全球行動應用軟體市場：2010∼2015年 是由出版商Markets and Markets在2010年08月所出版的。
這份英文市場調查報告書包含217 Pages 價格從美金4650起跳。
2009年中全球應用軟體(免費・付費・廣告支援)下載收益達到45億美元。全球行動應用軟體市場從2010年到2015年中，預期將以年複利成長率(CAGR)29.6%擴大，2015年時將達到250億美元。
本報告書為全球行動應用軟體市場相關調査，包含主要各地區(北美、歐洲、亞洲以及其他地區)市場預測、行動應用軟體市場各分類中的市場規模預測、市場動向、機會、成長影響因子詳細分析、競爭情勢、主要企業的核心・能力與戰略等之提供，概述如下。
總綱
第1章 導論
第2章 摘要
第3章 市場概要
- 行動應用軟體市場：不景氣下之成長
- 軟體建構者的預測
- 業者機會
- 領導市場的Apple
- 市場動向
- 行動應用軟體市場的影響課題
- 行動應用軟體市場專利分析
第4章 智慧型手機・行動數據市場的成長
- 導論
- 消費者需求模式
- 第三方店舗的作用之增加
- 機運的變化：新價值鏈的動向
第5章 行動應用軟體市場
- 概要
- 使用者簽約分析
- 行動應用軟體分類
- 行動應用軟體廣告之機會
第6章 商務模式：經由應用軟體商店的配信
- 導論
- 原生(已備好的：On-Deck)行動應用軟體商店
- 第三方(備於遠端的：Off-Deck)應用軟體商店
第7章 市場企業與回響系統的新作用
第8章 各地區分析
第9章 競爭情勢
第10章 企業簡介
- APPLE
- CHINA MOBILE LTD.
- GETJAR
- GOOGLE INC.
- HANDMARK
- HANDSTER INC
- PALM, INC
- POCKETGEAR
- RESEARCH IN MOTION
- LG MOBILE
- MICROSOFT, INC.
- MPLAYIT
- NOKIA OVI STORE
- NTT Docomo
- SAMSUNG ELECTRONICS CO., LTD.
附錄
圖表
Abstract
Report Description
The success of Apple' s Application Store has not only established the
salability of mobile applications, but has also shown that the most excellent
applications offer the potential to generate large amount of revenues. Several
telecom giants have thus begun providing dedicated application stores for
their users, so much so that more than 2 million applications are currently
available for communications, games, multimedia, productivity, travel, and
utility purposes.
About 6.4 billion (free, paid, and ad-supported) application downloads were
made globally in 2009 alone from native (on-deck) and third-party (off-deck)
application stores, generating revenues of $4.5 billion in the same year.
Apple, with 2.5 billion downloads, dominated the applications market in 2009.
However, new players like Google, Nokia, and RIM are rapidly entering the
applications market space, as the increasing uptake and usability of
smartphone devices further boosts the mobile applications market. According to
our estimates, the global mobile applications market is expected to be worth
$25.0 billion in 2015, growing at a CAGR of 29.6% from 2010 to 2015.
Markets Covered
The study includes native (downloadable) mobile applications (not web-based
applications) for mobile devices like smartphones and feature phones (not iPad
or tablet PCs). The market segmentation on the basis of store type includes
on-deck (operators, mobile device manufacturers, and Operating System (OS)
developers managed) and off-deck (independent or third-party managed) stores.
This research report categorizes the global market for mobile applications on
the basis of
Mobile applications categories:
- Games
- Social Networking
- Books
- Entertainment
- Business and Finance
- Lifestyle
- Productivity
- Travel
- Navigation
- Utilities
- Others
Business model (store) types:
- Native or on deck
- Third party or off deck
Market participants:
- OS/handset manufacturers
- Application developers
- Operators
The report provides market estimates and forecasts for the global mobile
applications markets in North America, Europe, Asia, and Rest of the World
(ROW). In addition to market sizing and forecasts, the report also offers a
detailed analysis of the market trends, opportunities, and the factors
influencing the growth of each segment of the mobile applications market. The
report also draws a competitive landscape, analyzing core competencies of
major players and strategies adopted to expand their market presence.
Stakeholders
The targeted audience for this report includes:
- Handset manufacturers
- Mobile phone operators
- Mobile software developers
- Application store providers
- Retail electronics distributors
- Enterprises and businesses that require business-specific applications and
publish their own applications
Research Methodology
- The report uses a combination of primary and secondary research to arrive
at market estimates.
- The size of the mobile applications market is calculated using a bottom-up
approach; using volume (downloads/year) and prices validated by the key market
participants such as CEOs, VPs, and product managers.
- Market sizes were also verified by the cost volume approach.
- Prices and pricing trends in different geographies were identified and
analyzed through secondary research, and the average selling price per unit
calculated.
- All currencies were converted into USD, based on which the weighted
average price of a mobile application was calculated.
- Geographical market split was arrived at by determining users, cost of
applications, and the adoption rate in different regions.
Table of Contents
EXECUTIVE SUMMARY
- MARKET OVERVIEW
- THE GROWTH OF SMARTPHONES AND MOBILE DATA MARKET
- MOBILE APPLICATIONS MARKET
- BUSINESS MODELS: DELIVERING THROUGH APPLICATION STORES
- EVOLVING ROLE OF MARKET PARTICIPANTS AND THE ECOSYSTEM
- GEOGRAPHIC ANALYSIS
- COMPETITIVE LANDSCAPE
1. INTRODUCTION
- 1.1 KEY TAKE-AWAYS
- 1.2 REPORT DESCRIPTION
- 1.3 MARKETS COVERED
- 1.4 STAKEHOLDERS
- 1.5 RESEARCH METHODOLOGY
2. SUMMARY
3. MARKET OVERVIEW
- 3.1 MOBILE APPLICATIONS MARKET: GROWING IN RECESSION
- 3.2 PROSPECTS FOR SOFTWARE DEVELOPERS
- 3.3 OPPORTUNITY FOR OPERATORS
- 3.4 APPLE LEADS THE MARKET
- 3.5 MARKET DYNAMICS
- 3.5.1 DRIVERS
- 3.5.1.1 Increase in mobile data subscribers
- 3.5.1.2 Potential for mobile advertising
- 3.5.1.3 Growing number of smartphones and improved device capabilities
- 3.5.1.4 Boom in gaming industry
- 3.5.1.5 Advancement in network technologies
- 3.5.1.6 Restructuring of revenue-sharing pattern
- 3.5.1.7 Lower data usage cost
- 3.5.2 RESTRAINTS & OPPORTUNITIES
- 3.5.2.1 Lack of specialized business applications
- 3.5.2.2 Reluctance of enterprises to develop own mobile applications
- 3.5.2.3 Lack of engaging mobile applications
- 3.5.2.4 Emergence of alliances and open collaborative stores
- 3.6 ISSUES IMPACTING MOBILE APPLICATIONS MARKET
- 3.6.1 FRAGMENTATION IN MOBILE OPERATING SYSTEMS
- 3.6.2 SEARCH FOR APPROPRIATE APPLICATIONS
- 3.7 PATENT ANALYSIS OF MOBILE APPLICATIONS MARKET
4. THE GROWTH OF SMARTPHONE AND MOBILE DATA MARKETS
- 4.1 INTRODUCTION
- 4.2 PATTERNS IN CONSUMER DEMAND
- 4.3 INCREASING ROLE OF THIRD-PARTY STORES
- 4.4 SHIFTING MOMENTUM: EMERGING VALUE CHAIN DYNAMICS
5. MOBILE APPLICATIONS MARKET
- 5.1 OVERVIEW
- 5.2 USER ENGAGEMENT ANALYSIS
- 5.3 MOBILE APPLICATIONS CATEGORIES
- 5.3.1 GAMES APPLICATIONS
- 5.3.2 SOCIAL NETWORKING APPLICATIONS
- 5.3.3 BOOKS
- 5.3.4 ENTERTAINMENT
- 5.3.5 BUSINESS AND FINANCE
- 5.3.6 LIFESTYLE
- 5.3.7 PRODUCTIVITY
- 5.3.8 TRAVEL
- 5.3.9 NAVIGATION
- 5.3.10 UTILITIES
- 5.3.11 OTHERS
- 5.4 MOBILE APPLICATIONS ADVERTISING OPPORTUNITY
6. BUSINESS MODELS: DELIVERING THROUGH APPLICATION STORES
- 6.1 INTRODUCTION
- 6.2 NATIVE (ON-DECK) MOBILE APPLICATION STORES
- 6.2.1 THE APPLE APP STORE
- 6.2.1.1 App Store as a Handset Sales Driver
- 6.2.1.2 Key Success Factors
- 6.2.2 ANDROID MARKET
- 6.2.2.1 Advantages for developers
- 6.2.2.2 Advantages for operators
- 6.2.2.3 Android App Stats and Trends
- 6.2.3 BLACKBERRY APP WORLD
- 6.2.3.1 BlackBerry App World Business Model and App Categories
- 6.2.3.2 Countering the Declining Competitive Advantage for RIM
- 6.2.4 NOKIA OVI STORE
- 6.2.5 MICROSOFT WINDOWS MARKETPLACE
- 6.2.6 PALM APP CATALOG
- 6.2.7 LG APPLICATION STORE
- 6.2.8 SAMSUNG APPS
- 6.2.9 PLAY NOW ARENA (SONY ERICSSON)
- 6.2.10 OPERATOR OFFERINGS
- 6.2.10.1 China Mobile Market
- 6.3 THIRD-PARTY (OFF-DECK) APP STORES
- 6.3.1 GETJAR INNOVATION IN BUSINESS MODEL
- 6.3.2 POCKETGEAR
- 6.3.3 HANDMARK
- 6.3.4 CELLMANIA
7. EVOLVING ROLE OF MARKET PARTICIPANTS AND THE ECOSYSTEM
- 7.1 INTRODUCTION
- 7.2 HANDSET/OS MANUFACTURERS
- 7.3 DEVELOPERS
- 7.4 OPERATORS
- 7.4.1 IMPERATIVES AND IMPEDIMENTS FOR TELECOM OPERATORS
- 7.4.1.1 Attracting and retaining high-value customers
- 7.4.1.2 Tough competition in high-opportunity market
- 7.4.1.3 Dominance of device vendor - owned application stores
- 7.4.1.4 Fragmentation of developer community
- 7.4.1.5 Decreasing ASP of applications
- 7.5 CURRENT TRENDS
- 7.5.1 PRICING TRENDS
- 7.5.2 DOWNLOAD AND USAGE TRENDS
8. GEOGRAPHIC ANALYSIS
- 8.1 NORTH AMERICA
- 8.2 EUROPE
- 8.3 ASIA
- 8.4 ROW
9. COMPETITIVE LANDSCAPE
- 9.1 MOBILE APPLICATION INVESTMENT PROFILE
- 9.2 GROWTH STRATEGIES
10. COMPANY PROFILES
- 10.1 APPLE
- 10.2 CHINA MOBILE LTD.
- 10.3 GETJAR
- 10.4 GOOGLE INC.
- 10.5 HANDMARK
- 10.6 HANDSTER INC
- 10.7 PALM, INC
- 10.8 POCKETGEAR
- 10.9 RESEARCH IN MOTION
- 10.10 LG MOBILE
- 10.11 MICROSOFT, INC.
- 10.12 MPLAYIT
- 10.13 NOKIA OVI STORE
- 10.14 NTT DOCOMO INC.
- 10.15 SAMSUNG ELECTRONICS CO., LTD.
APPENDIX
- U.S. PATENTS
- EUROPE PATENTS
- JAPAN PATENTS
LIST OF TABLES
- TABLE 1. GLOBAL MOBILE APPLICATIONS DOWNLOADS MARKET,BY CATEGORIES
2008 - 2015 (MILLION)
- TABLE 2. GLOBAL MOBILE APPLICATIONS CATEGORIES MARKET, BY REVENUE
2008 - 2015 ($MILLION)
- TABLE 3. GLOBAL SMARTPHONE SHIPMENTS, BY OS TYPES 2008 - 2015
(MILLION)
- TABLE 4. GLOBAL MOBILE APPLICATIONS REVENUE, BY ON-DECK STORES 2008
- 2015 ($MILLION)
- TABLE 5. GLOBAL MOBILE APPLICATIONS DOWNLOADS, BY ON-DECK STORES
2008 - 2015 (MILLION)
- TABLE 6. GLOBAL MOBILE APPLICATIONS ASP (PAID AND AD DOWNLOADS), BY
ON-DECK STORES 2008 - 2010 ($)
- TABLE 7. RESTRUCTURING OF APPLICATIONS MARKET
- TABLE 8. APPLE APP STORE REVENUE AND FORECAST, BY GEOGRAPHY 2008 -
2015 ($MILLION)
- TABLE 9. APPLE APP STORE DOWNLOADS, BY GEOGRAPHY 2008 - 2015
(MILLION)
- TABLE 10. ANDROID MARKET REVENUE AND FORECAST, BY GEOGRAPHY 2008 -
2015 ($MILLION)
- TABLE 11. ANDROID MARKET DOWNLOADS, BY GEOGRAPHY 2008 - 2015
(MILLION)
- TABLE 12. BLACKBERRY APP WORLD REVENUE AND FORECAST, BY GEOGRAPHY
2008 - 2015 ($MILLION)
- TABLE 13. BLACKBERRY APP WORLD DOWNLOADS, BY GEOGRAPHY 2008 -
2015 (MILLION)
- TABLE 14. BLACKBERRY APP WORLD TOP APPLICATION CATEGORIES
- TABLE 15. NOKIA OVI STORE REVENUE AND FORECAST, BY GEOGRAPHY 2008
- 2015 ($MILLION)
- TABLE 16. NOKIA OVI STORE DOWNLOADS, BY GEOGRAPHY 2008 - 2015
(MILLION)
- TABLE 17. WINDOWS MARKETPLACE FOR MOBILE REVENUE AND FORECAST, BY
GEOGRAPHY 2008 - 2015 ($MILLION)
- TABLE 18. WINDOWS MARKETPLACE FOR MOBILE DOWNLOADS, BY GEOGRAPHY
2008 - 2015 (MILLION)
- TABLE 19. GLOBAL MOBILE APPLICATIONS DOWNLOADS, BY OFF-DECK STORES
2008 - 2015 (MILLION)
- TABLE 20. GLOBAL MOBILE APPLICATIONS REVENUE, BY OFF-DECK STORES
2008 - 2015 ($MILLION)
- TABLE 21. GETJAR REVENUE AND FORECAST, BY GEOGRAPHY 2008 - 2015
($MILLION)
- TABLE 22. GETJAR DOWNLOAD AND FORECAST, BY GEOGRAPHY 2008 - 2015
(MILLION)
- TABLE 23. POCKETGEAR REVENUE AND FORECAST, BY GEOGRAPHY 2008 -
2015 ($MILLION)
- TABLE 24. POCKETGEAR DOWNLOAD AND FORECAST, BY GEOGRAPHY 2008 -
2015 (MILLION)
- TABLE 25. HANDMARK REVENUE AND FORECAST, BY GEOGRAPHY 2008 - 2015
($MILLION)
- TABLE 26. HANDMARK DOWNLOAD AND FORECAST, BY GEOGRAPHY 2008 -
2015 (MILLION)
- TABLE 27. CELLMANIA REVENUE AND FORECAST, BY GEOGRAPHY 2008 -
2015 ($MILLION)
- TABLE 28. CELLMANIA DOWNLOAD AND FORECAST, BY GEOGRAPHY 2008 -
2015 (MILLION)
- TABLE 29. NORTH AMERICA MOBILE APPLICATIONS MARKET, BY STORES 2008
- 2015 ($MILLION)
- TABLE 30. NORTH AMERICA MOBILE APPLICATIONS DOWNLOADS, BY STORES
2008 - 2015 (MILLION)
- TABLE 31. EUROPE MOBILE APPLICATIONS MARKET, BY STORES 2008 - 2015
($MILLION)
- TABLE 32. EUROPE MOBILE APPLICATIONS DOWNLOADS, BY STORES 2008 -
2015 (MILLION)
- TABLE 33. ASIA MOBILE APPLICATIONS MARKET, BY STORES 2008 - 2015
($MILLION)
- TABLE 34. ASIA MOBILE APPLICATIONS DOWNLOADS, BY STORES 2008 - 2015
(MILLION)
- TABLE 35. ROW MOBILE APPLICATIONS MARKET, BY STORES 2008 - 2015
($MILLION)
- TABLE 36. ROW MOBILE APPLICATIONS DOWNLOADS, BY STORES 2008 - 2015
(MILLION)
- TABLE 37. MERGERS AND ACQUISITIONS (2008 - MAY 2010)
- TABLE 38. AGREEMENTS & COLLABORATIONS (2008 - JUNE 2010)
- TABLE 39. NEW PRODUCT DEVELOPMENTS
LIST OF FIGURES
- FIGURE 1. IT AND TELECOM INDUSTRY GROWTH (2006 - 2009)
- FIGURE 2. REVENUE PROSPECTS OF MOBILE APPLICATIONS DEVELOPERS
- FIGURE 3. MOBILE APPLICATIONS: OPERATOR' S OPPORTUNITY
- FIGURE 4. GLOBAL MOBILE APPLICATIONS MARKET SHARE BY REVENUE (2009)
- FIGURE 5. GROWTH IN GLOBAL MOBILE & DATA SUBSCRIBERS
- FIGURE 6. MOBILE APPLICATIONS PATENTS GROWING OVER THE YEARS
- FIGURE 7. MOBILE APPLICATIONS PATENTS (2005 - 2009)
- FIGURE 8. VALUE CHAIN DYNAMICS OF MOBILE APPLICATIONS MARKET
- FIGURE 9. AVERAGE USES OF APPLICATIONS PER MONTH, BY PLATFORM
- FIGURE 10. AVERAGE ENGAGEMENT TIME PER USE SESSION, BY PLATFORM
- FIGURE 11. GLOBAL GAMES-BASED MOBILE APPLICATIONS DOWNLOADS, BY
DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 12. GLOBAL SOCIAL NETWORKING-BASED MOBILE APPLICATIONS
DOWNLOADS, BY DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 13. GLOBAL BOOKS-BASED MOBILE APPLICATIONS DOWNLOADS, BY
DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 14. GLOBAL ENTERTAINMENT-BASED MOBILE APPLICATIONS
DOWNLOADS, BY DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 15. GLOBAL BUSINESS AND FINANCE-BASED MOBILE APPLICATIONS
DOWNLOADS, BY DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 16. GLOBAL LIFESTYLE-BASED MOBILE APPLICATIONS DOWNLOADS,
BY DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 17. GLOBAL PRODUCTIVITY-BASED MOBILE APPLICATIONS DOWNLOADS,
BY DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 18. GLOBAL TRAVEL-BASED MOBILE APPLICATIONS DOWNLOADS, BY
DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 19. GLOBAL NAVIGATION-BASED MOBILE APPLICATIONS DOWNLOADS,
BY DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 20. GLOBAL UTILITIES-BASED MOBILE APPLICATIONS DOWNLOADS, BY
DEVICE PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 21. GLOBAL OTHER MOBILE APPLICATIONS DOWNLOADS, BY DEVICE
PLATFORMS 2008 - 2010 (THOUSANDS)
- FIGURE 22. GROWTH IN NUMBER OF APPLICATION STORES (2008 - 2010)
- FIGURE 23. MOBILE DATA SERVICES COMPETITIVE LANDSCAPE
- FIGURE 24. OPERATORS' INVESTMENT OPPORTUNITIES
- FIGURE 25. PRICING TREND FOR MOBILE APPLICATIONS 2008 - 2015 ($)
- FIGURE 26. GLOBAL DOWNLOAD TREND OF MOBILE APPLICATIONS 2008 -
2015 ($MILLION)
- FIGURE 27. MOBILE APPLICATION INVESTMENTS, BY CATEGORY
- FIGURE 28. MOBILE APPLICATION MARKET GROWTH STRATEGIES (JANUARY
2008 - JUNE 2010)
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