCES AND EVENTS IN 2022-2023
    • TABLE 4 MARKETING AUTOMATION MARKET: DETAILED LIST OF CONFERENCES AND EVENTS
  • 5.8 COVID-19 DRIVEN MARKET DYNAMICS
    • 5.8.1 DRIVERS AND OPPORTUNITIES
    • 5.8.2 RESTRAINTS AND CHALLENGES
  • 5.9 PRICING ANALYSIS
    • TABLE 5 HUBSPOT: PRICING ANALYSIS OF VENDORS IN THE MARKETING AUTOMATION MARKET
    • TABLE 6 ACTIVECAMPAIGN: PRICING ANALYSIS OF VENDORS IN THE MARKETING AUTOMATION MARKET
  • 5.10 PATENT ANALYSIS
    • FIGURE 29 NUMBER OF PATENTS PUBLISHED, 2012-2022
    • FIGURE 30 TOP FIVE PATENT OWNERS (GLOBAL)
    • TABLE 7 TOP TEN PATENT APPLICANTS (UNITED STATES)
    • TABLE 8 MARKETING AUTOMATION MARKET: PATENTS GRANTED TO MARKETING AUTOMATION VENDORS
  • 5.11 CASE STUDY ANALYSIS
    • 5.11.1 CASE STUDY 1: SYNCHRONIZED MARKETING CAPABILITIES AND CAMPAIGN MANAGEMENT
    • 5.11.2 CASE STUDY 2: AWARENESS AND INVESTMENT WITH A SUCCESSFUL CAMPAIGN MANAGEMENT
    • 5.11.3 CASE STUDY 3: IMPROVED SERVICE AND LEAD MANAGEMENT
    • 5.11.4 CASE STUDY 4: BETTER ENGAGEMENT WITH CUSTOMERS
    • 5.11.5 CASE STUDY 5: DELIVERED CONSISTENT, PERSONALIZED EXPERIENCE ON EVERY CHANNEL
  • 5.12 PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 31 MARKETING AUTOMATION MARKET: PORTER'S FIVE FORCES ANALYSIS
    • TABLE 9 MARKETING AUTOMATION MARKET: PORTER'S FIVE FORCES ANALYSIS
    • 5.12.1 DEGREE OF COMPETITION
    • 5.12.2 BARGAINING POWER OF SUPPLIERS
    • 5.12.3 BARGAINING POWER OF BUYERS
    • 5.12.4 NEW ENTRANTS
    • 5.12.5 THREAT OF SUBSTITUTES
  • 5.13 TARIFF AND REGULATORY LANDSCAPE
    • 5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS
    • TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 13 REST OF WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.13.2 REGULATIONS
      • 5.13.2.1 North America
      • 5.13.2.2 Europe
      • 5.13.2.3 Asia Pacific
      • 5.13.2.4 Middle East and South Africa
      • 5.13.2.5 Latin America

6 MARKETING AUTOMATION MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • FIGURE 32 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 14 MARKETING AUTOMATION MARKET, BY COMPONENT, 2017-2020 (USD MILLION)
    • TABLE 15 MARKETING AUTOMATION MARKET, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 16 COMPONENT: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 17 COMPONENT: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
    • 6.1.1 COMPONENTS: MARKETING AUTOMATION MARKET DRIVERS
    • 6.1.2 COMPONENTS: COVID-19 IMPACT
  • 6.2 SOFTWARE
    • TABLE 18 SOFTWARE: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 19 SOFTWARE: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 6.3 SERVICES
    • TABLE 20 SERVICES: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 21 SERVICES: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)

7 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE

  • 7.1 INTRODUCTION
    • FIGURE 33 CLOUD DEPLOYMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 22 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2017-2020 (USD MILLION)
    • TABLE 23 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • 7.1.1 DEPLOYMENT TYPES: MARKETING AUTOMATION MARKET DRIVERS
    • 7.1.2 DEPLOYMENT TYPES: COVID-19 IMPACT
  • 7.2 CLOUD
    • TABLE 24 CLOUD: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 25 CLOUD: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 7.3 ON-PREMISES
    • TABLE 26 ON-PREMISES: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 27 ON-PREMISES: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)

8 MARKETING AUTOMATION MARKET, BY APPLICATION

  • 8.1 INTRODUCTION
    • 8.1.1 APPLICATIONS: MARKETING AUTOMATION MARKET DRIVERS
    • 8.1.2 APPLICATIONS: COVID-19 IMPACT
    • FIGURE 34 SOCIAL MEDIA MARKETING APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 28 MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 29 MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021-2027 (USD MILLION)
  • 8.2 CAMPAIGN MANAGEMENT
    • TABLE 30 CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 31 CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.3 EMAIL MARKETING
    • TABLE 32 EMAIL MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 33 EMAIL MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.4 LEAD NURTURING AND LEAD SCORING
    • TABLE 34 LEAD NURTURING AND LEAD SCORING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 35 LEAD NURTURING AND LEAD SCORING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.5 SOCIAL MEDIA MARKETING
    • TABLE 36 SOCIAL MEDIA MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 37 SOCIAL MEDIA MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.6 INBOUND MARKETING
    • TABLE 38 INBOUND MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 39 INBOUND MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.7 ANALYTICS AND REPORTING
    • TABLE 40 ANALYTICS AND REPORTING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 41 ANALYTICS AND REPORTING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.8 OTHER APPLICATIONS
    • TABLE 42 OTHER APPLICATIONS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 43 OTHER APPLICATIONS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)

9 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE

  • 9.1 INTRODUCTION
    • 9.1.1 ORGANIZATION SIZE: MARKETING AUTOMATION MARKET
    • 9.1.2 ORGANIZATION SIZE: COVID-19 IMPACT
    • FIGURE 35 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 44 MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 45 MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
  • 9.2 LARGE ENTERPRISES
    • TABLE 46 LARGE ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 47 LARGE ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 9.3 SMALL AND MEDIUM-SIZED ENTERPRISES
    • TABLE 48 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 49 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)

10 MARKETING AUTOMATION MARKET, BY VERTICAL

  • 10.1 INTRODUCTION
    • FIGURE 36 IT AND TELECOM VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    • TABLE 50 MARKETING AUTOMATION MARKET, BY VERTICAL, 2017-2020 (USD MILLION)
    • TABLE 51 MARKETING AUTOMATION MARKET, BY VERTICAL, 2021-2027 (USD MILLION)
    • 10.1.1 VERTICAL: MARKETING AUTOMATION MARKET DRIVERS
    • 10.1.2 VERTICAL: COVID-19 IMPACT
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • TABLE 52 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 53 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 10.3 IT AND TELECOM
    • TABLE 54 IT AND TELECOM: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 55 IT AND TELECOM: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 10.4 RETAIL AND CONSUMER GOODS
    • TABLE 56 RETAIL AND CONSUMER GOODS: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 57 RETAIL AND CONSUMER GOODS: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 10.5 TRAVEL AND HOSPITALITY
    • TABLE 58 TRAVEL AND HOSPITALITY: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 59 TRAVEL AND HOSPITALITY: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 10.6 HEALTHCARE AND LIFE SCIENCES
    • TABLE 60 HEALTHCARE AND LIFE SCIENCES: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 61 HEALTHCARE AND LIFE SCIENCES: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 10.7 EDUCATION
    • TABLE 62 EDUCATION: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 63 EDUCATION: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 10.8 MEDIA AND ENTERTAINMENT
    • TABLE 64 MEDIA AND ENTERTAINMENT: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 65 MEDIA AND ENTERTAINMENT: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 10.9 MANUFACTURING
    • TABLE 66 MANUFACTURING: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 67 MANUFACTURING: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 10.10 OTHER VERTICAL
    • TABLE 68 OTHER VERTICAL: MARKETING AUTOMATION MARKET, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 69 OTHER VERTICAL: MARKETING AUTOMATION MARKET, BY REGION, 2021-2027 (USD MILLION)

11 MARKETING AUTOMATION MARKET, BY REGION

  • 11.1 INTRODUCTION
    • FIGURE 37 ASIA PACIFIC TO SHOW THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
    • TABLE 70 MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2020 (USD MILLION)
    • TABLE 71 MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.2 NORTH AMERICA
    • 11.2.1 NORTH AMERICA: MARKETING AUTOMATION MARKET DRIVERS
    • 11.2.2 NORTH AMERICA: COVID-19 IMPACT
    • FIGURE 38 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 72 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2020 (USD MILLION)
    • TABLE 73 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 74 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 75 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021-2027 (USD MILLION)
    • TABLE 76 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 77 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 78 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2020 (USD MILLION)
    • TABLE 79 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 80 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017-2020 (USD MILLION)
    • TABLE 81 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 82 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 83 NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 11.2.3 UNITED STATES
    • TABLE 84 UNITED STATES: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 85 UNITED STATES: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.2.4 CANADA
    • TABLE 86 CANADA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 87 CANADA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
  • 11.3 EUROPE
    • 11.3.1 EUROPE: MARKETING AUTOMATION MARKET DRIVERS
    • 11.3.2 EUROPE: COVID-19 IMPACT
    • TABLE 88 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2020 (USD MILLION)
    • TABLE 89 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 90 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 91 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021-2027 (USD MILLION)
    • TABLE 92 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 93 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 94 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2020 (USD MILLION)
    • TABLE 95 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 96 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017-2020 (USD MILLION)
    • TABLE 97 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 98 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 99 EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 11.3.3 UNITED KINGDOM
    • TABLE 100 UNITED KINGDOM: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 101 UNITED KINGDOM: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.3.4 GERMANY
    • TABLE 102 GERMANY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 103 GERMANY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.3.5 FRANCE
    • TABLE 104 FRANCE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 105 FRANCE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.3.6 ITALY
    • TABLE 106 ITALY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 107 ITALY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.3.7 SPAIN
    • TABLE 108 SPAIN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 109 SPAIN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.3.8 REST OF EUROPE
    • TABLE 110 REST OF EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 111 REST OF EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
  • 11.4 ASIA PACIFIC
    • 11.4.1 ASIA PACIFIC: MARKETING AUTOMATION MARKET DRIVERS
    • 11.4.2 ASIA PACIFIC: COVID-19 IMPACT
    • FIGURE 39 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 112 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2020 (USD MILLION)
    • TABLE 113 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 114 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 115 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021-2027 (USD MILLION)
    • TABLE 116 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2020 (USD MILLION)
    • TABLE 117 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 118 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 119 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 120 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017-2020 (USD MILLION)
    • TABLE 121 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 122 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 123 ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 11.4.3 CHINA
    • TABLE 124 CHINA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 125 CHINA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.4.4 JAPAN
    • TABLE 126 JAPAN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 127 JAPAN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.4.5 AUSTRALIA AND NEW ZEALAND
    • TABLE 128 AUSTRALIA AND NEW ZEALAND: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 129 AUSTRALIA AND NEW ZEALAND: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.4.6 INDIA
    • TABLE 130 INDIA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 131 INDIA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.4.7 REST OF ASIA PACIFIC
    • TABLE 132 REST OF ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 133 REST OF ASIA PACIFIC MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
  • 11.5 MIDDLE EAST & AFRICA
    • 11.5.1 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET DRIVERS
    • 11.5.2 MIDDLE EAST & AFRICA: COVID-19 IMPACT
    • TABLE 134 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2020 (USD MILLION)
    • TABLE 135 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 136 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 137 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021-2027 (USD MILLION)
    • TABLE 138 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2020 (USD MILLION)
    • TABLE 139 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 140 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 141 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 142 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017-2020 (USD MILLION)
    • TABLE 143 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 144 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 145 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 11.5.3 KINGDOM OF SAUDI ARABIA
    • TABLE 146 KINGDOM OF SAUDI ARABIA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 147 KINGDOM OF SAUDI ARABIA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.5.4 UNITED ARAB EMIRATES
    • TABLE 148 UNITED ARAB EMIRATES: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 149 UNITED ARAB EMIRATES: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.5.5 SOUTH AFRICA
    • TABLE 150 SOUTH AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 151 SOUTH AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.5.6 REST OF MIDDLE EAST & AFRICA
    • TABLE 152 REST OF MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 153 REST OF MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
  • 11.6 LATIN AMERICA
    • 11.6.1 LATIN AMERICA: MARKETING AUTOMATION MARKET DRIVERS
    • 11.6.2 LATIN AMERICA: COVID-19 IMPACT
    • TABLE 154 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2020 (USD MILLION)
    • TABLE 155 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 156 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2020 (USD MILLION)
    • TABLE 157 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021-2027 (USD MILLION)
    • TABLE 158 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2020 (USD MILLION)
    • TABLE 159 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 160 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 161 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 162 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017-2020 (USD MILLION)
    • TABLE 163 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 164 LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2020 (USD MILLION)
    • TABLE 165 MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 11.6.3 BRAZIL
    • TABLE 166 BRAZIL: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 167 BRAZIL: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.6.4 MEXICO
    • TABLE 168 MEXICO: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 169 MEXICO: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 11.6.5 REST OF LATIN AMERICA
    • TABLE 170 REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2020 (USD MILLION)
    • TABLE 171 REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)

12 COMPETITIVE LANDSCAPE

  • 12.1 INTRODUCTION
    • FIGURE 40 MARKET EVALUATION FRAMEWORK, 2019-2022
  • 12.2 KEY PLAYERS' STRATEGIES/RIGHT TO WIN
    • 12.2.1 OVERVIEW OF STRATEGIES BY KEY MARKETING AUTOMATION VENDORS
  • 12.3 MARKET SHARE OF TOP VENDORS
    • FIGURE 41 MARKETING AUTOMATION MARKET: VENDOR SHARE ANALYSIS
  • 12.4 COMPETITIVE SCENARIO
    • TABLE 172 MARKETING AUTOMATION MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020-2022
    • TABLE 173 MARKETING AUTOMATION MARKET: DEALS, 2019-2020
  • 12.5 COMPANY EVALUATION QUADRANT
    • 12.5.1 STARS
    • 12.5.2 EMERGING LEADERS
    • 12.5.3 PERVASIVE PLAYERS
    • 12.5.4 PARTICIPANTS
    • FIGURE 42 MARKETING AUTOMATION MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021
  • 12.6 COMPANY PRODUCT FOOTPRINT ANALYSIS
    • TABLE 174 COMPANY APPLICATION FOOTPRINT
    • TABLE 175 COMPANY VERTICAL FOOTPRINT
    • TABLE 176 COMPANY REGION FOOTPRINT
    • TABLE 177 COMPANY FOOTPRINT
  • 12.7 SME EVALUATION QUADRANT
    • 12.7.1 PROGRESSIVE COMPANIES
    • 12.7.2 RESPONSIVE COMPANIES
    • 12.7.3 DYNAMIC COMPANIES
    • 12.7.4 STARTING BLOCKS
    • FIGURE 43 MARKETING AUTOMATION MARKET: SME EVALUATION QUADRANT, 2021
    • 12.7.5 COMPETITIVE BENCHMARKING
    • TABLE 178 MARKETING AUTOMATION MARKET: DETAILED LIST OF KEY STARTUP/SMES
  • 12.8 SME/STARTUP PRODUCT FOOTPRINT ANALYSIS
    • TABLE 179 SME/STARTUP APPLICATION FOOTPRINT
    • TABLE 180 SME/STARTUP VERTICAL FOOTPRINT
    • TABLE 181 SME/STARTUP REGION FOOTPRINT
    • TABLE 182 SME/STARTUP FOOTPRINT

13 COMPANY PROFILES

  • 13.1 INTRODUCTION
  • (Business overview, Products/solutions/services offered, Recent developments & MnM View)**
  • 13.2 KEY COMPANIES
    • 13.2.1 ADOBE
    • TABLE 183 ADOBE: BUSINESS OVERVIEW
    • FIGURE 44 ADOBE: COMPANY SNAPSHOT
    • TABLE 184 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 185 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 13.2.2 IBM
    • TABLE 186 IBM: BUSINESS OVERVIEW
    • FIGURE 45 IBM: COMPANY SNAPSHOT
    • TABLE 187 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • 13.2.3 ORACLE
    • TABLE 188 ORACLE: BUSINESS OVERVIEW
    • FIGURE 46 ORACLE: COMPANY SNAPSHOT
    • TABLE 189 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 190 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 191 ORACLE: DEALS
    • 13.2.4 SALESFORCE
    • TABLE 192 SALESFORCE: BUSINESS OVERVIEW
    • FIGURE 47 SALESFORCE: COMPANY SNAPSHOT
    • TABLE 193 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 194 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 195 SALESFORCE: DEALS
    • 13.2.5 MICROSOFT
    • TABLE 196 MICROSOFT: BUSINESS OVERVIEW
    • FIGURE 48 MICROSOFT: COMPANY SNAPSHOT
    • TABLE 197 MICROSOFT: PRODUCTS/SERVICES/SOLUTIONS OFFERED
    • TABLE 198 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 13.2.6 HUBSPOT
    • TABLE 199 HUBSPOT: BUSINESS OVERVIEW
    • FIGURE 49 HUBSPOT: COMPANY SNAPSHOT
    • TABLE 200 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 201 HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 13.2.7 KEAP
    • TABLE 202 KEAP: BUSINESS OVERVIEW
    • TABLE 203 KEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 204 KEAP: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 205 KEAP: DEALS
    • 13.2.8 THRYV
    • TABLE 206 THRYV: BUSINESS OVERVIEW
    • FIGURE 50 THRYV: COMPANY SNAPSHOT
    • TABLE 207 THRYV: SOLUTIONS OFFERED
    • TABLE 208 THRYV: PRODUCT LAUNCHES
    • TABLE 209 THRYV: DEALS
    • 13.2.9 SENDINBLUE
    • TABLE 210 SENDINBLUE: BUSINESS OVERVIEW
    • TABLE 211 SENDINBLUE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 212 SENDINBLUE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 213 SENDINBLUE: DEALS
    • TABLE 214 SENDINBLUE: OTHER DEVELOPMENTS
    • 13.2.10 TERADATA
    • TABLE 215 TERADATA: BUSINESS OVERVIEW
    • FIGURE 51 TERADATA: COMPANY SNAPSHOT
    • TABLE 216 TERADATA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 217 TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 218 TERADATA: DEALS
    • 13.2.11 ACT-ON SOFTWARE
    • TABLE 219 ACT-ON SOFTWARE: BUSINESS OVERVIEW
    • TABLE 220 ACT-ON SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 221 ACT-ON SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 222 ACT-ON SOFTWARE: DEALS
    • 13.2.12 ACTIVECAMPAIGN
    • TABLE 223 ACTIVECAMPAIGN: BUSINESS OVERVIEW
    • TABLE 224 ACTIVECAMPAIGN: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 225 ACTIVECAMPAIGN: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 13.2.13 SAS
    • TABLE 226 SAS: BUSINESS OVERVIEW
    • TABLE 227 SAS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 228 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 13.2.14 GETRESPONSE
    • TABLE 229 GETRESPONSE: BUSINESS OVERVIEW
    • TABLE 230 GETRESPONSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 231 GETRESPONSE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 232 GETRESPONSE: DEALS
    • 13.2.15 SHARPSPRING
    • 13.2.16 CLICKDIMENSIONS
    • 13.2.17 LEADSQUARED
    • 13.2.18 ZOHO
    • 13.2.19 ACOUSTIC
    • 13.2.20 KLAVIYO
  • *Details on Business overview, Products/solutions/services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
  • 13.3 SMES
    • 13.3.1 OMNISEND
    • 13.3.2 DRIP
    • 13.3.3 NET-RESULTS
    • 13.3.4 SIMPLYCAST
    • 13.3.5 CONVERTKIT
    • 13.3.6 VBOUT
    • 13.3.7 EDRONE
    • 13.3.8 OMETRIA
    • 13.3.9 GREENROPE
    • 13.3.10 ICONTACT

14 ADJACENT MARKET

  • 14.1 INTRODUCTION
    • 14.1.1 RELATED MARKET
  • 14.2 DIGITAL PROCESS AUTOMATION MARKET
    • TABLE 233 DIGITAL PROCESS AUTOMATION MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
    • TABLE 234 DIGITAL PROCESS AUTOMATION MARKET, BY SERVICE, 2016-2023 (USD MILLION)
    • TABLE 235 DIGITAL PROCESS AUTOMATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
    • TABLE 236 DIGITAL PROCESS AUTOMATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2023 (USD MILLION)
    • TABLE 237 DIGITAL PROCESS AUTOMATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
    • TABLE 238 DIGITAL PROCESS AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
    • TABLE 239 DIGITAL PROCESS AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
    • TABLE 240 DIGITAL PROCESS AUTOMATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • 14.3 DIGITAL MARKETING SOFTWARE MARKET
    • TABLE 241 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
    • TABLE 242 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
    • TABLE 243 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
    • TABLE 244 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
    • TABLE 245 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • TABLE 246 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
    • TABLE 247 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3 AVAILABLE CUSTOMIZATIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS