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市場調查報告書

Web分析的全球市場: 各解決方案分類 (搜索引擎、追蹤及排行榜、熱圖與分析、行銷與自動化、行動定位)、各類服務分類 (專門服務、支援及維護) 為基礎的市場分析及未來預測

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 - 2019)

出版商 MarketsandMarkets 商品編碼 309718
出版日期 內容資訊 英文 159 Pages
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Web分析的全球市場: 各解決方案分類 (搜索引擎、追蹤及排行榜、熱圖與分析、行銷與自動化、行動定位)、各類服務分類 (專門服務、支援及維護) 為基礎的市場分析及未來預測 Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 - 2019)
出版日期: 2014年07月08日 內容資訊: 英文 159 Pages
簡介

本報告提供Web分析的全球市場詳查、全球的市場趨勢、整體引進方案、市場競爭情形、主要的推動市場成長要素、阻礙因素、市場機會詳細檢驗分析、目前市場規模的估計和今後的市場預測。這個市場可以各解決方案、各類服務、引進形態、適用領域、垂直市場,還有各地區市場等各種觀點分類,進行各種精細的市場分析與未來預測。還有提供這個市場上主要企業相關的產品和服務以及企業策略的分析、詳細的企業簡介。

第1章 序論

  • 調查目的
  • 關於本報告
  • 調查對象市場
  • 利害關係者
  • 調查手法
  • 市場預測的前提條件

第2章 摘要整理

  • 摘要
  • 整體市場規模

第3章 市場概要

  • 市場定義
  • 市場演進
  • 市場分類
  • 市場動態
    • 推動市場成長要素
      • 進行轉移至資料決定的商務
      • 網路購物不停膨脹
      • 行銷、自動化
    • 阻礙市場成長要素
      • 對資料隱私及法規的遵守
      • 開放原始碼、供應商的存在
    • 市場機會
      • 多通路行銷
      • 雲端的引進增加趨勢
      • 預測分析市場的成長
    • DROS影響分析
    • 價值鏈

第4章 網站分析: 各解決方案的市場規模、市場分析及未來預測

  • 搜索引擎、追蹤及排行榜
    • 概要
    • 市場規模及未來預測
  • 熱圖、分析
    • 概要
    • 市場規模及未來預測
  • 行銷、自動化
    • 概要
    • 市場規模及未來預測
  • 行動定位
    • 概要
    • 市場規模及未來預測
  • 其他
    • 概要
    • 市場規模及未來預測

第5章 網站分析: 各類服務的市場規模、市場分析及未來預測

  • 專門服務
    • 概要
    • 市場規模及未來預測
  • 支援及維護
    • 概要
    • 市場規模及未來預測

第6章 網站分析: 各引進形態的市場規模、市場分析及未來預測

  • 隨選型
    • 概要
    • 市場規模及未來預測
  • 內部部署型
    • 概要
    • 市場規模及未來預測

第7章 網站分析: 各適用領域的市場規模、市場分析及未來預測

  • 社群媒體管理
    • 概要
    • 市場規模及未來預測
  • 定位及行為分析
    • 概要
    • 市場規模及未來預測
  • 展示廣告最佳化
    • 概要
    • 市場規模及未來預測
  • 多通路宣傳活動分析
    • 概要
    • 市場規模及未來預測
  • 性能監控
    • 概要
    • 市場規模及未來預測
  • 其他
    • 概要
    • 市場規模及未來預測

第8章 網站分析: 各垂直市場的市場規模、市場分析及未來預測

  • 零售及消費品
    • 概要
    • 市場規模及未來預測
  • 銀行、金融服務,及保險業
    • 概要
    • 市場規模及未來預測
  • 政府相關
    • 概要
    • 市場規模及未來預測
  • 旅遊及會客
    • 概要
    • 市場規模及未來預測
  • 媒體及娛樂
    • 概要
    • 市場規模及未來預測
  • 醫療及生命科學
    • 概要
    • 市場規模及未來預測
  • 通訊及IT
    • 概要
    • 市場規模及未來預測
  • 其他
    • 概要
    • 市場規模及未來預測

第9章 網站分析: 各地區的市場規模、市場分析及未來預測

  • 市場規模及未來預測
    • 面積圖表示
    • 地區市場生命週期
  • 北美
    • 概要
    • 市場規模及未來預測
  • 歐洲
    • 概要
    • 市場規模及未來預測
  • 亞太地區
    • 概要
    • 市場規模及未來預測
  • 中東及非洲地區
    • 概要
    • 市場規模及未來預測
  • 南美
    • 概要
    • 市場規模及未來預測

第10章 市場競爭情形

  • 市場競爭情形
    • 生態系統和作用
  • 終端用戶情形
    • 市場機會分析
    • 終端用戶分析
      • 大企業和零售產業的中小企業引進率高
      • 網路購物的增加
      • 數位行銷的必要性

第11章 主要企業簡介 (公司概要、產品及服務、策略及預測、企業發展,及Markets and Markets的看法)

  • Adobe Systems
  • At Internet
  • Google
  • IBM
  • Microstrategy
  • SAS
  • Splunk
  • Tableau Software
  • Teradata Corporation
  • Webtrends

附錄

附表

附圖

目錄
Product Code: TC 2567

The web analytics market analysis consists of various types of solutions and services, applications, deployment types, verticals, and regions. The overall market size is found by adding up the market size of each solution and services such as web engine, indexing and analysis, software query, engine reports and dashboards, professional services and support, maintenance services, and others.

In web analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis and performance monitoring and other applications.

Most of the enterprises are focusing on marketing effectiveness, reducing causes of attrition of consumers, enhancing customer experience for competitive, and market intelligence. Web analytics helps to gain behavioral insight through various solutions. The web analytics solutions help companies to monitor the customer interaction and trends, which in turn helps them to support their marketing strategies. Hence, the increased focus on web marketing and ads campaigning and increasing e-commerce is one of the major drivers for the web analytics market.

A new innovation, such as real-time web analytics, is higher version of traditional web analytics. Real-time web analytics offers a great help for enterprises by analyzing customer interactions while they happen. It helps in gaining the greatest business assets that's the insight about the customer behavior and empowers the marketers and ad publishers and companies to take the next best action.

The report is expected to help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the applications, deployment type, organization size, verticals, and regions.
  • 2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors' ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
  • 3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives
  • 1.2. Report Description
  • 1.3. Markets Covered
  • 1.4. Stakeholders
  • 1.5. Research Methodology
    • 1.5.1. Key Data
    • 1.5.2. Data Triangulation and Market Forecasting
  • 1.6. Forecast Assumptions

2. Executive Summary

  • 2.1. Abstract
  • 2.2. Overall Market Size

3. Market Overview

  • 3.1. Market Definition
  • 3.2. Market Evolution
  • 3.3. Market Segmentation
  • 3.4. Market Dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. Increasing Shift to Data Driven Businesses
      • 3.4.1.2. Ceaseless Rise in Online Shopping
      • 3.4.1.3. Marketing Automation
    • 3.4.2. Restraints
      • 3.4.2.1. Data Privacy and Regulations' Compliance
      • 3.4.2.2. Open Source Vendors
    • 3.4.3. Opportunities
      • 3.4.3.1. Multi-Channel Marketing
      • 3.4.3.2. Increasing Cloud Adoption Trend
      • 3.4.3.3. Growth in Predictive Analytics Market
    • 3.4.4. Impact Analysis of Dros
    • 3.4.5. Value Chain

4. Web Analytics: Market Size, Analysis and Forecast By Solution

  • 4.1. Introduction
  • 4.2. Search Engine Tracking and Ranking
    • 4.2.1. Overview
    • 4.2.2. Market Size and Forecast
  • 4.3. Heat Map Analytics
    • 4.3.1. Overview
    • 4.3.2. Market Size and Forecast
  • 4.4. Marketing Automation
    • 4.4.1. Overview
    • 4.4.2. Market Size and Forecast
  • 4.5. Behavior Based Targeting
    • 4.5.1. Overview
    • 4.5.2. Market Size and Forecast
  • 4.6. Others
    • 4.6.1. Overview
    • 4.6.2. Market Size and Forecast

5. Web Analytics: Market Size, Analysis and Forecast By Services

  • 5.1. Introduction
  • 5.2. Professional Services
    • 5.2.1. Overview
    • 5.2.2. Market Size and Forecast
  • 5.3. Support and Maintenance
    • 5.3.1. Overview
    • 5.3.2. Market Size and Forecast

6. Web Analytics: Market Size, Analysis and Forecast By Deployment Type

  • 6.1. Introduction
  • 6.2. On-Premise
    • 6.2.1. Overview
    • 6.2.2. Market Size and Forecast
  • 6.3. On-Demand
    • 6.3.1. Overview
    • 6.3.2. Market Size and Forecast

7. Web Analytics: Market Size, Analysis and Forecast By Application

  • 7.1. Introduction
  • 7.2. Social Media Management
    • 7.2.1. Overview
    • 7.2.2. Market Size and Forecast
  • 7.3. Targeting and Behavioral Analysis
    • 7.3.1. Overview
    • 7.3.2. Market Size and Forecast
  • 7.4. Display Advertising Optimization
    • 7.4.1. Overview
    • 7.4.2. Market Size and Forecast
  • 7.5. Multichannel Campaign Analysis
    • 7.5.1. Overview
    • 7.5.2. Market Size and Forecast
  • 7.6. Performance Monitoring
    • 7.6.1. Overview
    • 7.6.2. Market Size and Forecast
  • 7.7. Others
    • 7.7.1. Overview
    • 7.7.2. Market Size and Forecast

8. Web Analytics: Market Size, Analysis and Forecast By Vertical

  • 8.1. Introduction
  • 8.2. Retail and Consumer Goods
    • 8.2.1. Overview
    • 8.2.2. Market Size and Forecast
  • 8.3. BFSI
    • 8.3.1. Overview
    • 8.3.2. Market Size and Forecast
  • 8.4. Government
    • 8.4.1. Overview
    • 8.4.2. Market Size and Forecast
  • 8.5. Travel and Hospitality
    • 8.5.1. Overview
    • 8.5.2. Market Size and Forecast
  • 8.6. Media and Entertainment
    • 8.6.1. Overview
    • 8.6.2. Market Size and Forecast
  • 8.7. Healthcare and Life Sciences
    • 8.7.1. Overview
    • 8.7.2. Market Size and Forecast
  • 8.8. Telecommunication & It
    • 8.8.1. Overview
    • 8.8.2. Market Size and Forecast
  • 8.9. Others
    • 8.9.1. Overview
    • 8.9.2. Market Size and Forecast

9. Web Analytics: Market Size, Analysis and Forecast By Region

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. Overview
    • 9.2.2. Market Size and Forecast
  • 9.3. Europe
    • 9.3.1. Overview
    • 9.3.2. Market Size and Forecast
  • 9.4. Asia Pacific
    • 9.4.1. Overview
    • 9.4.2. Market Size and Forecast
  • 9.5. Middle East and Africa
    • 9.5.1. Overview
    • 9.5.2. Market Size and Forecast
  • 9.6. Latin America
    • 9.6.1. Overview
    • 9.6.2. Market Size and Forecast

10. Competitive Landscape

  • 10.1. Competitive Landscape
    • 10.1.1. Ecosystem and Roles
  • 10.2. End-User Landscape
    • 10.2.1. Market Opportunity Analysis
    • 10.2.2. End-User Analysis
      • 10.2.2.1. Web Analytics For E-Commerce
      • 10.2.2.2. Increasing Online Shopping
      • 10.2.2.3. Demand For Digital Marketing

11. Company Profiles Company Profiles Company Profiles

  • 11.1. Adobe Systems
    • 11.1.1. Overview
    • 11.1.2. Products & Services
    • 11.1.3. Strategies & Insights
    • 11.1.4. Developments
    • 11.1.5. MNM View
  • 11.2. At Internet
    • 11.2.1. Overview
    • 11.2.2. Products & Services
    • 11.2.3. Strategies & Insights
    • 11.2.4. Developments
    • 11.2.5. MNM View
  • 11.3. Google
    • 11.3.1. Overview
    • 11.3.2. Products & Services
    • 11.3.3. Strategies & Insights
    • 11.3.4. Developments
    • 11.3.5. MNM View
  • 11.4. Ibm
    • 11.4.1. Overview
    • 11.4.2. Products & Services
    • 11.4.3. Strategies & Insights
    • 11.4.4. Developments
    • 11.4.5. MNM View
  • 11.5. Microstrategy
    • 11.5.1. Overview
    • 11.5.2. Products & Services
    • 11.5.3. Strategies & Insights
    • 11.5.4. Developments
    • 11.5.5. MNM View
  • 11.6. SAS
    • 11.6.1. Overview
    • 11.6.2. Products & Services
    • 11.6.3. Strategies & Insights
    • 11.6.4. Developments
    • 11.6.5. MNM View
  • 11.7. Splunk
    • 11.7.1. Overview
    • 11.7.2. Products & Services
    • 11.7.3. Strategies & Insights
    • 11.7.4. Developments
    • 11.7.5. MNM View
  • 11.8. Tableau Software
    • 11.8.1. Overview
    • 11.8.2. Products & Services
    • 11.8.3. Strategies & Insights
    • 11.8.4. Developments
    • 11.8.5. MNM View
  • 11.9. Teradata
    • 11.9.1. Overview
    • 11.9.2. Products & Services
    • 11.9.3. Strategies & Insights
    • 11.9.4. Developments
    • 11.9.5. MNM View
  • 11.10. Webtrends
    • 11.10.1. Overview
    • 11.10.2. Products & Services
    • 11.10.3. Strategies & Insights
    • 11.10.4. Developments
    • 11.10.5. MNM View

Appendix

  • Mergers and Acquisitions (M&A)
  • Venture Capital Trends
  • Social Trends

List of Tables

  • Table 1: Web Analytics Market Size, By Region, 2014 - 2019 ($Million)
  • Table 2: Web Analytics: Market, By Region, 2015-2019 (Y-O-Y %)
  • Table 3: Market Size, By Solution, 2014-2019 ($ Million)
  • Table 4: Market, By Solution, 2015-2019 (Y-O-Y %)
  • Table 5: Web Analytics Solutions Market, By Region, 2014-2019 ($ Million)
  • Table 6: Search Engine Tracking and Ranking Market Size, By Vertical, 2014-2019 ($Million)
  • Table 7: Heat Map Analytics Market Size, By Vertical, 2014-2019 ($Million)
  • Table 8: Marketing Automation Market Size, By Vertical, 2014-2019 ($Million)
  • Table 9: Behavior Based Targeting Market Size, By Vertical, 2014-2019 ($Million)
  • Table 10: Other Solutions Market Size, By Vertical, 2014-2019 ($Million)
  • Table 11: Market Size, By Services, 2014-2019 ($ Million)
  • Table 12: Market, By Services, 2015-2019 (Y-O-Y %)
  • Table 13: Web Analytics Services Market, By Region, 2014-2019 ($ Million)
  • Table 14: Professional Services Market Size, By Vertical, 2014-2019 ($Million)
  • Table 15: Support and Maintenance Market Size, By Vertical, 2014-2019 ($Million)
  • Table 16: Market Size, By Deployment Type, 2014-2019 ($ Million)
  • Table 17: Market, By Deployment Type, 2015-2019 (Y-O-Y %)
  • Table 18: On-Premise Market Size, By Type, 2014-2019 ($Million)
  • Table 19: On-Demand Market Size, By Type, 2014-2019 ($Million)
  • Table 20: Web Analytics: Market Size, By Application, 2014-2019 ($ Million)
  • Table 21: Market, By Application, 2015-2019 (Y-O-Y %)
  • Table 22: Social Media Management Market Size, By Region, 2014-2019 ($Million)
  • Table 23: Targeting and Behavioral Analysis Market Size, By Region, 2014-2019 ($Million)
  • Table 24: Display Advertising Optimization Market Size, By Region, 2014-2019 ($Million)
  • Table 25: Multichannel Campaign Analysis Market Size, By Region, 2014-2019 ($Million)
  • Table 26: Performance Monitoring Analysis Market Size, By Region, 2014-2019 ($Million)
  • Table 27: Other Applications Market Size, By Region, 2014-2019 ($Million)
  • Table 28: Web Analytics: Market Size, By Vertical, 2014-2019 ($ Million)
  • Table 29: Market, By Vertical, 2015-2019 (Y-O-Y %)
  • Table 30: Retail and Consumer Goods Market Size, By Application, 2014-2019 ($Million)
  • Table 31: Retail and Consumer Goods Market Size, By Region, 2014-2019 ($Million)
  • Table 32: BFSI Market Size, By Application, 2014-2019 ($Million)
  • Table 33: BFSI Market Size, By Region, 2014-2019 ($Million)
  • Table 34: Government Market Size, By Application, 2014-2019 ($Million)
  • Table 35: Government Market Size, By Region, 2014-2019 ($Million)
  • Table 36: Travel and Hospitality Market Size, By Application, 2014-2019 ($Million)
  • Table 37: Travel and Hospitality Market Size, By Region, 2014-2019 ($Million)
  • Table 38: Media and Entertainment Market Size, By Application, 2014-2019 ($Million)
  • Table 39: Media and Entertainment Market Size, By Region, 2014-2019 ($Million)
  • Table 40: Healthcare and Life Sciences Market Size, By Application, 2014-2019 ($Million)
  • Table 41: Healthcare and Life Sciences Market Size, By Region, 2014-2019 ($Million)
  • Table 42: Telecommunication & It Market Size, By Application, 2014-2019 ($Million)
  • Table 43: Telecommunication & It Market Size, By Region, 2014-2019 ($Million)
  • Table 44: Other Verticals Market Size, By Application, 2014-2019 ($Million)
  • Table 45: Other Verticals Market Size, By Region, 2014-2019 ($Million)
  • Table 46: NA Market Size, By Solution, 2014-2019 ($Million)
  • Table 47: NA Market Size, By Service, 2014-2019 ($Million)
  • Table 48: NA Market Size, By Vertical, 2014-2019 ($Million)
  • Table 49: NA Market Size, By Deployment Type, 2014-2019 ($Million)
  • Table 50: Europe Market Size, By Solution, 2014-2019 ($Million)
  • Table 51: Europe Market Size, By Service, 2014-2019 ($Million)
  • Table 52: Europe Market Size, By Vertical, 2014-2019 ($Million)
  • Table 53: Europe Market Size, By Deployment Type, 2014-2019 ($Million)
  • Table 54: APAC Market Size, By Solution, 2014-2019 ($Million)
  • Table 55: APAC Market Size, By Service, 2014-2019 ($Million)
  • Table 56: APAC Market Size, By Vertical, 2014-2019 ($Million)
  • Table 57: APAC Market Size, By Deployment Type, 2014-2019 ($Million)
  • Table 58: MEA Market Size, By Solution, 2014-2019 ($Million)
  • Table 59: MEA Market Size, By Service, 2014-2019 ($Million)
  • Table 60: MEA Market Size, By Vertical, 2014-2019 ($Million)
  • Table 61: MEA Market Size, By Deployment Type, 2014-2019 ($Million)
  • Table 62: LA Market Size, By Solution, 2014-2019 ($Million)
  • Table 63: LA Market Size, By Service, 2014-2019 ($Million)
  • Table 64: LA Market Size, By Vertical, 2014-2019 ($Million)
  • Table 65: LA Market Size, By Deployment Type, 2014-2019 ($Million)

List of Figures

  • Figure 1: Web Analytics: Data Triangulation
  • Figure 2: Evolution
  • Figure 3: Segmentation
  • Figure 4: Time Impact Analysis
  • Figure 5: Value Chain
  • Figure 6: Web Analytics: Market Size, By Solution, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 7: Market Size, By Services, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 8: Market Size, By Deployment Type, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 9: Market Size, By Application, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 10: Market Size, By Vertical, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 11: Web Analytics: Ecosystem
  • Figure 12: Web Analytics: Opportunity Plot
  • Figure 13: Web Analytics: Social Trends
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