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市場調查報告書

多管道分析的全球市場 - 解決方案(查詢&匯報,多維分析,視覺化,資料探勘,預測分析),服務(專門服務,支援&維修)別預測及分析

Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 - 2019)

出版商 MarketsandMarkets 商品編碼 311762
出版日期 內容資訊 英文 112 Pages
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多管道分析的全球市場 - 解決方案(查詢&匯報,多維分析,視覺化,資料探勘,預測分析),服務(專門服務,支援&維修)別預測及分析 Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 - 2019)
出版日期: 2014年08月25日 內容資訊: 英文 112 Pages
簡介

多管道分析解決方案,是藉由連結各個管道所產生的不同數據,以助於分析的技法,是眾人所知的增加銷售及收益性用的強力手段之一。掌握擁有各種購買管道的客戶行動模式,重擬銷售策略大大關係到銷售員強化其銷售力。多管道分析的全球市場規模,預計將從2014年的36億1000萬美元之後展現出22.3%的年複合成長率,到2019年達到98億9000美元的規模。

本報告以多管道分析服務的全球市場為焦點,除了依解決方案,服務,引進形式,組織規模,用途,行業,地區別預測2014-2019年這段期間的轉變之外,更彙整市場發展的影響要素,競爭環境,主要企業等相關的調查·分析資訊。

第1章 簡介

  • 調查目的
  • 報告的內容說明
  • 調查對象市場
  • 報告的推薦用戶層
  • 調查方法
  • 預測的前提

第2章 摘要

  • 摘要
  • 整體市場規模

第3章 市場概要

  • 市場定義
  • 市場演進
  • 市場區隔
  • 市場動態
    • 推動要素
      • 被視為多管道買主的客戶
      • 透過多管道行銷的客戶參與
      • 興起的「社群消費者」
    • 阻礙因素
      • 缺乏多管道分析分析者或專門知識
    • 機會
      • 增強的雲端利用的潮流
      • 預測分析
      • 統一多管道分析解決方案
  • 推動·阻礙因素及機會的影響度分析
  • 價值鏈

第4章 多管道分析:市場規模,分析及預測 - 各解決方案

  • 簡介
  • 查詢&匯報
  • 多維分析
  • 視覺化
  • 資料探勘及預測分析
  • 其他

第5章 多管道分析:市場規模,分析及預測 - 各類服務

  • 簡介
  • 專門服務
  • 支援&維修

第6章 多管道分析:市場規模,分析及預測 - 引進形式別

  • 簡介
  • 隨選
  • 內部部署

第7章 多管道分析:市場規模,分析及預測 - 各組織規模

  • 簡介
  • 中小企業(SMB)
  • 大企業

第8章 多管道分析:市場規模,分析及預測 - 各用途

  • 簡介
  • 客戶留·獲得
  • 跨售,提高銷售
  • 忠誠度·客戶體驗管理
  • 宣傳活動管理
  • 銷售·業績管理
  • 其他

第9章 多管道分析:市場規模,分析及預測 - 各行業

  • 簡介
  • 零售,日常消費品
  • 銀行,金融服務,保險(BFSI)
  • 行政
  • 旅行,飯店
  • 媒體,娛樂
  • 醫療,生命科學
  • 電訊,資訊技術
  • 其他

第10章 多管道分析:市場規模,分析及預測 - 各地區

  • 簡介
  • 市場規模及預測
  • 北美
  • 歐洲
  • 亞太地區
  • 中東·非洲
  • 中南美

第11章 競爭環境

  • 競爭環境
    • 生態系統和作用
  • 終端用戶環境
    • 市場機會分析
    • 終端用戶分析

第12章 企業簡介(概要,產品與服務,策略·設想,企業發展,M&M評論)

  • Adobe Systems
  • Google Inc
  • HP Autonomy
  • IBM
  • Ijento
  • Oracle Corporation
  • SAP
  • SAS
  • Teradata Corporation
  • Webtrend

附錄

目錄
Product Code: TC 2660

Multichannel analytics is the process of integration the multiple channels over a single platform to give a better understanding about the customer behavior enabling the marketers to make better business decisions in real time. The solution provides multi-dimensional perceptions about the business and its associated customers. As the web analytics solutions can picturise the online buyer's response to the online marketing activities; but it is not capable of analyzing the offline purchasing behavior of a customer over offline marketing or how does offline marketing affects the online buying behaviors of a customer. The key identification points of the multichannel analytics are the customer's behavior pattern, traffic rates and advertising impact analysis which eventually helps in customer acquisition and convert potential customer into an actual buyer.

Today, around 65-75% of the consumers are habitual of multichannel shopping using multiple channels; only to gather information on the cost, brand reputation, product feedback and benefits. The multichannel analytics analyze who, where and how is influencing the traffic to unearth the opportunities and reduce the excessive spending over customer engagement and campaign. The multichannel analytics boosts the sales prospect, improvise operational efficiency, provides a scope of cross-channel marketing and increasing the customer satisfaction graph.

The multichannel analytics market research report consists of the future market trends of multichannel analytics market; it also presents detailed analysis, market sizing, and forecasting for the emerging submarkets of multichannel analytics. The report is segmented into multichannel analytics solutions, services, applications, verticals, and deployment types market. The multichannel analytics market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, multichannel analytics market ecosystem, and emerging technologies in this market.

Table of Contents

1. Introduction

  • 1.1. Objectives
  • 1.2. Report Description
  • 1.3. Markets Covered
  • 1.4. Stakeholders
  • 1.5. Research Methodology
    • 1.5.1. Key Data From Primary & Secondary Sources
    • 1.5.2. Data Triangulation & Market Forecasting
  • 1.6. Forecast Assumptions

2. Summary

  • 2.1. Abstract
  • 2.2. Overall Market Size

3. Market Overview

  • 3.1. Market Definition
  • 3.2. Market Evolution
  • 3.3. Market Segmentation
  • 3.4. Market Dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. Customers Regarded As the Multichannel Buyers
      • 3.4.1.2. Customer Engagement Via Multichannel Marketing
      • 3.4.1.3. Rising Social Consumers
    • 3.4.2. Restraint
      • 3.4.2.1. Lack of Analyst Or Expertise Over the Multichannel Analytics
    • 3.4.3. Opportunities
      • 3.4.3.1. Increasing Cloud Adoption Trend
      • 3.4.3.2. Predictive Analytics
      • 3.4.3.3. A Unified Multichannel Analytics Solutions
  • 3.5. Impact Analysis of Dros
  • 3.6. Value Chain

4. Multichannel Analytics: Market Size, Analysis & Forecast By Solution

  • 4.1. Introduction
  • 4.2. Query & Reporting
    • 4.2.1. Overview
    • 4.2.2. Market Size & Forecast
  • 4.3. Multidimensional Analysis
    • 4.3.1. Overview
    • 4.3.2. Market Size & Forecast
  • 4.4. Visualization
    • 4.4.1. Overview
    • 4.4.2. Market Size & Forecast
  • 4.5. Data Mining and Predictive Analytics
    • 4.5.1. Overview
    • 4.5.2. Market Size & Forecast
  • 4.6. Others
    • 4.6.1. Overview
    • 4.6.2. Market Size & Forecast

5. Multichannel Analytics: Market Size, Analysis & Forecast By Service

  • 5.1. Introduction
  • 5.2. Professional Services
    • 5.2.1. Overview
    • 5.2.2. Market Size & Forecast
  • 5.3. Support & Maintenance
    • 5.3.1. Overview
    • 5.3.2. Market Size & Forecast

6. Multichannel Analytics: Market Size, Analysis & Forecast By Deployment Type

  • 6.1. Introduction
  • 6.2. On-Demand
    • 6.2.1. Overview
    • 6.2.2. Market Size & Forecast
  • 6.3. On-Premise
    • 6.3.1. Overview
    • 6.3.2. Market Size & Forecast

7. Multichannel Analytics: Market Size, Analysis & Forecast By Organization Size

  • 7.1. Introduction
  • 7.2. Smb
    • 7.2.1. Overview
    • 7.2.2. Market Size & Forecast
  • 7.3. Large Enterprises
    • 7.3.1. Overview
    • 7.3.2. Market Size & Forecast

8. Multichannel Analytics: Market Size, Analysis & Forecast By Application

  • 8.1. Introduction
  • 8.2. Customer Retention & Acquisition
    • 8.2.1. Overview
    • 8.2.2. Market Size & Forecast
  • 8.3. Cross-Selling and Up-Selling
    • 8.3.1. Overview
    • 8.3.2. Market Size & Forecast
  • 8.4. Loyalty and Customer Experience Management
    • 8.4.1. Overview
    • 8.4.2. Market Size & Forecast
  • 8.5. Campaign Management
    • 8.5.1. Overview
    • 8.5.2. Market Size & Forecast
  • 8.6. Sales and Performance Management
    • 8.6.1. Overview (Remaining)
    • 8.6.2. Market Size & Forecast
  • 8.7. Others
    • 8.7.1. Overview
    • 8.7.2. Market Size & Forecast

9. Multichannel Analytics: Market Size, Analysis & Forecast By Vertical

  • 9.1. Introduction
  • 9.2. Retail & Consumer Goods
    • 9.2.1. Overview
    • 9.2.2. Market Size & Forecast
  • 9.3. BFSI
    • 9.3.1. Overview
    • 9.3.2. Market Size & Forecast
  • 9.4. Government
    • 9.4.1. Overview
    • 9.4.2. Market Size & Forecast
  • 9.5. Travel and Hospitality
    • 9.5.1. Overview
    • 9.5.2. Market Size & Forecast
  • 9.6. Media & Entertainment
    • 9.6.1. Overview
    • 9.6.2. Market Size & Forecast
  • 9.7. Healthcare and Life Sciences
    • 9.7.1. Overview
    • 9.7.2. Market Size & Forecast
  • 9.8. Telecommunication & IT
    • 9.8.1. Overview
    • 9.8.2. Market Size & Forecast
  • 9.9. Others
    • 9.9.1. Overview
    • 9.9.2. Market Size & Forecast

10. Multichannel Analytics: Market Size, Analysis & Forecast By Region

  • 10.1. Introduction
  • 10.2. Market Size & Forecast
    • 10.2.1. Parfait Chart
    • 10.2.2. Regional Market Lifecycle
  • 10.3. North America
    • 10.3.1. Overview
    • 10.3.2. Market Size & Forecast
  • 10.4. Europe
    • 10.4.1. Overview
    • 10.4.2. Market Size & Forecast
  • 10.5. APAC
    • 10.5.1. Overview
    • 10.5.2. Market Size & Forecast
  • 10.6. MEA
    • 10.6.1. Overview
    • 10.6.2. Market Size & Forecast
  • 10.7. Latin America
    • 10.7.1. Overview() Remaining
    • 10.7.2. Market Size & Forecast

11. Competitive Landscape

  • 11.1. Competitive Landscape
    • 11.1.1. Ecosystem & Roles
  • 11.2. End-User Landscape
    • 11.2.1. Market Opportunity Analysis
    • 11.2.2. End-User Analysis
      • 11.2.2.1. Targeted Channels in Retail Sector
      • 11.2.2.2. Increasing Social Media Marketing
      • 11.2.2.3. Increasing Trend of E-Commerce
      • 11.2.2.4. Marketers Spending Over Multiple Channels

12. Company Profiles

  • 12.1. Adobe Systems
    • 12.1.1. Overview
    • 12.1.2. Products & Services
    • 12.1.3. Strategies & Insights
    • 12.1.4. Developments
    • 12.1.5. MNM View
  • 12.2. Google Inc
    • 12.2.1. Overview
    • 12.2.2. Products & Services
    • 12.2.3. Strategies & Insights
    • 12.2.4. Developments
    • 12.2.5. MNM View
  • 12.3. HP Autonomy
    • 12.3.1. Overview
    • 12.3.2. Products & Services
    • 12.3.3. Strategies & Insights
    • 12.3.4. Developments
    • 12.3.5. MNM View
  • 12.4. IBM
    • 12.4.1. Overview
    • 12.4.2. Products & Services
    • 12.4.3. Strategies & Insights
    • 12.4.4. Developments
    • 12.4.5. MNM View
  • 12.5. Ijento
    • 12.5.1. Overview
    • 12.5.2. Products & Services
    • 12.5.3. Strategies & Insights
    • 12.5.4. Developments
    • 12.5.5. MNM View
  • 12.6. Oracle Corporation
    • 12.6.1. Overview
    • 12.6.2. Products & Services
    • 12.6.3. Strategies & Insights
    • 12.6.4. Developments
    • 12.6.5. MNM View
  • 12.7. SAP
    • 12.7.1. Overview
    • 12.7.2. Products and Services
    • 12.7.3. Strategies & Insights
    • 12.7.4. Developments
    • 12.7.5. MNM View
  • 12.8. SAS
    • 12.8.1. Overview
    • 12.8.2. Products & Services
    • 12.8.3. Strategies & Insights
    • 12.8.4. MNM View
  • 12.9. Teradata Corporation
    • 12.9.1. Overview
    • 12.9.2. Products & Services
    • 12.9.3. Strategies & Insights
    • 12.9.4. Developments
    • 12.9.5. MNM View
  • 12.10. Webtrends
    • 12.10.1. Overview
    • 12.10.2. Products & Services
    • 12.10.3. Strategies & Insights
    • 12.10.4. Developments
    • 12.10.5. MNM View

Appendix

  • Mergers and Acquisitions (M&A)
  • Venture Capital Trends

List of Tables

  • Table 1: Multichannel Analytics, Market Size, By Region 2014 - 2019 ($Billion)
  • Table 2: Market Growth, By Region 2014 - 2019 (Y-O-Y %)
  • Table 3: Market Size, By Solution 2014 - 2019 (Y-O-Y %)
  • Table 4: Market Growth, By Solution 2014 - 2019 (Y-O-Y %)
  • Table 5: Market Growth, By Solution 2014 - 2019 (Y-O-Y %)
  • Table 6: Multichannel Analytics Solutions Market Size , By Region 2014 - 2019 ($ Million)
  • Table 7: Query and Reporting Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 8: Multidimensional Analysis Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 9: Visualization Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 10: Data Mining & Predictive Analytics Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 11: Other Solutions Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 12: Multichannel Analytics Market Size, By Service 2014 - 2019 ($ Million
  • Table 13: Market Growth, By Service 2014 - 2019 (Y-O-Y %)
  • Table 14: Market Growth, By Service 2014 - 2019 (Y-O-Y %)
  • Table 15: Multichannel Analytics Services Market Size , By Region 2014 - 2019 ($ Million)
  • Table 16: Professional Services Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 17: Support and Maintenance Services Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 18: Multichannel Analytics, Market Size, By Deployment Type 2014 - 2019 ($ Million)
  • Table 19: Market Growth, By Deployment 2014 - 2019 (Y-O-Y %)
  • Table 20: Market Growth, By Deployment 2014 - 2019 (Y-O-Y %)
  • Table 21: On Demand Market Size, By Type 2014 - 2019 ($Million)
  • Table 22: On-Premise Market Size, By Type, 2014-2019 ($Million)
  • Table 23: Multichannel Analytics, Market Size, By Organization Size 2014 - 2019 ($ Million)
  • Table 24: Market Growth, By Deployment 2015 - 2019 (Y-O-Y %)
  • Table 25: Market Growth, By Deployment (Remaining) 2015 - 2019 (Y-O-Y %)
  • Table 26: Smb Market Size, By Region 2015 - 2019 (Y-O-Y %)
  • Table 27: Multichannel Analytics, Market Size, By Application 2015 - 2019 (Y-O-Y %)
  • Table 28: Market Growth, By Application 2015 - 2019 (Y-O-Y %)
  • Table 29: Market Growth, By Application 2015 - 2019 (Y-O-Y %)
  • Table 30: Customer Retention & Acquisition Market Size, By Region 2014 - 2019 ($ Million )
  • Table 31: Cross-Selling and Up-Selling Market Size, By Region 2014 - 2019 ($ Million )
  • Table 32: Loyalty and Customer Experience Management Market Size, By Region 2014 - 2019 ($ Million )
  • Table 33: Campaign Management Market Size, By Region 2014 - 2019 ($ Million )
  • Table 34: Sales and Performance Management Market Size, By Region 2014 - 2019 ($ Million )
  • Table 35: Other Applications Market Size, By Region 2014 - 2019 ($ Million )
  • Table 36: Multichannel Analytics, Market Size, By Vertical 2014 - 2019 ($ Million )
  • Table 37: Market Growth, By Vertical 2015 - 2019 (Y-O-Y % )
  • Table 38: Market Growth, By Vertical 2015 - 2019 (Y-O-Y % )
  • Table 39: Retail & Consumer Goods Market Size, By Application 2014 - 2019 ($ Million )
  • Table 40: Retail & Consumer Goods Market Size, By Region 2014 - 2019 ($ Million )
  • Table 41: BFSI Market Size, By Application 2014 - 2019 ($ Million )
  • Table 42: Market Size, By Region 2014 - 2019 ($ Million )
  • Table 43: Market Size, By Application 2014 - 2019 ($ Million )
  • Table 44: Market Size, By Region 2014 - 2019 ($ Million )
  • Table 45: Travel and Hospitality Market Size, By Application 2014 - 2019 ($ Million )
  • Table 46: Travel and Hospitality Market Size, By Region 2014 - 2019 ($ Million )
  • Table 47: Media & Entertainment Market Size, By Application 2014 - 2019 ($ Million )
  • Table 48: Market Size, By Region 2014 - 2019 ($ Million )
  • Table 49: Healthcare and Life Sciences Market Size, By Application 2014 - 2019 ($ Million )
  • Table 50: Healthcare and Life Sciences Market Size, By Region 2014 - 2019 ($ Million )
  • Table 51: Telecommunication & IT Market Size, By Application 2014 - 2019 ($ Million )
  • Table 52: Telecommunication & IT Market Size, By Region 2014 - 2019 ($ Million )
  • Table 53: Others Market Size, By Application 2014 - 2019 ($ Million )
  • Table 54: Others Market Size, By Region 2014 - 2019 ($ Million )
  • Table 55: Multichannel Analytics Market Growth, By Region 2015 - 2019 (Y-O-Y % )
  • Table 56: Region Wise Market Size, 2014-2019
  • Table 57: Regional Market Lifecycle
  • Table 58: North America: Market Size , By Solution 2014 - 2019 ($Million )
  • Table 59: North America: Market Size, By Service, 2014-2019 ($Million)
  • Table 60: North America: Market Size, By Vertical,2014-2019 ($Million)
  • Table 61: North America: Market Size, By Deployment Type,2014-2019 ($Million)
  • Table 62: Europe : Market Size , By Solution 2014 - 2019 ($Million )
  • Table 63: Europe : Market Size, By Services, 2014-2019 ($Million)
  • Table 64: Europe : Market Size, By Vertical,2014-2019 ($Million)
  • Table 65: Europe : Market Size, By Deployment Type,2014-2019 ($Million)
  • Table 66: APAC: Market Size , By Solution 2014 - 2019 ($Million )
  • Table 67: APAC: Market Size, By Services, 2014-2019 ($Million)
  • Table 68: APAC: Market Size, By Vertical,2014-2019 ($Million)
  • Table 69: APAC: Market Size, By Deployment Type,2014-2019 ($Million)
  • Table 70: MEA : Market Size , By Solution 2014 - 2019 ($Million )
  • Table 71: MEA: Market Size, By Services, 2014-2019 ($Million)
  • Table 72: MEA: Market Size, By Vertical,2014-2019 ($Million)
  • Table 73: MEA: Market Size, By Deployment Type,2014-2019 ($Million)
  • Table 74: Latin America : Market Size , By Solution 2014 - 2019 ($Million )
  • Table 75: Latin America: Market Size, By Services, 2014-2019 ($Million)
  • Table 76: Latin America: Market Size, By Vertical,2014-2019 ($Million)
  • Table 77: Latin America: Market Size, By Deployment Type,2014-2019 ($Million)

List of Figures

  • Figure 1: Data Triangulation
  • Figure 2: Market Evolution
  • Figure 3: Multichannel Analytics Market Growth, By Solution, 2015-2019 (Y-O-Y %)
  • Figure 4: Targeted Channels in Retail Sector
  • Figure 5: Targeted Channels ROI in Retail Sector
  • Figure 6: Social Media Usage, 2006-2013 (%)
  • Figure 7: Global Ad Spending on Social Media, Growth, 2012-2015, (% Change)
  • Figure 8: Types of Shopping, % Users
  • Figure 9: B2C E-Commerce Sale Worldwide Market Growth, 2013-2017, Y-O-Y (%)
  • Figure 10: Marketers Spending Over Multiple Channels
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