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市場調查報告書

跨平台&行動廣告市場 ∼2020年 -各解決方案、各終端用戶、各產業、各地區:全球市場的預測及分析

Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020

出版商 MarketsandMarkets 商品編碼 286464
出版日期 內容資訊 英文 142 Pages
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跨平台&行動廣告市場 ∼2020年 -各解決方案、各終端用戶、各產業、各地區:全球市場的預測及分析 Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020
出版日期: 2015年08月27日 內容資訊: 英文 142 Pages
簡介

消費者在資訊收集上停止使用傳統的媒體,只使用網路。取而代之的是分別使用複數設備 (筆記型電腦、智慧型手機、平板電腦、智慧型電視等)進行網路購物等。如果明白分別使用、用法的趨勢,行銷相關人員便能知道消費者的行動模式和必要性、關注事項等。近幾年使用跨平台,經由複數媒體打算加深消費者關聯性的動向變得活躍。另一方面,線上廣告中尤以行動廣告的成長顯著,也可見到跨平台也強化行動相關功能的動向。各行業中,消費品和零售業、批發業,通訊、服務的領域跨平台的市場機會擴大,以及各地區中亞太地區市場的重要性高漲。

本報告提供全球跨平台及行動廣告市場的趨勢,整體引進情形,調查競爭情形,及主要成長促進因素與阻礙因素等,各產業市場、各地區的目前市場規模與未來的成長預測,以各種廣告、各設備類型分析,主要企業簡介等資訊彙整,為您概述為以下內容。

第1章 簡介

第2章 分析方法

第3章 摘要整理

第4章 重要考察

第5章 市場概要

  • 簡介
  • 市場演進
  • 市場明細
  • 市場動態
    • 推動因素
      • 行動、網際網路設備的增加
      • 複數的廣告平台
      • 行動Web的利用增加
      • 行動應用程式的新趨勢
    • 阻礙因素
      • 地理定位、隱私相關疑慮
    • 市場機會
      • 社群媒體的登場
      • 對富裕的通訊服務的高需求
    • 課題
      • 對新技術、手法的大金額投資
      • 跨平台廣告的複雜性

第6章 產業趨勢

  • 簡介
  • 價值鏈分析
  • 波特的五力分析

第7章 跨平台/行動廣告市場分析:各廣告平台

  • 簡介
  • 跨平台廣告
  • 行動廣告

第8章 跨平台/行動廣告市場分析:各解決方案

  • 簡介
  • 廣告宣傳活動解決方案
  • 內容傳送解決方案
  • 整合解決方案
  • 匯報、分析解決方案
  • 行動接近解決方案
  • 其他

第9章 跨平台/行動廣告市場分析:各廣告類型

  • 簡介
  • 搜尋廣告
  • SMS/MMS/P2P通訊廣告
  • 豐富式媒體
  • 展示廣告
  • 遊戲中的廣告
  • App內廣告
  • 其他

第10章 跨平台/行動廣告市場分析:各終端用戶

  • 簡介
  • 中小企業
  • 大企業

第11章 跨平台/行動廣告市場分析:各產業

  • 簡介
  • 消費品、零售、餐廳
  • 通訊、IT
  • 銀行、金融服務及保險 (BFSI)
  • 媒體及娛樂
  • 旅遊、交通及汽車
  • 供應鏈及物流
  • 醫療
  • 能源、電力及公共事業
  • 大學及政府
  • 其他

第12章 各地區的分析

  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第13章 競爭情形

  • 概要
  • 競爭情形與趨勢
    • 新產品/服務的提供開始
    • 產業聯盟
    • 策略性的企業收購

第14章 企業簡介 (企業概要、產品與服務、策略與洞察、近幾年趨勢、Mnm的見解)

  • 簡介
  • GOOGLE, INC.
  • FACEBOOK, INC.
  • APPLE INC
  • SAP SE
  • MICROSOFT CORPORATION
  • AOL
  • MILLENIAL MEDIA
  • YAHOO! INC.
  • AMOBEE, INC.
  • INMOBI
  • FLYTXT

第15章 附錄

圖表清單

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目錄
Product Code: TC 1401

The consumer attention has shifted from traditional media channels to always on screens; these consumers are combining multiple devices in new way for multi-task to amplify their experience, share the content, and connect with others. Consumers' interaction on these devices reveals their behavior, need, interest for shopping. Based on these information marketers can reach their customers through reliable interaction with their customers across multiple devices.

In recent years, Mobile advertising evolved as a subset of mobile marketing and it is closely related to online advertisement. The mobile advertisement helps advertisers, publishers, and markets to target their customers on their mobile devices. The cross-platform advertising is an emerging concept that supports mobile advertising market. People are depending on multiscreen for online shopping; most of them are spending their media time on computers, laptops, smartphones, tablets, and smart TVs. All this consumer behaviors helped the emergence of cross-platform advertising. Companies such as Tapad and Google are offering advertising solutions into this market.

Cross-platform and mobile advertising has huge opportunities in consumer goods, retail and restaurants and Telecom and IT verticals; more than 28.01% of the cross-platform and mobile advertising revenue has been generated from consumer goods, retail and restaurants vertical in 2015, and it has been estimated that by 2020 Telecom and IT will have the largest market share in this this market. Healthcare, and Consumer goods, retail, and restaurants are the emerging verticals, growing with Compounded Annual Growth Rates (CAGR) of 31.3%, and 29.1% respectively.

Asia-Pacific is one of the growing regions in the cross-platform and mobile advertising market. The major driver for this region is increasing adoption of mobile devices for communications and entertainment. The APAC has a potential market for cross-platform and mobile advertising implementation across consumer goods, retail, and restaurants, telecom and IT, BFSI, and media and entertainment industry. In APAC, tablet and smartphone penetration rate is very high, which means mobile browsing session estimate to increase based on the high-penetration rate. This increases ad impressions on mobile devices and optimizes mobile advertising market.

The report provides an overview of drivers, restraints, and opportunities and challenges that impact this market. It also segments and forecasts the overall cross-platform and mobile advertising market in terms solutions, type of advertising, organization size, verticals and regions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
    • 2.1.3. KEY INDUSTRY INSIGHTS
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS AND LIMITATIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • 4.2. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: TRANSACTION MODES
  • 4.3. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING 2015
  • 4.4. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET, 2015-2020
  • 4.5. LIFECYCLE ANALYSIS, BY REGION, 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY ADVERTISING PLATFORM
    • 5.3.2. BY SOLUTION
    • 5.3.3. BY END USER
    • 5.3.4. BY TYPE OF ADVERTISING
    • 5.3.5. BY VERTICAL
    • 5.3.6. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Increase in mobile internet devices
      • 5.4.1.2. Multiple advertising platform
      • 5.4.1.3. Increase in usage of mobile web
      • 5.4.1.4. Emerging trend of mobile application
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Location and privacy concerns
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. Emergence of social media
      • 5.4.3.2. High demand for rich communication services
    • 5.4.4. CHALLENGES
      • 5.4.4.1. Heavy investments in new and innovative methods
      • 5.4.4.2. Complex cross-platform advertising

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. PORTER'S FIVE FORCES ANALYSIS
    • 6.3.1. THREAT OF NEW ENTRANTS
    • 6.3.2. THREAT OF SUBSITUTES
    • 6.3.3. BARGAINING POWER OF THE SUPPLIERS
    • 6.3.4. BARGAINING POWER OF THE BUYERS
    • 6.3.5. INTENSITY OF COMPETITIVE RIVALRY

7. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY ADVERTISING PLATFORM

  • 7.1. INTRODUCTION
  • 7.2. CROSS-PLATFORM ADVERTISING
  • 7.3. MOBILE ADVERTISING

8. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY SOLUTION

  • 8.1. INTRODUCTION
  • 8.2. ADVERTISING CAMPAIGN SOLUTIONS
  • 8.3. CONTENT DELIVERY SOLUTIONS
  • 8.4. INTEGRATED SOLUTIONS
  • 8.5. REPORTING AND ANALYTICS SOLUTIONS
  • 8.6. MOBILE PROXIMITY SOLUTIONS
  • 8.7. OTHERS

9. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY TYPE OF ADVERTISING

  • 9.1. INTRODUCTION
  • 9.2. SEARCH ADVERTISING
  • 9.3. SMS/MMS/P2P MESSAGING ADVERTISING
  • 9.4. RICH MEDIA
  • 9.5. DISPLAY ADVERTISING
  • 9.6. IN-GAME ADVERTISING
  • 9.7. IN-APP ADVERTISING
  • 9.8. OTHERS

10. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY END USER

  • 10.1. INTRODUCTION
  • 10.2. SMALL AND MEDIUM ENTERPRISES
  • 10.3. ENTERPRISES

11. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY VERTICAL

  • 11.1. INTRODUCTION
  • 11.2. CONSUMER GOODS, RETAIL, AND RESTAURANTS
  • 11.3. TELECOM AND IT
  • 11.4. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
  • 11.5. MEDIA AND ENTERTAINMENT
  • 11.6. TRAVEL, TRANSPORTATION, AND AUTOMOBILE
  • 11.7. SUPPLY CHAIN AND LOGISTICS
  • 11.8. HEALTHCARE
  • 11.9. ENERGY, POWER AND UTILITIES
  • 11.10. ACADEMIA AND GOVERNMENT
  • 11.11. OTHERS

12. GEOGRAPHIC ANALYSIS

  • 12.1. INTRODUCTION
  • 12.2. NORTH AMERICA (NA)
  • 12.3. EUROPE
  • 12.4. ASIA-PACIFIC (APAC)
  • 12.5. MIDDLE EAST AND AFRICA (MEA)
  • 12.6. LATIN AMERICA (LA)

13. COMPETITIVE LANDSCAPE

  • 13.1. OVERVIEW
  • 13.2. COMPETITIVE SITUATIONS AND TRENDS
    • 13.2.1. NEW PRODUCT/SERVICE LAUNCHES
    • 13.2.2. PARTNERSHIPS
    • 13.2.3. STRATEGIC ACQUISITIONS

14. COMPANY PROFILES (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*

  • 14.1. INTRODUCTION
  • 14.2. GOOGLE, INC.
  • 14.3. FACEBOOK, INC.
  • 14.4. APPLE INC
  • 14.5. SAP SE
  • 14.6. MICROSOFT CORPORATION
  • 14.7. AOL
  • 14.8. MILLENIAL MEDIA
  • 14.9. YAHOO! INC.
  • 14.10. AMOBEE, INC.
  • 14.11. INMOBI
  • 14.12. FLYTXT

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

15. APPENDIX

  • 15.1. INDUSTRY EXCERPTS
  • 15.2. MORE DEVELOPMENTS
    • 15.2.1. NEW DEVELOPMENTS
    • 15.2.2. PARTNERSHIPS
    • 15.2.3. STRATEGIC ACQUISITIONS
  • 15.3. DISCUSSION GUIDE
  • 15.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 15.5. AVAILABLE CUSTOMIZATIONS
  • 15.6. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: ASSUMPTIONS
  • TABLE 2: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE AND GROWTH RATE, 2013-2020 (USD BILLION, Y-O-Y %)
  • TABLE 3: INCREASE IN MOBILE INTERNET DEVICES AND EMERGING TREND OF MOBILE APPLICATIONS ARE DRIVING THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • TABLE 4: LOCATION AND PRIVACY CONCERNS ARE HINDERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • TABLE 5: SOCIAL MEDIA AND RICH COMMUNICATION SERVICES WILL BE ACTING AS OPPORTUNITIES FOR CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • TABLE 6: HIGH CAPITAL INVESTED IS HAMPERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING
  • TABLE 7: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 8: CROSS-PLATFORM ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 9: MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 11: ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 13: CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 15: INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 16: INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 17: REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 18: REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 19: MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 20: MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 21: OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 23: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING, 2013-2020 (USD MILLION)
  • TABLE 24: SEARCH ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: SMS/MMS/P2P MESSAGING ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 26: RICH MEDIA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 27: DISPLAY ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 28: IN-GAME ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 29: IN-APP ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 30: OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 31: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 32: SMALL AND MEDIUM ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 33: ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 34: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 35: CONSUMER GOODS, RETAIL, AND RESTAURANTS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 36: TELECOM AND IT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 37: BANKING, FINANCIAL SERVICES, AND INSURANCE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 38: MEDIA AND ENTERTAINMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 39: TRAVEL, TRANSPORTATION, AND AUTOMOBILE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 40: SUPPLY CHAIN AND LOGISTICS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 41: HEALTHCARE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 42: ENERGY, POWER AND UTILITIES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 43: ACADEMIA AND GOVERNMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 44: OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 45: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 46: NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 47: NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 48: NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 49: NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 50: EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 51: EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 52: EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 53: EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 54: ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 55: ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 56: ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 57: ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 58: MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 59: MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 60: MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 61: MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 62: LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 63: LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 64: LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 65: LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 66: NEW PRODUCT/SERVICE LAUNCHES, 2015
  • TABLE 67: PARTNERSHIPS, 2014-2015
  • TABLE 68: STRATEGIC ACQUISITIONS, 2014-2015
  • TABLE 69: NEW DEVELOPMENTS, 2013-2015
  • TABLE 70: PARTNERSHIPS, 2012-2015
  • TABLE 71: STRATEGIC ACQUISITIONS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION
  • FIGURE 2: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: RESEARCH DESIGN
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: ADVERTISING CAMPAIGN SOLUTIONS TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET IN THE SOLUTIONS SEGMENT
  • FIGURE 7: NORTH AMERICA TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET DURING THE FORECAST PERIOD
  • FIGURE 8: ENTERPRISES WILL LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET IN THE END USERS SEGMENT BY 2020
  • FIGURE 9: NORTH AMERICA DOMINATES THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET WHILE MIDDLE EAST AND AFRICA AND LATIN AMERICA PROJECT POTENTIAL GROWTH, 2015
  • FIGURE 10: SOCIAL MEDIA OFFERS ATTRACTIVE MARKET OPPORTUNITIES IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • FIGURE 11: ADVERTISING CAMPAIGN SOLUTON IS EXPECTED TO HOLD THE HIGHEST MARKET SHARE AMONG ALL THE SOLUTIONS (2015)
  • FIGURE 12: IN-APP ADVERTISING AND IN-GAME ADVERTISING TO GROW AT HIGH GROWTH RATE DURIND THE FORECAST PERIOD
  • FIGURE 13: MIDDLE EAST AND AFRICA MARKET TO GROW AT THE HIGHEST COMPOUND ANNUAL GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 14: HEALTHCARE VERTICAL IS EXPECTED TO GROW WITH HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 15: MIDDLE EAST AND AFRICA AND LATIN AMERICA ARE EXPECTED TO HAVE HIGH GROWTH RATE IN THE COMING FIVE YEARS
  • FIGURE 16: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: EVOLUTION
  • FIGURE 17: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY ADVERTISING PLATFORM
  • FIGURE 18: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY SOLUTION
  • FIGURE 19: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY END USER
  • FIGURE 20: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY TYPE OF ADVERTISING
  • FIGURE 21: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY VERTICAL
  • FIGURE 22: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY REGION
  • FIGURE 23: CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET DYNAMICS
  • FIGURE 24: PORTER'S FIVE FORCES ANALYSIS (2015) - CROSS-PLATFORM AND MOBILE ADVERTISING
  • FIGURE 25: CROSS-PLATFORM IS THE FASTEST GROWING ADVERTISING PLATFORM IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • FIGURE 26: ADVERTISING CAMPAIGN SOLUTION TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING SOLUTION MARKET
  • FIGURE 27: SEARCH ADVERTISING TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • FIGURE 28: ENTERPRISES TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING END USER MARKET
  • FIGURE 29: CONSUMER GOODS, RETAILS, AND RESTAURANTS TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING VERTICAL MARKET IN TERMS OF MARKET SIZE DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 30: GEOGRAPHIC SNAPSHOT (2015-2020): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS
  • FIGURE 31: MIDDLE EAST AND AFRICA AND LATIN AMERICA ARE THE FASTEST GROWING REGION IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • FIGURE 32: SMES AND ENTERPRISES IN APAC, MEA, AND LATIN AMERICA ARE USING THE POTENTIAL OF CROSS-PLATFORM AND MOBILE ADVERTISING TO SHOWCASE THEIR OFFERINGS TO THE CUSTOMERS
  • FIGURE 33: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 34: MIDDLE EAST AND AFRICA MARKET SNAPSHOT: INVESTMENT IN SMALL AND MEDIUM ENTERPRISES END USER WILL DRIVE THE MARKET
  • FIGURE 35: COMPANIES ADOPTED NEW PRODUCT/SERVICE LAUNCH AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS
  • FIGURE 36: FACEBOOK GREW AT THE FASTEST RATE BETWEEN 2012-2014
  • FIGURE 37: MARKET EVALUATION FRAMEWORK
  • FIGURE 38: BATTLE FOR MARKET SHARE: NEW PRODUCT OR SERVICE LAUNCH WAS THE KEY STRATEGY
  • FIGURE 39: GEOGRAPHIC REVENUE MIX OF TOP FIVE COMPANIES
  • FIGURE 40: GOOGLE, INC.: COMPANY SNAPSHOT
  • FIGURE 41: GOOGLE, INC.: SWOT ANALYSIS
  • FIGURE 42: FACEBOOK, INC.: COMPANY SNAPSHOT
  • FIGURE 43: FACEBOOK: SWOT ANALYSIS
  • FIGURE 44: APPLE INC: COMPANY SNAPSHOT
  • FIGURE 45: APPLE INC: SWOT ANALYSIS
  • FIGURE 46: SAP SE: COMPANY SNAPSHOT
  • FIGURE 47: SAP SE: SWOT ANALYSIS
  • FIGURE 48: MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 49: MICROSOFT: SWOT ANALYSIS
  • FIGURE 50: MILLENIAL MEDIA: COMPANY SNAPSHOT
  • FIGURE 51: YAHOO: COMPANY SNAPSHOT
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