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市場調查報告書

OTT (Over-the-Top) 的全球市場預測 2020年:智慧裝置、筆記型電腦、台式電腦、平板電腦

Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, & Tablets), by Service (Consulting, Installation, & Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

出版商 MarketsandMarkets 商品編碼 303958
出版日期 內容資訊 英文 179 Pages
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OTT (Over-the-Top) 的全球市場預測 2020年:智慧裝置、筆記型電腦、台式電腦、平板電腦 Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, & Tablets), by Service (Consulting, Installation, & Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020
出版日期: 2016年03月16日 內容資訊: 英文 179 Pages
簡介

全球Over-the-Top市場預計從2015年的280億4,000萬美元,到2020年達620億3,000萬美元,以17.2%的年複合成長率 擴大。設備型電腦的引進,內容需求的潛在性成長,對合規遵守、檢驗的必要條件的增加,寬頻基礎設施的廣泛可用性,及技術的個性化等,成為推進OTT平台、服務的引進的主要因素。

本報告提供全球OTT (Over-the-Top) 市場相關調查,市場概要,產業趨勢,各市場區隔的市場分析,競爭情形,主要企業等相關的系統性資訊。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

  • Over-the-Top市場上富有魅力的市場機會
  • Over-the-Top市場:2大平台
  • Over-the-Top市場:3大平台、地區
  • 全球Over-the-Top垂直市場:各地區
  • 全球Over-the-Top市場:各地區
  • 生命週期分析:各地區

第5章 市場概要

  • 簡介
  • 發展
  • 市場區隔
    • 各內容類型
    • 各平台
    • 各收益模式
    • 各垂直產業
    • 各類服務
    • 各用戶類型
    • 各發展類型
    • 各地區
  • 市場動態
    • 成長推動因素
    • 成長阻礙因素
    • 機會
    • 課題

第6章 產業趨勢

  • 簡介
  • 波特的五力分析
  • 產業標準、規定
    • 簡介
    • 美國金融服務業現代化法 (GLBA)
    • 醫療保險的互通性和課責相關法律 (HIPAA)
    • 支付卡產業資料安全標準 (PCI DSS)
  • 創新的聚光燈

第7章 Over-the-Top市場分析:各內容類型

  • 簡介
  • VoIP
  • 文本、影像
  • 視訊

第8章 Over-the-Top市場分析:各平台

  • 簡介
  • 智慧裝置
  • 筆記型電腦、桌上型電腦、平板電腦
  • 機上盒 (STB)
  • 遊戲主機

第9章 Over-the-Top市場分析:各發展模式

  • 簡介
  • 雲端
  • 內部部署

第10章 Over-the-Top市場分析:各服務形式

  • 簡介
  • 諮詢
  • 安裝、維修
  • 訓練、支援
  • 管理服務

第11章 Over-the-Top市場分析:各用戶類型

  • 簡介
  • SOHO
  • 中小企業 (SME)
  • 大企業

第12章 Over-the-Top市場分析:各收益模式

  • 簡介
  • 觀眾 (訂閱)
  • 出租
  • 購買
  • 廣告

第13章 Over-the-Top市場分析:各垂直產業

  • 簡介
  • 銀行、金融服務及保險 (BFSI)
  • 媒體、娛樂
  • 醫療
  • IT、通訊
  • 零售
  • 教育
  • 政府
  • 其他

第14章 地區分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區 (APAC)
  • 中東、非洲
  • 南美

第15章 競爭情形

  • 概要
  • 競爭情形、趨勢

第16章 企業簡介

  • 簡介
  • AKAMAI TECHNOLOGIES
  • APPLE, INC.
  • FACEBOOK, INC.
  • GOOGLE, INC.
  • LIMELIGHT NETWORKS, INC.
  • MICROSOFT CORPORATION
  • NETFLIX
  • TENCENT HOLDINGS LTD.
  • YAHOO INC.
  • NIMBUZZ

第17章 附錄

圖表

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目錄
Product Code: TC 2445

The rising adoption of device-based computing is the driving force of Over The Top (OTT) market.

The market is estimated to grow from USD 28.04 billion in 2015 to USD 62.03 billion by 2020, at an estimated CAGR of 17.2%. Adoption of device-based computing, potential growth in demand for content, increase in requirement for compliance and verification, increase in wide availability of broadband infrastructure, personalization of technology are some of the prominent factors driving the adoption of OTT platforms and services.

Asia-Pacific (APAC) is expected to grow at the highest CAGR for OTT platform.

APAC is estimated to grow at the highest CAGR for the OTT platform market during the forecast period due to rising connectivity of broadband across regions and demand across large enterprise systems. On-premise based OTT is the largest contributor than the cloud-based OTT but the latter is expected to surpass the former due to the higher adoption rate of cloud technologies. Managed services in the services segment is expected to grow at the highest CAGR during the forecast period.

To determine the market size of various segments and sub-segments of the OTT market, extensive secondary research is done. The collected data were then verified through primary interviews. Distribution of primary interviews is as follows:

  • By Company Type: - Tier 1- 35%, Tier 2- 40% and Tier 3 -25%
  • By Designation: - C-level -40%, Director level-30%, and others -30%
  • By Region: - North America- 40%, Europe -25%, APAC-20%, and Rest of World - 15%

Note: *Others include OTT managers, marketing managers, and product managers.

Note: Tier 1 companies have revenues more than USD 10 billion, Tier 2 companies range in between USD 1 and 10 billion or overall revenues, and Tier 3 companies range between USD 500 million and USD 1 billion of overall revenues.

Easy accessibility of broadband technology is contributing to the increasing popularity of OTT.

A considerable part of OTT services are delivered over smart devices. So, countries such as the U.S. and Canada, which have better connectivity, can have a wide circulation of OTT apps. Furthermore, the broadband connectivity has increased its footprints globally. Due to this, the other Internet-enabled devices including smart TVs, STBs, and gaming consoles can also be used for the provision of OTT services. The advantage of using OTT service is that it is less costly in contrast to other traditional modes.

Various key players in the OTT market profiled in the report are Microsoft Corporation; Google, Inc. Apple, Inc. Facebook, Inc. Netflix, and Yahoo, Inc.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the OTT market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across end-users and regions.
  • 2. The report will help stakeholders to understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.
  • 3. This report will help in understanding the competitors better and gain more insights to strengthen their position in the business. The competitive landscape section includes competitor ecosystem, mergers and acquisitions, partnerships, and new product developments.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key content from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key content from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE OVER THE TOP MARKET
  • 4.2. OVER THE TOP MARKET: TOP TWO PLATFORMS
  • 4.3. OVER THE TOP MARKET: TOP THREE PLATFORMS AND REGIONS
  • 4.4. GLOBAL OVER THE TOP MARKET VERTICAL, BY REGION (2020)
  • 4.5. GLOBAL OVER THE TOP MARKET, BY REGION (2015)
  • 4.6. LIFE CYCLE ANALYSIS, BY REGION, 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY CONTENT TYPE
    • 5.3.2. BY PLATFORM
    • 5.3.3. BY REVENUE MODEL
    • 5.3.4. BY VERTICAL
    • 5.3.5. BY SERVICE
    • 5.3.6. BY USER TYPE
    • 5.3.7. BY DEPLOYMENT TYPE
    • 5.3.8. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Adoption of device-based computing
      • 5.4.1.2. Economical charges for the usage of OTT platforms and services
      • 5.4.1.3. Increase in wide availability of broadband infrastructure
      • 5.4.1.4. Personalization of technology
      • 5.4.1.5. Increase in requirement for compliance and verification
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Difficulty in adoption of server-based computing
      • 5.4.2.2. Lack of awareness about the benefits of OTT
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. New developments in technology
      • 5.4.3.2. Opportunity to partner with operators
    • 5.4.4. CHALLENGE
      • 5.4.4.1. Massive competition among market players
      • 5.4.4.2. Sever Impact on the economy

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. PORTER'S FIVE FORCES ANALYSIS
    • 6.2.1. THREAT OF NEW ENTRANTS
    • 6.2.2. THREAT OF SUBSTITUTES
    • 6.2.3. BARGAINING POWER OF SUPPLIERS
    • 6.2.4. BARGAINING POWER OF BUYERS
    • 6.2.5. INTENSITY OF COMPETITIVE RIVALRY
  • 6.3. INDUSTRY STANDARDS AND REGULATIONS
    • 6.3.1. INTRODUCTION
    • 6.3.2. GRAMM-LEACH-BLILEY ACT (GLBA)
    • 6.3.3. HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
    • 6.3.4. PAYMENT CARD INDUSTRY CONTENT SECURITY STANDARD (PCI DSS)
  • 6.4. INNOVATION SPOTLIGHT

7. OVER THE TOP MARKET ANALYSIS, BY CONTENT TYPE

  • 7.1. INTRODUCTION
  • 7.2. VOICE OVER IP
  • 7.3. TEXT AND IMAGE
  • 7.4. VIDEO

8. OVER THE TOP MARKET ANALYSIS, BY PLATFORM

  • 8.1. INTRODUCTION
  • 8.2. SMART DEVICES
  • 8.3. LAPTOPS,DESKTOPS AND TABLETS
  • 8.4. SET TOP BOX
  • 8.5. GAMING CONSOLES

9. OVER THE TOP MARKET ANALYSIS, BY DEPLOYMENT MODEL

  • 9.1. INTRODUCTION
  • 9.2. CLOUD
  • 9.3. ON-PREMISES

10. OVER THE TOP MARKET ANALYSIS, BY SERVICE TYPE

  • 10.1. INTRODUCTION
  • 10.2. CONSULTING
  • 10.3. INSTALLATION AND MAINTENANCE
  • 10.4. TRAINING AND SUPPORT
  • 10.5. MANAGED SERVICES

11. OVER THE TOP MARKET ANALYSIS, BY USER TYPE

  • 11.1. INTRODUCTION
  • 11.2. SMALL OFFICE HOME OFFICE
  • 11.3. SMALL AND MEDIUM ENTERPRISES (SME)
  • 11.4. LARGE ENTERPRISES

12. OVER THE TOP MARKET ANALYSIS, BY REVENUE MODEL

  • 12.1. INTRODUCTION
  • 12.2. SUBSCRIPTION
  • 12.3. RENTAL
  • 12.4. PROCUREMENT
  • 12.5. ADVERTISEMENT

13. OVER THE TOP MARKET ANALYSIS, BY VERTICAL

  • 13.1. INTRODUCTION
  • 13.2. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
  • 13.3. MEDIA AND ENTERTAINMENT
    • 13.3.1. FILMED ENTERTAINMENT
    • 13.3.2. GLOBAL DIGITAL MARKETING
  • 13.4. HEALTHCARE
  • 13.5. IT AND TELECOMMUNICATION
  • 13.6. RETAIL
  • 13.7. EDUCATION
  • 13.8. GOVERNMENT
  • 13.9. OTHERS

14. GEOGRAPHIC ANALYSIS

  • 14.1. INTRODUCTION
  • 14.2. NORTH AMERICA
  • 14.3. EUROPE
  • 14.4. ASIA-PACIFIC (APAC)
  • 14.5. MIDDLE EAST AND AFRICA
  • 14.6. LATIN AMERICA

15. COMPETITIVE LANDSCAPE

  • 15.1. OVERVIEW
  • 15.2. COMPETITIVE SITUATIONS AND TRENDS
    • 15.2.1. MERGERS AND ACQUISITIONS
    • 15.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND BUSINESS EXPANSIONS
    • 15.2.3. NEW PRODUCT LAUNCHES

16. COMPANY PROFILES

  • 16.1. INTRODUCTION
  • 16.2. AKAMAI TECHNOLOGIES
    • 16.2.1. BUSINESS OVERVIEW
    • 16.2.2. PRODUCTS AND SERVICES OFFERED
    • 16.2.3. RECENT DEVELOPMENTS
    • 16.2.4. MNM VIEW
      • 16.2.4.1. Key strategies
      • 16.2.4.2. SWOT analysis
  • 16.3. APPLE, INC.
    • 16.3.1. BUSINESS OVERVIEW
    • 16.3.2. PRODUCTS AND SERVICES OFFERED
    • 16.3.3. RECENT DEVELOPMENTS
    • 16.3.4. MNM VIEW
      • 16.3.4.1. Key strategies
      • 16.3.4.2. SWOT analysis
  • 16.4. FACEBOOK, INC.
    • 16.4.1. BUSINESS OVERVIEW
    • 16.4.2. PRODUCTS AND SERVICES OFFERED
    • 16.4.3. RECENT DEVELOPMENTS
    • 16.4.4. MNM VIEW
      • 16.4.4.1. Key strategies
      • 16.4.4.2. SWOT analysis
  • 16.5. GOOGLE, INC.
    • 16.5.1. BUSINESS OVERVIEW
    • 16.5.2. PRODUCTS AND SERVICES OFFERED
    • 16.5.3. RECENT DEVLOPMENTS
    • 16.5.4. MNM VIEW
      • 16.5.4.1. Key Strategies
      • 16.5.4.2. SWOT analysis
  • 16.6. LIMELIGHT NETWORKS, INC.
    • 16.6.1. BUSINESS OVERVIEW
    • 16.6.2. PRODUCTS AND SERVICES OFFERED
    • 16.6.3. RECENT DEVELOPMENTS
    • 16.6.4. MNM VIEW
      • 16.6.4.1. Key strategies
      • 16.6.4.2. SWOT analysis
  • 16.7. MICROSOFT CORPORATION
    • 16.7.1. BUSINESS OVERVIEW
    • 16.7.2. PRODUCTS AND SERVICES OFFERED
    • 16.7.3. RECENT DEVELOPMENTS
    • 16.7.4. MNM VIEW
      • 16.7.4.1. Key strategies
  • 16.8. NETFLIX
    • 16.8.1. BUSINESS OVERVIEW
    • 16.8.2. PRODUCTS AND SERVICES OFFERED
    • 16.8.3. RECENT DEVELOPMENTS
    • 16.8.4. MNM VIEW
      • 16.8.4.1. Key strategies
  • 16.9. TENCENT HOLDINGS LTD.
    • 16.9.1. BUSINESS OVERVIEW
    • 16.9.2. PRODUCTS AND SERVICES OFFERED
    • 16.9.3. RECENT DEVELOPMENTS
    • 16.9.4. MNM VIEW
      • 16.9.4.1. Key strategies
  • 16.10. YAHOO INC.
    • 16.10.1. BUSINESS OVERVIEW
    • 16.10.2. PRODUCTS AND SERVICES OFFERED
    • 16.10.3. RECENT REVELOPMENTS
    • 16.10.4. MNM VIEW
      • 16.10.4.1. Key strategies
  • 16.11. NIMBUZZ
    • 16.11.1. INTRODUCTION
    • 16.11.2. PRODUCTS AND SERVICES OFFERED
    • 16.11.3. RECENT DEVELOPMENTS
    • 16.11.4. MNM VIEW
      • 16.11.4.1. Key strategies

17. APPENDIX

  • 17.1. INSIGHTS FROM INDUSTRY EXPERTS
  • 17.2. OTHER DEVELOPMENTS
    • 17.2.1. MERGERS AND ACQUISITIONS 2012-2015
    • 17.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, JOINT VENTURES, AND BUSINESS EXPANSIONS, 2012-2015
  • 17.3. DISCUSSION GUIDE
  • 17.4. AVAILABLE CUSTOMIZATIONS
  • 17.5. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: GLOBAL OVER THE TOP MARKET SIZE AND GROWTH, 2013-2020 (USD BILLION, Y O Y%)
  • TABLE 2: GLOBAL OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD BILLION)
  • TABLE 3: GLOBAL OVER THE TOP MARKET SIZE, BY CONTENT TYPE , 2013-2020 (USD BILLION)
  • TABLE 4: VOICE OVER IP: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 5: TEXT AND IMAGE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 6: VIDEO : OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 7: GLOBAL OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD BILLION)
  • TABLE 8: PLATFORM: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
  • TABLE 9: SMART DEVICES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: LAPTOPS, DESKTOPS, AND TABLETS: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 11: SET TOP BOX: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: GAMING CONSOLES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 13: GLOBAL OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD BILLION)
  • TABLE 14: CLOUD: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 15: ON-PREMISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 16: GLOBAL OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD BILLION)
  • TABLE 17: SERVICE TYPE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
  • TABLE 18: CONSULTING: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 19: INSTALLATION AND MAINTENANCE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 20: TRAINING AND SUPPORT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 21: MANAGED SERVICES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: GLOBAL OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD BILLION)
  • TABLE 23: SMALL OFFICE HOME OFFICE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 24: SMALL AND MEDIUM ENTERPRISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: LARGE ENTERPRISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 26: GLOBAL OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD BILLION)
  • TABLE 27: SUBSCRIPTION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 28: RENTAL: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 29: PROCUREMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 30: ADVERTISEMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 31: GLOBAL OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD BILLION)
  • TABLE 32: BFSI: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 33: MEDIA AND ENTERTAINMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 34: HEALTHCARE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 35: IT AND TELECOMMUNICATION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 36: RETAIL: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 37: EDUCATION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 38: GOVERNMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 39: OTHERS: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 40: GLOBAL OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
  • TABLE 41: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 42: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 43: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 44: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 45: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 46: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 47: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL 2013-2020 (USD MILLION)
  • TABLE 48: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 49: EUROPE: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 50: EUROPE: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 51: EUROPE: OVER THE TOP MARKET SIZE, BY PLATFORM 2013-2020 (USD MILLION)
  • TABLE 52: EUROPE: OVER THE TOP MARKET SIZE, BY REVENUE MODEL 2013-2020 (USD MILLION)
  • TABLE 53: EUROPE: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 54: EUROPE: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 55: EUROPE: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 56: EUROPE: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 57: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 58: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 59: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 60: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
  • TABLE 61: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 62: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 63: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 64: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 65: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 66: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 67: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 68: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
  • TABLE 69: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 70: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 71: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 72: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 73: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 74: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 75: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 76: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
  • TABLE 77: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 78: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 79: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 80: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 81: MERGERS AND ACQUISITIONS, 2012-2015
  • TABLE 82: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND BUSINESS EXPANSIONS 2012-2015
  • TABLE 83: NEW PRODUCT LAUNCHES, 2012-2015

LIST OF FIGURES

  • FIGURE 1: GLOBAL OVER THE TOP MARKET: RESEARCH DESIGN
  • FIGURE 2: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 4: MARKET BREAKDOWN AND DATA TRIANGULATION
  • FIGURE 5: GLOBAL OTT MARKET, BY PLATFORM (2015-2020)
  • FIGURE 6: GLOBAL OTT MARKET, BY SERVICE (2015-2020)
  • FIGURE 7: GLOBAL OVER THE TOP MARKET, BY VERTICAL (2015-2020)
  • FIGURE 8: GLOBAL OVER THE TOP MARKET SHARE: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2015
  • FIGURE 9: EMERGING ECONOMIES WOULD OFFER ATTRACTIVE MARKET OPPORTUNITIES IN THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 10: LAPTOPS, DESKTOPS, & TABLETS AND SMART DEVICES ARE EXPECTED TO BE THE MAJOR SHARE HOLDERS IN THE OVER THE TOP PLATFORM MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 11: NORTH AMERICA HOLDS THE LARGEST MARKET SHARE IN THE OVER THE TOP MARKET IN 2015
  • FIGURE 12: NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SHARE ACROSS MOST VERTICALS IN 2020
  • FIGURE 13: ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 14: EUROPE AND ASIA-PACIFIC ARE EXPECTED TO SHOW EXPONENTIAL GROWTH DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 15: EVOLUTION OF THE OVER THE TOP MARKET
  • FIGURE 16: OVER THE TOP MARKET SEGMENTATION: BY CONTENT TYPE
  • FIGURE 17: OVER THE TOP MARKET SEGMENTATION: BY PLATFORM
  • FIGURE 18: OVER THE TOP MARKET SEGMENTATION: BY REVENUE MODEL
  • FIGURE 19: OVER THE TOP MARKET SEGMENTATION: BY VERTICAL
  • FIGURE 20: OVER THE TOP MARKET SEGMENTATION: BY SERVICE
  • FIGURE 21: OVER THE TOP MARKET SEGMENTATION: BY USER TYPE
  • FIGURE 22: OVER THE TOP MARKET SEGMENTATION: BY REGION
  • FIGURE 23: OVER THE TOP MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 24: PORTER'S FIVE FORCES ANALYSIS (2015): AVAILABILITY OF SUBSTITUTE VENDORS HAS INCREASED THE VALUE OF OVER THE TOP PLATFORMS
  • FIGURE 25: VIDEO CONTENT TYPE IS EXPECTED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 26: NORTH AMERICA IS EXPECTED TO DOMINATE THE CONTENT SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 27: ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR FOR VOICE OVER IP DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 28: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION FOR TEXT AND IMAGE SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 29: SMART DEVICES IS EXPECTED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 30: NORTH AMERICA IS EXPECTED TO DOMINATE THE PLATFORM SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 31: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF SMART DEVICES DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 32: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION FOR LAPTOPS,DESKTOPS, AND TABLETS DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 33: CLOUD DEPLOYMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD(2015-2020)
  • FIGURE 34: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION FOR CLOUD SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 35: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF ON-PREMISES SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 36: MANAGED SERVICES IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 37: ASIA-PACIFIC IS THE FASTEST-GROWING REGION FOR MANAGED SERVICES IN THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 38: SMALL OFFICE HOME OFFICE IS THE FASTEST-GROWING SEGMENT IN USER TYPE IN THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 39: LARGE ENTERPRISES IS EXPECTED TO DOMINATE THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 40: RENTAL IS THE FASTEST-GROWING REVENUE MODEL IN THE OTT MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 41: SUBSCRIPTION REVENUE MODEL IS EXPECTED TO DOMINATE THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 42: MEDIA & ENTERTAINMENT, BFSI, AND IT & TELECOMMUNICATION WILL CONTINUE TO DOMINATE THE OVER THE TOP MARKET IN 2020)
  • FIGURE 43: GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO EMERGE AS A NEW HOTSPOT FOR THE OVER THE TOP MARKET IN 2020
  • FIGURE 44: EMERGING NATIONS IN ASIA-PACIFIC ARE EXPECTED TO BOOST THE GROWTH OF THE OVER THE TOP MARKET DURING THE FORECAST PERIOD
  • FIGURE 45: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION IN THE OVER THE TOP MARKET DURING THE FORECAST PERIOD
  • FIGURE 46: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 47: SMART DEVICES SEGMENT BY PLATFORM IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN EUROPE DURING THE FORECAST PERIOD
  • FIGURE 48: ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 49: COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGY DURING 2012-2015
  • FIGURE 50: PRODUCT MIX OF TOP FIVE COMPANIES FROM 2012 TO 2015
  • FIGURE 51: MARKET EVALUATION FRAMEWORK: SIGNIFICANT NUMBER OF MERGERS AND ACQUISITIONS HAVE FUELED THE GROWTH FROM 2012 TO 2015
  • FIGURE 52: BATTLE FOR MARKET SHARE: MERGERS AND AQUISITONS WAS THE KEY STRATEGY DURING THE FORECAST PERIOD
  • FIGURE 53: GEOGRAPHIC REVENUE MIX OF TOP FOUR MARKET PLAYERS IN 2015
  • FIGURE 54: AKAMAI TECHNOLOGIES: COMPANY SNAPSHOT
  • FIGURE 55: AKAMAI TECHNOLOGIES: SWOT ANALYSIS
  • FIGURE 56: APPLE, INC.: COMPANY SNAPSHOT
  • FIGURE 57: APPLE, INC.: SWOT ANALYSIS
  • FIGURE 58: FACEBOOK, INC.: COMPANY SNAPSHOT
  • FIGURE 59: FACEBOOK,INC.: SWOT ANALYSIS
  • FIGURE 60: GOOGLE, INC.: COMPANY SNAPSHOT
  • FIGURE 61: GOOGLE, INC.: SWOT ANALYSIS
  • FIGURE 62: LIMELIGHT NETWORKS, INC. : COMPANY SNAPSHOT
  • FIGURE 63: LIMELIGHT NETWORKS: SWOT ANALYSIS
  • FIGURE 64: MICROSOFT CORPROATION: COMPANY SNAPSHOT
  • FIGURE 65: NETFLIX. : COMPANY SNAPSHOT
  • FIGURE 66: TENCENT HOLDINGS LTD. : COMPANY SNAPSHOT
  • FIGURE 67: YAHOO, INC. : COMPANY SNAPSHOT
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