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市場調查報告書

零售分析的全球市場:各商務功能、類型、解決方案、服務的預測與分析

Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020

出版商 MarketsandMarkets 商品編碼 311903
出版日期 內容資訊 英文 113 Pages
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零售分析的全球市場:各商務功能、類型、解決方案、服務的預測與分析 Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020
出版日期: 2015年11月06日 內容資訊: 英文 113 Pages
簡介

從事零售業的企業,活用龐大的數位化商務資訊,廣泛進行修正自家公司的策略,改善經營方針和策略,因此許多企業提供多樣解決方案產品和服務。預計零售分析市場由於這樣的情形急速成長,從2014年開始今後期間的年複合成長率上升到18.9%,因此預計2020年的全球市場規模達到51億美元。

本報告提供零售分析的全球市場詳查、全球的市場趨勢、綜合性的引進方案、市場競爭情形,以及主要推動市場成長要素詳細檢驗、分析、目前市場規模的估計和今後的市場預測。

第1章 序論

  • 調查目的
  • 關於本報告
  • 調查對象市場
  • 利害關係者
  • 市場範圍

第2章 調查手法

第3章 摘要整理

第4章 重要事項

  • 富有魅力的市場機會
  • 商務各功能零售產業分析市場
  • 市場上主要用途及地區
  • 各地區生命週期分析

第5章 市場概要

  • 簡介
  • 市場演進
  • 市場分類
    • 各類型
    • 各解決方案
    • 各類服務
    • 各商務功能
    • 各地區
  • 市場動態
    • 推動市場成長要素
    • 阻礙市場成長要素
    • 市場機會
    • 課題

第6章 產業趨勢

  • 簡介
  • 價值鏈分析
  • 生態系統
  • 策略性基準

第7章 零售分析:各類型的市場分析

  • 簡介
  • 解決方案市場
  • 服務市場

第8章 解決方案市場

  • 簡介
  • 資料管理軟體市場
  • 分析、工具市場
  • 行動、應用程式市場
  • 報告及視覺化工具市場

第9章 服務市場

  • 簡介
  • 諮詢及系統整合市場
  • 維護及支援服務市場

第10章 零售分析:各商務功能的市場分析

  • 簡介
  • 行銷及客戶分析市場
  • 商品及店內分析市場
  • 供應鏈市場
  • 策略及規劃市場

第11章 零售分析:各引進類型的市場分析

  • 簡介
  • 雲端引進市場
  • 商務用引進市場

第12章 零售分析:各地區的市場分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東及非洲地區
  • 南美

第13章 市場競爭情形

  • 概要
  • 市場競爭情形及未來趨勢
    • 新產品的發表
    • 同意、聯盟、合作、JV
    • 企業M&A
    • 事業的擴大

第14章 主要企業簡介

  • 序論
  • International Business Machines Corporation (IBM)
    • 概要
    • 財務
    • 產品及服務
    • 策略
    • 最新趨勢
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • SAS Institute, Inc.
  • Adobe Systems Incorporated
  • Microstrategy Incorporated
  • Information Builders
  • Tableau Software, Inc.
  • Qlik Technologies, Inc.

第15章 附錄

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目錄
Product Code: TC 2663

Rising need to utilize data to understand the customers is a major growth driver of the retail analytics market

The retail analytics market size is estimated to grow from USD 2.2 billion in 2015 to USD 5.1 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 18.9% from 2015 to 2020. The retail analytics market is driven by factors, such as continuous rise in volume, variety, and velocity of data and increasing demand for Omni-channel insights.

Merchandising and in-store analytics solutions are expected to gain maximum traction during the forecast period

The marketing and customer analytics is estimated to contribute the largest market share duing the forecast period. Furthermore, due to increasing need of understanding the consumer behavior, merchandising and in-store analytics is expected to gain traction and grow at the highest CAGR in the next five years. Retail analytics consulting and system inetgration services are expected to grow with highest rate from 2015 to 2020. North America holds the largest share of the retail analytics market, however, MEA is expected to grow at the highest CAGR during the forecast period.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted. Various key people in Tier 1(30%), Tier 2(40%) and Tier 3(30%) companies were contacted for primary interviews. The interviews were conducted with various key people such as C-level (72%), Director level (14%) and other executives (14%) from various key organizations operating in the retail analytics marketplace. The primary interviews were conducted worldwide covering regions such as North America (37%), Europe (27%), APAC (18%), and RoW (18%).

As the role of shrink management is evolving, the retail analytics market offers tremendous upcoming opportunites for growth in the next five years. To mitigate such losses, retailers are rapidly deploying data analytics tools that can provide effective prediction, analysis, and reporting for alleviating shrink. In the complete value chain of the retail industry globally, the shrink rate has been rising.

Various key retail analytics vendors and service providers profiled in the report are as follows:

  • 1. IBM
  • 2. Microsoft
  • 3. Oracle
  • 4. SAP
  • 5. SAS
  • 6. Tableau
  • 7. Adobe
  • 8. Angoss
  • 9. Qlik
  • 10. Information Builders

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the retail analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
  • 2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
  • 3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product develpoments, partnerships, mergers and acquisitions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primaries
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPRAOCH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES
  • 4.2. RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION
  • 4.3. KEY APPLICATIONS AND REGIONS IN THE RETAIL ANALYTICS MARKET
  • 4.4. LIFE CYCLE ANALYSIS, BY REGION

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION OF THE RETAIL ANALYTICS MARKET
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY TYPE
    • 5.3.2. BY SOLUTION
    • 5.3.3. BY SERVICE
    • 5.3.4. BY BUSINESS FUNCTION
    • 5.3.5. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Continuous rise in volume, variety, and velocity of data
      • 5.4.1.2. Increasing demand for Omni-channel insights
      • 5.4.1.3. Increasing demand for in-store analytics
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Complex system integration
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. Adoption of retail analytics in subsectors of the retail industry
      • 5.4.3.2. Increasing need to mitigate shrink
    • 5.4.4. CHALLENGES
      • 5.4.4.1. Lack of technical expertise and awareness about the benefits of retail analytics
      • 5.4.4.2. Need for standardization

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. ECOSYSTEM
  • 6.4. STRATEGIC BENCHMARKING

7. RETAIL ANALYTICS MARKET ANALYSIS, BY TYPE

  • 7.1. INTRODUCTION
  • 7.2. SOLUTIONS
  • 7.3. SERVICES

8. RETAIL ANALYTICS MARKET ANALYSIS, BY SOLUTION

  • 8.1. INTRODUCTION
  • 8.2. DATA MANAGEMENT SOFTWARE
  • 8.3. ANALYTICAL TOOLS
  • 8.4. MOBILE APPLICATIONS
  • 8.5. REPORTING AND VISUALIZATION TOOLS

9. RETAIL ANALYTICS MARKET ANALYSIS, BY SERVICE

  • 9.1. INTRODUCTION
  • 9.2. CONSULTING AND SYSTEM INTEGRATION
  • 9.3. SUPPORT AND MAINTENANCE

10. RETAIL ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION

  • 10.1. INTRODUCTION
  • 10.2. MARKETING AND CUSTOMER ANALYTICS
    • 10.2.1. CAMPAIGN MANAGEMENT/MARKETING MIX ANALYSIS
    • 10.2.2. MARKET BASKET ANALYSIS
    • 10.2.3. PRICING ANALYSIS
    • 10.2.4. CUSTOMER SEGMENTATION, ACQUISITION, RETENTION, & LOYALTY MANAGEMENT
    • 10.2.5. SALES FORECASTING
    • 10.2.6. OTHERS (CROSS SELLING, POS, & PRODUCT LIFE CYCLE MANAGEMENT)
  • 10.3. MERCHANDISING AND IN-STORE ANALYTICS
    • 10.3.1. SPACE PLANNING AND OPTIMIZATION
    • 10.3.2. ASSORTMENT/CLUSTER PLANNING
    • 10.3.3. FRAUD AND RISK MANAGEMENT
    • 10.3.4. OTHERS (WORKFORCE MANAGEMENT, KIOSKS, AND SELF-CHECKOUT SOLUTIONS)
  • 10.4. SUPPLY CHAIN ANALYTICS
    • 10.4.1. INVENTORY MANAGEMENT
    • 10.4.2. SUPPLY AND DEMAND FORECASTING
    • 10.4.3. VENDOR MANAGEMENT
    • 10.4.4. OTHERS (ORDER MANAGEMENT AND TRANSPORTATION MANAGEMENT)
  • 10.5. STRATEGY AND PLANNING
    • 10.5.1. ACCOUNTING
    • 10.5.2. PERFORMANCE MANAGEMENT
    • 10.5.3. REAL ESTATE PLANNING
    • 10.5.4. OTHERS

11. RETAIL ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL

  • 11.1. INTRODUCTION
  • 11.2. CLOUD DEPLOYMENT
  • 11.3. ON-PREMISE DEPLOYMENT

12. GEOGRAPHIC ANALYSIS

  • 12.1. INTRODUCTION
  • 12.2. NORTH AMERICA
  • 12.3. EUROPE
  • 12.4. ASIA-PACIFIC (APAC)
  • 12.5. MIDDLE EAST AND AFRICA (MEA)
  • 12.6. LATIN AMERICA

13. COMPETITIVE LANDSCAPE

  • 13.1. OVERVIEW
  • 13.2. COMPETITIVE SITUATION AND TRENDS
    • 13.2.1. NEW PRODUCT LAUNCHES
    • 13.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
    • 13.2.3. MERGERS AND ACQUISITIONS
    • 13.2.4. EXPANSIONS

14. COMPANY PROFILES (Overview, Financials, Products & Services, Strategy, and Developments)*

  • 14.1. INTRODUCTION
  • 14.2. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)
  • 14.3. MICROSOFT CORPORATION
  • 14.4. ORACLE CORPORATION
  • 14.5. SAP SE
  • 14.6. SAS INSTITUTE, INC.
  • 14.7. ADOBE SYSTEMS INCORPORATED
  • 14.8. MICROSTRATEGY INCORPORATED
  • 14.9. INFORMATION BUILDERS
  • 14.10. TABLEAU SOFTWARE, INC.
  • 14.11. QLIK TECHNOLOGIES, INC.

*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.

15. APPENDIX

  • 15.1. DISCUSSION GUIDE
  • 15.2. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 15.3. AVAILABLE CUSTOMIZATIONS
  • 15.4. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: RETAIL ANALYTICS MARKET: RESEARCH ASSUMPTIONS
  • TABLE 2: RETAIL ANALYTICS MARKET, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 3: SOLUTIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 4: SERVICES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 5: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 6: DATA MANAGEMENT SOFTWARE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 7: DATA MANAGEMENT SOFTWARE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 8: ANALYTICAL TOOLS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 9: ANALYTICAL TOOLS: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 10: MOBILE APPLICATIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 11: MOBILE APPLICATIONS: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 12: REPORTING AND VISUALIZATION TOOLS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 13: REPORTING AND VISUALIZATION TOOLS: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 14: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 15: CONSULTING AND SYSTEM INTEGRATION: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 16: CONSULTING AND SYSTEM INTEGRATION: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 17: SUPPORT AND MAINTENANCE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 18: SUPPORT AND MAINTENANCE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 19: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 20: MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 21: MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 22: MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 23: MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 24: MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 25: MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 26: SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 27: SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 28: SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 29: STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 30: STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 31: STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 32: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 33: CLOUD DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 34: CLOUD DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 35: ON-PREMISE DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 36: ON-PREMISE DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 37: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 38: NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 39: NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 40: NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 41: NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 42: NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 43: EUROPE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 44: EUROPE: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 45: EUROPE: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 46: EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 47: EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 48: ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 49: ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 50: ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 51: ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 52: ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 53: MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 54: MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 55: MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 56: MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 57: MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 58: LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION)
  • TABLE 59: LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 60: LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 61: LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 62: LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 63: NEW PRODUCT LAUNCHES, 2012-2015
  • TABLE 64: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012-2015
  • TABLE 65: MERGERS AND ACQUISITIONS, 2012-2015
  • TABLE 66: EXPANSIONS AND OTHERS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: RETAIL ANALYTICS MARKET: RESEARCH METHODOLOGY
  • FIGURE 2: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: MARKETING AND CUSTOMER ANALYTICS IS EXPECTED TO HOLD THE LARGEST SHARE OF THE RETAIL ANALYTICS MARKET BY 2020
  • FIGURE 7: GLOBAL RETAIL ANALYTICS MARKET SHARE: NORTH AMERICA TO HOLD THE MAXIMUM MARKET SHARE IN 2015
  • FIGURE 8: CLOUD DEPLOYMENT EXPECTED TO BE THE BEST MARKET TO INVEST IN DURING THE FORECAST PERIOD
  • FIGURE 9: EMERGING ECONOMIES IN ASIA-PACIFIC ARE EXPECTED TO DRIVE THE GROWTH OF THE RETAIL ANALYTICS MARKET
  • FIGURE 10: MERCHANDISING AND IN-STORE ANALYTICS IS EXPECTED TO GROW AT THE HIGHEST CAGR
  • FIGURE 11: NORTH AMERICA EXPECTED TO HOLD THE LARGEST SHARE OF THE RETAIL ANALYTICS MARKET IN 2015
  • FIGURE 12: ASIA-PACIFIC IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD
  • FIGURE 13: MARKET EVOLUTION OF RETAIL ANALYTICS MARKET
  • FIGURE 14: RETAIL ANALYTICS MARKET SEGMENTATION: BY TYPE
  • FIGURE 15: RETAIL ANALYTICS MARKET SEGMENTATION: BY SOLUTION
  • FIGURE 16: RETAIL ANALYTICS MARKET SEGMENTATION: BY SERVICE
  • FIGURE 17: RETAIL ANALYTICS MARKET SEGMENTATION: BY BUSINESS FUNCTION
  • FIGURE 18: RETAIL ANALYTICS MARKET SEGMENTATION: BY REGION
  • FIGURE 19: RETAIL ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 20: RETAIL ANALYTICS VALUE CHAIN ANALYSIS: MAJOR ROLE PLAYED BY RETAIL ANALYTICS SOLUTION PROVIDERS
  • FIGURE 21: RETAIL ANALYTICS ECOSYSTEM
  • FIGURE 22: RETAIL ANALYTICS: STRATEGIC BENCHMARKING
  • FIGURE 23: RETAIL ANALYTICS SERVICES ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 24: MOBILE APPLICATIONS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 25: CONSULTING AND SYSTEM INTEGRATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 26: MERCHANDISING AND IN-STORE ANALYTICS IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 27: CLOUD DEPLOYMENT EXPECTED TO DOMINATE THE RETAIL ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 28: NORTH AMERICA EXPECTED TO LEAD THE RETAIL ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 29: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 30: ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 31: COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY DURING 2012-2015
  • FIGURE 32: MARKET EVALUATION FRAMEWORK
  • FIGURE 33: BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY
  • FIGURE 34: GEOGRAPHIC REVENUE MIX OF KEY MARKET PLAYERS
  • FIGURE 35: IBM: COMPANY SNAPSHOT
  • FIGURE 36: IBM: SWOT ANALYSIS
  • FIGURE 37: MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 38: MICROSOFT CORPORATION: SWOT ANALYSIS
  • FIGURE 39: ORACLE CORPORATION: COMPANY SNAPSHOT
  • FIGURE 40: ORACLE: SWOT ANALYSIS
  • FIGURE 41: SAP SE: COMPANY SNAPSHOT
  • FIGURE 42: SAP SE: SWOT ANALYSIS
  • FIGURE 43: SAS INSTITUTE, INC.: COMPANY SNAPSHOT
  • FIGURE 44: SAS: SWOT ANALYSIS
  • FIGURE 45: ADOBE SYSTEMS: COMPANY SNAPSHOT
  • FIGURE 46: MICROSTRATEGY, INC.: COMPANY SNAPSHOT
  • FIGURE 47: TABLEAU SOFTWARE, INC.: COMPANY SNAPSHOT
  • FIGURE 48: QLIK TECHNOLOGIES, INC.: COMPANY SNAPSHOT
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