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市場調查報告書

全球行動商務(行動電子商務)市場:各交易型態(M零售、M售票/預訂、M計費、其他行動商務服務)、付款模式(NFC、高費率SMS、WAP、carrier申請)、用戶(智慧裝置、功能型手機)的預測與分析

M Commerce Market by Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), Payment Modes (NFC, Premium SMS, WAP, Carrier Billing), Users (Smart Devices, Feature Phones) - Worldwide Forecasts & Analysis (2014 - 2019)

出版商 MarketsandMarkets 商品編碼 302431
出版日期 內容資訊 英文 157 Pages
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全球行動商務(行動電子商務)市場:各交易型態(M零售、M售票/預訂、M計費、其他行動商務服務)、付款模式(NFC、高費率SMS、WAP、carrier申請)、用戶(智慧裝置、功能型手機)的預測與分析 M Commerce Market by Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), Payment Modes (NFC, Premium SMS, WAP, Carrier Billing), Users (Smart Devices, Feature Phones) - Worldwide Forecasts & Analysis (2014 - 2019)
出版日期: 2014年04月25日 內容資訊: 英文 157 Pages
簡介

無線技術的發展擴大了行動裝置用戶數,透過這些設備進行的電子商務迅速發展。行動商務(行動電子商務)是電子商務交易的一種,藉由通訊網路以及其他有線,無線網路技術的幫助,透過行動裝置進行。MarketsandMarkets預測,全球行動商務市場,從2014年的1,161億2,000萬美元的規模,之後以年複合成長率32.1%成長,2019年擴大為4,673億5,000萬美元的規模。

本報告提供全球行動商務(行動電子商務)市場相關研究、市場概要、市場發展促進與阻礙因素、概括市場上的課題及機會、各交易型態、付款模式、用戶、地區市場的現況與展望相關調查分析、競爭環境,再加上主要企業簡介等彙整資料,為您概述為以下內容。

第1章 簡介

第2章 摘要整理

第3章 市場概要

  • 市場定義
  • 市場發展
  • 市場區隔
  • 市場動態
    • 市場發展推動因素
      • 智慧裝置的普及率擴大
      • 進行離線及線上活動的結束
      • 流動性擴大到達範圍
      • 頻寬的擴大
    • 市場發展阻礙因素
      • 適合行動的網站不足
      • 開發中國家的網際網路線路速度慢
    • 市場機會
      • 提供現有客戶新服務
      • 了解產品最佳化的機會
      • 設備特有功能的利用
    • 各要素的影響分析
  • 價值鏈

第4章 行動商務:市場規模與預測,各交易型態

  • 簡介
  • M零售(行動零售)
    • 概要
    • 市場規模與預測(各付款模式、用戶)
  • M售票/預訂
    • 概要
    • 市場規模與預測(各付款模式、用戶)
  • M帳務(計費)(行動申請)
    • 概要
    • 市場規模與預測(各付款模式、用戶)
  • 其他行動商務服務
    • 概要
    • 市場規模與預測(各付款模式、用戶)

第5章 行動商務:市場規模與預測,各付款模式

  • 簡介
  • 近距離無線通訊(NFC)
    • 概要
    • 市場規模與預測(各用戶)
  • 高費率SMS
    • 概要
    • 市場規模與預測(各用戶)
  • 無線應用通訊協定(WAP)
    • 概要
    • 市場規模與預測(各用戶)
  • 電信帳單付費
    • 概要
    • 市場規模與預測(各用戶)

第6章 行動商務:市場規模與預測,各用戶

  • 簡介
  • 整個市場規模
  • 智慧裝置用戶
    • 概要
    • 市場規模與預測
  • 功能型手機(多功能手機)用戶
    • 概要
    • 市場規模與預測

第7章 行動商務:市場規模與預測,各地區

  • 簡介
  • 北美
    • 概要
    • 市場規模與預測(各交易型態、付款模式、用戶)
  • 歐洲
    • 概要
    • 市場規模與預測(各交易型態、付款模式、用戶)
  • 亞太地區(APAC)
    • 概要
    • 市場規模與預測(各交易型態、付款模式、用戶)
  • 中東、非洲(MEA)
    • 概要
    • 市場規模與預測(各交易型態、付款模式、用戶)
  • 南美(LA)
    • 概要
    • 市場規模與預測(各交易型態、付款模式、用戶)

第8章 行動商務:競爭環境

  • 競爭環境
    • 生態系統和作用
  • 終端用戶形勢
    • 市場機會分析
    • 終端用戶分析
      • 行動數據流量從2013年到2018年以年複合成長率40.31%成長
      • 智慧型手機預計2018年佔全手機終端的70%以上
      • 網際網路速度全球性提高12%

第9章 企業簡介(概要、產品與服務、策略與洞察、最近的動向、MnM的觀點)

  • Ericsson
  • Gemalto
  • Google Inc.
  • IBM Corp.
  • Mastercard Inc.
  • Mopay AG
  • Oxygen8
  • Paypal
  • SAP AG
  • Visa Inc.

附錄

  • 合併、收購(M&A)
  • 創業投資

圖表

目錄
Product Code: TC 2443

The M Commerce service market is an optimistic market trend mainly because of the growing number of mobile devices and the penetration into newer markets. It helps to connect and perform business transactions between group of people in different regions, different time zones and different business domains. The M Commerce service overcomes the above mentioned barriers and provides a smooth flow of business services at cheaper cost compared to traditional services. M Commerce solution also helps in cross-platform sharing and thus, it helps to reduce the time taken in decision-making process. The M Commerce transaction types include mobile retailing, mobile ticketing/booking, Mobile billing, and other M Commerce services.

In 2014, the M Commerce market of NA accounts for the highest market share in the total M Commerce market. In 2019 as well, NA is expected to be the highest revenue generating segment in the overall M Commerce market.

The Y-o-Y growth rates of LA will be on the higher side among the M Commerce market. The LA will be on the higher side among the M Commerce market throughout the forecast period 2014-2019. Some of the high growth markets are:

  • APAC Region
  • Europe Region.

There are various assumptions that have been taken into consideration for market sizing and forecasting. Few of the global assumptions include political, economic, social, technological and economic factors. For instance, exchange rates, one of the major economic factors, are expected to have a moderate rating of impact on this market. Therefore, the dollar fluctuations are not expected to enormously affect the forecasts in the emerging APAC regions.

The report will help the market leaders or new entrants in this market in the following ways:-

  • 1. This report segments the market into applications, covering the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
  • 2. This report will help the companies better understand the competitor and gain more insights to enhance its business position. There is a separate section on competitive landscape which includes competitor ecosystem, mergers and acquisition and venture capital funding. Besides, this there is company profiles of 10top players in this market. In this section, market internals are provided that can put the company ahead of the competitors.
  • 3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1 Introduction

  • 1.1 Key Take Aways
  • 1.2 Report Description
  • 1.3 Markets Covered
  • 1.4 Stakeholders
  • 1.5 Research Methodology
  • 1.6 Key Points
    • 1.6.1 Data Triangulation & Market Forecasting
    • 1.6.2 Forecast Assumptions

2 Executive Summary

  • 2.1 Abstract
  • 2.2 Overall Market Size

3 Market Overview

  • 3.1 Market Definition
  • 3.2 Market Evolution
  • 3.3 Market Segmentation
  • 3.4 Market Dynamics
    • 3.4.1 Drivers
      • 3.4.1.1 Increasing Penetration Rate of Smart Devices
      • 3.4.1.2 Rising Convergence Between offline & Online Activities
      • 3.4.1.3 Broader Reach Due to Mobility
      • 3.4.1.4 Improved Bandwidth
    • 3.4.2 Restraints & Challenges
      • 3.4.2.1 Dearth of Mobile Friendly Websites
      • 3.4.2.2 Slow Internet Speed in Developing Countries
    • 3.4.3 Opportunities
      • 3.4.3.1 to Deliver New Services to Existing Customers
      • 3.4.3.2 An Opportunity to Learn & Optimize the Product
      • 3.4.3.3 Utilization of Device Specific Capabilities
    • 3.4.4 Impact Analysis of Dros
  • 3.5 Value Chain

4 M Commerce: Market Size & Forecast, By Transaction Type

  • 4.1 Introduction
  • 4.2 M Retailing
    • 4.2.1 Overview
    • 4.2.2 Market Size & Forecast
      • 4.2.2.1 Market Size & Forecast By Payment Mode
      • 4.2.2.2 Market Size & Forecast By User
  • 4.3 M Ticketing/Booking
    • 4.3.1 Overview
    • 4.3.2 Market Size & Forecast
      • 4.3.2.1 Market Size & Forecast By Payment Mode
      • 4.3.2.2 Market Size & Forecast By User
  • 4.4 M Billing
    • 4.4.1 Overview
    • 4.4.2 Market Size & Forecast
      • 4.4.2.1 Market Size & Forecast By Payment Mode
      • 4.4.2.2 Market Size & Forecast By User
  • 4.5 Other M Commerce Services
    • 4.5.1 Overview
    • 4.5.2 Market Size & Forecast
      • 4.5.2.1 Market Size & Forecast By Payment Mode
      • 4.5.2.2 Market Size & Forecast By User

5 M Commerce: Market Size & Forecast, By Payment Mode

  • 5.1 Introduction
  • 5.2 Near Field Communication (NFC)
    • 5.2.1 Overview
    • 5.2.2 Market Size & Forecast
      • 5.2.2.1 Market Size & Forecast By User
  • 5.3 Premium Sms
    • 5.3.1 Overview
    • 5.3.2 Market Size & Forecast
      • 5.3.2.1 Market Size & Forecast By User
  • 5.4 Wireless Application Protocol (WAP)
    • 5.4.1 Overview
    • 5.4.2 Market Size & Forecast
      • 5.4.2.1 Market Size & Forecast By User
  • 5.5 Direct Carrier Billing
    • 5.5.1 Overview
    • 5.5.2 Market Size & Forecast
      • 5.5.2.1 Market Size & Forecast By User

6 M Commerce: Market Size & Forecast, By User

  • 6.1 Introduction
  • 6.2 Overall Market Size
  • 6.3 Smart Device Users
    • 6.3.1 Overview
    • 6.3.2 Market Size & Forecast
  • 6.4 Feature Phone Users
    • 6.4.1 Overview
    • 6.4.2 Market Size & Forecast

7 M Commerce: Market Size & Forecast By Regions

  • 7.1 Introduction
    • 7.1.1 M Commerce Regional Market Growth Size
  • 7.2 North America
    • 7.2.1 Overview
    • 7.2.2 Market Size & Forecast
    • 7.2.2.1 Market Size & Forecast By Transaction Type
    • 7.2.2.2 Market Size & Forecast By Payment Mode
    • 7.2.2.3 Market Size & Forecast By User
  • 7.3 Europe
    • 7.3.1 Overview
    • 7.3.2 Market Size & Forecast
    • 7.3.2.1 Market Size & Forecast By Transaction Type
    • 7.3.2.2 Market Size & Forecast By Payment Mode
    • 7.3.2.3 Market Size & Forecast By User
  • 7.4 Asia-Pacific (APAC)
    • 7.4.1 Overview
    • 7.4.2 Market Size & Forecast
    • 7.4.2.1 Market Size & Forecast By Transaction Type
    • 7.4.2.2 Market Size & Forecast By Payment Mode
    • 7.4.2.3 Market Size & Forecast By User
  • 7.5 the Middle East & Africa (MEA)
    • 7.5.1 Overview
    • 7.5.2 Market Size & Forecast
    • 7.5.2.1 Market Size & Forecast By Transaction Type
    • 7.5.2.2 Market Size & Forecast By Payment Mode
    • 7.5.2.3 Market Size & Forecast By User
  • 7.6 Latin America (LA)
    • 7.6.1 Overview
    • 7.6.2 Market Size & Forecast
    • 7.6.2.1 Market Size & Forecast By Transaction Type
    • 7.6.2.2 Market Size & Forecast By Payment Mode
    • 7.6.2.3 Market Size & Forecast By User

8 M Commerce: Competitive Landscape

  • 8.1 Competitive Landscape
    • 8.1.1 Ecosystem & Roles
  • 8.2 End-User Landscape
    • 8.2.1 Market Opportunity Analysis
    • 8.2.2 End-User Analysis
      • 8.2.2.1 Mobile Data Traffic to Grow At A Cagr of 40.31% From 2013 to 2018
      • 8.2.2.2 Smart Phones Are Expected to Hold More Than 70% of the total Handset Market By 2018
      • 8.2.2.3 Internet Speeds Have Grown By 12% Worldwide

9 Company Profile (Overview, Products & Services, Strategies & Insights, Developments and MNM View)*

  • 9.1 Ericsson
  • 9.2 Gemalto
  • 9.3 Google Inc.
  • 9.4 IBM Corp.
  • 9.5 Mastercard Inc.
  • 9.6 Mopay AG
  • 9.7 Oxygen8
  • 9.8 Paypal
  • 9.9 SAP AG
  • 9.10 Visa Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and MNM View Might Not Be Captured in Case of Unlisted Companies.

Appendix

  • Mergers and Acquisitions (M&A)
  • Venture Capital

List of Tables

  • Table 1 M Commerce Maret Size, 2014-2019 ($Billion, Y-O-Y %)
  • Table 2 Transaction Market Size, By Type, 2014-2019 ($Billion)
  • Table 3 Transaction Market, By Type, 2014-2019, Y-O-Y (%)
  • Table 4 M Retailing Market Size, By Payment Mode, 2014-2019 ($Billion)
  • Table 5 M Retailing Market Size, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 6 M Retailing Market Size, By User, 2014-2019 ($Billion)
  • Table 7 M Retailing Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 8 M Ticketing/Booking Market Size, By Payment Mode, 2014-2019 ($Billion)
  • Table 9 M Ticketing/Booking Market Size, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 10 M Ticketing/Booking Market Size, By User, 2014-2019 ($Billion)
  • Table 11 M Billing Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 12 M Billing Market Size, By Payment Mode, 2014-2019 ($Billion)
  • Table 13 M Billing Market Size, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 14 M Billing Market Size, By User, 2014-2019 ($Billion)
  • Table 15 M Billing Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 16 Other Services Market Size, By Payment Mode, 2014-2019 ($Billion)
  • Table 17 Other Services Market Size, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 18 Other Services Market Size, By User, 2014-2019 ($Billion)
  • Table 19 Other Services Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 20 Market Size, By Payment Mode, 2014-2019 ($Billion)
  • Table 21 Payment Modes Market, By Type, 2014-2019, Y-O-Y (%)
  • Table 22 NFC Market Size, By User, 2014-2019 ($Billion)
  • Table 23 NFC Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 24 Premium Sms Market Size, By User, 2014-2019 ($Billion)
  • Table 25 Premium Sms Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 26 WAP Market Size, By User, 2014-2019 ($Billion)
  • Table 27 WAP Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 28 Direct Carrier Billing Market Size, By User, 2014-2019 ($Billion)
  • Table 29 Direct Carrier Billing Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 30 User Market Size, By User, 2014-2019 ($Billion)
  • Table 31 Market Size, By User, 2014-2019, Y-O-Y (%)
  • Table 32 Smart Devices Users Market Size, 2014-2019 ($Billion)
  • Table 33 Smart Device Users Market, 2014-2019, Y-O-Y (%)
  • Table 34 Feature Phone Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Table 35 Market, By Region, 2014-2019 ($Billion)
  • Table 36 M Commerce Market, By Region, 2014-2019, Y-O-Y (%)
  • Table 37 M Commerce NA Market, By Transaction Type, 2014-2019 ($ Billion)
  • Table 38 NA Market, By Transaction Type, 2014-2019, Y-O-Y (%)
  • Table 39 North America Market, By Payment Mode, 2014-2019 ($Billion)
  • Table 40 NA Market, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 41 NA Market, By User, 2014-2019 ($Billion)
  • Table 42 NA Market, By User, 2014-2019, Y-O-Y (%)
  • Table 43 Europe Market, By Transaction Type, 2014-2019 ($ Billion)
  • Table 44 Europe Market, By Transaction Type, 2014-2019, Y-O-Y (%)
  • Table 45 Europe Market, By Payment Mode, 2014-2019 ($Billion)
  • Table 46 Europe Market, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 47 Europe Market, By User, 2014-2019 ($Billion)
  • Table 48 Europe Market, By User, 2014-2019, Y-O-Y (%)
  • Table 49 APAC Market, By Transaction Type, 2014-2019 ($ Billion)
  • Table 50 APAC Market, By Transaction Type, 2014-2019, Y-O-Y (%)
  • Table 51 APAC Market, By Payment Mode, 2014-2019 ($Billion)
  • Table 52 APAC Market, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 53 APAC Market, By User, 2014-2019 ($Billion)
  • Table 54 APAC Market, By User, 2014-2019, Y-O-Y (%)
  • Table 55 MEA Market, By Transaction Type, 2014-2019 ($ Billion)
  • Table 56 MEA Market, By Transaction Type, 2014-2019, Y-O-Y (%)
  • Table 57 MEA Market, By Payment Mode, 2014-2019 ($Billion)
  • Table 58 MEA Market, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 59 MEA Market, By User, 2014-2019 ($Billion)
  • Table 60 MEA Market, By User, 2014-2019, Y-O-Y (%)
  • Table 61 LA Market, By Transaction Type, 2014-2019 ($ Billion)
  • Table 62 LA Market, By Transaction Type, 2014-2019, Y-O-Y (%)
  • Table 63 LA Market, By Payment Mode, 2014-2019 ($Billion)
  • Table 64 LA Market, By Payment Mode, 2014-2019, Y-O-Y (%)
  • Table 65 LA Market, By User, 2014-2019 ($Billion)
  • Table 66 LA Market, By User, 2014-2019, Y-O-Y (%)

List of Figures

  • Figure 1 M Commerce Stakeholders
  • Figure 2 Research Methodology
  • Figure 3 M Commerce Data Triangulation & Market Forecasting
  • Figure 4 M Commerce: Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 5 E Commerce Connectivity
  • Figure 6 M Commerce Evolution
  • Figure 7 M Commerce Market Segmentation
  • Figure 8 M Commerce Impact Analysis of Dros
  • Figure 9 M Commerce Value Chain
  • Figure 10 M Commerce Transaction Market, By Type, 2014-2019, Y-O-Y (%)
  • Figure 11 M Retailing Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 12 M Ticketing/Booking Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 13 M Billing Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 14 M Commerce Other Services Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 15 Payment Modes Market, By Type, 2014-2019, Y-O-Y (%)
  • Figure 16 NFC Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 17 Premium Sms Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 18 WAP Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 19 Direct Carrier Billing Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 20 Smart Device Users Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 21 Feature Phone Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 22 M Commerce: Market, By Region, 2014-2019, Y-O-Y (%)
  • Figure 23 M Commerce Regional Market Growth Size
  • Figure 24 North America: Market Size, 2014-2019($ Billion, Y-O-Y %)
  • Figure 25 Europe Market, 2014-2019 ($ Billion, Y-O-Y %)
  • Figure 26 APAC Market, 2014-2019 ($Billion, Y-O-Y %)
  • Figure 27 MEA Market, 2014-2019 ($ Billion, Y-O-Y %)
  • Figure 28 LA Market, 2014-2019 ($ Billion, Y-O-Y %)
  • Figure 29 M Commerce - Ecosystem
  • Figure 30 M Commerce: Market - Opportunity Plot
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